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13.6M+
SJU passengers (2025)
93%
of PR air passengers
6.6M
San Juan tourists (2024)
~180
daily flights
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Digital ScreensStatic DisplaysBaggage ClaimExperiential
Why Advertise

Why advertise at SJU Airport?

Luis Muñoz Marín International Airport is the single most efficient way to reach a high-value, captive audience in Puerto Rico. For brands also running street-level OOH, SJU pairs naturally with San Juan billboard advertising and a complementary buy at Rafael Hernández Airport (BQN) in Aguadilla for full-island coverage.

A few reasons SJU works as well as it does for advertisers, from unmatched market reach to a premium, growing audience that's hard to reach affordably anywhere else.

Unmatched reach in the market. SJU handled over 13.6 million passengers in 2025, up from roughly 13.2 million in 2024. It moves an estimated 93% of all air passengers and 90% of air cargo in and out of Puerto Rico, so an SJU campaign effectively is the Puerto Rico air-travel audience.
The Caribbean's busiest gateway. SJU is the busiest airport in Puerto Rico and the insular Caribbean, and ranks among the busiest airports in Latin America by total passenger traffic.
Captive, distraction-light environment. Travelers spend extended dwell time at check-in, security, gates, lounges, and baggage claim, with high attention and low ad clutter compared with digital or street-level media.
24/7 brand exposure. Airport displays run around the clock across one main terminal building with four interconnected concourses, building frequency with both departing and arriving passengers.
A premium, growing audience. Puerto Rico welcomed a record 6.6 million tourists through San Juan in 2024, and the island's Act 60 tax-incentive program continues to draw high-net-worth individuals, entrepreneurs, and relocating professionals, an audience that is hard to reach affordably anywhere else.

Who you'll reach: the SJU traveler audience

SJU advertising puts your brand in front of a distinctive blend of travelers. Use this snapshot to brief creative and targeting.

Formats & Placements

SJU airport advertising formats & inventory

SJU supports a full range of airport advertising formats, spanning digital out-of-home screen networks, static OOH dioramas and panels, large-format wallscape advertising, and high-dwell place-based advertising in baggage claim and gate areas. The table below shows the formats AdQuick can source, where they typically appear, and what each is best used for. Exact units, dimensions, and availability are confirmed in your custom media kit.

Format Typical location at SJU Format type Best for Indicative 4-week rate*
Digital displays / screen networks Concourses A–D, check-in halls, gate areas Digital (DOOH) Flighted messaging, multiple creatives, share-of-voice campaigns $6,000–$22,000
Digital spectaculars / large-format video High-traffic hubs, central terminal Premium digital Brand launches, high-impact awareness $15,000–$40,000+
Backlit dioramas / lightboxes Concourse walkways, connectors, baggage claim Static backlit Always-on brand presence, premium look $2,500–$8,000
Baggage claim displays & carousel wraps Arrivals / baggage claim areas Static / digital Long dwell time, guaranteed arriving-passenger reach $3,000–$10,000
Gate & boarding-area placements Concourse gate lounges Static / digital Captive pre-boarding audience, long dwell $2,500–$7,000
Jet bridge / passenger boarding bridge graphics Aircraft boarding bridges Static wrap Memorable last impression before boarding $3,000–$9,000
Wall wraps, column wraps & spectaculars Terminal entrances, escalators, atriums Large-format static Dominant, unmissable brand statements $5,000–$30,000+
Floor graphics & clings Check-in, security queues, walkways Static Wayfinding-style, directional, experiential tie-ins $2,000–$7,000
Lounge & premium-space placements Priority Pass / airline VIP lounges Static / digital Reaching premium and HNWI travelers Request quote
Charging stations & experiential activations Concourses, gate areas Experiential Engagement, sampling, dwell-time interaction; pair with charging station advertising for branded utility Request quote
Baggage cart & trolley advertising Throughout terminal & curbside Static High-frequency, low-cost reach $2,000–$6,000
Format Typical location at SJU Format type Best for Indicative 4-week rate*
Digital displays / screen networks Concourses A–D, check-in halls, gate areas Digital (DOOH) Flighted messaging, multiple creatives, share-of-voice campaigns $6,000–$22,000
Digital spectaculars / large-format video High-traffic hubs, central terminal Premium digital Brand launches, high-impact awareness $15,000–$40,000+
Backlit dioramas / lightboxes Concourse walkways, connectors, baggage claim Static backlit Always-on brand presence, premium look $2,500–$8,000
Baggage claim displays & carousel wraps Arrivals / baggage claim areas Static / digital Long dwell time, guaranteed arriving-passenger reach $3,000–$10,000
Gate & boarding-area placements Concourse gate lounges Static / digital Captive pre-boarding audience, long dwell $2,500–$7,000
Jet bridge / passenger boarding bridge graphics Aircraft boarding bridges Static wrap Memorable last impression before boarding $3,000–$9,000
Wall wraps, column wraps & spectaculars Terminal entrances, escalators, atriums Large-format static Dominant, unmissable brand statements $5,000–$30,000+
Floor graphics & clings Check-in, security queues, walkways Static Wayfinding-style, directional, experiential tie-ins $2,000–$7,000
Lounge & premium-space placements Priority Pass / airline VIP lounges Static / digital Reaching premium and HNWI travelers Request quote
Charging stations & experiential activations Concourses, gate areas Experiential Engagement, sampling, dwell-time interaction; pair with charging station advertising for branded utility Request quote
Baggage cart & trolley advertising Throughout terminal & curbside Static High-frequency, low-cost reach $2,000–$6,000

