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Yes, you can advertise at Billings Logan International Airport (BIL), and AdQuick makes it simple to plan, price, book, and measure your campaign. This page is the complete guide to airport advertising in Billings, Montana: the ad formats available at BIL, what they cost, how the approval process works, and how to get a custom quote in days, not weeks.
Billings Logan International Airport (BIL) offers terminal advertising across baggage claim, ticketing, gate, and concourse areas, including backlit displays, wall and pillar units, 3-D display kiosks, digital screens, and large-format placements.
BIL is the single best out-of-home (OOH) opportunity for reaching travelers in south-central Montana and northern Wyoming. For brands already running billboard advertising in Billings, adding airport placements layers a captive, high-dwell-time environment on top of roadside reach: passengers wait at gates, linger at baggage claim, and walk the concourses with little to distract them.
These are exactly the conditions that make airport advertising one of the most-recalled OOH formats.
Not Boston. "Logan" in this guide always refers to Billings Logan International Airport (BIL) in Billings, Montana, not Boston Logan International Airport (BOS). The airport is named for Dick Logan, its first airport manager.
Passenger and operational figures are directional and drawn from Billings Logan International Airport and regional reporting (2024–2025).
A blend of business, leisure, regional, and high-income visitor traffic flowing through Montana's only hub airport.
Connecting through Montana's only hub airport: finance, healthcare, agriculture, and energy professionals.
Billings is a primary gateway to Yellowstone National Park, the Beartooth Mountains, and Eastern Montana.
From five Eastern Montana communities served by Essential Air Service flights through BIL.
Destination travelers tend to skew higher in disposable income, making BIL strong for tourism, hospitality, healthcare, financial services, and local-brand campaigns.
Billings Logan International Airport advertising inventory is concentrated in the terminal's highest-traffic zones. Exact units and availability rotate, but the formats below represent what is typically offered at BIL.
Positioned across concourses, ticketing, and baggage claim walls, these static out-of-home units are designed to deliver always-on brand visibility with a strong nighttime and low-light presence in the terminal.
Applied to concourse walls and structural columns where passengers naturally pass through high-foot-traffic corridors at eye level.
Floor-standing units placed in concourse and baggage claim floor space, ideal for product showcases and experiential, dimensional place-based advertising creative that breaks the plane of a traditional poster.
Available in select high-traffic terminal locations, these digital out-of-home screens offer flexible messaging, rotating creative, and time-of-day targeting options.
Positioned above and beside the carousels, where travelers are a captive audience standing still and waiting for their bags.
Reserved for atrium, entry, and high-ceiling areas where brands can dominate the visual environment and own the category at the airport.
Applied to concourse walkways and glazing, these windowscape and floor placements add wayfinding-style attention and supplemental reach alongside primary placements.
A note on digital vs. static: BIL inventory is primarily static (backlit and 3-D units), with digital availability in select locations. If a digital-only campaign is a hard requirement, tell us up front and we will confirm what is bookable for your flight dates before you commit.
There is no published rate card for BIL. Pricing is quoted per campaign. That is normal for regional airports, and it is exactly the kind of opacity AdQuick removes. Here is how Billings airport advertising rates compare to traditional billboards and how they are actually determined.
Out-of-home is most often compared on CPM (cost per thousand impressions):
To estimate impressions at BIL, start from passenger throughput. With more than 1 million annual passengers (~3,000 per day), a unit positioned in a high-traffic zone can be exposed to a large share of daily travelers, though real impression counts depend on the specific placement, sightlines, and dwell time, which AdQuick models per unit.
Illustrative example: a 13-week campaign reaching an estimated 250,000+ qualified impressions would be evaluated by dividing your media cost by those impressions and multiplying by 1,000. Airport CPMs generally land well below the cost of equivalent broadcast or digital reach in a market the size of Billings; one reason airport OOH is efficient for regional dominance. AdQuick layers verified impressions and attribution on top of these estimates so you can compare BIL CPMs to your other media on the same footing.
