Billboards in Evansville

*All metrics are based on a 4-week advertising campaign

Evansville, nestled along the Ohio River, boasts a unique blend of history, culture, and economic growth, making it an ideal location for outdoor advertising. With its thriving downtown, picturesque riverfront, and diverse neighborhoods, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Evansville goes beyond product promotion, fostering connections between communities, brands, and individuals through engaging narratives.

What to look for when picking billboards

With 522 billboards to choose from, selecting the perfect one for your advertising campaign can be a daunting task. Here are four key factors to consider when picking billboards to advertise on:

• Location and demographics: Choose a billboard location that targets your desired audience. For example, placing a billboard near a college or university can help you reach young adults, while a billboard along a busy interstate can target commuters with higher incomes.
• Visibility and traffic count: Opt for a billboard that is easily visible and located in an area with high traffic volume to maximize exposure. A billboard along a congested highway or a busy city street can be a great choice.
• Size and type: Consider the size and type of billboard that best suits your campaign. Large bulletins are ideal for targeting drivers on highways, while smaller posters and junior posters can be effective in targeting local audiences in urban neighborhoods or on smaller roads.
• Duration and budget: Determine how long your billboard should be up based on your campaign goals and budget. Branding campaigns may require longer durations, while event-specific campaigns might benefit from multiple billboards for a shorter period of time.

Billboards price breakdown

In Evansville, billboard pricing varies depending on factors such as location, size, and duration, with the following price ranges:

• Average Price: The average price for a billboard in Evansville is $1,537.73, which can provide a good estimate of the overall market rate.
• Median Price: With a median price of $1,065, this value represents the middle point in the pricing spectrum, offering a more accurate representation of typical billboard costs.
• Lowest Price: The lowest price for a billboard in Evansville is $50, showcasing the potential for affordable advertising options in the area.

Billboards Impression and CPM Metrics

In Evansville, the impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Evansville is approximately 239,361,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Evansville generates around 468,000 impressions during a 4-week campaign, highlighting the potential for consistent audience engagement.
• Median Impressions: With a median of 366,000 impressions, this figure represents the middle point in the range of impressions, offering a more accurate representation of typical billboard performance.
• Average CPM: The average cost per thousand impressions (CPM) in Evansville is $6.45, providing a benchmark for evaluating the cost-effectiveness of your outdoor advertising campaign.
• Median CPM: With a median CPM of $3.72, this value represents the middle point in the pricing spectrum, offering a more accurate representation of typical CPM costs in the area.

Some of the top billboard providers in Evansville

Here is one of the top billboard providers in Evansville:

• Lamar Advertising offers a wide range of billboard advertising products and rentals, including bulletins, posters, and junior posters, with the largest network of digital billboards in the country.

Other formats for advertising in Evansville

A closer look at the data reveals the depth and breadth of the other opportunities available in Evansville:

• Digital Billboards: In Evansville, digital billboards generate approximately 29,000 impressions with an average CPM of $12.44. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Retail Venues: Retail venues in Evansville receive around 40,000 impressions and have an average CPM of $13.92. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Evansville garners about 8,000,000 impressions with an average CPM of $1.51. This cost-effective medium targets commuters and travelers, providing consistent exposure to a captive audience throughout their daily routines.
• Everything Else: Other advertising opportunities in Evansville generate approximately 323,000 impressions and have an average CPM of $0.00. These diverse options allow advertisers to explore unique and creative ways to reach their target audience, ensuring a well-rounded outdoor advertising strategy.

Get started with advertising with AdQuick now!

With AdQuick's innovative platform, advertisers can tap into the vast potential of billboards and out-of-home advertising in Evansville and beyond. By offering a wide range of products and solutions, AdQuick streamlines the ad buying process, combining technology, OOH expertise, and data for maximum efficiency. Experience the benefits of immediate access to over 1,400 premium OOH media owners, executing OOH buys 10x faster, launching campaigns in as little as 48 hours, and unlocking unprecedented measurability. Don't miss out on the opportunity to elevate your outdoor advertising strategy – sign up for AdQuick today!