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Reach 70+ million travelers a year at the principal aviation gateway to China's capital. AdQuick helps brands plan, price, book, and measure airport advertising in Beijing Capital International Airport (PEK). From a single digital screen to a baggage-hall LED package, a WiFi sponsorship, or a full terminal takeover.
See available formats, terminal-by-terminal inventory, transparent RMB/USD pricing, China advertising-approval requirements, and exactly how buying works at PEK, then request live availability and a quote in minutes.
Beijing Capital International Airport is one of the three integrated gateway hubs of mainland China (alongside Shanghai and Guangzhou) and the flagship airport of the nation's capital.
For decades it was the busiest airport in Asia and the second busiest in the world. If your campaign needs to reach government, corporate, and high-spending audiences in Beijing, PEK is a placement that can't be ignored.
| Metric | Figure |
|---|---|
| Passenger throughput (2025) | 70+ million |
| Passenger throughput (2024) | 67.4 million, #3 in mainland China |
| Terminals | T1, T2, and T3. T3 is among the largest terminal buildings in the world |
| International traffic | International and regional volume surged past 10 million in 2024, growing fast on China's visa-free policies |
| Capital region | Part of Beijing's "one city, two airports" dual-hub system with Beijing Daxing (PKX) |
PEK is the primary hub for Air China, a member of Star Alliance, and the main long-haul gateway for the Beijing–Tianjin–Hebei region. As China's capital airport, it concentrates a uniquely valuable mix of travelers: government and policy leaders, corporate executives and business travelers, and affluent domestic and international consumers. International and regional traffic is rebuilding quickly, supported by expanded visa-free transit policies.
PEK offers a full spectrum of airport advertising formats across digital, static, connectivity, and experiential media, so you can run a precise digital-only schedule or a large-format static "domination" of a key zone.
Digital out-of-home is the fastest-growing media at PEK and the most flexible to book; schedules, share of voice, and creative can change without reprinting.
High-impact motion units in check-in halls, atriums, and connecting corridors.
Synchronized screen packages along departure, arrival, and transfer routes for repeated frequency across the passenger journey.
Premium digital media in the arrivals area, where passengers stand still and watch.
Backlit digital panels combining the polish of a classic lightbox with swappable creative.
Full share of voice across a network or zone for a defined flight window.
Static formats deliver uninterrupted, 100%-share-of-voice presence: the choice for prestige placements and longer campaigns.
Oversized units that command sightlines in high-ceiling halls.
The workhorse format, positioned along the entire passenger flow from curb to gate.
Large suspended formats in atriums and departure halls.
Pillar wraps, escalator and travelator graphics, floor and wall murals.
Physical product showcases and creative anchors in high-traffic concourses.
Branded WiFi landing pages and login sponsorships that reach travelers on their own devices during dwell time.
Mobile charging stations, passenger-information displays, lounges, and wayfinding sponsorships that pair a brand with a useful place-based advertising moment.
Gamified and second-screen placements that convert dwell time into participation and data capture.
Tell AdQuick your objective (awareness, a product launch, a route or destination push, or reaching a specific traveler segment) and we'll map it to the right PEK formats and locations.
PEK is effectively three advertising environments operating as one airport. Where you place media should follow who you want to reach and where they slow down.
| Terminal | What it is | Best for | Typical formats |
|---|---|---|---|
| Terminal 1 (T1) | Smaller terminal serving select domestic carriers | Focused domestic reach | Lightboxes, digital screens, static |
| Terminal 2 (T2) | Major terminal for domestic and international carriers | Broad reach across mixed traffic | Digital networks, LED, lightboxes, baggage-hall media |
| Terminal 3 (T3) | Among the world's largest terminal buildings; Air China and international hub operations | Premium international and business audiences | Giant LED, digital networks, large-format spectaculars, WiFi |
AdQuick can build a placement map across any combination of these terminals and zones (single-format, multi-terminal, or full-journey) and show you the trade-offs in reach, frequency, and cost before you commit.
Buying airport advertising at PEK is not like buying a billboard on the open market. It's worth understanding the operator landscape before you plan a budget, and this is exactly where AdQuick adds value.
Airport media at PEK is sold through a defined set of concessionaire and operator pathways rather than the open market:
The practical takeaway: there are several legitimate routes to PEK inventory, and the right one depends on the formats, terminals, and zones you want. That fragmentation is exactly where buyers lose time and lose pricing transparency. AdQuick maps your campaign to the right operator pathway so you reach the right inventory the first time, with a quote you can actually compare.
| Path | What it gives you | The trade-off |
|---|---|---|
| Direct with an operator | Direct access to that operator's inventory | You must identify the right operator per format/terminal; no independent pricing benchmark; you manage planning, compliance, and measurement yourself |
| Traditional agency | Hands-on service | Variable transparency; markups can be opaque; processes can be slow |
| AdQuick (marketplace + platform) | Independent planning, transparent RMB/USD pricing, sourced availability across operators, managed creative/approvals, and unified measurement, for PEK and every other market you run | One coordinated partner for the whole buy |
Share your audience, objective, timing, and budget. AdQuick recommends the formats, terminals, and zones that fit, with reach and frequency estimates.
