Billboards in Spokane

*All metrics are based on a 4-week advertising campaign

As a thriving urban hub, Spokane boasts a lively arts scene, stunning natural beauty, and a diverse population, making it an ideal location for outdoor advertising. This vibrant city offers advertisers a unique opportunity to integrate their messages into the daily lives of residents and visitors alike. In Spokane, billboards do more than promote products; they foster connections between communities, brands, and individuals, creating impactful narratives that resonate with all who pass by.

What to look for when picking billboards

With 473 billboard options available in Spokane, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Choose a location that aligns with your target audience's demographic information, such as age, gender, education, relationship status, and income level. For example, a billboard near a college campus might be ideal for targeting young adults and students.
• Traffic Count: Opt for a billboard location with high traffic volume to ensure maximum exposure. A billboard along a busy highway or major intersection would be more effective than one in a less-traveled area.
• Visibility: Make sure the billboard is clearly visible to passing traffic without obstructions, and is placed at an appropriate height and angle. A billboard that is easily seen from a distance and has a clear line of sight will have a greater impact on viewers.
• Land Use Type: Consider the surrounding land use, as it influences the audience demographic that will view the billboard. A billboard in a commercial area might attract more business professionals, while one in a residential area could target families and homeowners.

Billboards price breakdown

In Spokane, billboard pricing varies depending on factors such as location, visibility, and traffic count, with the following price points observed:

• Average Price: The average price for a billboard in Spokane is approximately $1,878.05, reflecting a range of options suitable for various budgets and campaign goals.
• Median Price: With a median price of $800, advertisers can find affordable billboard options that still offer effective exposure to their target audience.
• Lowest Price: For those seeking the most cost-effective option, the lowest price for a billboard in Spokane is $150, providing an opportunity for smaller businesses or limited-budget campaigns to utilize outdoor advertising.

Billboards Impression and CPM Metrics

In Spokane, the impressions and CPM metrics for digital billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: Spokane's digital billboards generate a total of approximately 295,833,000 impressions, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a digital billboard in Spokane receives about 706,000 impressions, indicating a strong potential for brand exposure and engagement.
• Median Impressions: The median number of impressions for a digital billboard in Spokane is 349,000, reflecting a wide range of visibility and impact across different locations.
• Average CPM: The average cost per thousand impressions (CPM) for digital billboards in Spokane is $8.62, offering a competitive and cost-effective advertising option for businesses.
• Median CPM: With a median CPM of $3.51, Spokane's digital billboards present an even more affordable choice for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Spokane

Spokane offers a variety of top billboard providers to choose from, each with their own unique offerings and advantages:

• Digital Outdoor Advertising is a comprehensive resource for individuals and businesses seeking expertise in various fields, including digital billboards as the future of outdoor advertising.
• Emerald Outdoor specializes in bus bench and billboard advertising, emphasizing the value of outdoor advertising in reaching target audiences and standing out from the competition.
• Lamar Advertising offers a wide range of outdoor advertising products, such as billboards, digital advertising, transit advertising, and airport advertising, catering to various advertising needs and goals.

Other formats for advertising in Spokane

A closer look at the data reveals the depth and breadth of the other opportunities available in Spokane:

• Digital Billboards: In Spokane, digital billboards receive approximately 25,873,000 impressions with an average CPM of $10.86. As a modern and dynamic medium, digital billboards offer advertisers the flexibility to update their messaging and target specific audiences in real-time.
• Wallscapes: Wallscapes in Spokane generate around 202,000 impressions and have an average CPM of $9.35. These large-scale, eye-catching displays provide a unique opportunity for brands to make a bold statement in high-traffic areas.
• Retail Venues: Advertising in retail venues in Spokane garners about 55,000 impressions with an average CPM of $18.69. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase and brand recall.
• Transit: Transit advertising in Spokane achieves approximately 7,448,000 impressions and an average CPM of $6.47. By placing ads on buses, trains, and other public transportation, advertisers can effectively reach a captive audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Spokane collectively generate around 617,000 impressions with an average CPM of $13.07. These diverse options, ranging from mobile trucks to specialty displays, allow advertisers to explore creative and unconventional ways to connect with their target audience.

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