Blog
~28
Digital screens throughout terminal
1,400
Space parking garage for wall wraps
$15–$45
Typical CPM range at ACY
5–7 wks
Recommended booking lead time
Access all media formats
Digital ScreensStatic DisplaysBaggage ClaimExperiential
OVERVIEW

Quick answer: How airport advertising at Atlantic City Airport works

Advertising at Atlantic City International Airport (ACY) means placing your brand on terminal and parking-structure media that travelers pass as they move through the airport, primarily digital screens throughout the terminal, static displays in high-traffic areas, baggage claim placements, and distinctive large-format wall wraps on the airport's 1,400-space parking garage.

ACY is owned and operated by the South Jersey Transportation Authority (SJTA), which manages the airport's advertising program.

There is no public rate card; ACY advertising rates depend on format, placement, flight length, and season.

AdQuick is an out-of-home (OOH) advertising marketplace that plans and books ACY campaigns through the proper channel, with no markup over direct rates, and adds cross-airport comparison, creative coordination, and measurement. The fastest way to get accurate numbers is to request a proposal.

MARKET DATA

ACY service update: an airport in transition (as of May 2026)

Atlantic City International Airport is in the middle of a significant route-network change, and an accurate advertising plan has to account for it:

Spirit Airlines

Which had accounted for roughly 75% of ACY's commercial service, ceased operations in early May 2026.

Allegiant Air

Began scheduled service at ACY in December 2025.

Breeze Airways

Is expanding rapidly at the airport, taking over routes Spirit dropped, including Charleston, Orlando, Fort Myers, West Palm Beach, and Myrtle Beach, with service rolling out through autumn 2026.

American Airlines

Continues its Landline bus connection linking ACY directly to gates at Philadelphia International Airport.

Recovery outlook

Airport leadership has stated it expects lost service to be substantially replaced by the end of 2026.

What this means for advertisers

ACY's traveling audience is rebuilding as Breeze and Allegiant add routes. Near-term passenger volume is reduced from its Spirit-era peak, but the airport's catchment, Atlantic City's visitor economy and the South Jersey resident base, is unchanged. Advertisers who establish a presence during the ramp-up get favorable positioning and pricing ahead of the traffic recovery. AdQuick confirms current passenger levels and impression estimates in every proposal so you plan against real numbers, not stale ones.

This section is date-stamped because it changes, confirm the latest status when you request a proposal.

WHY ADVERTISE

Why advertise at Atlantic City International Airport?

You're not just buying an airport, you're buying the Atlantic City market.

ACY's value to advertisers comes from the destination it serves. Atlantic City is one of the most concentrated leisure and entertainment markets on the East Coast:

A major casino and resort economy. Atlantic City is the second-largest gaming market in the United States, with around nine casino resorts, roughly 17,500+ hotel rooms, the world-famous Boardwalk, beaches, and a year-round calendar of conventions and events.
A high-intent leisure audience. Travelers flying into ACY are arriving to spend, on gaming, hospitality, dining, and entertainment. That's a discretionary-spend mindset few advertising environments can match.
A real resident catchment. ACY also serves residents of southern and central New Jersey, plus parts of eastern Pennsylvania and Delaware, a repeat-exposure local audience for healthcare, financial services, auto, and home-services advertisers.

Why airport media outperforms

Long dwell time. Air travelers spend extended time in the terminal, at check-in, security, baggage claim, and gates, with little competing for their attention. Dwell is why airport advertising beats roadside formats on recall.
Unskippable. Airport ads can't be blocked, scrolled past, or muted.
Single-terminal concentration. ACY operates one compact terminal, so nearly every passenger passes the same high-impact zones.
A gateway moment. A placement at the airport reaches visitors at the very start of their Atlantic City trip, the ideal time to influence where they stay, play, and spend.

Best fit for

Casinos, resorts, and hospitality; restaurants and entertainment venues; tourism and attractions; regional healthcare and professional services; real estate and home services; auto dealers; and national advertisers targeting the Philadelphia–South Jersey corridor.

