Colorado Springs DOOH Guide · 2026

DOOH Advertising in Colorado Springs

Run DOOH campaigns in Colorado Springs on AdQuick across 2,000+ digital screens -- I-25, US-24, COS airport, Downtown, Old Colorado City, and the Air Force Academy / Pikes Peak corridor. CPMs from $4 programmatic to $16+ on Downtown and North Academy LEDs; activate from $1,500 through AFA graduation and Pikes Peak Hill Climb takeovers.

Colorado Springs is distinctively shaped by five major military installations in a single metro — USAFA, Fort Carson, Peterson SFB, Schriever SFB, and Cheyenne Mountain — plus Team USA / US Olympic & Paralympic Committee HQ, a growing cybersecurity and space-tech industry, and Pikes Peak / Garden of the Gods tourism. Campaigns activate from $1,500 on DSPs up into six-figure Space Symposium, AFA Graduation, and Pikes Peak Hill Climb takeovers. Colorado Springs / Pueblo is the 90th-largest US DMA.

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Transparent CPM pricing
Direct + programmatic in one seat
Foot traffic attribution
Unified measurement
2,500+
Digital screens in Colorado Springs
$4–$20+
CPM range
$1,500
Campaign minimum
5
Major military installations
Access all DOOH formats
Digital Billboards
Transit & Airport
Place-Based
Programmatic

DOOH Advertising in Colorado Springs: 2026 Pricing, Venues & Buying Guide

DOOH advertising in Colorado Springs covers 2,500+ digital screens across Downtown, Old Colorado City, Briargate, and Cheyenne Mountain LEDs, Colorado Springs Airport (COS), I-25 / US-24 / Powers Boulevard digital bulletins, United States Air Force Academy corridor, Fort Carson access routes, Pikes Peak / Manitou Springs tourism corridor, and place-based screens across offices, gyms, restaurants, and affluent north suburbs. CPMs range from $4 on programmatic open exchange to $20+ on Downtown Colorado Springs and Briargate premium LEDs.

Overview

What Is DOOH Advertising in Colorado Springs?

Digital out-of-home (DOOH) advertising is advertising delivered on digital screens in public environments — transacted direct with media owners or programmatically through DSPs — as distinct from printed vinyl billboards. Colorado Springs's DOOH market is shaped by four drivers that differ meaningfully from other Mountain West markets: an unparalleled concentration of US military installations — five major bases (Air Force Academy, Fort Carson, Peterson SFB, Schriever SFB, Cheyenne Mountain / NORAD) in one metro, driving federal and defense-contractor audiences; Team USA / US Olympic & Paralympic Committee HQ + US Olympic Training Center headquartered in Colorado Springs, anchoring the city's "Olympic City USA" brand; a fast-growing Space Force and cyber-defense ecosystem around Peterson and Schriever with US Space Command now based in the region; and Pikes Peak, Garden of the Gods, and Manitou Springs tourism drawing ~8M annual visitors. The Colorado Springs / Pueblo DMA framing bundles inventory across both cities.
Inventory Layers

Four Layers of a Colorado Springs DOOH Plan

Most Colorado Springs campaigns blend these four inventory layers to build reach across Downtown, the military corridors, the Pikes Peak tourism zone, and the Pueblo spillover.

Downtown + Old Colorado City + Manitou Springs LEDs

Downtown core, Tejon Street, Old Colorado City (historic), Manitou Springs (tourism).

COS Airport + Freeway Digital Bulletins

Colorado Springs Airport (COS), I-25 north–south, US-24 east–west, Powers Boulevard, Academy Boulevard.

Military Corridors + Event Venue

USAFA access, Fort Carson access, Peterson / Schriever corridors, Olympic Training Center, Broadmoor Hotel & World Arena.

Place-Based + Suburbs

Briargate / north corridor, Monument / Palmer Lake, Cheyenne Mountain / Broadmoor, Pueblo spillover, offices, gyms, restaurants.

