~80K
ASU students concentrated in one dense district
48M
Annual Sky Harbor passengers passing through or near Tempe
$600+
Entry-level 4-week flight (single 30-sheet poster)
11th
Phoenix DMA rank - Tempe sits at its center
Access every OOH format
Bulletins & Billboards
Transit
Street Furniture
Posters & Wallscapes
Overview

Why advertise outdoors in Tempe.

Tempe is geographically small - about 40 square miles - but it's one of the highest-value OOH markets in Arizona on a per-square-mile basis. Three things drive that: Arizona State University, the flagship of the largest public university in the United States by enrollment, with roughly 80,000 students concentrated in a single dense district along Mill Avenue, Apache Boulevard, and University Drive; Phoenix Sky Harbor International Airport, sitting directly on Tempe's northern border with roughly 48 million annual passengers funneling through I-10, SR-202, and SR-143; and tech and corporate density - State Farm's regional hub at Marina Heights, Carvana's HQ, Insight Enterprises, ADP, Silicon Valley Bank, and the office clusters around Tempe Town Lake and the Discovery Business Campus - pushing daytime population to nearly double its 190,000 residents.

AdQuick is the marketplace where brands and agencies book outdoor advertising in Tempe and across the Phoenix DMA without calling six different sales reps. Search live availability, compare CPMs side-by-side, run the campaign, and track impressions and lift in one place.

Format Mix

One marketplace, every Tempe format.

Outdoor advertising in Tempe works for DTC and QSR brands targeting ASU students, B2B and tech recruiters targeting the corporate corridor, travel and hospitality brands reaching Sky Harbor commuters, sports and entertainment marketers around Mountain America Stadium and Mullett Arena, and regulated categories that benefit from Arizona's relatively permissive OOH content rules.

Bulletins & Highway

Large-format static and digital billboards along I-10, SR-202, US-60, and SR-143 - the workhorses of the Tempe market with the lowest CPM and longest dwell time at congested interchanges near Sky Harbor.

Transit & Mobile

Valley Metro light rail wraps, station ads, bus kings/queens/tails, and fully wrapped buses moving ASU students between Tempe, downtown Phoenix, and Mesa.

Street-Level & Posters

30-sheet roadside posters, junior posters, and bus shelter ads in downtown Tempe, along Mill Avenue, around ASU, and at Tempe Marketplace for QSR, retail, and DTC.

Place-Based & Wallscapes

Wildposting on plywood corridors near ASU construction, place-based screens inside Mill Ave bars and restaurants, and Sky Harbor airport displays reaching captive, higher-income travelers.

Tempe punches above its weight on every audience metric that matters.
Small footprint, dense daytime population, and three audiences you can't buy this efficiently anywhere else in Arizona.
~80K
ASU students concentrated in a single dense district - one of the few U.S. OOH markets where you can run a campaign primarily against college students
48M
Annual passengers passing through or near Tempe via I-10, SR-202, and SR-143 from Phoenix Sky Harbor International Airport
~2×
Daytime population multiplier - Tempe's 190,000 residents nearly double during business hours thanks to corporate density
30–50%
Cheaper than comparable LA or San Diego inventory, even with ASU foot traffic and Sky Harbor adjacency built in
Format Detail

Types of outdoor advertising available in Tempe.

Tempe offers the full mix of OOH formats. Most competitor pages focus only on billboards; this one covers everything actually bookable in the market.

Billboards (Bulletins) in Tempe

Large-format static billboards along Tempe's freeway and major arterial network - primarily I-10, SR-202 (Red Mountain Loop), US-60 (Superstition Freeway), SR-143, and major streets like Apache Boulevard, Broadway, Baseline, and Rural Road. Bulletins are the workhorse of the Tempe market: high reach, long dwell time at congested interchanges (especially the I-10/SR-202 stack near Sky Harbor), and the lowest CPM of any format. Standard sizes are 14' x 48' (bulletin) and 10'6" x 36' (30-sheet poster).

Best for: brand awareness, regional retail, Phoenix DMA reach launched from one central market
Typical commitment: 4 weeks minimum
Starting budget: ~$1,500–$4,500 per face per 4-week flight

Digital Billboards in Tempe

Digital billboards (DOOH) rotate creative every 8 seconds across LED faces at high-traffic Tempe intersections and along the I-10, SR-202, and US-60 corridors. Digital OOH in Tempe lets you change creative in hours instead of weeks - useful for ASU game-day creative, time-of-day messaging, weather triggers, dayparted offers, or programmatic OOH buys.

