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Reach 80+ million travelers a year at the principal gateway to the Guangdong–Hong Kong–Macao Greater Bay Area. AdQuick helps brands plan, price, book, and measure airport advertising in Guangzhou Baiyun International Airport (CAN), from a single digital screen to a baggage-claim LED package, an arrivals-corridor takeover, or a full terminal domination.
See available formats, terminal-by-terminal inventory, transparent RMB/USD pricing, and exactly how buying works at CAN, then request live availability and a quote in minutes.
Guangzhou Baiyun International Airport is one of the three integrated gateway hubs of mainland China, alongside Beijing and Shanghai, and the dominant aviation hub of South China.
If your campaign needs to reach business travelers, affluent consumers, and inbound visitors across the Greater Bay Area in a single buy, CAN is a placement that can't be ignored.
| Metric | Figure |
|---|---|
| Passenger throughput (2025) | 80+ million, a new record |
| Passenger throughput (2024) | 76.4 million, up 20.9% year over year |
| Terminals | T1, T2, and T3. T3 opened October 2025 |
| Runways | Five commercial runways, a first in Chinese civil aviation |
| International mix | International travel a fast-growing share, boosted by China's visa-free transit policies |
| Regional role | Core hub of the Guangdong–Hong Kong–Macao Greater Bay Area |
CAN is the main hub for China Southern Airlines, one of Asia's largest carriers, and an Asia-Pacific cargo hub for FedEx Express. It is also China's southern "first gateway" to Africa and the Middle East, with an international route network expanding fast across Southeast Asia, South Asia, Australia–New Zealand, Europe, and the Americas.
With the opening of Terminal 3 and a fifth runway, CAN has entered what the airport calls its "3.0 era", meaning more passengers, more premium international traffic, and more advertising inventory than ever.
CAN offers a full spectrum of airport advertising formats. Terminal 2 in particular is one of the most digitized terminals in China, built out with 500+ advertising spaces and 180+ digital screens, so you can run a precise digital-only schedule or a large-format static "domination" of a key zone.
Digital out-of-home is the fastest-growing media at CAN and the most flexible to book, schedules, share of voice, and creative can change without reprinting.
High-impact motion units in check-in halls, atriums, and connecting areas.
Synchronized screen packages along departure, arrival, and transfer routes for repeated frequency across the passenger journey.
Premium digital media in the arrivals hall, where passengers stand still and watch the carousel.
Sequential digital billboard units along the walk from gate to greeting hall, a signature high-dwell CAN placement.
Backlit digital panels combining the polish of a classic lightbox with swappable creative.
Full share of voice across a network or zone for a defined flight window.
Static formats deliver uninterrupted, 100%-share-of-voice presence, the choice for prestige placements and longer campaigns.
Oversized units that command sightlines in high-ceiling halls.
The workhorse format, positioned along the entire passenger flow from curb to gate.
Large suspended formats in atriums and departure halls.
Pillar wraps, escalator and travelator graphics, floor and wall murals.
Physical product showcases and creative anchors in high-traffic concourses.
Association with airport touchpoints such as lounges, charging points, trolleys, and wayfinding.
Mobile-enabled and gamified placements that convert dwell time into participation.
Tell AdQuick your objective, awareness, a product launch, a route or destination push, or reaching a specific traveler segment, and we'll map it to the right CAN formats and locations.
CAN is effectively three advertising environments operating as one airport. Where you place media should follow who you want to reach and where they slow down.
| Terminal | What it is | Best for | Typical formats |
|---|---|---|---|
| Terminal 1 (T1) | Original terminal (open since 2004), undergoing modernization | Broad domestic reach, China-facing brands | Lightboxes, digital networks, large-format static |
| Terminal 2 (T2) | Opened 2018; highly digitized; linked to the Ground Transportation Centre (GTC) | International + premium audiences, digital campaigns | 180+ digital screens, LED, premium lightboxes, baggage-claim LED |
| Terminal 3 (T3) | Newest terminal, opened October 2025; "flower" design, China's first open-air airport observation deck | First-mover brand presence, fresh high-traffic inventory | New-generation digital and large-format media |
| Ground Transportation Centre (GTC) | Transport hub linking metro, rail, and bus at T2 | Catching passengers entering and leaving the airport | Digital and large-format static |
First impression; long queue dwell; large-format and digital impact units.