* Indicative ranges only. SJU airport advertising rates vary by exact unit, location, season, campaign length, production, and availability. Request a custom quote for confirmed, current pricing.

Pricing Data

SJU airport advertising rates & pricing

Airport advertising at SJU is typically sold in four-week cycles, with discounts for longer commitments and multi-unit packages. Final pricing depends on several factors:

Format and unit type: digital spectaculars and large-format wraps command the highest rates; dioramas, carts, and gate placements are more accessible entry points.
Location and footfall: units in the busiest concourses and central terminal areas price higher than secondary locations.
Campaign length: longer flights (12+ weeks) usually earn meaningful rate reductions.
Season: winter and summer high seasons can carry premium pricing.
Production and installation: vinyl, printing, digital creative builds, and install windows are quoted separately or bundled.
Share of voice: full-motion digital networks are priced on rotation share and loop length.

Typical entry points: smaller static placements (carts, gate panels, dioramas) often start in the low thousands per four-week cycle, while digital networks and premium spectaculars range into the tens of thousands. Multi-format packages spanning departures and arrivals deliver the strongest reach and frequency. For a side-by-side benchmark, see how airport ads compare in cost to billboards.

Want exact numbers?

AdQuick provides a transparent, itemized SJU quote, including media, production, and installation, with no guesswork. Request SJU pricing to get a custom proposal with confirmed rates for your dates and goals.

How to Book

How to book airport advertising at SJU: step by step

AdQuick streamlines the entire SJU airport advertising process into six clear steps.

01

Inquiry & goals

Tell us your objective, target audience, budget, and campaign dates. Submit a request or request the SJU media kit.

02

Inventory check & proposal

We confirm live availability across SJU concourses and send a tailored proposal with formats, locations, impressions, and itemized rates.

03

Creative specs & design

You receive exact dimensions, file formats, resolution, and bleed requirements for each unit. Airport creative must meet content guidelines; bilingual (English/Spanish) messaging is recommended for the Puerto Rico market.

04

Booking & approvals

We secure your placements and manage airport and operator approvals on your behalf, including any required content review.

05

Production & installation

Materials are printed or built and installed during approved windows. Digital creative is uploaded to the relevant screen networks.

06

Launch, reporting & optimization

Your campaign goes live, and you receive proof-of-posting photos plus performance reporting. Digital campaigns can be optimized mid-flight.

Typical timeline

Allow roughly 3–6 weeks from approved creative to launch for static units (production and install included); digital campaigns can often launch faster once creative is approved. Book earlier for high-season starts.

Measurement

Measuring your SJU airport campaign

Airport OOH at SJU is measurable. AdQuick reports on the metrics that matter.