DOOH in Colorado Springs: Why It Works
Industry benchmarks and Colorado Springs–specific lift data that anchor the format's effectiveness.
62%
Consumers who notice DOOH ads weekly
5–13%
Foot traffic lift, 30-day window
15K+
Space Symposium annual attendees
25–40%
Space Symposium window CPM premium
Pricing Data

Colorado Springs DOOH Advertising Cost

Colorado Springs CPMs sit below Denver and match Albuquerque on most inventory. Military event windows (AFA Graduation, Space Symposium) and Pikes Peak events drive meaningful premium spikes. The table below reflects AdQuick marketplace rates and Colorado Springs benchmarks for Q2 2026.

Venue Category Typical CS CPM Monthly Share-of-Voice Range Best For
Downtown Colorado Springs / Tejon Street premium LEDs $11–$20 $4K–$14K Flagship awareness, events, tourism
Old Colorado City / Westside / Manitou Springs corridor $10–$17 $3K–$10K Tourism, historic, dining
Briargate / Chapel Hills / north corridor $10–$18 $3K–$11K Affluent north suburban, retail, family
Cheyenne Mountain / Broadmoor / Skyway $11–$19 $3.5K–$12K Ultra-affluent, Broadmoor Hotel, luxury
COS / Colorado Springs Airport screens $13–$22 $4.5K–$16K Travel, B2B, Space Symposium inbound
I-25 / US-24 / Powers Boulevard digital bulletins $4–$10 $2.5K–$8K per unit Reach, commuter frequency, tourism
US Air Force Academy / Monument / Gleneagle corridor $8–$15 $2.5K–$8K Military, defense B2B, AFA visitors
Fort Carson / Security / Widefield south corridor $7–$14 $2.5K–$7K Military, defense B2B
Peterson / Schriever SFB / east cyber corridor $8–$15 $2.5K–$8K Space Force, cyber-defense B2B
World Arena / Broadmoor / Cheyenne Mountain event-adjacent $10–$18 $3K–$11K Olympic events, concerts, tourism
Pueblo spillover (I-25 south) $5–$11 $2.5K–$6K Pueblo southern reach, Southern Colorado
Citadel Mall / First & Main / Chapel Hills retail $8–$15 $2.5K–$8K Shopper marketing, retail
Mountain Metro Transit bus + shelters $4–$9 $1.5K–$4.5K Urban commuter, Downtown pedestrian
Place-based (gyms, offices, restaurants, bars) $6–$13 $2K–$6K Endemic verticals, Olympic training, wellness
EV charging DOOH network $9–$18 $3K–$10K Emerging category — EV charging DOOH
Office lobby / elevator screens $9–$18 $2.5K–$10K B2B corporate, defense contractor
Retail media in-store screens $7–$20 Varies Shopper marketing, CPG
Programmatic open exchange (blended) $4–$9 N/A (impression-based) Always-on, mid-funnel

What Drives Colorado Springs DOOH CPMs

Military / defense premium. Five major military installations — USAFA, Fort Carson, Peterson SFB, Schriever SFB, Cheyenne Mountain / NORAD — plus the hundreds of defense contractors and aerospace companies supporting them create the highest density of defense/aerospace B2B audiences outside the Washington DC metro. Defense-contractor inventory commands category premiums.
Space Symposium premium. The Space Symposium at The Broadmoor (early April) draws ~15K+ space industry professionals annually from around the world — the premier global space-industry gathering. Premium inventory around COS airport, Broadmoor, I-25, and Downtown sells out months ahead.
Air Force Academy Graduation premium. USAFA Graduation Week in late May (~1,000 cadets graduate) draws 50K+ family and dignitary visitors; Presidential addresses and Thunderbirds flyovers drive national media coverage. Premium CPM window on north corridor, Downtown, and COS inventory.
Pikes Peak + Olympic tourism premium. Pikes Peak Cog Railway, Garden of the Gods (free entry, one of the most-visited city parks in the US), Manitou Springs, Olympic Training Center, and ProRodeo Hall of Fame drive sustained tourism traffic. Pikes Peak International Hill Climb (late June) is a distinctive motorsports event.
Programmatic vs. direct. PG typically runs 15–30% below rate-card; open-exchange clears $3–$5 CPM.

