Compare billboards, digital screens, transit, street furniture, and airport ads across every Los Angeles operator with transparent pricing, instant availability, and a single buying platform.
More than 250 million weekly billboard impressions across LA County and Orange County, 12.5M+ potential viewers, and 200+ digital faces concentrated along the freeway system, Sunset Strip, LAX, and Downtown.
Plan, price, and buy across Lamar, Clear Channel Outdoor, OUTFRONT, Regency Outdoor, Bulletin Displays, and 100+ LA independents from a single platform.
We sell Lamar, Clear Channel Outdoor, OUTFRONT, Regency Outdoor, Bulletin Displays, and 100+ independents. No favorites.
See real cost ranges for each unit before you talk to anyone.
Billboards, digital billboards (DOOH), transit, street furniture, wallscapes, airport, place-based, and wildposting.
Foot traffic lift, brand lift, attribution, and impression verification on every campaign.
Use the AdQuick out-of-home advertising platform yourself, or work with our LA OOH strategists.
A market this big, this fragmented, and this expensive demands one place to plan, buy, and measure.
The LA market supports more formats than any city in California. The right mix depends on your audience, geography, and budget. Here's what's available and where it performs best.
Traditional printed billboards are the backbone of outdoor advertising in Los Angeles. 14x48 bulletins dominate the freeway system: the 405, 101, 110, 10, and 5 carry millions of daily commuters who spend an average of 95 minutes a day in their cars (the highest in the US). 30-sheet posters offer cheaper entry-level reach on surface streets and neighborhood arterials.
Digital out-of-home advertising in LA has exploded. Digital billboards rotate 6–8 advertisers in 8-second slots, which means lower minimum buys, day-parted creative, real-time copy changes, and reactive messaging tied to weather, sports scores, or news. LA has roughly 200+ digital bulletins concentrated along the major freeway corridors and Sunset Strip.
LA Metro moves more than 800,000 weekday boardings across bus and rail. Transit OOH includes bus wraps (king kongs, kings, queens, tails), interior bus cards, rail station dominations, and platform posters on the A, B, D, E, and K lines. Transit reaches commuters, students, downtown workers, and a more diverse audience profile than freeway billboards.
Street-level OOH at pedestrian eye-level. Bus shelters and kiosks deliver high frequency in dense, walkable LA neighborhoods. Built and maintained primarily by JCDecaux and Outfront/Decaux JV in LA.
Hand-painted and printed large-format wallscapes. The Sunset Strip is the most iconic spectacular corridor in the world. Premium pricing, premium impact. Often used by film studios, fashion brands, music labels, and tech launches.
LAX moves more than 75 million passengers per year, the second-busiest airport in North America. Clear Channel Airports holds the LAX concession with dioramas, baggage claim, jet bridges, gate-area screens, and arrival/departure dominations. Burbank (BUR), Long Beach (LGB), and John Wayne (SNA) round out the regional airport options.
Place-based media in gyms, bars, restaurants, college campuses, ride-share screens, gas station toppers, sports venues (Crypto.com Arena, SoFi Stadium, Dodger Stadium, BMO Stadium). Often the highest dwell-time impressions in OOH.
Street-level paper posters wheat-pasted on construction barriers, scaffolds, and approved walls. Concentrated in Hollywood, Silver Lake, Echo Park, Venice, Downtown Arts District, Melrose, and Fairfax.
Pricing is the most-asked, least-answered question in LA OOH. The vast majority of operator pages quote nothing. Here's the actual range based on AdQuick's transacted inventory across the LA market.
| Format | LA Price Range (per unit, 4 weeks) | Typical Impressions | CPM Range |
|---|---|---|---|
| Static bulletin (14x48) – freeway | $4,500 – $25,000+ | 400K – 2M+ | $5 – $20 |
| Static bulletin (14x48) – arterial | $2,500 – $8,000 | 150K – 500K | $8 – $25 |
| 30-sheet poster | $750 – $2,500 | 50K – 200K | $10 – $25 |
| Digital bulletin (8-sec slot, rotation) | $3,500 – $15,000 | 200K – 1.5M | $5 – $18 |
| Bus king wrap | $1,500 – $5,000 | 150K – 500K | $8 – $20 |
| Bus shelter (single panel) | $750 – $2,500 | 25K – 150K | $15 – $40 |
| Wallscape / spectacular (Sunset Strip) | $25,000 – $200,000+ | 500K – 5M+ | $25 – $80 |
| LAX dioramas | $8,000 – $40,000+ | 200K – 1M+ | $30 – $80 |
| Wildposting (50-unit run) | $5,000 – $15,000 | varies | $8 – $20 |
Reference budgets across four common LA campaign archetypes, from a single-neighborhood launch to a studio tentpole release.
