460K+
Long Beach residents reached
250K+
Daily I-405 vehicles (Cherry to Lakewood)
$10/day
Self-serve digital starting rate
3M+
LGB airport passengers annually
Access every OOH format
Bulletins & Billboards
Transit
Street Furniture
Posters & Wallscapes
Overview

Long Beach Outdoor Advertising at a Glance

Long Beach is California's seventh-largest city, home to 460,000+ residents, the Port of Long Beach (one of the two largest container ports in the U.S.), Long Beach Airport (LGB), the Long Beach Convention Center, and California State University, Long Beach. The metro sits inside the Los Angeles DMA (the second-largest media market in the country), but operates as a distinct, dense submarket with its own OOH supply, traffic patterns, and audience profile.

That mix makes Long Beach one of the strongest value plays in Southern California OOH. You get LA-adjacent reach (commuters on I-405, I-710, and PCH) at meaningfully lower CPMs than central LA, plus access to high-value local audiences: port and logistics workforce, downtown professionals, CSULB students, and affluent shoppers in Belmont Shore, Naples, and 2nd & PCH.

AdQuick is the largest marketplace for Long Beach outdoor advertising. Instead of cold-calling each vendor or piecing together inventory from a half-dozen sources, you can search every available billboard, digital screen, kiosk, transit placement, and vehicle wrap in Long Beach from a single platform, and book in minutes.
Why AdQuick

Why Advertisers Choose AdQuick for Long Beach OOH

Four reasons Long Beach marketers consolidate their OOH planning, buying, and measurement on a single out-of-home advertising platform.

Every Major Vendor in One Place

Lamar, Clear Channel Outdoor, Outfront Media, Universal Media (2nd & PCH), Long Beach Transit, and regional operators. All searchable side-by-side.

Transparent Pricing

See real rates, impressions, and demographics before you commit. No back-and-forth, no opaque vendor quotes.

Self-Serve or Full-Service

Book a single digital board for under $300 a week, or run a metro-wide multi-format campaign with full-service planning support.

Verified Measurement

Impressions, foot-traffic attribution, and brand-lift studies on every campaign. Same dashboard across every operator.

Long Beach delivers LA-DMA reach at a Southern-California-secondary CPM.
Long Beach typically runs 25–40% cheaper on a CPM basis than central LA or West Hollywood, while delivering comparable reach for South Bay, Orange County–adjacent, and port-logistics audiences.
25–40%
Lower CPM vs central LA & West Hollywood
48 hrs
Typical digital flight launch after creative approval
40K+
CSULB students & faculty in the campus zone
No min
AdQuick has no minimum spend
Pricing Data

Long Beach Outdoor Advertising Costs & Rates

Long Beach pricing sits between LA proper and the more affordable Southern California secondary markets. Here's what advertisers typically pay across formats. All ranges reflect 4-week flights and exclude production and installation.

Format Typical Cost (4 weeks) CPM Range Best For
Static Billboard (Bulletin, 14×48) $2,500 – $7,500 $6 – $14 Freeway reach, brand awareness
Digital Billboard $3,000 – $10,000 $7 – $18 Flexible creative, dayparting
Self-serve Digital (shared rotation) from $10/day $4 – $9 Small business, hyperlocal, testing
Poster (30-sheet) $1,000 – $2,800 $4 – $9 Neighborhood, retail
Bus Shelter / Street Furniture $900 – $2,200 $6 – $12 Downtown, retail corridors
Bus Wrap (Full Wrap) $3,000 – $6,500 $3 – $7 Mobile reach across the metro
Vehicle Wraps / Rideshare OOH $500 – $3,000 $3 – $7 Hyper-local, port & beach corridors
2nd & PCH Kiosks / DOOH $2,000 – $6,000 $8 – $20 Affluent retail audiences
Airport (LGB) $2,500 – $9,000+ $10 – $28 B2B, travel, premium reach
Wallscape / Spectacular $7,500 – $30,000+ Custom Downtown, iconic placements
Production costs for vinyl billboard creative typically run $450–$1,000. Digital creative is included with most digital boards. Transit and vehicle wraps add $1,500–$3,500 in production depending on coverage.

The Long Beach Value Play

Long Beach typically runs 25–40% cheaper on a CPM basis than central LA or West Hollywood, while delivering comparable reach for advertisers targeting South Bay, Orange County–adjacent, and port-logistics audiences.

Formats

Types of Outdoor Advertising Available in Long Beach

Long Beach supports the full OOH stack, from I-405 bulletins to 2nd & PCH retail DOOH, Metro A Line transit, LGB airport, vehicle wraps, and CSULB place-based media.