Colorado Springs DOOH Pricing Models

Four pricing models apply; always clarify which is being quoted:

CPM

Standard for programmatic and most place-based.

Share of voice (SOV)

Monthly flat rate for X% of loop on a given screen or cluster.

Per-play / per-slot

Some networks price per insertion.

Impression-based guaranteed

PG deals on Vistar, Place Exchange, VIOOH.

Venues & Corridors

Colorado Springs DOOH Venues and Corridors

The corridors, neighborhoods, and anchors that define where DOOH reach builds across the Colorado Springs / Pueblo metro — from the Downtown core to five major military installations and the Pikes Peak tourism zone.

Downtown + Old Colorado City

Downtown Colorado Springs / Tejon Street: financial, government, restaurants, US Olympic Museum
Old Colorado City (Westside): historic district, dining, tourism
Manitou Springs (west adjacent): tourism gateway, Garden of the Gods, Pikes Peak access
Ivywild / Skyway / South End: emerging, creative

North (Briargate + USAFA)

Briargate / Chapel Hills: affluent north suburban, Chapel Hills Mall
Gleneagle / Monument / Palmer Lake: north growth, near USAFA
Pleasant Valley / Woodmen Valley: affluent north residential
Rockrimmon: north residential, USAFA-adjacent

East (Powers Corridor + Peterson + Schriever)

Powers Boulevard corridor: east growth, retail
First & Main Town Center: east retail hub
Peterson Space Force Base adjacency: east military
Schriever Space Force Base: far east, space/cyber
Falcon / Ellicott: east exurban growth

South (Fort Carson + Broadmoor)

Broadmoor / Skyway: ultra-affluent, Broadmoor Hotel & Resort
Cheyenne Mountain: ultra-affluent, NORAD-adjacent
Fort Carson / Security / Widefield / Fountain: south military
Pueblo (south DMA): Southern Colorado spillover

West (Pikes Peak + Tourism)

Garden of the Gods: free entry, one of most-visited US parks
Pikes Peak Cog Railway / Summit area: tourism
Manitou Springs: historic, mineral springs
Cave of the Winds: tourism

Airport and Event Anchors

Colorado Springs Airport (COS): regional hub
United States Air Force Academy (USAFA): Falcons football at Falcon Stadium, Graduation Week
Fort Carson: largest Army installation in Colorado
Peterson Space Force Base: Space Command HQ
Schriever Space Force Base: space operations
Cheyenne Mountain Space Force Station: NORAD (legacy)
The Broadmoor Hotel & Broadmoor World Arena: Space Symposium, concerts, Olympic figure skating
US Olympic Training Center: Team USA training
US Olympic & Paralympic Museum: Downtown
Weidner Field (Switchbacks FC): USL Championship soccer
Pikes Peak Center: performing arts
UCHealth Park: Rocky Mountain Vibes (minor league baseball)

Freeway Anchors

I-25: north–south spine, Denver north to Pueblo/New Mexico south — Colorado Springs's primary DOOH freeway
US-24 (west): Manitou Springs, Pikes Peak, Woodland Park west
US-24 (east): Falcon, Ellicott, Calhan east
Powers Boulevard: east bypass / arterial
Academy Boulevard: north–south arterial
Colorado Avenue / Platte Avenue: east–west arterials
Nevada Avenue: Downtown spine
Programmatic

Programmatic DOOH (pDOOH) in Colorado Springs

Colorado Springs is a developing programmatic DOOH market with niche but growing adoption around defense B2B, space industry, and tourism categories. Vistar, Hivestack, and Place Exchange all maintain Colorado Springs inventory.

Major DSPs buying Colorado Springs DOOH inventory

AdQuick

Plug into every major media owner and every programmatic SSP from one seat — direct + programmatic Colorado Springs inventory unified with mapping, creative delivery, and measurement.

Vistar Media

Largest DOOH DSP with deep place-based, office, and Captivate inventory across Downtown, Briargate, and the defense corridor.

Broadsign Ads

Network-centric DSP built on Broadsign's CMS footprint; strong on large-format and digital bulletins.

VIOOH

JCDecaux-aligned DSP with strength on COS airport and street furniture inventory.

