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Ultimate Fighting Championship
Seen: February 6 2026
An Ultimate Fighting Championship and Total Wireless ad featuring fighter Alex Pereira is displayed on digital screens and escalator risers in a busy transit station, with the headline 'You take the 'L.' Alex takes the W. Total Wireless covers it all.'An Ultimate Fighting Championship and Total Wireless ad featuring fighter Alex Pereira is displayed on digital screens and escalator risers in a busy transit station, with the headline 'You take the 'L.' Alex takes the W. Total Wireless covers it all.'

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