Billboards (Static and Digital)

Billboards are the foundation of Long Beach OOH. AdQuick lists inventory along every major corridor.

I-405 (San Diego Freeway). The main north-south spine through Long Beach, carrying 250,000+ daily vehicles through Lakewood Boulevard and Cherry Avenue interchanges. Highest-reach OOH in the market.
I-710 (Long Beach Freeway). The primary port corridor, connecting downtown Long Beach to the Port of Long Beach and central LA. Heavy logistics and freight traffic.
CA-22 (Garden Grove Freeway / 7th Street). East-west connector toward Orange County.
CA-1 / Pacific Coast Highway (PCH). The iconic beach-to-Seal Beach corridor running through 2nd & PCH and Belmont Shore.
Long Beach Boulevard, Atlantic Avenue, and Cherry Avenue. North-south arterials through downtown and North Long Beach.
7th Street, Anaheim Street, and Willow Street. East-west arterials with strong commuter and retail traffic.

Digital Billboards in Long Beach

Digital billboards are the fastest-growing OOH format in Long Beach, with inventory concentrated along I-405, PCH, and Long Beach Boulevard.

8-second rotations. Share a board with 5–7 other advertisers at a fraction of static cost.
Real-time creative changes. Update messaging in hours, ideal for promotions, dayparting, port logistics tie-ins, or live event campaigns around the Convention Center, the Grand Prix, or Pride.
Faster launches. Most digital flights go live within 48 hours of creative approval.
Standard creative specs. Most Long Beach digital boards accept 1400×400 or 1920×1080 JPG/PNG files.
Self-serve digital options through platforms aggregated on AdQuick start at roughly $10/day per board, making digital the most accessible Long Beach OOH entry point.

2nd & PCH Kiosks and Retail DOOH

The 2nd & PCH development at the corner of 2nd Street and Pacific Coast Highway is one of the most concentrated affluent-shopper destinations in Long Beach, with Whole Foods, lululemon, Sephora, restaurants, and luxury retail anchoring the property.

Universal Media operates a digital kiosk network throughout 2nd & PCH that delivers high-frequency impressions to a shopper audience with average household incomes well above the LA DMA median. Strong fit for premium retail, automotive, financial services, hospitality, and CPG launches.

Transit and Long Beach Transit Advertising

Long Beach Transit (LBT) runs over 200 buses across the city and into Lakewood, Signal Hill, and Seal Beach. Available formats include full bus wraps, kings, queens, tails, and interior cards.

The Metro A Line (formerly Blue Line) also terminates in downtown Long Beach, with station-level OOH inventory connecting the city to downtown LA. A strong fit for advertisers targeting both audiences in a single buy.

Bus Shelters and Street Furniture

Bus shelter ads concentrate reach in downtown Long Beach, Belmont Shore, North Long Beach, and along PCH, Atlantic, and Long Beach Boulevard. Eye-level placement makes them strong for restaurants, healthcare, financial services, and local retail.

Vehicle Wraps and Mobile OOH

Vehicle and rideshare OOH performs unusually well in Long Beach thanks to dense, slow-moving corridor traffic along PCH, 2nd Street, and the port. Wrapped vehicles can deliver six-figure weekly impressions across beach, port, downtown, and CSULB routes at a fraction of static billboard cost.

Long Beach Airport (LGB) Advertising

Long Beach Airport serves 3+ million passengers annually with a uniquely affluent and frequent-traveler audience. OOH inventory includes baggage claim displays, gate-area digital screens, and exterior placements. Premium fit for B2B, travel, real estate, and high-end consumer brands.

Wallscapes and Spectaculars

Large-format wallscapes are available in downtown Long Beach, the East Village Arts District, and along the I-710 / Long Beach Boulevard approaches to the Convention Center. High-impact, often iconic placements for entertainment, automotive, and brand-defining campaigns.

Place-Based and Alternative OOH

Beyond traditional inventory, Long Beach supports placements at gyms, bars and restaurants, gas station toppers, c-store networks, and CSULB campus media: useful for hyper-targeted campaigns and Gen Z reach.

Markets & Corridors

Best Locations for Outdoor Advertising in Long Beach

The highest-performing Long Beach OOH placements cluster around the freeways, the beach corridor, and the city's distinct retail and entertainment hubs. Top corridors and zones:

I-405 & I-710 Freeway Corridors

I-405 between Cherry Avenue and Lakewood Boulevard. The highest-traffic stretch in Long Beach, with daily counts above 250,000 vehicles. Best for regional and national brand reach across the South Bay.
I-710 from PCH to Anaheim Street. The port logistics corridor, ideal for B2B logistics, automotive, and freight-adjacent advertisers.