StackAdapt DOOH

Omnichannel DSP with DOOH as part of broader programmatic buys across Colorado Springs.

The Trade Desk (OpenPath DOOH)

Enterprise DSP with OpenPath pipes into DOOH supply for large programmatic buyers.

Yahoo DSP

Cross-channel DSP with DOOH activation across Colorado Springs inventory.

Adomni

Self-serve DOOH DSP popular for SMB and mid-market Colorado Springs campaigns.

Major SSPs / networks with Colorado Springs inventory

Broadsign Reach

SSP tied to the Broadsign CMS footprint across large-format and place-based.

Place Exchange

OUTFRONT's SSP — strong on OUTFRONT-operated Colorado Springs inventory.

VIOOH SSP

JCDecaux's SSP — strong on COS airport and street furniture.

Hivestack SSP

Global DOOH SSP with Colorado Springs supply across multiple operators.

Vistar SSP

Strong on place-based, office, and Captivate defense corridor inventory.

Programmatic Deal Types in Colorado Springs

Deal Type How It Works CS Use Case
Open exchange Auction-based, any buyer wins Budget-efficient always-on; suburban and place-based
Private marketplace (PMP) Invite-only auction, curated Defense B2B PMPs, space industry PMPs, Olympic PMPs
Programmatic guaranteed (PG) Fixed price, reserved impressions Downtown, COS, Broadmoor, USAFA reserved at scale

Contextual and Moment-Based Activation

Colorado Springs–specific contextual triggers buyers activate against programmatically:

Space Symposium — early April window drives B2B, defense, aerospace creative
AFA Graduation — late May window drives tourism, hospitality
Pikes Peak events — Pikes Peak International Hill Climb (late June), Broadmoor Pikes Peak Cycling (August) drive outdoor/motorsports creative
Weather-reactive — Rocky Mountain weather, snow conditions at Pikes Peak, wildfire risk
Sports scores — Air Force Falcons football, Switchbacks FC, Rocky Mountain Vibes live-score activation
Military deployment cycles — Fort Carson and USAFA calendar influence defense-spouse and family creative
Cannabis licensing — CO recreational cannabis since 2014; long-established category creative
Flight delays — COS delays trigger hospitality creative
Measurement

How Colorado Springs DOOH Advertising Is Measured

Colorado Springs DOOH uses Geopath-standard impressions alongside mobile-panel verification and foot traffic lift, with Space Symposium and AFA Graduation campaigns routinely driving 20%+ exposed-venue lift.

1. Impression Methodology

✓
Geopath — OAAA-backed measurement standard; every major Colorado Springs media owner reports Geopath visibility-adjusted impressions
✓
Operator-reported impressions, reconciled against Geopath
✓
Mobile panel-based verification — Kochava, Foursquare, Adelaide

2. Attribution Approaches

✓
Foot traffic lift — mobile IDs exposed to DOOH vs. control, matched to Downtown, Manitou Springs, Briargate, or venue visits
✓
Online conversion lift — web visits, app installs, e-commerce
✓
Sales lift / MMM — CPG, auto, QSR, tourism, cannabis
✓
Brand lift studies — awareness, recall, favorability via panels
✓
Event attribution — Space Symposium attendance, AFA Graduation hospitality, Pikes Peak tourism

3. Core Colorado Springs DOOH KPIs

✓
Visibility-adjusted impressions (Geopath)
✓
Reach and frequency
✓
CPM, eCPM
✓
Foot traffic lift to Downtown, Manitou Springs, Broadmoor, or event destinations
✓
Share of voice within a corridor

Colorado Springs DOOH foot traffic lift studies typically report 5–13% lift to exposed venues within a 30-day window.

DOOH NOTICE RATE62%
CS FOOT TRAFFIC LIFT (30-DAY)5–13%
SPACE SYMPOSIUM / AFA GRAD LIFT20%+
SPACE SYMPOSIUM CPM PREMIUM25–40%
PG BELOW RATE-CARD15–30%
Creative Specs

DOOH Creative Specs for Colorado Springs

Aspect ratios, file formats, durations, and Colorado Springs–specific creative considerations — including Space Symposium production lead times, defense/space B2B best practices, and I-25 elevation-change sight lines.