AdQuick sources current PEK availability and pricing across the relevant operators so you can compare options side by side.
AdQuick handles booking, contracting, and scheduling against your campaign flight dates.
AdQuick manages production specs and the advertising-content approval process required for media in China.
AdQuick coordinates installation and confirms your campaign is live as booked.
Track delivery and performance through one dashboard, alongside every other OOH market in your plan.
There is no single published price for airport advertising at PEK. Cost depends on the format, terminal, location, duration, and share of voice you choose. Below is an honest framework for what drives cost and the bands campaigns typically fall into.
| Cost driver | How it affects price |
|---|---|
| Format | Giant LED, spectaculars, and large-format media cost more than standard lightboxes |
| Terminal | T3's premium international inventory carries a premium over secondary placements |
| Location | Boarding halls, baggage claim, and high-dwell corridors command more than secondary zones |
| Duration | Pricing is typically per 4-week cycle; longer flights lower the effective weekly rate |
| Share of voice | Full-motion ownership and takeovers cost more than rotating digital schedules |
| Production & installation | Printing, build, and fitting of static media is a one-time add to media cost |
| Season & demand | Peak travel periods and major national events tighten availability and pricing |
Ranges below are illustrative monthly bands for budget planning at a major Chinese capital hub, not quoted PEK rates. Actual pricing is confirmed per placement and operator.
≈ $10,000–$21,000. Single digital screen or short digital schedule.
≈ $21,000–$49,000. Premium digital network or multi-screen package.
≈ $49,000–$98,000. Large-format billboard, spectacular, or arrivals package.
$98,000+. Terminal or concourse domination / takeover.
Because rates are negotiated by operator and availability moves quickly, the only reliable number is a live quote. AdQuick gives you a transparent, sourced PEK quote in RMB and USD, and benchmarks it against comparable airport inventory and the wider Beijing digital OOH market so you know your spend is competitive.
Airport advertising is highly measurable when it's planned with measurement in mind. AdQuick builds verification and performance reporting into every PEK campaign.
PEK has a long track record as a campaign environment for major global advertisers, which makes benchmarking against comparable airport activity straightforward. Reporting cadence is set to your campaign (typically a launch verification report followed by mid-flight and end-of-flight summaries) and AdQuick reports PEK performance in the same dashboard as the rest of your OOH plan, through AdQuick's measurement suite.
Advertising media in China, including airport advertising, must clear an advertising-content review before it can run. Building this into your timeline is essential.
Creative is reviewed for compliance with China's advertising law. Certain categories, and superlative or unverifiable claims, face additional scrutiny.
Localized, translated Chinese-language creative is strongly recommended for both compliance and audience effectiveness.
Media is quoted and contracted in RMB; AdQuick provides USD equivalents for planning.
Static media must be printed and finished to the operator's specifications.
Build and fitting are scheduled around airport operations, often overnight.
Digital creative must meet file, resolution, and duration specs and pass technical QA before going live.
Book 6–10 weeks ahead for digital and standard static placements, and longer for large-format spectaculars, custom builds, or peak-season and major-event flights. AdQuick manages specs, the approval workflow, and the production schedule so your launch date holds.
Want the full specs? Request the PEK media kit for current formats, dimensions, file requirements, and locations.
Beijing operates a "one city, two airports" model, so planners targeting the capital should know the difference:
The established capital hub; Air China's home; strong government, corporate, and international long-haul traffic; the larger of the two airports.
Best for: policy & corporate decision-makers, premium domestic, international businessThe newer southern hub (opened 2019); fast-growing; serves the Beijing–Tianjin–Hebei region with modern, highly digitized media.
Best for: growth audiences in southern Beijing & the Hebei corridor; newest digital inventoryFor full capital coverage, many brands run both airports together. AdQuick can plan and price PEK and PKX as a single Beijing buy.
Plan, price, book, and measure PEK alongside every other airport and OOH market worldwide, managed end-to-end through one out of home advertising platform.
Plan PEK alongside every other airport and OOH market worldwide: one brief, one workflow, one report.
Real availability and quotes you can compare and benchmark; no opaque markups.
AdQuick navigates PEK's multi-operator concession landscape so you reach the right inventory the first time.
Planning, booking, creative compliance, installation, and verification: managed for you.
Impressions, plays, verification, and outcome tracking in a single dashboard.
From a single screen to a multi-terminal takeover, with guidance at every step.
Quick answers on cost, operators, terminals, approvals, and placement for advertisers planning a PEK campaign.
Reach 70+ million travelers at the gateway to China's capital: planned, priced, booked, and measured by AdQuick.
Transparent RMB/USD pricing · Operator-clear booking · Approval workflow managed · Unified measurement across markets
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