PCH & Belmont Shore Beach Corridor

PCH between 2nd Street and Anaheim Street. The city's iconic east-west corridor, anchored by 2nd & PCH retail.
2nd & PCH and Belmont Shore (2nd Street). Affluent shopper concentration, ZIP codes 90803 and 90814, ideal for premium retail, real estate, and lifestyle brands.

Downtown & Entertainment District

Downtown Long Beach and Pine Avenue. Best for nightlife, dining, Convention Center traffic, and event-driven campaigns.
The Pike Outlets and Aquarium of the Pacific area. High tourist and family traffic.

CSULB Campus & East Long Beach

CSULB campus perimeter (Bellflower Boulevard, Atherton Street). 40,000+ students and faculty. Strong for QSR, telecom, financial services, and entertainment.

North Long Beach & Airport

North Long Beach and Atlantic Avenue. Strong for QSR, financial services, and Spanish-language campaigns.
Long Beach Airport (LGB). Affluent business and leisure travelers.
Vendor Landscape

Outdoor Advertising Companies in Long Beach

The Long Beach OOH market is served by national operators, regional specialists, and niche DOOH networks. AdQuick aggregates inventory from all of them so you can compare side-by-side.

Media Owners & Network Operators

Lamar Advertising

National operator with LA DMA and Long Beach coverage spanning bulletins, posters, digital billboards, and transit. Deep static and digital inventory along I-405, I-710, and PCH.

Bulletins · Posters · Digital · Transit

Clear Channel Outdoor

National media owner with LA DMA and Long Beach coverage across bulletins, digital, airport, and transit. Strong digital network along major Long Beach corridors and LGB airport placements.

Bulletins · Digital · Airport · Transit

Outfront Media

LA DMA media owner with billboards, transit, and Metro rail inventory, including the Metro A Line that terminates in downtown Long Beach and connects the city to downtown LA.

Billboards · Transit · Metro Rail

Universal Media

Operates the 2nd & PCH digital kiosk network and retail DOOH placements throughout the property. Affluent shopper audience with average household incomes well above the LA DMA median.

Kiosks · Retail DOOH

Long Beach Transit (LBT)

Public transit authority operating 200+ buses across Long Beach, Lakewood, Signal Hill, and Seal Beach. Full bus wraps, kings, queens, tails, interior cards, and shelters.

Bus Wraps · Shelters · Interior

Long Beach Airport (LGB)

3M+ annual passengers with an affluent, frequent-traveler profile. Inventory includes baggage claim displays, gate-area digital screens, and exterior placements.

Airport · Baggage · Gate · Exterior

Carvertise / Rideshare Networks

Mobile OOH operator running wrapped vehicles and rideshare displays across PCH, 2nd Street, port corridors, downtown, and CSULB routes. Strong fit for hyper-local impressions at low CPM.

Vehicle Wraps · Rideshare

Local Independents

Regional and neighborhood operators providing wallscapes, place-based inventory, and wildposting across downtown, the East Village Arts District, and alternative venues.

Wallscapes · Place-Based · Wildposting

AdQuick: One Marketplace, Every Long Beach Format

Rather than negotiating with each vendor separately, advertisers using AdQuick get a single contract, unified reporting, and consistent measurement across every operator in the market. AdQuick is the largest marketplace for Long Beach outdoor advertising. Search every billboard, digital screen, kiosk, transit placement, and vehicle wrap in Long Beach from one platform.

Compliance

Long Beach Outdoor Advertising Regulations

Outdoor advertising in Long Beach is governed by the City of Long Beach Municipal Code, Title 21 (Zoning Regulations), Chapter 21.50 – Signs within city limits. Freeway billboards along I-405, I-710, CA-22, and PCH are additionally subject to the California Outdoor Advertising Act and Caltrans permitting and inspection.

City Permitting & New Structure Limits

New off-premise billboards are tightly restricted within Long Beach city limits. Most new permits in recent years have been for digital conversions of existing legal billboard structures rather than net-new structures.
Sign permits are issued by the City of Long Beach Department of Development Services. Digital conversions, new faces, and structural changes all require permits.

Digital Billboard & Caltrans Rules

Digital billboards must meet Caltrans dwell-time requirements (minimum 4 seconds, typically 8 seconds in practice) and cannot use animation, video, or full-motion effects along state highways.
Setback, height, and spacing requirements apply along all state and federal highways under Caltrans rules.

Coastal Zone Overlay

Coastal Zone overlay. Properties within the California Coastal Zone (much of the area south of PCH, including Belmont Shore and Naples) may require additional review under California Coastal Commission rules.