Standard aspect ratios and resolutions

1920×1080 (16:9) — freeway digital bulletins, most place-based, office lobbies
1080×1920 (9:16) — Mountain Metro bus shelters, portrait transit
Custom ultra-wide — select Downtown and Broadmoor premium LEDs
Square (1080×1080) — some retail media and place-based

File formats and delivery

MP4 (H.264), MOV, JPG, PNG accepted on most networks
Max file size typically 100–500 MB
Delivery via AdQuick portal, Vistar, Broadsign, operator FTP

Duration

Standard slot: 7.5, 8, 10, or 15 seconds
Loop length: 60–90 seconds on most Colorado Springs networks

Motion and animation

Supported on most place-based, airport, and LED inventory
CDOT regulates motion and brightness on digital bulletins facing interstates — static frames with 8-second dwell are standard for I-25, US-24
Audio rarely supported outdoors
DCO supported on Vistar, Hivestack, Place Exchange, VIOOH

Best practices for Colorado Springs

Design for 3-second freeway readability at 70+ mph; I-25 elevation changes affect sight lines
Defense/space B2B creative substantially outperforms generic during Space Symposium and major defense-industry windows
Pikes Peak / Olympic / Team USA imagery resonates strongly in-market
Winter weather-reactive DCO effective given Colorado Springs climate
Vendor Landscape

DOOH Companies in Colorado Springs: The Vendor Landscape

The media owners, network operators, DSPs, and marketplaces that operate across Colorado Springs DOOH inventory — from Lamar's combined Colorado Springs + Pueblo footprint to regional operator Mile High Outdoor.

Media Owners & Network Operators

Lamar Advertising

Extensive Colorado Springs and Pueblo freeway and arterial digital bulletin footprint — Lamar frames Colorado Springs + Pueblo as a combined market.

Freeway · Arterial · CS + Pueblo

OUTFRONT Media

Colorado Springs freeway and transit inventory.

Freeway · Transit

Mile High Outdoor

Regional Colorado operator with Colorado Springs presence.

Regional Outdoor

Clear Channel Outdoor

Colorado Springs metro freeway digital bulletin network.

Freeway · Digital Bulletins

JCDecaux / Clear Channel Airports

COS airport inventory.

Airport

Intersection

Urban kiosks and street furniture.

Street Furniture

Captivate

Office lobby and elevator screens across Downtown, Briargate, and the tech / defense corridor.

Office · Place-Based

GSTV

Fuel station DOOH across the Colorado Springs metro.

Place-Based · Fuel

Firefly / Curb

Rideshare and taxi toppers.

Rideshare

Vibenomics, Zoom Media, Rev

Bar, restaurant, gym, and hotel place-based (including Broadmoor-adjacent).

Place-Based

Screenverse

Aggregator / network for place-based.

Network · Place-Based

DSPs Actively Buying Colorado Springs Inventory

AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Adomni, Yahoo DSP.

AdQuick — The Marketplace Above the Landscape

AdQuick is the only marketplace aggregating direct inventory from every major Colorado Springs media owner (Lamar, OUTFRONT, Mile High Outdoor, Clear Channel, JCDecaux, Captivate) alongside programmatic pDOOH in a single plan, with native mapping, creative delivery, and measurement. Positioned above the vendor landscape so buyers run a unified Colorado Springs + Pueblo campaign across Downtown, Briargate, USAFA corridor, Fort Carson, Peterson / Schriever, Cheyenne Mountain / Broadmoor, Pueblo spillover, and place-based without juggling multiple contracts.

Compliance

Colorado Springs DOOH Regulations and Lead Times

State, county, city, and venue-level rules that govern Colorado Springs outdoor advertising — including Colorado's long-running cannabis framework and Space Symposium / AFA Graduation book-out schedules.