Best for: promotions, dynamic creative, short-flight campaigns, programmatic DOOH, event-driven creative
Typical commitment: as short as 1 week
Starting budget: ~$1,800–$5,000 per board per 4-week flight

Transit & Light Rail Advertising

Valley Metro operates Tempe's transit system - including the Valley Metro Rail (light rail) which runs through downtown Tempe with stations at Mill Ave / 3rd St, University Drive, Veterans Way / College Ave, and Smith-Martin / Apache. Transit OOH in Tempe includes light rail train wraps, station platform ads, bus kings/queens/tails, fully wrapped buses, and bus shelter ads. Light rail in particular is high-impact because it carries ASU students between Tempe, downtown Phoenix, and Mesa.

Best for: ASU student reach, urban density, lower-funnel messaging, repeated impressions, downtown Tempe foot traffic
Typical commitment: 4 weeks minimum
Starting budget: ~$450–$2,500 per unit per 4-week flight

Street Furniture & Bus Shelters

Bus shelter ads and street-level posters in downtown Tempe, along Mill Avenue, around the ASU campus, in Tempe Marketplace, and along major arterials like Rural Road, Baseline, and Southern. Pedestrian-eye-level placements that work for QSR, retail, healthcare, entertainment, and DTC brands targeting students and young professionals.

Wildposting & Alternative OOH

Wildposting on plywood corridors near construction zones around ASU, Mill Avenue, and the Tempe Town Lake redevelopment areas. This is one of the best wildposting markets in Arizona thanks to constant student-housing and mixed-use development. Place-based screens and posters inside gyms, bars, restaurants, and venues across the city - especially the Mill Ave nightlife corridor and Tempe Marketplace.

Posters (30-sheets and Junior Posters)

Smaller-format roadside posters on secondary streets and neighborhood arterials. Lower cost per face than bulletins - useful for saturation across South Tempe, North Tempe, and the surrounding cities of Chandler, Mesa, and Phoenix.

Airport Advertising - Phoenix Sky Harbor (PHX)

Phoenix Sky Harbor International Airport sits on Tempe's northern border and serves the entire Phoenix DMA with roughly 48 million annual passengers - one of the busiest airports in the United States. Airport OOH includes baggage claim displays, concourse dioramas, jet bridge wraps, digital screens, and rental car center placements at the airport's massive rental facility. High dwell time with a captive, higher-income audience.

Best for: B2B, financial services, healthcare, tourism, premium brands, tech recruiting
Pricing Data

Tempe outdoor advertising cost.

Tempe pricing runs slightly above the Phoenix DMA average because of ASU foot traffic and Sky Harbor adjacency - but it's still 30–50% cheaper than comparable LA or San Diego inventory.

Format Typical 4-Week Range Best Use
Static bulletin (14×48) $1,500 – $4,500 Freeway reach
Digital billboard $1,800 – $5,000 Dynamic creative
30-sheet poster $600 – $1,800 Neighborhood saturation
Bus king / queen $450 – $1,400 Urban density
Light rail train wrap $4,000 – $12,000+ ASU / downtown corridor
Bus shelter $700 – $1,800 Pedestrian / ASU foot traffic
Bus wrap (full) $3,000 – $7,500 High-impact mobile
Sky Harbor (PHX) display $2,500 – $10,000+ Premium / B2B
Wildposting (50–100 posters) $2,000 – $6,000 ASU, Mill Ave saturation

You can launch a Tempe OOH campaign on AdQuick starting around $600 for a single poster flight, build a multi-format Tempe / Phoenix DMA campaign in the $10K–$60K range, or run flagship Phoenix-metro flights anchored on Tempe inventory at six and seven figures.

The Tempe value play

Tempe runs slightly above Phoenix DMA average per face - but still 30–50% below comparable LA or San Diego inventory. Best buys combine I-10 / SR-202 bulletins for reach with Mill Avenue / light rail units for ASU-specific targeting and Mill Ave place-based screens for nightlife.

Vendor Landscape

Outdoor advertising companies in Tempe.