FORMATS & PLACEMENTS

Ad formats and inventory at Atlantic City Airport (ACY)

Below are the airport advertising formats available at ACY. Exact unit counts and availability shift over time, AdQuick confirms live inventory in your proposal.

1. Digital screens ~28 SCREENS

ACY's advertising program features a network of around 28 digital screens positioned throughout the terminal's most heavily trafficked areas. Digital creative can be motion or static and updated quickly, which makes digital out-of-home ideal for seasonal campaigns, multi-message rotations, and response-driven offers.

Audience: arriving and departing passengers
Dwell time: medium–high depending on placement
Best for: awareness, seasonal/event campaigns, QR-driven response

2. Static displays BACKLIT

Backlit and standard static OOH displays in the terminal, check-in/ticketing, concourse, and circulation areas. A cost-efficient way to hold a persistent, always-on presence in front of every traveler.

Audience: all passengers in the terminal flow
Dwell time: medium
Best for: always-on brand presence, local-service categories

3. Baggage claim placements HIGH DWELL

Displays in and around the baggage claim area, where arriving passengers wait for luggage with sustained, attentive dwell time. This is classic place-based advertising, captive audiences at a specific moment in their journey.

Audience: arriving passengers + greeters
Dwell time: high, the bag wait is dead time with nowhere else to look
Best for: brand awareness, "welcome to Atlantic City" messaging, hospitality and gaming

4. Parking garage wall wraps SIGNATURE FORMAT

A signature ACY format: large-format wallscape advertising on the airport's 1,400-space parking garage. These oversized canvases reach travelers and drivers entering and exiting the airport by car, a high-impact, hard-to-miss placement distinct from in-terminal media.

Audience: arriving/departing drivers and passengers
Dwell time: medium, seen in transit, but at massive scale
Best for: big-statement brand campaigns, category ownership, regional advertisers

Touch-screen and interactive units have also featured in ACY's advertising program, ask AdQuick about current availability.

TERMINALS & ZONES

Placement map: where your ad reaches travelers at ACY

Placement Where it is Format Who it reaches Dwell Best campaign goal
Digital screens (~28) High-traffic terminal zones Digital (video-capable) Arriving + departing Medium–High Awareness, seasonal, response
Static displays Ticketing & concourse Backlit / static, multiple sizes All passengers in flow Medium Always-on local presence
Baggage claim placements Baggage claim hall Static / digital Arriving passengers + greeters High Awareness, welcome messaging
Parking garage wall wraps 1,400-space parking garage Large-format wrap Drivers + passengers entering/exiting Medium Big-statement brand campaigns

Because ACY is a compact single-terminal airport, the in-terminal zones overlap heavily, a campaign across baggage claim, the concourse, and the garage captures the full arrival-to-departure journey.

PRICING DATA

ACY advertising rates: what drives the cost

There is no published rate card for ACY advertising, pricing is quoted per campaign. That's standard for airport media and works in advertisers' favor, because cost scales to what you actually need. The factors that determine your ACY advertising rate:

Format and placement. Digital screens and baggage claim placements command a premium for dwell time and visibility; static displays are the most budget-efficient entry point; large parking-garage wall wraps sit at the top end for scale and impact.
Static vs. digital. Digital placements are sold as a share of a rotating loop, so cost depends on your share of voice and loop length. Static placements and wraps are exclusive, you own the unit for the full term.
Flight length and commitment. Most placements carry a multi-week minimum; longer and annual commitments lower the effective monthly rate.
Season. Atlantic City demand peaks in the summer beach-and-Boardwalk season and around major convention and event windows. Booking ahead protects availability and price.
Production and install. Digital creative is a file you supply. Static displays and wall wraps add one-time design, printing, and installation costs.