Placement and Zoning

Colorado Revised Statutes §43-1-401 et seq. governs outdoor advertising along interstates and primary highways; CDOT permits and regulates digital bulletins
City of Colorado Springs regulates local signage through the City Code
El Paso County (Colorado Springs proper), Pueblo County, Teller County (Woodland Park), and Douglas County each maintain separate signage rules
CDOT digital bulletin standards — minimum 8-second static frames, no animation on interstate-facing units, brightness limits day/night

Transit and Airport

COS creative passes City of Colorado Springs Airport Division concessionaire content review
Mountain Metropolitan Transit DOOH follows agency content review

Category Restrictions (Vary by Operator)

Alcohol: permitted broadly; school-zone buffers apply
Cannabis: Colorado was the first US state to legalize recreational cannabis (retail sales since January 2014); cannabis creative is permitted with age-gate restrictions, but COS airport and Mountain Metro restrict cannabis creative. Note: Colorado Springs city has historically restricted retail cannabis within city limits more than Denver/Boulder — creative targeting Colorado Springs residents often points to Manitou Springs dispensaries
Political: permitted with standard disclosure
Pharma: permitted with DTC disclosures
Firearms: permitted with operator review
Tobacco, adult content: broadly restricted
Sports betting: Colorado has legal mobile sports betting (since May 2020); sportsbook creative permitted

Lead Times

Programmatic: 24–72 hours for creative review
Direct standard Colorado Springs DOOH: 5–10 business days
Downtown / Broadmoor premium LEDs: 2–3 weeks
COS airport premium: 2–4 weeks
Space Symposium (early April): 8–14 weeks in advance — premium inventory sells out early
USAFA Graduation (late May): 6–10 weeks in advance
Pikes Peak International Hill Climb (late June): 6–10 weeks
Air Force Falcons football / Switchbacks FC: 3–5 weeks
Budget Examples

Colorado Springs DOOH Budget Examples

Representative media plans at three tiers — from a $2,500 test flight to a $120,000+ Space Symposium, AFA Graduation, or national flagship takeover.

Tier 1: Test Campaign
$2,500 total

Programmatic-first launch around a single Downtown, Briargate, or Manitou Springs location for a 30-day run.

Media: $1,800 programmatic pDOOH via AdQuick or Vistar, targeting 3 miles around a Downtown, Briargate, or Manitou Springs launch location
Creative: $350 (16:9 + 9:16 assets)
Measurement: $350 Geopath impressions + AdQuick foot traffic attribution
Duration: 30 days
Tier 2: Mid-Market Campaign
$25,000 total

Blended direct + programmatic across Downtown, Briargate, Broadmoor, and the USAFA corridor over eight weeks.

Media: $18K blended — $6K on Downtown + Briargate + Old Colorado City LEDs, $7K on three I-25 + US-24 + Powers digital bulletins, $5K programmatic extension
Creative: $2K (three variants, weather and event DCO)
Measurement: $2K (foot traffic lift, Geopath)
Production and contingency: $3K
Duration: 8 weeks, Downtown + Briargate + Broadmoor + USAFA corridor
Tier 3: Space Symposium / AFA Grad / Flagship
$120,000+ per campaign

Full Colorado Springs takeover across Downtown LEDs, Broadmoor / Space Symposium, COS, military corridors, Pueblo spillover, and programmatic extension.

Downtown Colorado Springs + Tejon Street direct LEDs: $20K–$40K
Broadmoor Hotel + Cheyenne Mountain + World Arena (Space Symposium): $15K–$35K
COS airport + I-25 north corridor (Space Symposium / Graduation inbound): $15K–$30K
Briargate + north corridor + USAFA-adjacent: $12K–$25K
Peterson / Schriever / east cyber corridor + Fort Carson: $10K–$20K
Pueblo spillover (I-25 south): $8K–$15K
Manitou Springs + Old Colorado City tourism: $8K–$15K
Freeway digital bulletin ring (I-25 + US-24 + Powers): $12K–$25K
Programmatic DOOH extension (Vistar + Place Exchange PG + defense B2B PMPs): $10K–$20K
Place-based layer (Captivate defense, Broadmoor, tourism): $8K–$15K
Creative production: $8K–$15K
Measurement and reporting: $6K–$12K
Effectiveness

Colorado Springs Event Playbook

The Space Symposium, AFA Graduation, Pikes Peak, Olympic, and cultural windows that drive Colorado Springs DOOH demand.

