Activate Bogota DOOH on AdQuick across 4,000+ digital screens spanning the TransMilenio, Zona T, Andino, Calle 100, and BOG airport. Rock al Parque and FILBo windows lift Zona Rosa CPMs to COP $65,000+ (vs. COP $14,000 programmatic); test campaigns from COP $6M on DSPs.
Formats, CPM benchmarks, vendor landscape, programmatic deal types, Habeas Data / Ley 1581 compliance, Kantar IBOPE Media Colombia measurement, and creative specs — all in one place. Data current as of 2026.
Digital Out-of-Home Advertising in Bogotá, Colombia
Bogotá covers an estimated 11,000+ digital screens — across El Dorado International Airport (BOG), the world's pioneering TransMilenio BRT system, Zona T / Zona Rosa landmark LEDs, Avenida 7ma / Carrera Séptima, Centro Internacional, Calle 100 financial corridor, premium malls, and the globally-celebrated Ciclovía Sunday corridor — with CPMs from COP $6,500 (USD $1.70) to COP $135,000+ (USD $35) for premium spectaculars.
DOOH inventory in Bogotá is defined by venue environment. Below, the four primary layers and the audiences each layer reaches.
Zona T / Zona Rosa / Parque de la 93 landmark LEDs in Chicó / Chapinero Alto, Avenida 7ma / Carrera Séptima corridor, Centro Andino, El Retiro, Atlantis Plaza, Centro Internacional + Torres del Parque, and Calle 100 financial-corridor spectaculars. SOV packaging dominant.
El Dorado International Airport (BOG) — Latin America's 3rd-busiest, Avianca hub. TransMilenio BRT (the world's pioneering BRT system, ~2.5M daily riders across 12+ trunk routes, station dominations at Héroes / Calle 100 / Portal Norte / Tercer Milenio). TransMiCable cable car serving Ciudad Bolívar. SITP integrated buses.
JCDecaux Colombia bus-shelter and street-furniture digital across Bogotá. Avenida 26 / Avenida El Dorado airport corridor, Autopista Norte, Avenida Boyacá, NQS, and Avenida Caracas roadside digital. Taxi / Uber / Didi / Beat rideshare digital.
Premium malls (Andino, El Retiro, Atlantis Plaza, Unicentro, Titán Plaza, Centro Mayor, Santafé, Hayuelos, Gran Estación, Salitre Plaza, Galerías, Plaza Central, Parque La Colina). Apartment / office elevator LCDs. Cinema (Cine Colombia, Procinal, Cinépolis Colombia, Royal Films). Bars / restaurants / gyms / coffee shops.
DOOH pricing in Bogotá depends on venue type, format, daypart, campaign duration, and buying model. Four pricing models are in active use in the Colombian market.
Increasingly dominant for programmatic DOOH (pDOOH). Range: COP $6,500–$135,000+ (USD $1.70–$35) depending on venue.
Loop share — dominant for premium Zona T / Zona Rosa, Avenida Séptima, Centro Andino, and BOG El Dorado Airport landmark LED spectaculars.
Tarifa mensual — the traditional Colombian OOH planning unit, used on many direct-buy TransMilenio, building, and roadside concessions.
Fixed impression count at a negotiated CPM, delivered via DSP against a reserved deal ID.