Slow, single-direction flow; guaranteed eye-level exposure.
The longest dwell of the journey; ideal for detailed brand storytelling.
The walk from gate to greeting hall; sequential, captive exposure.
Passengers stand still and watch; premium LED and screen real estate.
Last and first touchpoint before the city; high frequency for local and B2B brands.
AdQuick can build a placement map across any combination of these terminals and zones, single-format, multi-terminal, or full-journey, and show you the trade-offs in reach, frequency, and cost before you commit.
Buying airport advertising at CAN is not like buying a billboard on the open market, and it works differently from a single-operator airport. It's worth understanding the landscape before you plan a budget.
Unlike airports run by one exclusive media operator, advertising rights at Guangzhou Baiyun are awarded terminal by terminal by each terminal's management company. The picture today:
| Terminal | Advertising concession |
|---|---|
| Terminal 2 (T2 & GTC) | Wojie Group holds the exclusive advertising operator contract for T2. Wojie Group is a major Chinese airport-media operator active at more than ten airports nationwide. |
| Terminal 1 (T1) | Advertising is managed under T1's terminal-area management; concessions are awarded separately from T2. |
| Terminal 3 (T3) | As the newest terminal (opened October 2025), T3's advertising inventory is managed under its own terminal authority, the freshest media environment at the airport. |
The practical takeaway: the right operator to talk to depends on which terminal you want to advertise in. That fragmentation is exactly where buyers lose time. AdQuick maps your target audience to the right terminal and the right concession holder so you don't have to chase multiple operators.
| Path | What it gives you | The trade-off |
|---|---|---|
| Direct with a terminal operator | Direct access to that terminal's inventory | You must identify and contact the right operator per terminal; no independent pricing benchmark; you manage planning, compliance, and measurement yourself |
| AdQuick (marketplace + platform) | Independent planning, transparent RMB/USD pricing, sourced availability across every terminal, managed creative/approvals, and unified measurement, for CAN and every other market you run | One coordinated partner for the whole buy, with optional API access for enterprise buyers |
Share your audience, objective, timing, and budget. AdQuick recommends the formats, terminals, and zones that fit, with reach and frequency estimates.
AdQuick sources current CAN availability and pricing across the relevant terminals so you can compare options side by side.
AdQuick handles booking, contracting, and scheduling against your campaign flight dates.
AdQuick manages production specs and the advertising-content approval process required for media in China.
AdQuick coordinates installation and confirms your campaign is live as booked.
Track delivery and performance through one dashboard, alongside every other OOH market in your plan.
Airport advertising at CAN typically falls in the range of RMB 80,000–350,000 per month (≈ USD $11,000–$49,000) but the right figure depends on the format, terminal, location, duration, and share of voice you choose. Below is an honest framework for what drives cost and the bands campaigns usually fall into.
| Cost driver | How it affects price |
|---|---|
| Format | Large-format digital, spectaculars, and arrivals-corridor packages cost more than standard lightboxes |
| Terminal | T2's premium digital inventory and the newest T3 media carry a premium over secondary placements |
| Location | Baggage claim, arrivals corridors, and boarding halls command more than secondary corridors |
| Duration | Pricing is typically per 4-week cycle; longer flights lower the effective weekly rate |
| Share of voice | Full-motion ownership and takeovers cost more than rotating digital schedules |
| Production & installation | Printing, build, and fitting of static media is a one-time add to media cost |
| Season & demand | Peak travel and major events (such as the Canton Fair) tighten availability and pricing |
Ranges below are illustrative monthly bands for budget planning actual pricing is confirmed per placement and terminal.
