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ACK Airport Advertising · Nantucket Memorial

Reach Nantucket's ultra-affluent summer audience at ACK

Reach Nantucket's ultra-affluent summer audience (population 11,000 year-round, swelling past 50,000+ during peak season) through in-terminal placements at one of the Northeast's most exclusive airports.

Bookable through AdQuick with transparent, airport-published pricing starting at $200/month.

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Airport-published rates
From $200/month
UHNW audience
Display-case fabrication
50,000+
Peak summer population
$9.60
Average Nantucket OOH CPM
500K
Impressions per 4-week campaign
$200
Display case starting rate / month
Access all media formats
Digital ScreensStatic DisplaysBaggage ClaimExperiential

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01 Why Advertise at ACK 02 Advertising Options & Inventory 03 ACK Advertising Rates 04 How to Buy ACK Advertising 05 Advertising Policies & Guidelines 06 ACK Seasonal Playbook 07 Why Book Through AdQuick 08 Related Resources 09 Frequently Asked Questions 10 Related Airport Markets
Why Advertise

Why advertise at Nantucket Memorial Airport (ACK)?

Nantucket Memorial Airport (IATA: ACK | ICAO: KACK), owned and operated by the Town of Nantucket, Massachusetts, is the sole commercial gateway to one of the most affluent vacation destinations in the United States.

Located on a 50-square-mile island 30 miles south of Cape Cod, ACK serves a community whose year-round population of ~11,000 swells past 50,000+ at the peak of summer, with median home values on the island exceeding $1 million.

For brands targeting ultra-high-net-worth (UHNW) consumers, luxury hospitality clientele, second-home and yacht owners, private aviation passengers, and East Coast finance and family-office traffic, ACK is among the highest-value airport advertising audiences per impression in North America.

The compact, single-terminal layout means every placement reaches 100% of departing and arriving passengers, and a substantial share of those passengers fly private through the airport's robust general aviation operation.

Who you reach at ACK

Summer residents and second-home owners: Boston, New York, Greenwich, Palm Beach, and London-based families who summer on Nantucket
Luxury leisure travelers: guests of The White Elephant, The Wauwinet, The Nantucket Hotel, Greydon House, and private rental clientele
Private aviation passengers: ACK is one of the busiest GA airports in the Northeast during summer, with major NetJets, Wheels Up, and FlexJet volume
Yacht and boating community: Nantucket Harbor traffic and Figawi Race participants
Finance, hedge fund, family office, and law firm partners: disproportionately represented in the summer demographic
Year-round island residents: small but stable audience of 11,000+ for local-services and civic messaging
Event-driven traffic: Nantucket Wine & Food Festival, Nantucket Film Festival, Daffodil Festival, Christmas Stroll, and Figawi weekend
Formats & Placements

ACK advertising options & inventory

Nantucket Memorial Airport offers a curated, premium inventory mix consistent with the airport's scale and brand. Inventory is sold directly by the Town of Nantucket Airport Commission, and AdQuick coordinates with the airport on your behalf to plan, price, and book placements. The mix spans digital out-of-home monitors, illuminated product display cases, and static OOH dioramas in ticketing and arrivals.

Core ACK in-terminal advertising formats

LCD digital display monitors Digital

Full-color digital screens in high-traffic zones throughout the terminal, delivering motion-capable creative to every passenger flowing through ACK.

Best for: rotating campaigns, motion creative, multi-message brands

Inset product display cases, Summer Arrivals / Overflow Seating Physical

Physical, illuminated cases for product showcasing in the main arrivals area, one of the highest-traffic placements at the airport, captured by every arriving passenger.

Best for: luxury jewelry, watches, fashion, wine, spirits, art, real estate

Inset product display cases, Air Taxi Arrivals & Departures Physical

Display cases serving the high-volume regional and charter passenger flow, including the affluent private and semi-private aviation segment that defines ACK summer traffic.

Best for: luxury brands targeting private aviation passengers

Static wall displays and dioramas Static

Premium static placements positioned in ticketing, arrivals, and baggage claim, capturing extended dwell time at high-attention points of the passenger journey.

Best for: brand-building campaigns with high-resolution imagery

Concourse and gate-area placements Gate Hold

Concourse and gate-area placements reach travelers during the 60–90 minute pre-boarding window, when attention is highest and phones are often put away.