| Format | Typical CPM (COP $) | Approx USD | Typical Minimum Buy | Buying Model |
|---|---|---|---|---|
| Apartment / office elevator LCD | COP $6,500–$18,000 | $1.70–$4.60 | COP $3,500,000/month | Loop share / programmatic |
| TransMilenio BRT station digital | COP $14,000–$38,000 | $3.60–$9.80 | COP $9,000,000/week | SOV / programmatic |
| TransMilenio station dominations (Héroes, Calle 100, Portal Norte, Tercer Milenio, Av Jiménez, Universidades) | COP $22,000–$60,000 blended | $5.60–$15.40 | COP $28,000,000/week | Direct / PG |
| TransMiCable cable car (Ciudad Bolívar, 2018+) | COP $10,000–$28,000 | $2.60–$7.20 | COP $6,000,000/week | SOV / direct |
| SITP integrated bus digital | COP $9,000–$24,000 | $2.30–$6.20 | COP $5,500,000/week | SOV / programmatic |
| El Dorado International Airport (BOG) digital — OPAIN | COP $48,000–$135,000 | $12–$35 | COP $38,000,000/week | Direct / PG |
| Zona T / Zona Rosa / Parque de la 93 landmark LEDs (Chicó / Chapinero Alto luxury) | Quoted by slot share | — | COP $45,000,000–$180,000,000/month | SOV packages |
| Avenida 7ma / Carrera Séptima landmark (Chapinero to Chicó corridor) | Quoted by slot share | — | COP $38,000,000–$150,000,000/month | SOV packages |
| Centro Internacional + Torres del Parque adjacency | COP $28,000–$72,000 | $7.20–$18.50 | COP $22,000,000/week | SOV / programmatic |
| Calle 100 financial corridor digital | COP $30,000–$78,000 | $7.70–$20 | COP $24,000,000/week | SOV / programmatic |
| Avenida 26 / Avenida El Dorado (airport corridor) | COP $24,000–$62,000 | $6.20–$16 | COP $18,000,000/week | SOV / programmatic |
| Autopista Norte + Avenida Boyacá + NQS roadside digital | COP $18,000–$48,000 | $4.60–$12.30 | COP $14,000,000/week | SOV / programmatic |
| Usaquén historic + mercado de las pulgas adjacency | COP $18,000–$45,000 | $4.60–$11.50 | COP $12,000,000/week | SOV / programmatic |
| Chapinero creative / nightlife corridor | COP $20,000–$50,000 | $5.10–$12.80 | COP $14,000,000/week | SOV / programmatic |
| La Candelaria UNESCO-heritage adjacency | Quoted by venue | — | COP $14,000,000–$48,000,000/week | Direct / heritage-restricted |
| Premium mall digital (Andino, El Retiro, Atlantis Plaza, Unicentro, Titán Plaza, Centro Mayor, Santafé, Plaza Central, Parque La Colina) | COP $24,000–$68,000 | $6.20–$17.50 | COP $18,000,000/week | SOV / programmatic |
| Corferias + FILBo event-window (April/May annual) | Event pricing | — | COP $35,000,000–$140,000,000/event | Direct / PG |
| Estadio El Campín Clásico Capitalino event-day (Millonarios vs Santa Fe) | Event pricing | — | COP $45,000,000–$180,000,000/event | Direct / event |
| Movistar Arena concert / UFC event-day | Event pricing | — | COP $38,000,000–$150,000,000/event | Direct / event |
| Ciclovía Sunday corridor DOOH (Avenida Séptima + Carrera 13 + Carrera 15 + Calle 80) | Event-triggered | — | Programmatic DCO surcharge | Programmatic / PG |
| Taxi / Uber / Didi / Beat rideshare digital | COP $10,000–$25,000 | $2.60–$6.40 | COP $5,500,000/month | Programmatic / direct |
| Cinema digital (Cine Colombia, Procinal, Cinépolis Colombia, Royal Films) | COP $28,000–$65,000 | $7.20–$16.70 | COP $18,000,000/week | SOV / direct |
| Programmatic open exchange (blended) | COP $12,000–$48,000 | $3–$12.30 | ~COP $1,800,000 test | Auction |
Ranges reflect typical Bogotá in-charge rates for commercial campaigns; agency-negotiated rates and programmatic auction clearing prices can run below these floors. Colombian peso (COP) volatility means cross-border advertisers typically prefer USD or EUR settlement to avoid currency exposure; AdQuick supports multi-currency billing with automatic COP conversion. For live quotes tied to actual availability, pull pricing through the AdQuick marketplace.