Space Symposium

Early April · The Broadmoor

~15K+ space industry professionals from around the world — the premier global space-industry gathering. The Broadmoor, COS airport, Downtown, I-25 corridor, and Powers Boulevard (east toward Peterson/Schriever) all spike. Aerospace, defense-contractor, cyber, and B2B brand activation. Book 8–14 weeks out; 25–40% CPM premiums.

USAFA Graduation Week

Late May

~1,000 cadets graduate with 50K+ family and dignitary visitors. Thunderbirds flyover, Presidential address (when scheduled). North corridor, USAFA-adjacent, Downtown, COS airport spike. Hospitality, rental car, retail brand activation.

Pikes Peak International Hill Climb

Late June · "Race to the Clouds"

Historic hillclimb motorsports event up Pikes Peak Highway. Manitou Springs, Downtown, and west corridor spike. Motorsports, automotive, outdoor brand activation.

Broadmoor Pikes Peak Cycling Classic

August

Professional cycling event on Pikes Peak. Route-adjacent spike.

Colorado Springs Labor Day Lift Off

Labor Day Weekend

Hot-air balloon festival at Memorial Park; Downtown, Memorial Park spike.

Rocky Mountain State Games

Late July / Early August

Multi-sport state games; Olympic Training Center, Broadmoor World Arena spike.

Falcons Football

Sept–Nov · Falcon Stadium

USAFA, north corridor spike on game Saturdays.

Switchbacks FC

USL Season · Weidner Field

Downtown spike on match days.

Territory Days

Memorial Day Weekend

Old Colorado City historic street festival.

Great Fruitcake Toss

Early January · Manitou Springs

Distinctive local cultural event.

How to Buy

How to Buy DOOH Advertising in Colorado Springs

Three paths to buy Colorado Springs DOOH inventory, from direct media-owner contracts to a single unified AdQuick plan.

01

Direct with each media owner

Contact Lamar, OUTFRONT, Mile High Outdoor, Clear Channel, JCDecaux, and Captivate separately. Best for flagship Downtown, Broadmoor, or COS buys; requires multiple contracts.

02

Programmatic self-serve via a DSP

AdQuick, Vistar, The Trade Desk, or StackAdapt. Best for mid-market always-on; defense B2B and Space Symposium tourism PMPs valuable.

03

Through AdQuick

Plan, price, buy, deliver, and measure across every Colorado Springs DOOH layer — Downtown, Briargate, Old Colorado City, Manitou Springs, USAFA, Fort Carson, Peterson / Schriever, Broadmoor / Cheyenne Mountain, Pueblo spillover, freeway, and place-based — in one platform with unified reporting.

FAQ

Frequently Asked Questions

Answers to the most common questions about Colorado Springs DOOH pricing, defense and space B2B, Space Symposium strategy, measurement, Pueblo DMA coverage, and Colorado cannabis / sports betting regulations.