Best for: high-consideration luxury, financial services, hospitality

Why product display cases matter at ACK

ACK is one of the few U.S. airports where physical product display cases are a primary advertising format. They're particularly effective for luxury brands (jewelry, watches, fashion, wine, spirits, art, real estate) where seeing the actual product creates impact a printed image can't. Display cases at Summer Arrivals / Overflow Seating and Air Taxi Arrivals & Departures see continuous foot traffic during peak season.

Sponsorship & adjacent opportunities

Sampling and pop-up activations during summer peak weekends
Event tie-ins with the Nantucket Wine & Food Festival, Film Festival, Christmas Stroll, and Daffodil Festival
Charter and FBO-adjacent placements for private aviation audiences
Pricing Data

ACK airport advertising rates

Unlike most regional airports, Nantucket Memorial Airport publishes its advertising rates directly. The Town of Nantucket releases an official, regularly-updated rate sheet listing each available ad unit with monthly and 12-month pricing.

Published ACK rates (per the Town of Nantucket Airport advertising rate sheet)

Placement Monthly Rate 12-Month Total
Inset Product Display Case, Summer Arrivals / Overflow Seating $200 $2,400
Inset Product Display Case, Air Taxi Arrivals & Departures $200 $2,400
LCD Digital Display Monitors Per published rate sheet Per published rate sheet

Rates published by the Town of Nantucket Airport Commission and subject to periodic adjustment. Always confirm current pricing against the airport's published rate sheet, available via the Town of Nantucket Memorial Airport advertising information page.

View the airport's published rates →

Nantucket OOH impression context

Beyond in-terminal advertising, the broader Nantucket OOH market delivers approximately $9.60 average CPM across billboard inventory, strong cost-per-thousand efficiency given the audience's wealth concentration. A typical 4-week ACK-adjacent campaign reaches roughly 500,000 total impressions across all units, with individual placements averaging 125,000 impressions per 4-week period. For brands targeting affluent audiences, the impression cost is meaningfully outweighed by the demographic value, and ACK pairs naturally with feeder-market Boston DOOH for full-funnel coverage of the summer audience's home market.

What drives ACK advertising cost

Format: Digital LCD monitors price differently than physical product display cases
Placement zone: Summer Arrivals and Air Taxi areas are the highest-traffic placements
Term length: Annual (12-month) commitments are the standard offering, with monthly rates available
Seasonality: Demand concentrates intensely around May–October summer season; year-round commitments are required to hold premium placements
Production: Display case fixturing, lighting, and creative production vary by unit
How to Book

How to buy advertising at Nantucket Memorial Airport

ACK advertising is sold directly by the Town of Nantucket Airport Commission through the airport's administrative office. You have two paths to buy:

Path 1: Contact the airport directly

Direct

Best if you're buying a single ACK placement and have in-house creative and production capability. Contact information and the current rates sheet are published on the Town of Nantucket Advertising Information page.

Path 2: Book through AdQuick

Recommended

Best if you want integrated creative production, multi-market buying (Nantucket + Cape Cod + mainland), pre-built measurement, and a single contract spanning ACK plus any other airport or OOH market in our network.

The 5-step ACK booking process through AdQuick

1

Submit your brief

Tell us your dates, budget, target audience, and creative concept (flag if you want to align with Wine & Food Festival, Film Festival, Christmas Stroll, or another Nantucket event).

2

Receive an inventory plan

Within 24 hours, we send live ACK availability, photos, impression estimates, and a full proposal with pricing aligned with the airport's published rates.

3

Approve and contract

Lock in placements with a single AdQuick contract; we coordinate with the Town of Nantucket Airport Commission on your behalf.

4

Submit creative

We manage proofing, airport content approval, display-case fabrication where applicable, and production (standard lead time: 3–5 weeks; longer for physical product cases).

5

Go live and measure

Your campaign runs, and you receive proof-of-performance photos and post-campaign impression and lift reports.