Tempe's OOH inventory is split across national operators, Arizona-focused independents, transit, and the airport authority. AdQuick aggregates inventory from every major operator below.

Media Owners & Network Operators

Lamar Advertising

The largest U.S. outdoor advertising operator, with significant Phoenix DMA coverage including Tempe. Bulletins, digital, posters, transit, and airport inventory across the metro.

Bulletins · Digital · Posters · Transit · Airport

Clear Channel Outdoor

National operator with bulletins, digital billboards, transit, and airport inventory across the Phoenix DMA including Tempe. Strong digital network on I-10, SR-202, and US-60.

Bulletins · Digital · Transit · Airport

Outfront Media

National operator with bulletins, digital billboards, and transit inventory across the Phoenix DMA. Significant transit footprint paired with freeway bulletins.

Bulletins · Digital · Transit

Verde Outdoor

Arizona-focused independent operating in Tempe and across the Phoenix metro. Static bulletins and digital inventory.

Bulletins · Digital · Regional Independent

Becker Boards

Phoenix-metro independent with bulletin and digital billboard inventory across the East Valley.

Bulletins · Digital · Regional Independent

Valley Metro

Operator of Tempe's transit system - light rail, buses, and bus shelters. Light rail train wraps, station platform ads, bus kings/queens/tails, full wraps, and shelter inventory across the city, with significant ASU ridership.

Transit · Light Rail · Shelters

Phoenix Sky Harbor (PHX)

The airport authority sells baggage claim displays, concourse dioramas, jet bridge wraps, digital screens, and rental car center placements across one of the busiest U.S. airports - roughly 48 million annual passengers.

Airport

AdQuick - One Marketplace, Every Tempe Format

AdQuick is the only marketplace that lets you compare, plan, and buy across every Tempe media owner - Lamar, Clear Channel Outdoor, Outfront, Verde Outdoor, Becker Boards, Valley Metro, and Phoenix Sky Harbor - in one search. There's no single dominant operator in Tempe, which is why most modern buyers use a marketplace to compare CPMs across operators rather than running four to six parallel sales conversations.

Compliance

Tempe billboard permits and sign regulations.

This is the question most Tempe OOH buyer guides skip - and the one most first-time buyers ask. Here's what you actually need to know.

Who regulates outdoor advertising in Tempe?

Outdoor advertising in the City of Tempe is governed by the Tempe Zoning and Development Code (TZDC), Part 4, Chapter 7 ("Signs"), administered by the City of Tempe Community Development Department. Tempe has historically had one of the more restrictive sign codes in the Phoenix metro - billboard caps, strict size limits, and limited digital conversion approvals. Outside city limits, neighboring Phoenix, Mesa, Chandler, and Scottsdale each have their own sign codes. Highway-adjacent signs are also regulated by the Arizona Department of Transportation (ADOT) under the Arizona Outdoor Advertising Act, which implements the federal Highway Beautification Act of 1965.

Do I need a permit to run an ad on an existing billboard?

No. If you're buying space on an existing, permitted billboard - which is what you're doing on AdQuick - the operator already holds the structural and zoning permits. You only need to ensure your creative complies with content rules (no tobacco near schools, no obscene content, accurate disclosures for regulated categories like alcohol, cannabis, gaming, and political advertising).

When do I need a permit in Tempe?

You need a sign permit if you want to:

Build a new billboard structure in Tempe (extremely restricted - Tempe effectively caps new off-premise signs)
Install a wallscape on a building you own or lease
Run a temporary banner or freestanding sign on your own property beyond size thresholds in the TZDC
Install digital signage where digital wasn't previously permitted (Tempe has specific brightness, dwell-time, and animation restrictions for digital signs)

How long do Tempe sign permits take?

Standard sign permits in Tempe typically take 3–6 weeks through Community Development. New billboard structures and digital conversions take longer and may require Development Review Commission or Board of Adjustment review. Tempe is more conservative than neighboring Phoenix on digital approvals - plan accordingly.

Who do I contact?

City of Tempe Community Development Department
31 East 5th Street, Tempe, AZ 85281
(480) 350-4311

For state highway-adjacent signage on interstates and primary routes, contact ADOT's Outdoor Advertising Control office.

This isn't legal advice - confirm specifics with the city and ADOT before installing anything new. For buying space on existing inventory, permitting is already handled.