DOOH advertising in Colorado Springs is digital out-of-home advertising displayed on 2,500+ digital screens across the Colorado Springs / Pueblo DMA, including Downtown Colorado Springs, Tejon Street, Old Colorado City, Manitou Springs, Briargate, Chapel Hills, Cheyenne Mountain / Broadmoor, US Air Force Academy corridor, Fort Carson / Security, Peterson / Schriever Space Force Base corridors, COS airport, I-25 / US-24 / Powers Boulevard freeway digital bulletins, Broadmoor World Arena, Weidner Field, Pueblo spillover, and place-based screens in offices, gyms, resorts, and restaurants. It's transacted direct and programmatically through DSPs like AdQuick, Vistar, and VIOOH.
Colorado Springs DOOH costs range from $4 CPM on programmatic open exchange to $20+ CPM on Downtown Colorado Springs and Broadmoor premium LEDs. Monthly share-of-voice on a freeway digital bulletin runs $2.5K–$8K; Downtown premium LEDs $4K–$14K. Test campaigns on programmatic DSPs launch from $1,500, while Space Symposium, AFA Graduation, and national flagship tentpoles typically run $100K+ per campaign.
The practical minimum is about $1,500 on a programmatic DSP like AdQuick or Vistar targeting a specific Colorado Springs corridor. Direct buys on place-based, transit, or single freeway digital bulletins typically start at $2,500–$4,500 per month.
Colorado Springs concentrates five major US military installations in one metro — the US Air Force Academy, Fort Carson, Peterson Space Force Base, Schriever Space Force Base, and Cheyenne Mountain Space Force Station (NORAD legacy) — plus US Space Command now based in the region. This drives the highest density of defense and space-industry decision-maker audiences in the US outside the Washington DC metro. The annual Space Symposium at The Broadmoor (early April, ~15K+ global attendees) is the premier global space-industry gathering. USAFA corridor, Peterson/Schriever east corridor, Fort Carson south corridor, and Broadmoor all command category premiums.
The highest-performing placements depend on objective. For flagship awareness, Downtown Colorado Springs and Tejon Street. For affluent suburban and retail, Briargate and Chapel Hills. For ultra-affluent and luxury, Cheyenne Mountain / Broadmoor. For military/defense B2B, USAFA corridor (north), Fort Carson (south), Peterson/Schriever (east). For tourism, Manitou Springs and Old Colorado City. For travel and Space Symposium inbound, COS airport. For reach including Pueblo, I-25 north–south corridor.
Programmatic DOOH in Colorado Springs runs through DSPs like AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk, Yahoo DSP, and Adomni. Buyers target by venue, daypart, audience, or context and bid through open exchange, PMP, or programmatic guaranteed. Defense B2B PMPs, Space Symposium tourism PMPs, Team USA / Olympic category PMPs, and EV charging DOOH are all Colorado Springs specialties.
Colorado Springs DOOH is measured using Geopath visibility-adjusted impressions, vendor-reported delivery, and third-party attribution from Kochava, Foursquare, Placed, and Adelaide. Foot traffic lift studies typically show 5–13% lift to exposed venues in a 30-day window, with Space Symposium and AFA Graduation campaigns exceeding 20%.
Colorado Revised Statutes §43-1-401 et seq. governs outdoor advertising along interstates; CDOT permits and regulates digital bulletins with 8-second static frames and brightness limits. The City of Colorado Springs, El Paso County, Pueblo County, and Teller County maintain separate sign codes. Cannabis is legal in Colorado (recreational since 2014) — the longest-running recreational market in the US — though Colorado Springs city has historically restricted retail cannabis more than Denver/Boulder. Sports betting is legal and permitted (since May 2020).
Yes. The Colorado Springs / Pueblo DMA is a combined-market framing used by Lamar and other major operators. AdQuick aggregates direct inventory across both cities — Downtown Pueblo, I-25 south corridor, and Pueblo County suburbs — in a single unified plan with the Colorado Springs corridors. This matters because Southern Colorado advertisers typically need reach across both cities.
Yes — programmatic DOOH makes Colorado Springs screens accessible to small advertisers. A local retailer, restaurant, cannabis dispensary (Manitou Springs-side), auto dealer, or service business can geo-fence a 3–5 mile radius for $1,500–$4,000 and measure foot traffic lift. Colorado Springs's distinct neighborhoods (Old Colorado City, Manitou Springs, Briargate, Cheyenne Mountain, Downtown) make hyperlocal DOOH especially effective. Tourism-adjacent small businesses (Manitou Springs, Old Colorado City, Pikes Peak corridor) benefit meaningfully from DOOH placement on western tourism corridors.

Plan Your Colorado Springs DOOH Campaign

AdQuick is the only DOOH marketplace that unifies Downtown Colorado Springs, Tejon Street, Old Colorado City, Manitou Springs, Briargate, Chapel Hills, Cheyenne Mountain / Broadmoor, COS airport, I-25 / US-24 / Powers Boulevard freeway digital bulletins, US Air Force Academy corridor, Fort Carson / Security corridor, Peterson / Schriever Space Force Base east corridor, The Broadmoor Hotel & Broadmoor World Arena, US Olympic Training Center, Pueblo spillover (I-25 south), place-based, EV charging DOOH network, and programmatic inventory in a single combined Colorado Springs / Pueblo DMA plan.

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