Creative specs at ACK

AdQuick provides a placement-specific spec sheet with every proposal. General guidelines:

Inset product display cases: Physical product, display fixtures, signage, and lighting all subject to airport approval; case dimensions provided per unit
Static print files: High-resolution PDF or AI, CMYK, 150 DPI at full size, with bleed per unit spec
Digital files (LCD monitors): MP4 (H.264), 1080p, no audio (terminal screens are silent)
Spot length: 10 or 15 seconds for rotations
Color management: sRGB for digital, CMYK for print
Creative submission lead time: 14–21 business days before campaign launch
Physical display setup: Allow 3–5 weeks for case fabrication, product staging, and installation
Compliance

ACK advertising policies & content guidelines

All Nantucket Memorial Airport advertising is subject to Town of Nantucket Airport Commission content approval. Standard policy framework:

Restricted & permitted categories

Several categories carry specific restrictions or required messaging frameworks under the airport's content policy:

● No tobacco, firearms, adult content, or political advocacy
● Alcohol advertising: permitted with required responsible-consumption messaging
● No competing ground-transport: restrictions on select placements
● Cannabis advertising: subject to Massachusetts state law and airport-specific restrictions; case-by-case review
● Public-service and government messaging: generally permitted with standard review

Creative clearance & brand-fit standards

● Trademark and copyright clearance required on all submitted creative
● Brand-fit considerations: Given Nantucket's curated aesthetic and historic district status, the airport places weight on creative quality and visual consistency
● Approval timeline: 7–14 business days from creative submission
Market Data

ACK seasonal playbook: when to book and run

Nantucket is one of the most seasonal markets in America. Smart advertisers plan around it.

Peak summer season (Memorial Day – Labor Day)

The biggest reach window. Population swells past 50,000+, private aviation traffic peaks, and every restaurant, hotel, and retailer is operating at capacity. Annual (12-month) advertising commitments are typically required to hold premium placements through this window. Inventory for the upcoming summer often sells out by late winter.

Luxury, jewelry, watches, real estate, wine & spirits, automotive, private banking, family offices, hospitality, yacht/boating

Shoulder seasons (April–May + September–October)

Strong traveler volume continues through the Daffodil Festival (late April), Figawi Race (Memorial Day weekend), and Nantucket Film Festival (June). September and October draw a culinary-and-arts crowd around the Wine & Food Festival.

Lifestyle, fashion, dining, tourism

Christmas Stroll (early December)

One of the most heavily-attended off-season events draws thousands of visitors for a single weekend. Strong seasonal demand from retail, hospitality, jewelry, and gifting brands.

Retail, hospitality, jewelry, gifting

Year-round / off-season (January–March)

Lower traveler volume but a stable year-round island audience. Ideal for local services, financial services, healthcare (Nantucket Cottage Hospital), real estate, and civic messaging.

Local services, financial, healthcare, real estate, civic

Major Nantucket events to plan around

Daffodil Festival (late April)
Figawi Race weekend (Memorial Day weekend)
Nantucket Film Festival (June)
Nantucket Wine & Food Festival (May/June)
Independence Day on Jetties Beach (July 4)
Christmas Stroll (early December)
Platform

Why book ACK airport advertising through AdQuick

AdQuick is the out of home advertising platform built for transparent, measurable airport campaigns at scale, including curated regional gateways like Nantucket Memorial.

Published-rate transparency

We work with the Town of Nantucket's official rate sheet; no markups, no surprises.

Display-case fabrication & product staging

End-to-end physical execution, not just ad placement.

One contract, one invoice

Skip parallel airport negotiations.

Creative and production support

Airport approvals, resizing, and installation handled in-house.

Built-in measurement

Verified impressions and attribution, foot-traffic lift, and brand-lift studies.

Event-aligned planning

Wine & Food Festival, Film Festival, Christmas Stroll, Figawi weekend.

Cape & Islands packages

Combine ACK with MVY (Martha's Vineyard), HYA (Hyannis), PVC (Provincetown), and Cape Cod OOH.

600+ markets in one platform

Layer ACK with Boston (BOS), New York (JFK/HPN/TEB), Palm Beach (PBI), or any feeder market.

Trusted by 2,000+ brands

From local Nantucket advertisers to luxury and Fortune 500 marketers.

FAQ

ACK airport advertising FAQs

Everything you need to know about advertising at Nantucket Memorial Airport: rates, formats, timing, brand fit, and how booking through AdQuick differs from going direct.