Markets & Corridors

Tempe in the Phoenix DMA: how to think about geography.

Most national operators sell Tempe as part of a Phoenix DMA buy rather than a standalone market - which is why search results for "outdoor advertising Tempe" often surface Phoenix-wide pages. That's fine for big-budget reach campaigns, but it loses the precision of Tempe's specific value.

Tempe-specific buys

ASU student corridor: Mill Avenue, Apache Boulevard, University Drive - best for DTC, QSR, retail, and entertainment targeting roughly 80,000 ASU students.
Sky Harbor commuter routes: I-10, SR-202, SR-143 - three freeways that funnel airport traffic, strong for hotels, rental cars, tourism, and conference advertising.
Tempe corporate corridor: SR-202 and Tempe Town Lake - State Farm Marina Heights, Carvana HQ, Insight Enterprises, ADP, Silicon Valley Bank, and the Discovery Business Campus. Ideal for tech recruiting and B2B SaaS.

Tempe + Scottsdale + Chandler

Affluent East Valley reach: the right combination for premium consumer brands, financial services, and healthcare targeting affluent suburban households across the East Valley.

Tempe + Phoenix downtown + Sky Harbor

Business travelers and tech professionals: the right combination for B2B SaaS, recruiting, financial services, and hospitality reaching the corporate and travel audience that converges on central Phoenix.

Full Phoenix DMA buys

Awareness campaigns over $50K: where Tempe gets weighted alongside Phoenix, Scottsdale, Mesa, and Chandler. AdQuick lets you build any of these combinations from one cart.

Key Tempe Corridors & Submarkets

I-10 (Maricopa Freeway): the primary east-west spine running along Tempe's northern edge, funneling Sky Harbor traffic and connecting to downtown Phoenix.
SR-202 (Red Mountain Loop): the eastern beltway, carrying commuter traffic from Mesa and Gilbert into central Tempe and through to Sky Harbor.
US-60 (Superstition Freeway): the southern boundary, connecting Tempe to Mesa and the broader East Valley.
SR-143 (Hohokam Expressway): short connector funneling Sky Harbor traffic directly into and out of Tempe.
Mill Avenue and downtown Tempe: the ASU-anchored nightlife and retail corridor with light rail stations at Mill Ave / 3rd St and Veterans Way / College Ave.
Apache Boulevard: the southern ASU corridor with light rail stations at Smith-Martin / Apache and major student-housing density.
University Drive: east-west arterial running across the ASU campus and into south Tempe.
Rural Road, Broadway Road, Baseline Road, and Southern Avenue: major arterials with strong commuter and retail traffic across north, central, and south Tempe.
Tempe Marketplace and Tempe Town Lake: high-foot-traffic retail and event corridors anchoring central Tempe.

See Phoenix, Scottsdale, or Mesa for adjacent markets.

How to Buy

How to buy outdoor advertising in Tempe.

You can book Tempe OOH three ways.

01

On AdQuick (out-of-home advertising platform)

Search Tempe inventory, filter by format, budget, and audience, and request available faces. Useful for flights under $20K and brands that want to move fast.

02

Work with an AdQuick planner

For larger campaigns or multi-market buys across the Phoenix DMA, an AdQuick planner builds the media plan, negotiates with operators, and runs measurement. No agency fee - AdQuick is paid by the operators.

03

Direct with operators

You can call Lamar, Clear Channel, Outfront, Verde, or any other Tempe operator directly. Expect to make 4–6 calls, get inconsistent pricing, and lose the ability to compare CPMs across operators. Most modern buyers don't do this anymore.

The typical Tempe OOH timeline

Day 1: Submit RFP or search inventory on AdQuick
Days 2–5: Receive available units with pricing, impressions, and demographic data
Days 5–10: Approve plan and sign contract
Days 10–14: Submit creative (specs vary by format)
Day 14–28: Creative production and printing/upload
Day 28+: Campaign live

Digital boards can compress this to as little as 48 hours from contract to live creative, and programmatic DOOH can launch in even tighter windows.

Measurement

How Tempe outdoor is measured.

Every Tempe campaign on AdQuick includes verified impressions data, and most campaigns can add foot-traffic attribution, brand-lift studies, or sales-lift measurement.

1. Audited impressions & reach

Face-level impression measurement uses industry-standard methodology (Geopath) with demographic composition built from mobile-device panels and U.S. Census overlays.

