Billboards in Colorado Springs

*All metrics are based on a 4-week advertising campaign

In the shadows of the Rocky Mountains, Colorado Springs stands out as a thriving hub for outdoor advertising. Renowned for its stunning natural beauty, military presence, and diverse neighborhoods, this city provides a one-of-a-kind backdrop for advertisers to engage with locals and tourists alike. Outdoor advertising in Colorado Springs goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each person who encounters them.

What to look for when picking billboards

With 1463 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key factors to keep in mind:

• Demographics: Understand your target audience's age, gender, education, relationship status, and income level to determine the optimal location for your billboard. For example, if your target demographic is college-educated adults with above-average incomes, placing the billboard along a busy interstate frequently congested with commuters might be effective.
• Visibility: Choose a billboard with high visibility to ensure maximum exposure. This could include billboards located along busy highways, at major intersections, or in areas with heavy foot traffic. The size of the billboard also plays a role in visibility, with larger billboards like bulletins offering more advertising space and increased visibility.
• Duration: Consider the length of your advertising campaign when selecting a billboard. While most campaigns last several months, some may only require a billboard for a shorter period, such as a month before a specific event. Keep in mind that billboard advertisements typically stay up for at least four weeks.
• Technology: Utilize billboards that incorporate new technology, such as digital billboards or spectaculars, to increase engagement and creativity in your advertising campaign. Digital billboards allow for dynamic messaging and frequent changes, while spectaculars can incorporate lighting, video, and interactive mobile technology for a more immersive experience.

Billboards price breakdown

Billboard pricing in Colorado Springs varies significantly, with a range of options to suit different budgets and campaign goals. Here's a breakdown of the pricing:

• Average Price: The average price for a billboard in Colorado Springs is approximately $1,343.01, which can help you gauge the overall market rate for outdoor advertising in the area.
• Median Price: With a median price of $300, this figure represents the middle ground in terms of pricing, offering a more affordable option for advertisers with tighter budgets.
• Lowest Price: The lowest price for a billboard in Colorado Springs is just $1, making it possible for even the smallest businesses to take advantage of outdoor advertising opportunities.

Billboards Impression and CPM Metrics

In Colorado Springs, the impressions and CPM metrics for outdoor advertising showcase the potential reach and cost-effectiveness of billboard campaigns in the area:

• Total Impressions: With approximately 448,755,000 total impressions, Colorado Springs offers a vast audience for advertisers to target through outdoor advertising.
• Average Impressions: On average, a billboard in Colorado Springs receives about 324,000 impressions, indicating a consistent level of exposure for your advertisement.
• Median Impressions: The median number of impressions for a billboard in the area is 148,000, which represents a more typical level of exposure for billboards in the market.
• Average CPM: The average cost per thousand impressions (CPM) in Colorado Springs is $6.59, showcasing the cost-effectiveness of outdoor advertising in the region.
• Median CPM: With a median CPM of $2.50, advertisers can find even more affordable options for reaching their target audience in Colorado Springs.

Some of the top billboard providers in Colorado Springs

Here are the top billboard providers in Colorado Springs:

• Lamar Advertising offers an extensive inventory of billboards, digital displays, and transit advertising formats in the Colorado Springs and Pueblo markets, helping businesses craft successful advertising campaigns.
• Mile High Outdoor / Elevation Outdoor provides over 400 premium displays throughout metro Denver and Colorado, with a focus on building long-term partnerships and expertise in the statewide billboard market.
• Outfront Media offers tailored solutions for billboard advertising in Colorado Springs, with 30 billboards in strategic locations such as Dazzling I-25 Digitals, Garden of the Gods, and Fort Carson U.S. Army Base.

Other formats for advertising in Colorado Springs

A closer look at the data reveals the depth and breadth of the other opportunities available in Colorado Springs:

• Digital Billboards: In Colorado Springs, digital billboards receive over 40,000 impressions with an average CPM of $13.71. This modern and dynamic advertising medium allows for frequent message changes and increased engagement with audiences.
• Street Furniture: Street furniture in Colorado Springs garners around 125,000 impressions and has an average CPM of $4.27. This type of advertising includes bus shelters, benches, and kiosks, providing advertisers with a cost-effective way to reach pedestrians and commuters.
• Retail Venues: Retail venues in Colorado Springs generate approximately 40,000 impressions with an average CPM of $14.43. This advertising format targets shoppers in malls, shopping centers, and other retail spaces, offering a highly targeted approach to reaching consumers.
• Transit: Transit advertising in Colorado Springs achieves around 2,800,000 impressions and has an average CPM of $4.03. This format includes ads on buses, trains, and transit stations, providing a captive audience for advertisers to engage with during their daily commutes.
• Everything Else: Other advertising opportunities in Colorado Springs, such as alternative media and guerrilla marketing tactics, collectively receive about 1,500,000 impressions and have an average CPM of $13.61. These unique and innovative formats can help advertisers stand out from the competition and create memorable experiences for their target audience.

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