4–8 surface-street bulletins or a digital network of 5–10 screens, 4 weeks.
10–25 mixed bulletins + digital + bus shelters across target neighborhoods, 4–8 weeks.
Full freeway domination, premium digital, transit layer, spectacular hero unit, 8–12 weeks.
Sunset Strip spectaculars, LAX dominations, freeway saturation, talent street takeovers, 4–6 weeks pre-release.
LA has some of the strictest billboard regulations of any major US market. New static billboards have effectively not been permitted in the City of Los Angeles since the 2002 sign ordinance, and digital conversions are tightly controlled. Most national advertisers don't need to navigate this (you're buying existing legal inventory), but understanding the regulatory environment helps you understand pricing and scarcity.
If you're an advertiser, AdQuick's LA team handles permitting compliance, content approvals, and Caltrans/LAWA submissions on your behalf as part of every campaign.
The LA OOH market is dominated by four operators plus a strong bench of regional and independent players. Here's an operator-neutral comparison.
The largest US OOH operator nationally, Lamar has significant LA County coverage with bulletins, posters, and digital inventory along major freeways and arterials. Strong in suburban LA, the South Bay, San Gabriel Valley, and Inland Empire adjacency. Lamar's LA office handles direct sales.
A major LA presence with bulletins, digital, transit, and an exclusive LAX airport concession through Clear Channel Airports. Premium urban inventory, particularly in Hollywood, Downtown, and the Westside.
Holds the LA Metro transit contract: all rail, bus, and station advertising in the Metro system goes through OUTFRONT. Also operates bulletins, digital, and street furniture across LA.
LA-headquartered local operator with a high-value portfolio concentrated on Sunset Strip, the 405 corridor, and Westside arterials. Known for premium static and digital spectaculars.
LA-based bulletin specialist with freeway and arterial inventory across the basin. Known for strong customer service and competitive pricing on freeway bulletins.
JCDecaux operates the bulk of LA's premium bus shelters, kiosks, and newsstand panels, including through its joint venture with OUTFRONT. Pedestrian-eye-level street furniture inventory concentrated in Beverly Hills, Santa Monica, West Hollywood, and walkable LA neighborhoods.
LA has a long tail of independent operators, wildposting specialists, transit specialty vendors, and place-based networks. AdQuick aggregates 100+ of them into one searchable inventory pool.
AdQuick is the only marketplace that lets you compare, plan, and buy across every Los Angeles media owner direct (Lamar, Clear Channel Outdoor, OUTFRONT, Regency, Bulletin Displays, JCDecaux) plus 100+ independents and every major programmatic SSP. Static, digital, and programmatic in one out-of-home advertising platform, with transparent pricing and built-in measurement.
Six steps from objective to measurement: the full LA campaign workflow on AdQuick.
Reach, frequency, drive-to-store, brand lift, or hyperlocal targeting. The right format mix depends on the objective.
Neighborhood, freeway corridor, DMA-wide, or specific store radius? LA is geographically the largest US OOH market by area.
AdQuick shows every available unit from every operator with price, impressions, and demographic overlay.
Mix formats based on goal and budget. Our planners will optimize reach/frequency for your CPM target.
AdQuick handles operator specs, production, shipping, and posting on every unit.
Built-in foot traffic lift, brand lift surveys, and attribution on every campaign.
Phone Lamar, OUTFRONT, Clear Channel Outdoor, Regency, Bulletin Displays, JCDecaux, and 100+ LA independents one at a time. Slow, fragmented, and you only see each operator's view of the market.
Buy LA's 200+ digital bulletins, shelters, and place-based screens through a DSP such as AdQuick, Vistar Media, StackAdapt DOOH, or The Trade Desk OpenPath. Best for short flights and dynamic creative on the digital portion of the market.
One marketplace for every LA media owner direct, every major programmatic SSP, and every format (static, digital, transit, shelters, wallscapes, airport) with transparent pricing, live availability, built-in measurement, and end-to-end campaign management.
Pricing, formats, regulations, and how LA's restricted-supply OOH market actually works.
The LA OOH market is too fragmented, too expensive, and too important to buy one operator at a time. AdQuick gives you every billboard, digital screen, transit unit, shelter, wallscape, and airport placement in Los Angeles, with real pricing, real availability, and real measurement, in one platform.
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