What are the best programmatic DOOH platforms for in-store campaigns and reporting?

Short answer

The Trade Desk, StackAdapt, Google DV360, Vistar Media, and AdQuick lead the field for in-store programmatic DOOH. The right choice depends on your budget, inventory needs, and whether you need a general DSP or a platform built specifically for place-based retail screens.

What programmatic DOOH actually clears at

EV charging screens have no transacted marketplace volume to report. Roughly a third of DOOH spend on the AdQuick marketplace transacts programmatically.

Source: AdQuick marketplace programmatic transactions (completed plans), July 2025 to June 2026. CPMs are delivered-impression CPMs computed from delivered ad plays, not full-loop traffic, and are not directly comparable to advertiser-share CPMs on directly booked digital inventory.

How programmatic DOOH differs from traditional DOOH

Programmatic DOOH uses automated, real-time bidding to purchase digital screen inventory across locations such as malls, grocery stores, and convenience shops. Traditional DOOH involves fixed buys negotiated directly with media owners, often with longer lead times and less flexibility.

The practical advantages of going programmatic include:

• Dynamic targeting by venue type, location, time of day, and audience segment
• In-flight budget and creative adjustments based on performance signals such as foot traffic or sales data
• Lower entry barriers, with smaller minimum spends and shorter flight requirements that allow faster campaign testing

Top platforms and what each does well

The Trade Desk is a unified DSP covering display, video, native, CTV, audio, and DOOH. It offers AI bid optimization, more than 4,000 premium private marketplace deals, and consolidated cross-channel reporting. It suits agencies and enterprises managing programmatic alongside search and social.

StackAdapt is a self-serve DSP with AI-powered bidding and contextual targeting across CTV, display, native, audio, and DOOH. It integrates third-party account-based marketing data and first-party data through a proprietary Data Hub. Platform fees run 15 to 20 percent of media spend, with a lower entry threshold than some enterprise options, making it well suited for mid-market teams.

Google Display and Video 360 (DV360) applies Koa AI bidding and supports retail media integrations along with post-cookie identity solutions. Platform fees run roughly 10 percent of media spend, with a minimum around $35,000 per month for self-serve access. It fits large advertisers already working within the Google ecosystem.

DOOH-specific DSPs including Vistar Media, Hivestack, Broadsign Reach, and Place Exchange focus on centralized control and real-time bidding across multiple DOOH networks, including in-store and place-based environments. Marketers who need cross-network campaigns with granular audience targeting for retail screens often turn to one of these specialists.

AdQuick provides access to niche place-based inventory with transparent programmatic buying and detailed analytics, and is suited to advertisers targeting specific in-store environments.

Xandr Invest is an enterprise-grade platform with retail media integrations and auction transparency. Platform fees run 10 to 15 percent of media spend, with minimums starting at $50,000 per month.

What to look for in an in-store DOOH platform

Before choosing a platform, evaluate it against these capabilities:

Inventory access. The platform should reach retail and place-based networks, including grocery stores, pharmacies, malls, gas stations, gyms, and convenience stores, not just roadside billboards. Support for multiple DOOH supply-side platforms widens your options.

Audience targeting. Look for venue-specific targeting, geographic and radius targeting around store locations, and integration with first-party retailer data and third-party shopper intent or behavioral segments.

Dynamic optimization. AI-powered bid optimization, dayparting, dynamic creative rotation based on real-time signals such as weather or promotions, and frequency capping are all important for dense retail environments.

Reporting and attribution. Real-time dashboards with impression verification, proof-of-play logs, and screen-level reporting are the baseline. Strong platforms also connect to foot-traffic measurement providers and retailer sales data to calculate incremental lift, store visits, and sales impact.

Speed and workflow. Programmatic campaigns should be launchable within 24 to 72 hours of creative and parameter approval. Automated workflows reduce manual reconciliation and enable cross-channel reporting.

Pricing and measurement

Programmatic DOOH pricing follows a CPM model, with rates varying by venue type, location, and inventory quality. Premium digital billboards and high-traffic transit locations command higher CPMs. In-store and place-based networks typically offer more cost-efficient CPMs suited for localized shopper targeting.

DSP platform fees range from 7 to 20 percent of media spend depending on scale and service level. Some enterprise platforms such as DV360 and Xandr set five-figure monthly minimums. Self-serve platforms such as StackAdapt offer lower entry points.

For measurement, the standard KPIs are store visits tracked through privacy-safe location signals, brand awareness from lift studies, and sales impact linked through research-online-purchase-offline attribution. Before a campaign launches, clarify who owns measurement responsibilities among the media owner, the DSP, and any third-party partners. Ambiguity on this point undermines data reliability.

Programmatic DOOH also integrates with omnichannel campaigns. Synchronizing screen exposure with mobile retargeting and social ads strengthens purchase intent and amplifies in-store conversions. Platforms with consolidated reporting layers let you view spend, audience data, and conversion metrics across all channels in one place.

How AdQuick handles programmatic DOOH

programmatic DOOH on AdQuick gives buyers access to niche place-based and retail inventory through a transparent buying interface built specifically for out of home. Rather than navigating a general-purpose DSP alongside dozens of other channels, advertisers can focus on the venue types and screen environments most relevant to in-store campaigns. Reporting is designed to surface the screen-level and location-level data that retail-focused teams actually need, without requiring a separate analytics layer to make sense of the numbers.