Anyone quoting you an exact BIL price without checking live availability is guessing. Request a quote and AdQuick returns real, current pricing with the impression math shown, with no markup games and no mystery rate card.
Advertising at Billings Logan International Airport involves the airport's commercial-activity approval process. AdQuick manages this end to end for advertisers, but here is the full path so you know what to expect.
Decide your target audience, campaign dates (flight), and rough budget. Tourism, healthcare, finance, and local brands are the most common BIL advertisers.
Submit a quote request. AdQuick checks live BIL inventory (which units, zones, and dates are open) and returns options with pricing and estimated impressions.
Choose your placements and campaign length. Mixing baggage claim with concourse units typically delivers the best reach-and-frequency balance.
All advertising at BIL is governed by the airport's commercial-activities and "doing business" policies and may require a lease, permit, or license. AdQuick handles the agreements and coordinates approvals with the airport.
Build artwork to the exact unit specifications (dimensions, bleed, file format, material). AdQuick provides the spec sheet so your creative passes review the first time.
Printing and install are scheduled around your flight start date. Plan lead time for production and posting; regional airports require advance scheduling.
Your campaign goes live. AdQuick tracks delivery and provides reporting so you can tie airport OOH to business outcomes.
Official BIL resources worth bookmarking: the airport's Advertising, Commercial Activities, Doing Business, and Bids pages on flybillings.com cover policy and procurement detail. AdQuick translates all of it into a single, managed booking.
Concession opportunities and RFP timing for BIL display advertising.
Display advertising at BIL is periodically tied to a display advertising concession and may be subject to a public Request for Proposals (RFP) through the airport's bids process. If you are a media operator or large advertiser tracking concession opportunities, or you simply want to know the current status before planning a campaign, AdQuick monitors BIL procurement activity.
Tell us your campaign window and we will flag relevant openings.
AdQuick is the modern way to buy out-of-home. For Billings Logan International Airport advertising specifically, that means:
See real options for BIL instead of negotiating blind against an unpublished rate card.
Request, compare, book, and track your BIL campaign in a single dashboard.
Live inventory checks so you only consider units you can actually book for your dates.
AdQuick handles the airport's commercial-activity agreements and supplies exact creative specifications.
Impression estimates up front and delivery reporting after launch, so airport OOH is accountable like your digital channels.
AdQuick supports airport advertising across 100+ U.S. airports, so a BIL campaign can scale into a multi-market plan.
Everything advertisers ask before booking a campaign at Billings Logan International Airport (BIL): from rates and formats to commercial approval and Yellowstone seasonality.
| Metric | Figure | Why it matters for advertisers |
|---|---|---|
| Annual passengers | More than 1 million. BIL crossed the 1-million mark in a calendar year for the first time in 2025 | A growing, repeatable audience for sustained campaigns |
| Daily passengers | ~3,000 travelers per day | Consistent weekday and weekend reach |
| Daily flights | ~80 departures and arrivals | Frequent turnover and high impression volume |
| Market position | Montana's only hub airport; the state's 2nd-busiest by passenger volume | Statewide reach concentrated in one terminal |
| Regional role | Economic gateway for southeastern Montana and northern Wyoming; gateway for Yellowstone-bound tourism | A blend of business, leisure, and high-income visitor traffic |
| Top destinations | Denver, Minneapolis, Salt Lake City, Seattle, Las Vegas, Dallas, Phoenix | National connectivity = national and out-of-region exposure |
Tell AdQuick your goals, target dates, and budget. We will return live BIL availability, transparent pricing with impression estimates, and a clear path to launch.
Live inventory · Transparent pricing · Managed approvals & creative specs · Impression estimates and delivery reporting · Planning beyond Montana? AdQuick supports airport advertising in 100+ U.S. cities; build a BIL campaign and scale it nationally from one dashboard.
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