Single digital screen / short digital schedule. Approximately USD $11,000–$21,000 per month.
Premium digital network or baggage-claim LED package. Approximately USD $21,000–$35,000 per month.
Large-format billboard, spectacular, or arrivals-corridor package. Approximately USD $35,000–$49,000 per month.
Terminal or concourse domination / takeover. USD $49,000+ per month.
Because rates are negotiated by terminal and availability moves quickly, the only reliable number is a live quote. AdQuick gives you a transparent, sourced CAN quote in RMB and USD and benchmarks it against comparable airport inventory so you know your spend is competitive. For context on the wider city market, see our Guangzhou DOOH pricing guide.
Airport advertising is highly measurable when it's planned with measurement in mind. AdQuick builds verification and performance reporting into every CAN campaign.
Reporting cadence is set to your campaign, typically a launch verification report followed by mid-flight and end-of-flight performance summaries. AdQuick reports CAN performance in the same dashboard as the rest of your OOH plan, so airport spend is never a black box.
Advertising media in China, including airport advertising, must clear an advertising-content review before it can run. Building this into your timeline is essential.
Creative is reviewed for compliance with Chinese advertising regulations. Certain categories, and superlative or unverifiable claims, face additional scrutiny.
Localized, translated Chinese-language creative is strongly recommended for both compliance and audience effectiveness.
Media is quoted and contracted in RMB; AdQuick provides USD equivalents for planning.
Static media must be printed and finished to the operator's specifications.
Build and fitting are scheduled around airport operations, often overnight.
Digital creative must meet file, resolution, and duration specs and pass technical QA before going live.
Book 6–10 weeks ahead for digital and standard static placements, and longer for large-format spectaculars, custom builds, arrivals-corridor packages, or peak-season flights such as the Canton Fair. AdQuick manages specs, the approval workflow, and the production schedule so your launch date holds.
Want the full specs? Request the CAN media kit for current formats, dimensions, file requirements, and locations.
Regional planners often weigh CAN against nearby hubs. A quick orientation:
| Airport | Audience character | Best suited to |
|---|---|---|
| Guangzhou Baiyun (CAN) | Largest hub in South China; strong domestic base plus fast-growing international traffic; gateway to the Greater Bay Area, Africa, and the Middle East | Reaching Greater Bay Area consumers and businesses; broad China reach with rising international exposure; competitive pricing per impression |
| Hong Kong (HKG) | Heavily international; global finance, luxury, and travel-retail audience | Premium international and luxury brand campaigns aimed at a global traveler base |
| Beijing Capital (PEK) | Capital-city hub; government, corporate, and domestic-premium audiences | Reaching North China and corporate/institutional decision-makers |
CAN's strength is scale plus value: a very large, fast-internationalizing audience in one of the world's densest economic regions, typically at a competitive cost per impression. Many brands run CAN alongside HKG or PEK for full Greater Bay Area and national coverage. AdQuick can plan and price all three together.
An out of home advertising platform that plans, prices, books, and measures CAN alongside every other market in your plan.
Plan CAN alongside every other airport and OOH market worldwide, one brief, one workflow, one report.
Real availability and quotes you can compare and benchmark, no opaque markups.
AdQuick navigates CAN's terminal-by-terminal concession landscape so you reach the right operator the first time.
Planning, booking, creative compliance, installation, and verification, managed for you.
Impressions, plays, verification, and outcome tracking in a single dashboard.
From a single screen to a multi-terminal takeover, with guidance at every step.
Everything you need to know before launching an airport advertising campaign at Guangzhou Baiyun International Airport.
Reach 80+ million travelers at the gateway to the Greater Bay Area, planned, priced, booked, and measured by AdQuick.
Transparent RMB/USD pricing · Every terminal, one partner · Approvals and production managed · Measurement in a single dashboard
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