Advertising at ACK is managed directly by the Town of Nantucket Airport Commission, which owns and operates the airport. Unlike many U.S. airports, ACK does not use a third-party concessionaire. Inventory is sold directly by airport administration. AdQuick works with the airport on your behalf to plan, price, and book placements, but the rate sheet and approval authority sit with the Town.
The Town of Nantucket publishes an official rate sheet listing each available unit. Inset product display cases at Summer Arrivals / Overflow Seating and at Air Taxi Arrivals & Departures are priced at $200 per month, or $2,400 for a 12-month commitment. LCD digital display monitor rates are also published on the official rate sheet. For broader context on how regional gateways like ACK compare to other airport markets, see how much airport ads cost.
Nantucket has a year-round population of approximately 11,000, swelling to more than 50,000 at the peak of summer. A typical 4-week campaign across multiple Nantucket OOH units reaches approximately 500,000 total impressions, with individual placements averaging 125,000 impressions per 4-week period. Average CPM across Nantucket OOH inventory is approximately $9.60, favorable given the audience's wealth concentration.
The peak window is Memorial Day through Labor Day, when the population swells and private aviation traffic concentrates. However, this is also when inventory is hardest to secure. Premium placements typically require 12-month annual commitments booked well in advance (often 6+ months ahead). Shoulder seasons (April–May, September–October) offer strong audience quality with more inventory availability.
Most ACK placements are offered on a monthly basis with 12-month annual options. Per the airport's published rate sheet, inset product display cases are $200/month or $2,400 for the full year. Annual commitments are typically required to hold premium placements through the summer peak.
For premium summer placements, book 6+ months ahead. Inventory for the upcoming summer often sells out by late winter. Shoulder-season and off-season placements have more flexibility (6–8 weeks ahead is typical).
Common ACK advertisers include luxury fashion and jewelry brands, watch manufacturers, real estate developers and brokerages (especially high-end Nantucket and Cape & Islands firms), wine and spirits, private banking and wealth management, family offices, yacht brokers and charter operators, automotive (premium SUVs, EVs, sports), luxury hotels and resorts, art galleries, and Nantucket Cottage Hospital and civic messaging. For format-by-format inspiration, browse airport advertising examples.
ACK's inset product display cases are among the most distinctive airport ad formats in the country. They let luxury brands (jewelry, watches, fashion, wine) showcase actual physical product to a demographic with the disposable income to buy it on the spot. The cases are illuminated, secured, and located in high-foot-traffic zones (Summer Arrivals / Overflow Seating and Air Taxi Arrivals & Departures), making them especially effective for high-consideration purchase categories.
Yes. AdQuick can build campaigns timed to the Nantucket Wine & Food Festival, Film Festival, Daffodil Festival, Figawi Race weekend, Christmas Stroll, or July 4 on Jetties Beach. We can also coordinate event-adjacent sampling activations and pop-ups subject to airport approval.
Comparing the three: ACK reaches the wealthiest and most concentrated summer audience of the trio. Martha's Vineyard (MVY) offers similar affluence with different brand exposure; Hyannis (HYA) captures Cape Cod ferry traffic. For full Cape & Islands saturation, many advertisers run ACK + MVY + HYA together. AdQuick can build a combined Cape & Islands package in a single proposal.
Both routes get you the same ACK inventory at the same published rates. The difference is what surrounds it. Direct with the airport works well if you're buying a single placement and managing creative and production in-house. Going through AdQuick gets you integrated creative production (including display-case fabrication and physical staging), multi-market buying, live availability across ACK and 600+ other markets in one platform, a single contract, and built-in measurement, without coordinating each placement individually. For a fuller breakdown of buying routes, see who to go to for airport advertising.
Yes, particularly during summer peak weekends and event tie-ins. ACK's compact terminal and affluent audience make experiential activations especially effective for luxury, food and beverage, fashion, and lifestyle brands. AdQuick handles permitting, staffing, and airport coordination.

Launch your ACK airport advertising campaign

Ready to launch your Nantucket Memorial Airport campaign? Tell us your dates, budget, and goals, and we'll return a custom plan with live ACK availability, published rates, display-case staging logistics, and creative specs within one business day.

Or call AdQuick at 1-888-ADQUICK to speak with an airport advertising specialist.

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