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McGhee Tyson Airport (TYS) in Knoxville is the gateway to the Great Smoky Mountains and one of the strongest out-of-home opportunities in the Southeast. AdQuick brings every TYS airport advertising option (rates, formats, the MKAA process, and measurement) into one place.
Plan and book a campaign without piecing together airport PDFs and vendor sites. Starting at $550/month with terms as short as one month.
Reach 3.6+ million travelers at East Tennessee's fastest-growing airport. McGhee Tyson Airport (TYS) in Knoxville is the gateway to the Great Smoky Mountains and one of the strongest out-of-home opportunities in the Southeast.
AdQuick brings every TYS airport advertising option (rates, formats, the MKAA process, and measurement) into one place, so you can plan and book a campaign without piecing together airport PDFs and vendor sites.
| Starting rate | From $550/month (official McGhee Tyson advertising program) |
| Minimum term | As short as 1 month |
| Lead time | Allow at least 30 days for the MKAA contract, creative, and installation |
| Required | A contract with the Metropolitan Knoxville Airport Authority (MKAA) |
| Annual audience | ~3.6 million passengers (2025 record) |
| Book with AdQuick | Access 100% of printed and digital TYS inventory, and measure your campaign |
McGhee Tyson Airport serves Knoxville and all of East Tennessee, and it is growing fast. For advertisers, that combination, record traffic plus a concentrated, high-value regional audience, makes TYS one of the most efficient airport out-of-home buys in the region.
Airport advertising in McGhee Tyson Airport works for national brands building a Knoxville presence, local businesses targeting inbound visitors, B2B advertisers reaching corporate travelers, and tourism and destination marketers welcoming arrivals to the Smokies.
TYS terminal advertising spans both digital and static formats across baggage claim, concourses, and ticketing. The table below outlines the placement types commonly available. AdQuick confirms live inventory for your specific campaign window.
| Ad Format | Type | Where It Appears | Why Advertisers Choose It |
|---|---|---|---|
| Digital displays / DOOH screens | Digital | Ticketing, concourses, gate areas | Dynamic creative, dayparting, fast rotation. Ideal for time-sensitive or multi-message campaigns |
| Baggage claim displays | Static / Digital | TYS's three baggage claim areas | Long dwell time as arriving passengers wait. Strong for local services and welcome messaging |
| Backlit dioramas | Static | Concourse walls, walkways | Illuminated, high-impact still imagery in heavy-traffic corridors |
| Ticketing & security area displays | Mixed | Ticketing lobby, security queues | Reaches departing passengers during long, focused dwell time |
| Wall wraps & murals | Static | Terminal walls, columns, corridors | Large-format takeovers that own a sightline |
| Floor & window graphics | Static | Walkways, terminal glazing | Adds unexpected, eye-level touchpoints and directs foot traffic |
| Charging stations & furniture wraps | Static | Gate seating areas | Utility-driven placements that earn extended attention |
| Terminal takeovers / spectaculars | Mixed | Entrance, ticketing, key thresholds | Full-environment branding for launches and tentpole moments |
If your campaign needs flexibility, Knoxville airport digital ads are the place to start. TYS digital out-of-home (DOOH) lets you rotate multiple messages, schedule by daypart, swap creative without reprinting, and run short-burst or seasonal campaigns, a strong fit given the airport's one-month minimum term.
Static placements (dioramas, wall wraps, baggage claim displays) deliver constant, undivided presence. Because the creative never rotates away, static formats build the deepest recall and are the strongest choice for sustained brand awareness and signature terminal takeovers.
A blended buy (a digital network for flexibility plus an anchor static placement for permanence) usually delivers the best mix of reach, frequency, and recall. AdQuick can build that mix to your budget.
McGhee Tyson's terminal has two levels and 12 gates, with a distinctive Smoky Mountain theme. Knowing the layout helps you choose placements that match your goal.
Home to TYS's three baggage claim areas, with high dwell time among arriving passengers.
Best for: local businesses, hospitality, real estate, and destination/welcome messaging aimed at people who have just landed in Knoxville.