Bogotá organises into 20 localidades plus the surrounding Cundinamarca metropolitan area. Each district carries a distinct audience profile and signature DOOH formats.
Colombia's pDOOH market matured rapidly through 2023–2025, driven by the VIOOH + iCo Media programmatic partnership and the Broadsign + Marketmedios Colombia deployment. Every major Bogotá media owner now has enabled programmatic paths.
How pDOOH works in Bogotá. A DSP sends bids into an SSP representing one or more media owners. When a play opportunity opens on a screen, the SSP runs an auction (or fulfils a reserved deal) and returns the winning creative to the ad server. Screen-level identifiers, venue taxonomy, and dayparting determine which auctions your campaign participates in.
iCo Media / iCo Medios is Colombia's leading DOOH operator with Bogotá landmark, transit, and mall inventory; the iCo Media + VIOOH integration provides programmatic inventory access via VIOOH's SSP, cross-border DSP activation, Colombian audience measurement and reporting, and Spanish-language creative approval workflows. Marketmedios operates a Broadsign CMS + Broadsign Reach SSP-integrated network enabling international programmatic access to Colombia DOOH inventory. Before these partnerships, Colombian DOOH was substantially direct-only and COP-rate-card-based; the combined deployments have opened Bogotá programmatic DOOH to international buyers with impression-based buying, VIOOH + Broadsign Reach SSP access, and DSP-native workflows — bringing Colombia closer in line with more mature Latin American programmatic DOOH markets (Mexico City, São Paulo, Buenos Aires, Santiago). For cross-border advertisers activating across Latin America, Bogotá inventory is now reliably accessible via DSP — a material change from the pre-partnership landscape.
DSP and marketplace — transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from iCo Media (with VIOOH programmatic integration), Marketmedios (Broadsign-integrated), Worldcom OOH, JCDecaux Colombia, Grupo Mass Media, Publik / Grupo Éxito, OPAIN, TransMilenio, TransMiCable, SITP, Andino + El Retiro + Atlantis Plaza + Unicentro + Titán Plaza + Centro Mayor + Santafé + Gran Estación + Parque La Colina + Plaza Central malls, Zona T / Zona Rosa landmark operators, Avenida Séptima corridor, Centro Internacional, Calle 100 financial-corridor, Corferias, Estadio El Campín, and Movistar Arena into a single unified plan.
Largest pDOOH DSP globally; growing Latin America coverage.
Integrated with Broadsign Reach SSP; deep Marketmedios access via the Colombia deployment.
JCDecaux-backed SSP with DSP functionality; primary path into JCDecaux Colombia + iCo Media via the Colombia programmatic partnership.
Omnichannel DSP with DOOH module; Bogotá supply via SSP integrations.
DOOH as a channel within TTD's omnichannel buying; growing Colombia access.
DOOH channel access across multiple SSPs.
Self-serve pDOOH platform with LatAm expansion.
Measurement + DSP platform with Latin America coverage.
Primary SSP for Marketmedios under the Broadsign-integrated Colombia DOOH deployment.
JCDecaux's SSP — primary path for iCo Media and JCDecaux Colombia inventory under the VIOOH + iCo Media partnership.
Integrated into omnichannel DSPs for LatAm DOOH; OUTFRONT's SSP layer.
Strong LatAm footprint; accessible Bogotá inventory via deal IDs.
Global pDOOH SSP with growing Colombia coverage.
Accessible via AdQuick, VIOOH (primary partnership), Vistar, and Hivestack for Bogotá landmark, transit, and mall inventory.
Accessible via AdQuick, VIOOH (primary), Vistar, and Hivestack for street furniture.
Accessible via AdQuick and direct; growing programmatic paths into Latin America's 3rd-busiest airport.