Pricing guidance

As a directional benchmark, AdQuick's modeled estimates for ACY place typical CPMs (cost per thousand impressions) in roughly the $15–$45 range, with digital formats generally at the lower end and large-format wraps at the higher end. Monthly impression volumes are being recalibrated as ACY's route network rebuilds, so treat any impression figure as provisional until confirmed. For accurate numbers tied to your dates and the current schedule, request a proposal.

VENDOR LANDSCAPE

Who operates advertising at ACY

South Jersey Transportation Authority (SJTA)

Atlantic City International Airport is owned and operated by the South Jersey Transportation Authority (SJTA), a New Jersey state authority that also operates the Atlantic City Expressway. SJTA manages ACY's advertising program, and advertising inquiries route through the airport's media office.

Airport owner & operator

A note on operator status

ACY's digital advertising program was historically built out under a contract with Clear Channel Airports. Airport advertising concessions turn over on fixed cycles, and the official ACY media channel currently routes advertising inquiries directly to the airport. Because the operator of record can change, advertisers should confirm the current channel before planning, AdQuick tracks this and books through whatever channel is active.

Historical context

Official reference: the airport's media page (acairport.com/media) and SJTA's advertising-opportunities page (sjta.com/advertising-opportunities) list current advertising contacts.

HOW TO BOOK

How to buy ACY airport advertising with AdQuick

AdQuick is an out of home advertising marketplace. For Atlantic City International Airport, AdQuick acts as your planning and buying partner, booking ACY inventory through the airport's advertising channel at the same rates you'd pay going direct, while adding comparison, creative coordination, and measurement. The process:

01

Tell us your goal

Share your target dates, budget range, and objective (awareness, response, event tie-in, regional reach).

02

Review your options

We send back available ACY formats, placements, and current-schedule costs, with vendor-neutral guidance on which fit your objective.

03

Lock in placements

Reserve formats and dates; we confirm the active channel and handle contracting.

04

Submit creative

Upload artwork to spec; we manage airport approvals and production for static formats and wraps.

05

Launch and measure

Your campaign goes live, and AdQuick provides verification and reporting so you can see what ran and how it performed.

Why book through AdQuick

You can also contact the SJTA / airport media office directly. AdQuick's advantage is comparison and coordination: you see ACY alongside every other airport and OOH option, get one point of contact for planning, creative, and measurement, and pay no markup.

CREATIVE

Creative specs, lead times, and approvals

Creative formats: Digital placements accept motion or static files supplied digitally. Static displays and parking-garage wall wraps require print-ready artwork; exact dimensions vary by unit and are confirmed at booking.
Lead time: Plan 5–7 weeks ahead of launch. Digital creative needs the least runway; printed static displays and large wall wraps require time for approval, production, and installation. Add buffer for peak summer demand.
Approvals: As an SJTA-operated public airport, ACY reviews creative before it runs. Avoid political, controversial, tobacco, and certain regulated-category content; gaming, alcohol, and similar categories common in the Atlantic City market may carry placement conditions, confirm at booking.
Minimums: Most placements run on a multi-week minimum; static formats and wraps are typically sold by the month or longer.

Exact specs, file requirements, and current restrictions are confirmed in your proposal, request one and we'll send the full kit.

MEASUREMENT

Measuring your Atlantic City airport campaign

Airport media is measured on reach, frequency, and impressions. To make results concrete, AdQuick's measurement suite supports:

Modeled impression estimates built from current airport passenger data and placement-level traffic, recalibrated to ACY's live route schedule, not its Spirit-era peak
Proof-of-posting / verification confirming your creative ran as booked
Response tracking via campaign-specific QR codes, vanity URLs, and promo codes, especially effective on high-dwell baggage claim placements, where travelers have time to scan
Lift measurement for larger campaigns, comparing brand or site-traffic metrics in the South Jersey / Atlantic City market against a baseline

Set a clear KPI before launch, awareness, recall, scans, or store/site visits, and we'll recommend the placement mix and reporting to match.