The busiest zone, covering departing passengers from check-in through boarding.
Best for: broad reach and brand awareness, with long, focused attention near security and gates.
AdQuick provides placement-level detail (location, format, and audience estimates) so you can target arrivals, departures, or both.
McGhee Tyson's official advertising program lists price points starting at $550 per month, with terms as short as one month. This is unusually flexible for airport media, especially compared with digital billboard advertising outside the terminal. (Source: McGhee Tyson Airport advertising program, flyknoxville.com.) Final pricing depends on the format, location, and campaign length.
| Cost Factor | How It Affects Price |
|---|---|
| Format | Digital/DOOH and large-format wraps command higher rates than standard static displays |
| Location | Placements near baggage claim, security, and gates see more impressions and price accordingly |
| Dwell time & traffic | Higher-traffic, longer-dwell zones carry premium rates |
| Campaign length | Longer flights (3, 6, or 12 months) usually lower the effective monthly rate |
| Inventory volume | Multi-placement packages can improve cost per impression |
| Production & installation | Printing, materials, and install are typically quoted separately from media |
Tell AdQuick your budget and goals, and we'll return current TYS pricing, available placements, and projected impressions.
Advertising at TYS requires a contract with the Metropolitan Knoxville Airport Authority (MKAA), and the airport asks advertisers to allow at least 30 days. Booking through AdQuick keeps the process simple.
Tell AdQuick your budget, target audience, and campaign dates. We source available TYS inventory (formats, locations, impressions, and current rates) into one proposal.
Your campaign runs under an MKAA advertising contract. AdQuick coordinates the agreement so you don't have to navigate it alone.
Build artwork to the exact spec for each placement. AdQuick supplies current spec sheets and reviews files before submission.
Creative goes through airport review, then production and install. Plan at least 30 days end to end. That is the realistic timeline per official MKAA guidance.
Your campaign goes live, and you track verified performance in the AdQuick dashboard from day one.
A note on timelines: some vendor pages advertise faster turnarounds, but McGhee Tyson's own guidance is to allow at least 30 days. Planning to that window avoids missed launch dates.
Each TYS placement has its own dimensions, file requirements, and approval process. AdQuick provides the exact current spec sheet for any placement you book. Use this checklist to plan production.
| Spec Item | What to Expect |
|---|---|
| Artwork dimensions | Set per placement. Confirm exact size before designing; large-format needs bleed |
| File format | Print-ready PDF/EPS or high-resolution raster for static; MP4/JPG/PNG for digital |
| Resolution | High-resolution at final output size for static; native screen resolution for DOOH |
| Color profile | CMYK for print production; RGB for digital displays |
| Digital duration | Standard slot lengths (e.g., 8–15 seconds) within the screen loop |
| Content approval | MKAA review required. Restricted categories not permitted; lead time applies |
| Production & install | Coordinated through the media partner; build the 30-day window into your timeline |
Most agency pages show a few units. AdQuick gives you access to 100% of McGhee Tyson's printed and digital advertising inventory, plus the verified impressions and attribution that turn an airport buy into accountable media.
Audience and traffic estimates by placement, not vague terminal-wide numbers.
Photo verification confirms your creative is live and correctly installed.
Connect terminal exposure to store visits, site traffic, or conversions.
Manage TYS alongside any other market in a single campaign view.
You see what you bought, prove it ran, and measure what it did.
McGhee Tyson is the primary airport for East Tennessee, but it's one of several airports serving the broader region. If your campaign targets travelers beyond Knoxville, AdQuick can build a multi-airport plan and pair it with billboards and transit across the markets you care about. Explore Knoxville billboard advertising to layer street-level and highway media around your TYS campaign.
Everything you need to know before launching a campaign at TYS: rates, formats, lead times, and the MKAA process.
Get current TYS airport advertising rates, real-time availability, projected impressions, and a recommended placement plan built around your budget and goals.
Prefer to talk it through? Reach the AdQuick team and we'll respond within 24 hours with available TYS inventory and pricing.
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