Geopath face-level audited impressions
Demographic composition (age, HHI, gender)
Reach & frequency over 4-week flight

2. Mobile-device attribution

Match device IDs of people exposed to your boards against store visits, app installs, or web conversions for a full post-campaign view of measured lift.

StreetMetrics mobile-device exposure panel
Nielsen Outdoor demographic overlay
Foot-traffic and app-install match-back

3. Brand & sales lift

Brand-lift surveys and sales / footfall lift via panel match-back complete the picture - useful for measuring awareness, consideration, and conversion against a control market.

Brand-lift study (awareness, recall, intent)
Sales / footfall lift match-back
Post-campaign report with reach, frequency, and conversion lift
OOH AIDED RECALL82%
REACH (4 WK FLIGHT)65–85%
FREQUENCY (AVG)8–14×
SALES LIFT (TYPICAL)5–12%
DIGITAL GO-LIVE48 HRS
Creative & Production

Creative & production specs for Tempe.

AdQuick provides full spec sheets and a free creative review before you submit final files. The most-asked-about specs across Tempe formats:

Static Bulletin Specs

14' × 48' bulletin: 168" × 576" finished, 300 DPI, CMYK
Vinyl print: single-piece eco-solvent vinyl, mounted via tensioned wraps. Bleed and live-area templates provided by AdQuick.

Poster Specs

30-sheet poster: 21'7" × 9'7" finished - the standard roadside poster format.
Junior posters and 8-sheets: smaller-format roadside posters on neighborhood arterials.

Digital Face Specs

Digital billboard: typically 1400 × 400 px, MP4 or static JPG, 8-second slot rotation.
Motion / animation: permitted on most Tempe digital faces but subject to municipal brightness, dwell-time, and animation restrictions in the TZDC.

Transit Specs

Bus king: 144" × 30"
Bus queens, tails, full wraps: specs vary by Valley Metro fleet vehicle.
Light rail wrap: specs vary by car position; AdQuick provides full templates.

Production Lead Times & Best Practices

Static billboard production: typically 2–3 weeks of lead time for vinyl printing and posting cycle.
Digital billboard approval: as little as 48 hours from contract to live creative once creative is approved.
Programmatic DOOH: can run in even tighter windows for short-flight campaigns.
Best practice: keep copy to seven words or fewer for freeway bulletins (I-10, SR-202, US-60); higher word counts work for pedestrian formats like Mill Avenue shelters and station ads.
Creative review: AdQuick provides free creative review against media-owner specs before final files are submitted to production.
Budget Examples

Tempe OOH budget examples.

Three reference budgets for Tempe campaigns - from a single-format local test through a full Phoenix-DMA flight anchored on Tempe inventory.

Tier 1: Local Test
$600 – $5,000 / 4 weeks

Single-market test for a small business, DTC launch, or DTC retest. ASU- or neighborhood-targeted.

Media: 1 × 30-sheet poster, or 1 digital board flight on US-60, or a 2-unit bus shelter cluster around ASU.
Audience: single corridor or neighborhood - Mill Avenue, Apache Boulevard, or a Tempe Marketplace cluster.
Production: ~$400–$900 for vinyl; included for most digital faces.
Tier 2: Mid-Market Burst
$10K – $60K / 4–8 weeks

Multi-format Tempe / Phoenix DMA campaign mixing freeway reach with ASU-targeted units.

Media: 3–6 static bulletins along I-10 / SR-202, plus 2–4 digital boards on US-60, plus a Mill Avenue / light rail wrap or shelter cluster for ASU.
Audience mix: Phoenix DMA reach + ASU-specific student impressions + Sky Harbor commuter exposure.
Measurement: Geopath reach & frequency, mobile-device attribution add-on, optional brand-lift study.
Tier 3: Heavy-Up DMA
$150K – $500K+ / 8–12 weeks

Flagship Phoenix-metro flight anchored on Tempe inventory, with full-DMA reach across Phoenix, Scottsdale, Mesa, and Chandler.

Media: 12+ bulletins across the Phoenix DMA, 6+ digital boards, a Valley Metro light rail train wrap, multiple bus wraps, wildposting around Mill Avenue, and Sky Harbor airport units.
Audience mix: full Phoenix DMA awareness + ASU + Sky Harbor + East Valley affluent suburban + tech / B2B corporate corridor.
Measurement: full Geopath + mobile attribution + brand-lift + sales / footfall lift via panel match-back.
FAQ

Tempe OOH FAQ.