COMPARISON

Which ACY ad format should you choose?

Your goal Recommended ACY formats Why it works
Casino / hospitality awareness Baggage claim placements + digital screens Reaches arriving visitors at peak attention, in a spend-ready mindset
Direct response (offers, bookings, QR) Digital screens + baggage claim Long, captive dwell gives travelers time to act on the spot
Big regional brand statement Parking garage wall wraps Massive scale; reaches everyone arriving by car
Event or seasonal (summer, conventions) Digital screens Fast creative swaps and short flight terms suit time-boxed campaigns
Always-on local services (healthcare, auto, real estate) Static displays Most cost-efficient route to persistent, year-round visibility

Not sure which mix fits? A proposal request includes a recommended plan for your specific objective and budget, no obligation.

PLATFORM

Bonus reach: pair ACY with the Atlantic City Expressway

Because SJTA operates both Atlantic City International Airport and the Atlantic City Expressway (ACE), the 44.5-mile toll road that carries tens of millions of vehicle trips a year between the Philadelphia area and Atlantic City, advertisers can combine airport media with high-visibility expressway billboards for near-total coverage of how visitors arrive.

A traveler who flies into ACY and a visitor who drives the ACE are the same Atlantic City customer at two different touchpoints. AdQuick can plan a combined ACY + Atlantic City OOH campaign, and extend the same campaign into Philadelphia billboards for advertisers chasing the full Philly–South Jersey corridor. Ask about it in your proposal request.

FAQ

Frequently asked questions

Answers to the most common questions about advertising at Atlantic City International Airport, covering costs, current operations after the airline transition, lead times, and how AdQuick fits in.

There's no public rate card for ACY. Cost depends on format, placement, flight length, and season, static displays are the most budget-friendly entry point, while digital screens and large parking-garage wall wraps cost more for their visibility and scale. As a directional benchmark, ACY CPMs typically fall in roughly the $15–$45 range. For broader context on how airport pricing works, see our guide to how much airport ads cost, or request a proposal from AdQuick for exact, current pricing.
ACY offers a network of around 28 digital screens throughout the terminal, static displays in ticketing and concourse areas, baggage claim placements, and large-format wall wraps on the airport's 1,400-space parking garage. See airport advertising examples for visual references of how each format performs.
Atlantic City International Airport is owned and operated by the South Jersey Transportation Authority (SJTA), which manages the airport's advertising program. AdQuick books ACY campaigns through the airport's current advertising channel at no markup.
ACY's passenger volume is rebuilding after Spirit Airlines, previously about 75% of the airport's service, ceased operations in May 2026, with Breeze Airways and Allegiant Air adding routes to fill the gap. AdQuick provides current, schedule-based impression estimates in every proposal so you plan against real numbers.
Yes. ACY remains fully operational. Allegiant Air (which began service in December 2025) and Breeze Airways (expanding through 2026) are taking over routes Spirit dropped, and American Airlines continues its bus link to Philadelphia. Airport leadership expects lost service to be substantially replaced by the end of 2026.
Plan 5–7 weeks ahead. Digital creative needs the least lead time; printed static displays and parking-garage wall wraps require time for approval, production, and installation. Book earlier for peak summer season. See our guide on airport ad campaign timelines for short-flight feasibility.
Yes. AdQuick books Atlantic City airport advertising through the airport's advertising channel at the same rates as going direct, with the added benefit of comparing ACY against other airports and OOH options, plus creative coordination and measurement in one place.
Yes. SJTA operates both ACY and the Atlantic City Expressway, and AdQuick can plan a combined campaign spanning airport media and expressway billboards to reach visitors however they arrive.

Ready to advertise at Atlantic City International Airport?

Get a free, no-obligation proposal with available formats, placements, current-schedule impression estimates, and real pricing for your campaign dates, typically within one business day.

No markup · No rate-card guesswork · Just the fastest way to put your brand in front of travelers arriving in Atlantic City

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