AdQuick is the marketplace for OOH in Portland, Oregon (billboards, digital boards, transit, airport, and alternative formats) with live inventory from every major vendor operating in the Portland metro, transparent pricing, and audience data on every unit.
Whether you're a Portland-based brand launching in your home market or a national advertiser entering the Pacific Northwest, AdQuick gives you one place to compare options across Lamar, OUTFRONT, Meadow Outdoor, Grapevine Outdoor, Carvertise, and dozens of regional operators, without taking five separate sales calls.
Portland supports the full range of out-of-home media. AdQuick has live inventory and pricing across every format below.
Traditional and digital billboards remain the highest-reach OOH format in the Portland metro. Static (printed) bulletins are typically 14' × 48', delivering long-dwell impressions on highway approaches and bridge corridors, best for sustained brand campaigns of 4 weeks or longer. Posters (30-sheets) at 11' × 22' on lower-speed arterials deliver lower CPM and strong neighborhood-level reach in inner Southeast, North, and Northeast Portland. Junior posters (8-sheets) at 5' × 11' work well close to retail for QSR, CPG, and neighborhood services. Typical Portland pricing: $2,500–$7,500 per 4-week flight for highway bulletins; $750–$2,000 for 30-sheet posters.
14' × 48' LED faces that rotate 6–8 advertisers in an 8-second loop. Day-parted creative, fast turnarounds (creative can go live in under 48 hours), and real-time swaps make these the most flexible billboard format in Portland. Digital is the fastest-growing segment of outdoor advertising in Portland, Oregon, with inventory concentrated on or near I-5, I-84, I-205, US-26, and the major arterials feeding downtown. Typical Portland pricing: $3,500–$9,000 per 4-week flight, with premium I-5, I-84, and I-205 faces at the top of the range.
Buy Portland digital inventory by audience and daypart through SSPs like Vistar, Place Exchange, and Hivestack, all connected to AdQuick. Beyond highway digital bulletins, Portland's DOOH inventory includes digital street-furniture and bus shelters in downtown and the inner east side, place-based digital screens in gyms, bars, coffee shops, gas station toppers, and elevators (Captivate, GSTV, Atmosphere), and digital transit screens on TriMet vehicles and at light rail stations. Typical Portland pricing: $5–$25 CPM, no minimums on AdQuick.
TriMet operates buses, MAX light rail, the Portland Streetcar, and WES commuter rail. Formats include full bus wraps, kings, queens, tail signs, MAX interior and exterior placements, transit shelter posters, and station dominations at Pioneer Courthouse Square, Rose Quarter, and Goose Hollow. PDX (sold by Lamar Airport Advertising) offers baggage claim back-lits, concourse dioramas, jet bridges, charging stations, baggage carousel wraps, and digital dominations to a high-income, frequent-traveler audience. Plus vehicle wraps via Carvertise, wildposting in the Pearl and east side commercial corridors, wallscapes and hand-painted murals in the Pearl District and Old Town, projections, experiential, and mobile billboards. Typical Portland pricing: $400–$1,200 per bus king/queen; $3,000–$8,000 for a full bus wrap; $500–$1,500 per transit shelter; $2,500–$15,000+ for PDX units.
Pricing for outdoor advertising in Portland depends on format, location, length of flight, and whether the unit is static or digital. Here's what advertisers typically pay in the Portland metro, based on live AdQuick transactions.
| Format | Typical 4-week cost (per unit) | Notes |
|---|---|---|
| Highway digital billboard (14' × 48') | $3,500 – $9,000 | Premium I-5, I-84, I-205 faces sit at the top of the range |
| Static highway bulletin (14' × 48') | $2,500 – $7,500 | Lower CPM than digital for sustained presence |
| 30-sheet poster | $750 – $2,000 | Strong neighborhood reach at low cost per unit |
| Bus king/queen | $400 – $1,200 | Per bus; scale via fleet packages |
| Full bus wrap | $3,000 – $8,000 | Production + install adds $2,500 – $5,000 |
| Transit shelter poster | $500 – $1,500 | Per face; downtown commands premium |
| PDX airport unit | $2,500 – $15,000+ | Varies enormously by concourse and format |
| Wildposting (50-poster minimum) | $2,000 – $5,000 | Bonded operators; 2-week typical flight |
| Rideshare wrap (per vehicle) | $400 – $900 | Per car per 4 weeks |
| Programmatic DOOH | $5 – $25 CPM | Audience-based buying, no minimums on AdQuick |
A typical Portland-only campaign with measurable reach across the metro starts around $15,000–$25,000 for a 4-week flight combining 3–5 billboard faces and supporting digital. Heavier campaigns running 8–12 weeks across billboards, transit, and digital generally land between $50,000 and $250,000.