What we report on

From modeled impressions to proof-of-posting photos and brand-lift proxies, every SJU campaign comes with reporting that ties the buy to business outcomes. AdQuick's measurement stack covers verified impressions and attribution across the full OOH mix.

Impressions: modeled audience delivery based on passenger volume, unit location, and dwell time.
CPM (cost per thousand impressions): to compare SJU against other OOH and media channels.
Dwell time: gate, baggage claim, and lounge placements deliver long, attentive exposure.
Reach & frequency: how many unique travelers see your message and how often.
Proof of posting: dated installation photos confirming your campaign is live.
Brand-lift proxies: for larger campaigns, awareness and consideration studies, QR scans, promo codes, and landing-page traffic can quantify response.
Annual SJU passengers13.6M+
Share of PR air passengers93%
Share of PR air cargo90%
San Juan tourists (2024)6.6M
Typical static launch window3–6 weeks
Terminals & Zones

SJU terminal & concourse guide for advertisers

SJU is a single main terminal building with four interconnected concourses (A, B, C, and D), all connected airside, so a well-placed campaign can build frequency across the whole passenger journey.

Concourse A

A focus point for JetBlue, plus carriers including Air Canada, Avelo, Copa, and Tradewind. Has its own ticketing area and security checkpoint, and a Priority Pass lounge.

Best for: leisure & premium travelers

Concourse B

Among the busiest areas, hosting full-service carriers such as Delta, United, Southwest, Spirit, and Frontier, with extensive dining and retail.

Best for: high-reach, high-frequency

Concourse C

Serves American Airlines, Avianca, Copa, Iberia, Frontier, and JetBlue international arrivals, and includes a VIP lounge.

Best for: international & business audiences

Concourse D

Used by regional and smaller carriers, efficient for targeted reach across the Caribbean and inter-island markets.

Best for: regional & inter-island targeting

For maximum impact, combine departures-side placements (check-in, security, gates) with arrivals-side placements (baggage claim, walkways) to reach travelers at both ends of the journey.

Platform

Why book SJU airport advertising with AdQuick

A single platform to plan, price, book, and measure your SJU campaign, alongside thousands of other OOH options nationwide.

🗺️

The largest OOH marketplace

Browse, plan, and buy SJU airport inventory alongside thousands of other out-of-home options nationwide, no fragmented vendor outreach.

💰

Transparent pricing

Itemized quotes covering media, production, and installation, so you know exactly what you're paying for.

🤝

One point of contact

AdQuick manages availability, approvals, production, install, and reporting end to end.

📊

Real measurement

Impressions, CPM, proof of posting, and campaign reporting, not just a wall and a handshake.

Speed

Get a media kit and proposal quickly, so you can move from idea to launch without delay.

🌎

Multi-airport Puerto Rico packages

Plan campaigns across Puerto Rico, including Fernando Luis Ribas Dominicci Airport (SIG) in San Juan and other regional airports. Ask about a multi-airport Puerto Rico package.

FAQ

Frequently asked questions: SJU airport advertising

Everything advertisers ask about cost, formats, lead times, creative requirements, and measurement for a Luis Muñoz Marín International Airport campaign.