Accessible via AdQuick, iCo Media, Marketmedios partner paths, and direct.
| Deal type | Mechanics | Best for |
|---|---|---|
| Open exchange | Lowest CPM, auction-based | Always-on test budgets and cost-efficient reach |
| Private marketplace (PMP) | Invite-only deal with preferred floor and premium inventory | Most common programmatic path for brand campaigns |
| Programmatic Guaranteed (PG) | Fixed impression count, fixed CPM, reserved inventory | Flagship brand-safe campaigns with delivery certainty |
Colombian cultural-calendar DCO is significantly higher-value in Bogotá than generic-LatAm DCO calendars. Common contextual triggers:
Colombia's measurement stack combines panel research, operator-reported data, and cross-platform attribution — with honest disclosure on the absence of a unified DOOH currency.
Colombian OOH and DOOH is measured through multiple complementary sources combining panel research with operator-reported impressions.
Unlike markets with mature JIC-based OOH audience currencies (UK Route, Germany ma DOOH, Spain Geomex, Italy Audioutdoor, Canada COMMB, US Geopath, Japan's emerging LIVE BOARD VAC), Colombia does not yet have a single authoritative unified DOOH impression currency. Attribution benchmarks rely on operator-reported data, Kantar IBOPE Media Colombia panel augmentation, ANDA / ASOMEDIOS industry reporting, and mobile-lift studies. This is the Colombian market reality — a trust signal worth disclosing rather than inventing.
Impressions (operator-reported + Kantar IBOPE Media-benchmarked), reach, frequency, Share of Voice (SOV), CPM, CPV, store visits, branded search lift on Google.com.co, Rappi / MercadoLibre / Falabella / Éxito / Linio sales lift, WhatsApp engagement lift, and conversion lift where first-party data is available under Habeas Data / Ley 1581 de 2012 compliance.
Most Bogotá DOOH uses standard 9:16 portrait or 16:9 landscape resolutions, with custom landmark formats for Zona T, Avenida Séptima, Centro Internacional, and Calle 100.
Bogotá's media-owner ecosystem spans Colombia's leading DOOH operators, the OPAIN airport concession, TransMilenio concessionaires, JCDecaux Colombia street furniture, mall operators, and landmark/event venues.
Colombia's leading DOOH operator, with Bogotá landmark, transit, and mall inventory; the VIOOH programmatic partnership opens iCo Media's Colombia-wide inventory to international programmatic buyers via VIOOH's SSP.
Broadsign-integrated Colombia DOOH deployment; operates a Broadsign CMS + Broadsign Reach SSP-integrated network enabling international programmatic access.
Latin American OOH network with Colombia coverage.
Bogotá's major bus shelter (MUPI / SEISHA-equivalent) and street-furniture concessions; programmatic access via VIOOH's Latin American expansion.
Colombian DOOH network with cross-format Bogotá coverage.
Éxito + Carulla supermarket and mall digital — Colombia's largest retail chain by store footprint.
Operadora Internacional de Aeropuertos S.A. — operates El Dorado International Airport (BOG) under a 20-year concession from 2006. Latin America's third-busiest airport with ~40M annual passengers; primary hub for Avianca, LATAM Colombia, Wingo, and JetSmart Colombia.
The world's pioneering Bus Rapid Transit system, launched in 2000 under Mayor Enrique Peñalosa — the global template for BRT systems in 200+ cities. ~2.5M daily riders across 12+ trunk routes (Caracas, NQS, Suba, Calle 80, Américas, Av Eldorado, Autopista Norte, Boyacá).
Centro Andino (Colombia's flagship luxury mall, opened 1993), El Retiro, Atlantis Plaza, Unicentro, Titán Plaza, Centro Mayor (southern Bogotá's largest), Santafé, Gran Estación, Salitre Plaza, Parque La Colina, Plaza Central, Galerías.
Building concessionaires across Bogotá's premier north-Bogotá nightlife, dining, and upscale-shopping triangle in Chicó / Chapinero Alto.
Building concessionaires across Bogotá's historic main commercial spine, connecting La Candelaria through Centro Internacional, Chapinero, Zona Rosa, Parque de la 93, Chicó, and Usaquén.