Common questions from buyers running their first Tempe campaign - ASU targeting, Sky Harbor adjacency, light rail inventory, permits, and how AdQuick measures lift.

The cheapest per-face format is the 30-sheet poster, starting around $600 for a 4-week flight. The cheapest per-impression format is usually a digital billboard on a high-traffic corridor like I-10 or SR-202 - fewer dollars per thousand impressions, even though the face costs more. For ASU-specific reach, bus shelter ads near campus often have the lowest cost-per-targeted-impression.
The largest operators in Tempe are Lamar Advertising, Clear Channel Outdoor, Outfront Media, Verde Outdoor, and Becker Boards. Transit is operated by Valley Metro (light rail, buses, shelters) and airport OOH by Phoenix Sky Harbor International Airport. There's no single dominant operator in Tempe - inventory is split across all of them - which is why most modern buyers use a marketplace like AdQuick to compare across operators in one place.
Standard flights are 4 weeks (one "in-charge period"). Most brands run 8–12 weeks for awareness campaigns. Digital boards can be booked for as short as 1 week, and programmatic DOOH can run in even tighter windows.
Yes - Tempe is one of the few OOH markets in the U.S. where you can run a campaign primarily against college students. Effective ASU-targeted formats include: light rail wraps and station ads on the Mill Ave / University Dr / Veterans Way stations, bus shelters along University Drive and Apache Boulevard, wildposting around Mill Avenue and student-housing construction sites, and place-based screens inside Mill Ave bars and restaurants. AdQuick can build an ASU-focused plan in any budget.
Yes. Sky Harbor sits on Tempe's northern border, and several major Tempe billboard inventory positions sit along I-10, SR-202, and SR-143 - the three freeways that funnel airport traffic. These are particularly strong for hotels, rental cars, tourism, and conference-targeted advertising.
Yes. AdQuick filters by zip code, neighborhood, and custom audience polygons. You can target downtown Tempe, Mill Avenue, ASU campus, Tempe Marketplace, South Tempe, Warner Ranch, the Tempe Town Lake corridor, and into the suburbs of Chandler and Mesa.
AdQuick measures OOH campaigns using Geopath impressions (the industry standard for unique reach and frequency) plus mobile attribution - matching device IDs of people exposed to your boards against store visits, app installs, or web conversions. You get a full post-campaign report with measured reach, frequency, and conversion lift.
14' × 48' bulletin: 168" × 576" finished, 300 DPI, CMYK. Digital billboard: typically 1400 × 400 px, MP4 or static JPG, 8-second slot. 30-sheet poster: 21'7" × 9'7" finished. Bus king: 144" × 30". Light rail wrap: specs vary by car position; AdQuick provides full templates. AdQuick provides full spec sheets and a free creative review before you submit final files.
Yes - Tempe has strong DOOH coverage along I-10, SR-202, and US-60. Place-based digital screens are in gyms, bars, and restaurants throughout Mill Avenue, downtown Tempe, and Tempe Marketplace, and Phoenix Sky Harbor has digital screens throughout terminals. Programmatic DOOH is also available for Tempe inventory through AdQuick - useful for ASU game-day creative, weather triggers, and tight-budget tests.
Yes. Valley Metro sells light rail train wraps, station platform ads, interior cards, exterior bus advertising (kings, queens, tails, full wraps), and bus shelter inventory across Tempe. The light rail is particularly valuable in Tempe because of ASU ridership - AdQuick books transit inventory in Tempe directly.
Yes. Sky Harbor sells baggage claim displays, concourse dioramas, jet bridge wraps, digital screens, and rental car center placements. Airport OOH at PHX reaches roughly 48 million annual passengers - one of the largest captive audiences in U.S. airport OOH, ideal for B2B, tech recruiting, financial services, healthcare, hospitality, and tourism brands.
They're the same thing, with shading. OOH (out-of-home) is the umbrella term for any advertising you see outside your home. DOOH is the digital subset (LED screens, digital billboards, place-based screens). Outdoor advertising is the older term, used interchangeably with OOH. AdQuick handles all three in Tempe.

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