SJU airport advertising is sold in four-week cycles. Smaller static placements often start in the low thousands per cycle, while digital networks and premium spectaculars range into the tens of thousands. Final cost depends on format, location, campaign length, season, and production. Request a custom quote for exact pricing, or read our broader breakdown of how much airport digital advertising costs.
SJU offers digital displays and screen networks, digital spectaculars, backlit dioramas, baggage claim displays and carousel wraps, gate and boarding-area placements, jet bridge graphics, wall and column wraps, floor graphics, lounge placements, charging stations, experiential activations, and baggage cart advertising. See more airport advertising examples across formats.
SJU handled more than 13.6 million passengers in 2025 and moves an estimated 93% of all air travelers in and out of Puerto Rico. Actual impressions for your campaign depend on the specific units and locations you choose; AdQuick provides modeled impression estimates with every proposal.
It depends on your goal. Baggage claim and gate areas deliver the longest dwell time; the busiest concourses (especially B and C) deliver the highest reach; lounges and premium spaces reach affluent and business travelers; and large-format wraps near entrances and escalators create dominant brand impact. A combined departures-and-arrivals package maximizes frequency. See more on where to advertise on airport wall banners.
Plan for roughly 3–6 weeks from approved creative to launch for static units, including production and installation. Digital campaigns can often launch faster. Book earlier for winter and summer high-season starts, as premium inventory sells out.
Each unit has specific dimensions, file formats, and resolution requirements, provided in your media kit. Airport creative must meet content guidelines and pass any required review. Bilingual English/Spanish creative is recommended to connect with the Puerto Rico audience.
Yes. AdQuick reports impressions, CPM, reach and frequency, and proof-of-posting photos. For larger campaigns, brand-lift studies, QR codes, promo codes, and landing-page tracking can quantify response.
For brands that want to reach Puerto Rico's traveler audience, including tourists, business travelers, and affluent Act 60 relocators, SJU offers a captive, 24/7, premium environment with reach no other single location in Puerto Rico can match. It is especially effective for tourism, hospitality, finance, real estate, retail, and consumer brands.
AdQuick is a full OOH marketplace, not a single-airport vendor. You get transparent itemized pricing, one point of contact for the whole campaign, real measurement and reporting, and the ability to plan SJU alongside other markets, all in one place.
Yes. AdQuick can plan campaigns across Puerto Rico, including Fernando Luis Ribas Dominicci Airport (SIG) in San Juan and other regional airports. Ask about a multi-airport Puerto Rico package.
En Español

Publicidad en el Aeropuerto Luis Muñoz Marín (SJU)

Llega a más de 13.6 millones de viajeros al año con publicidad en el Aeropuerto Internacional Luis Muñoz Marín (SJU), el aeropuerto más concurrido de Puerto Rico y el Caribe. AdQuick facilita planificar, cotizar, reservar y medir una campaña de publicidad exterior (OOH) en el SJU: pantallas digitales, reclamo de equipaje, puentes de abordaje, dioramas y rótulos de gran formato, todo desde una sola plataforma con precios transparentes.

Por qué anunciarse en el Aeropuerto SJU

El SJU mueve aproximadamente el 93% de los pasajeros aéreos de Puerto Rico.
Audiencia premium: turistas, viajeros de negocios y residentes de alto patrimonio bajo la Ley 60.
Exposición de marca 24/7 en una terminal con cuatro concourses (A, B, C y D).

Preguntas frecuentes (Español)

¿Cuánto cuesta la publicidad en el Aeropuerto SJU?

La publicidad en el SJU se vende en ciclos de cuatro semanas. Las ubicaciones estáticas más pequeñas suelen comenzar en pocos miles de dólares por ciclo, mientras que las redes digitales y los espectaculares premium llegan a las decenas de miles. El precio final depende del formato, la ubicación, la duración y la temporada. Solicita una cotización personalizada.

¿Qué formatos de publicidad hay disponibles en el SJU?

Pantallas digitales, espectaculares digitales, dioramas retroiluminados, pantallas en el reclamo de equipaje, ubicaciones en puertas de abordaje, gráficos en puentes de abordaje, rótulos y envolturas de gran formato, gráficos de piso, salas VIP, estaciones de carga y activaciones experienciales.

¿Dónde es mejor anunciarse dentro del SJU?

Depende de tu objetivo: el reclamo de equipaje y las puertas de abordaje ofrecen mayor tiempo de exposición; los concourses más concurridos ofrecen mayor alcance; las salas VIP llegan al viajero de alto patrimonio.

¿Con cuánta anticipación debo reservar?

Calcula entre 3 y 6 semanas desde la aprobación del arte hasta el lanzamiento para piezas estáticas. Reserva con más anticipación para las temporadas altas.

¿Cómo se mide una campaña en el SJU?

AdQuick reporta impresiones, CPM, alcance y frecuencia, y fotos de comprobación de instalación. Para campañas grandes, se pueden usar estudios de recordación de marca, códigos QR y códigos promocionales.

Ready to launch your SJU airport campaign?

Get a custom SJU media kit, live inventory, and transparent pricing from AdQuick, and put your brand in front of millions of Puerto Rico travelers.

Request a free SJU media kit · Get SJU advertising rates · Talk to an OOH specialist

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