Building concessionaires across Bogotá's historic business district, anchored by Rogelio Salmona's iconic 1970 brick towers and the Museo Nacional.
Centro Internacional de Negocios y Exposiciones — Bogotá's premier convention complex, hosting FILBo (Latin America's largest book fair, ~500,000 attendees annually in April/May), ExpoAgrofuturo, AndinaLink, and major trade events.
Bogotá's main football stadium (~36,000 capacity) shared by Millonarios FC and Independiente Santa Fe — host of El Clásico Capitalino, one of Colombia's most historic football rivalries.
Colombia's premier indoor arena (opened 2018); hosts major international concerts (Coldplay, Bad Bunny, Karol G) and UFC events.
Bogotá cinema digital networks across the major Colombian and international exhibitor chains.
Colombia's broader digital signage ecosystem includes dozens of specialist operators across Bogotá venues, retail, and office environments.
AdQuick, VIOOH + iCo Media, Broadsign Ads + Marketmedios, Vistar Media, JCDecaux Colombia / VIOOH programmatic, The Trade Desk (OpenPath DOOH), StackAdapt DOOH, Moving Walls, Adomni, and Yahoo DSP all transact Bogotá DOOH supply.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from iCo Media / iCo Medios (with VIOOH programmatic partnership), Marketmedios (Broadsign-integrated), Worldcom OOH, JCDecaux Colombia, Grupo Mass Media, Publik / Grupo Éxito, OPAIN (El Dorado), TransMilenio concessionaires, TransMiCable, SITP, Centro Andino + El Retiro + Atlantis Plaza + Unicentro + Titán Plaza + Centro Mayor + Santafé + Gran Estación + Parque La Colina + Plaza Central malls, Zona T / Zona Rosa / Parque de la 93 landmarks, Avenida Séptima corridor, Centro Internacional + Torres del Parque, Calle 100 financial corridor, Corferias (FILBo), Estadio El Campín (Millonarios + Santa Fe), and Movistar Arena into a single unified plan — with native operator-reported + Kantar IBOPE Media Colombia + Nielsen Colombia audience planning, creative delivery, bilingual Spanish / English creative approval workflows with Portuguese support, Habeas Data / Ley 1581 de 2012-compliant mobile audience extension via Rappi / WhatsApp / MercadoLibre / Falabella / Éxito / Claro / Movistar / Tigo, SIC / INVIMA / Ley 140 / Ley 124 (alcohol) / Coljuegos compliance guidance, Ciclovía / FILBo / Rock al Parque / Día de las Velitas / Navidad / El Clásico Capitalino cultural-calendar DCO consultation, and foot-traffic attribution all native — plus USD, EUR, or COP multi-currency settlement to manage Colombian peso volatility. One platform to plan, buy, measure, and report across the full Bogotá DOOH landscape rather than running parallel DSP seats, parallel owner RFPs, 20-localidad municipal paperwork, and Colombian peso currency exposure.
Bogotá DOOH spans transit, airport, municipal, and category-specific regulators. Plan for review timelines and category restrictions before creative production begins.
Three indicative budget tiers across test, mid-market, and flagship Colombia-entry campaigns. Cross-border advertisers can settle in USD, EUR, or COP.
USD $1,700–$5,700. Single DSP with USD, EUR, or COP billing — Chapinero + Zona T + Centro Internacional geofence over 2 weeks.
USD $20,500–$82,000. 30-day programmatic PMP across TransMilenio, iCo Media, Marketmedios, JCDecaux Colombia, premium malls, and Avenida Séptima / Calle 100 corridor digital.
USD $310,000+ per quarter. Direct SOV across Zona T / Avenida Séptima / BOG El Dorado, plus Corferias FILBo + Estadio El Campín El Clásico Capitalino + Movistar Arena event activation.
Three viable buying paths, depending on budget, scale, and complexity.