Portland is served by a mix of national billboard operators, regional independents, and specialty OOH vendors. AdQuick aggregates inventory from all of them in one place.
Largest billboard footprint in the metro and sole operator at PDX airport. Highway bulletins, digital billboards, airport inventory, and posters across the Portland DMA. Watch-out: premium pricing on flagship and airport faces.
Major highway and transit presence with significant bulletin and digital inventory. TriMet partnership for certain transit inventory. Watch-out: split coverage between highway and transit specialties.
Strong eastside, Columbia Gorge, and I-84 corridor presence. Digital and static bulletins with regional reach extending into Hood River and The Dalles. Watch-out: lighter coverage west of the Willamette.
Independent local operator with select premium faces and flexible terms. Smaller footprint than national operators but competitive pricing on chosen placements. Watch-out: limited total inventory.
Rideshare wraps across the metro, with vehicle-based OOH moving through neighborhoods billboards can't reach. Geo-targeted routes and per-vehicle scale. Watch-out: best layered with stationary inventory rather than used alone.
All transit inventory across buses, MAX light rail, the Portland Streetcar, WES commuter rail, and shelters. Best for downtown commuter reach, Wayne State and PSU student audiences, and station-domination campaigns. Watch-out: rate cards split across authorized resellers.
Downtown, Pearl District, and eastside commercial strips. Wildposts, snipes, and alternative street-level placements that highway boards miss. Watch-out: typical 2-week flights with 50-poster minimums.
Citywide digital screens in elevators, gas stations, gyms, bars, and coffee shops. Strong for hyper-targeted reach to specific contexts and dayparts. Watch-out: best used with audience-first planning, not blanket buys.
Buying from any single vendor limits you to their inventory. AdQuick shows you everything available across all of them, with apples-to-apples pricing and audience data, so you can build the right plan instead of the most-convenient plan.
AdQuick is the out-of-home advertising platform that lets you compare, plan, and buy across every Portland media owner (Lamar, OUTFRONT, Meadow Outdoor, Grapevine Outdoor, Carvertise, and dozens of regional operators) plus every programmatic SSP buying Portland digital faces. Static bulletins, posters, digital boards, transit, airport, street furniture, wallscapes, and programmatic DOOH in a single workflow.
A few things to know before you plan a Portland OOH campaign: the corridors, neighborhoods, and surfaces that actually move the metro's audiences.
Real numbers, not marketing copy.
Industry-standard reach and frequency come from Geopath, which provides impression counts on every measured OOH unit in the U.S. AdQuick adds mobile-device attribution to tie OOH exposure to web visits, store visits, and downstream conversion, broken out by unit, by format, and by week.
Most Portland campaigns go from first search to confirmed booking in under a week. Programmatic DOOH campaigns can launch the same day.
Start with your goal and budget (awareness, foot traffic, app installs, event drive) and let the goal shape the formats. Filter live Portland inventory by format, neighborhood, demographics, daily impressions, and price. Drop pins on the AdQuick map to build a plan across Lamar, OUTFRONT, Meadow Outdoor, Grapevine Outdoor, and the long tail of regional operators in one search.
Every unit shows reach, frequency, demographic composition, and (for digital) mobile attribution data. Mix static and digital, highway and surface, downtown and suburb, and let the platform surface the best units for your audience and budget across every operator in the metro.
Buy across multiple vendors with one purchase order, one invoice, one creative spec sheet, and one point of contact. AdQuick measurement ties OOH exposure to web visits, app installs, store visits, and sales lift, broken out by unit, by format, by week.
The questions Portland advertisers ask most, covering pricing, vendors, formats, lead times, and measurement, answered straight.
Stop chasing five vendors for quotes. AdQuick shows you live Portland inventory, transparent pricing, and audience data across every major OOH operator in the metro (billboards, digital, transit, airport, and alternative formats) in one platform.
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