Downtown & PD District Standards

Downtown Plan and PD districts. Sections of downtown and the East Village Arts District have specific signage standards beyond Title 21.

For current code language, advertisers should reference the City of Long Beach Municipal Code, the California Coastal Act where applicable, and the Caltrans Outdoor Advertising program. AdQuick verifies that every board on the platform is permitted and compliant before it's listed.

How to Buy

How to Buy Outdoor Advertising in Long Beach on AdQuick

Booking Long Beach billboards and OOH on AdQuick takes minutes, not weeks.

01

Search by Neighborhood, Format, or Audience

Filter by I-405, PCH, 2nd & PCH, downtown, Belmont Shore, CSULB, or any custom geo. Find inventory by format, audience demo, or budget.

02

Compare Units Side-by-Side

Every listing shows price, impressions, demographics, photos, and surrounding context, so you can evaluate every Long Beach option in one view.

03

Build Your Plan

Mix billboards, digital, transit, kiosks, and vehicle wraps into a single campaign, or run a single board. Every format, one cart.

04

Book and Design

Upload creative or use AdQuick's in-house design team. We handle proofing, vendor coordination, and installation across every operator.

05

Measure Performance

Get verified impressions, foot-traffic lift, and brand-lift reporting on every campaign, in one dashboard across every Long Beach operator.

FAQ

Long Beach Outdoor Advertising FAQ

The most common questions advertisers ask before launching a Long Beach OOH campaign: pricing, formats, vendors, regulations, and measurement.

Static billboards in Long Beach typically run $2,500–$7,500 for a four-week flight, depending on location and traffic. Digital billboards range from $3,000–$10,000 over the same period. High-traffic I-405 placements and downtown digital boards command the top of both ranges. Self-serve digital options on shared rotations start as low as $10/day.
Self-serve digital billboards start at around $10/day and are the lowest entry point for testing OOH. Posters, bus shelters, and vehicle wraps also start under $1,000 per month and are strong choices for hyperlocal small-business campaigns.
The largest operators in Long Beach are Lamar Advertising, Clear Channel Outdoor, and Outfront Media, plus Universal Media for the 2nd & PCH retail kiosk network, Long Beach Transit for bus and shelter inventory, Long Beach Airport for airport placements, and Carvertise for vehicle wraps. AdQuick aggregates inventory from all of them.
Yes. Long Beach has a growing inventory of digital billboards concentrated along I-405, PCH, and Long Beach Boulevard. Most rotate creative every 8 seconds, support real-time content updates, and can go live within 48 hours of creative approval. Animation and video are not permitted along state highways under Caltrans rules.
2nd & PCH is a premium open-air retail destination at the corner of 2nd Street and Pacific Coast Highway in Long Beach, anchored by Whole Foods, lululemon, Sephora, and high-end restaurants. Universal Media operates a digital kiosk network throughout the property that reaches an affluent shopper audience. It's one of the most efficient ways to target high-income consumers in Southern California.
For maximum reach, I-405 between Cherry Avenue and Lakewood Boulevard delivers the highest daily traffic in the market. For affluent audiences, PCH at 2nd Street and Belmont Shore (ZIPs 90803, 90814) are the strongest corridors. For downtown and event reach, Pine Avenue and Long Beach Boulevard near the Convention Center perform best. For B2B and logistics, I-710 toward the Port of Long Beach is highly targeted.
Static billboards typically need 2–3 weeks of lead time for production and installation. Digital billboards and kiosks can go live in as little as 48 hours once creative is approved. On AdQuick, you can see real-time availability for every unit in Long Beach.
Yes. Many Long Beach advertisers start with a single neighborhood digital board (from $10/day), a vehicle wrap, or a small bus shelter buy for under $1,000 per month. AdQuick has no minimum spend, and you can self-serve the entire booking process.
For an ad placed on existing legal billboard inventory, no advertiser-side permit is required. The operator holds the structural permit. New billboard structures or digital conversions require permits from the City of Long Beach Department of Development Services and, on state highways, from Caltrans. Properties within the California Coastal Zone may require additional review. AdQuick only lists permitted, compliant inventory.
Yes. Every Long Beach campaign on AdQuick includes verified impressions data, and most campaigns can add foot-traffic attribution, brand-lift studies, or sales-lift measurement.

Ready to Launch Your Long Beach Campaign?

Whether you're running a single digital board along I-405, taking over the 2nd & PCH kiosk network, wrapping a fleet of vehicles for port and beach reach, or building a multi-format Long Beach campaign, AdQuick gives you every OOH option, transparent pricing, and verified results, in one place.

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