Billboards in Bakersfield

*All metrics are based on a 4-week advertising campaign

In the vibrant hub of Central California, Bakersfield stands out as an ideal location for outdoor advertising. Renowned for its thriving oil and agricultural industries, diverse population, and lively music scene, this city provides a unique opportunity for advertisers to engage with a wide audience. Billboards in Bakersfield not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 507 billboards in Bakersfield, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Choose a location that targets the desired audience, such as a billboard near a college campus for a campaign targeting young adults.
• Traffic Count: Opt for high-traffic areas to maximize exposure, like busy intersections or highways.
• Visibility: Ensure the billboard is easily visible and unobstructed, for example, a billboard placed at a readable height and facing oncoming traffic.
• Land Use Type: Consider the surrounding area, such as placing a billboard promoting a new restaurant in a commercial district with other dining options.

Billboards price breakdown

Billboard pricing in Bakersfield varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Bakersfield is approximately $2,482.26, providing a general idea of the cost for most campaigns.
• Median Price: With a median price of $1,167, this value represents the middle ground in billboard pricing, offering a more affordable option for advertisers.
• Lowest Price: The lowest price for a billboard in Bakersfield is $250, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in understanding the reach and cost-effectiveness of billboards in Bakersfield, providing valuable insights for advertisers:

• Total Impressions: Bakersfield billboards generate a total of approximately 306,604,000 impressions, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Bakersfield receives around 679,831 impressions, indicating the potential audience size for a typical campaign.
• Median Impressions: The median number of impressions for a billboard in Bakersfield is 280,532, offering a more balanced view of the typical reach for outdoor advertising.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Bakersfield is $79.19, providing a benchmark for evaluating the cost-effectiveness of a campaign.
• Median CPM: With a median CPM of $3.84, this figure represents a more affordable option for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Bakersfield

Top billboard providers in Bakersfield include a variety of companies offering diverse advertising solutions:

• Adkom unifies a fragmented media landscape through a single network, offering over 350 media owners across 190+ DMAs in one easy-to-access platform for impactful out-of-home media campaigns.
• Digital Outdoor Advertising represents the future and current state of outdoor advertising, indicating a shift towards digital solutions in the industry.
• Lamar Advertising Company specializes in outdoor advertising, offering a range of services including billboard, digital, transit, and airport advertising to help businesses reach their target audiences effectively.
• OUTFRONT Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.

Other formats for advertising in Bakersfield

A closer look at the data reveals the depth and breadth of the other opportunities available in Bakersfield:

• Digital Billboards: In Bakersfield, digital billboards receive approximately 28,000 impressions with an average CPM of $1,426.37. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an increasingly popular choice for advertisers.
• Street Furniture: Street furniture in Bakersfield garners around 638,000 impressions and has an average CPM of $11.87. This type of advertising, which includes bus shelters and benches, allows for targeted messaging in high foot-traffic areas, enhancing brand visibility and engagement.
• Retail Venues: Retail venues in Bakersfield generate approximately 80,000 impressions with an average CPM of $13.63. By placing ads in shopping centers and other retail spaces, advertisers can directly reach consumers in a purchasing mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Bakersfield achieves around 9,490,000 impressions and has an average CPM of $12,873.33. By targeting commuters on buses, trains, and other public transportation, advertisers can effectively reach a captive audience during their daily routines.
• Everything Else: Other advertising opportunities in Bakersfield, such as alternative media formats and non-traditional placements, accumulate approximately 1,758,848 impressions with an average CPM of $2.85. These diverse options allow advertisers to think outside the box and create memorable campaigns that stand out from the competition.

Get started with advertising with AdQuick now!

AdQuick's comprehensive platform simplifies the process of planning, buying, and measuring out-of-home advertising, providing access to over 1,400 premium OOH media owners and the ability to launch campaigns quickly. With tools like the Billboard Cost Calculator and OOH Planner, advertisers, agencies, and media owners can benefit from tailored solutions and industry-leading technology. Testimonials and a list of media partners further emphasize AdQuick's effectiveness and reach. By signing up, you'll gain access to 99% of billboard ads, the best billboard prices guaranteed, and white glove service for campaign management. Don't miss out on this opportunity to elevate your advertising game – sign up for AdQuick today!