Contact iCo Media / iCo Medios, Marketmedios, Worldcom OOH, JCDecaux Colombia, Grupo Mass Media, Publik / Grupo Éxito, OPAIN (El Dorado), TransMilenio concessionaires, Corferias, Estadio El Campín, Movistar Arena, or a Colombian agency (Dentsu Colombia, Publicis Colombia, GroupM Colombia / Mindshare / MediaCom / Wavemaker Colombia, WPP, Ogilvy Colombia, Leo Burnett Colombia, or Colombian independents) directly. Best for flagship, landmark, and large-budget direct buys (Zona T / Zona Rosa landmark, Avenida Séptima corridor, El Dorado premium walls, TransMilenio station dominations, FILBo event activation, El Clásico Capitalino stadium). Downsides: Spanish-language negotiation (English widely spoken), COP invoicing with 19% IVA and Colombian peso volatility exposure, 20-localidad Alcaldía Mayor permit knowledge, Habeas Data / Ley 1581 compliance, and parallel-contract complexity across the iCo Media + Marketmedios + Worldcom OOH + JCDecaux Colombia + Grupo Mass Media landscape.
Activate through any DSP buying Bogotá inventory: AdQuick, VIOOH + iCo Media (programmatic partnership), Broadsign Ads + Marketmedios (Colombia deployment), Vistar Media, JCDecaux Colombia / VIOOH programmatic, The Trade Desk (OpenPath DOOH), StackAdapt DOOH, Moving Walls, Adomni, or Yahoo DSP. Best for impression-based, flexible, and data-targeted campaigns from COP $6.5M test budgets upward. Cross-border advertisers should plan for USD or EUR settlement to manage Colombian peso volatility. Downsides if picking a single non-unified DSP: some DSPs have limited iCo Media, Marketmedios, OPAIN, or Andino / Zona T access.
AdQuick is a DSP and marketplace — it transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Bogotá media owner (iCo Media with VIOOH partnership, Marketmedios with Broadsign integration, Worldcom OOH, JCDecaux Colombia, Grupo Mass Media, Publik / Grupo Éxito, OPAIN, TransMilenio, TransMiCable, SITP, Centro Andino + El Retiro + Atlantis Plaza + Unicentro + Titán Plaza + Centro Mayor + Santafé + Gran Estación + Parque La Colina + Plaza Central, Zona T / Zona Rosa / Parque de la 93 landmarks, Avenida Séptima corridor, Centro Internacional, Calle 100 financial-corridor, Corferias, Estadio El Campín, Movistar Arena) in a single unified plan — with operator-reported + Kantar IBOPE Media Colombia audience data, bilingual Spanish / English creative approval workflows with Portuguese support, Habeas Data / Ley 1581-compliant mobile audience extension via Rappi / WhatsApp / MercadoLibre / Falabella / Éxito / Claro / Movistar / Tigo, SIC / INVIMA / Ley 140 / Ley 124 / Coljuegos compliance guidance, Ciclovía / FILBo / Rock al Parque / Día de las Velitas / Navidad / El Clásico Capitalino DCO consultation, USD / EUR / COP multi-currency settlement, and foot-traffic attribution all native. The fastest path for any international buyer entering Colombia / Andean Latin America or any domestic buyer who wants full-market Bogotá access without parallel DSP seats, 20-localidad municipal paperwork, and Colombian peso currency-exposure risk.
Common questions about pricing, screen counts, programmatic, measurement, minimum budgets, buying paths, creative specs, and event-anchored DOOH strategy in Bogotá, Colombia.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP with direct media-owner inventory across Bogotá — including iCo Media's Colombia-leading DOOH estate (with VIOOH programmatic partnership), Marketmedios' Broadsign-integrated Colombia DOOH network, Worldcom OOH, JCDecaux Colombia street furniture, Grupo Mass Media, Publik / Grupo Éxito mall inventory, OPAIN's El Dorado International Airport (BOG) — Latin America's 3rd-busiest airport and Avianca hub — TransMilenio's pioneering world-first BRT system (~2.5M daily riders), TransMiCable cable car, SITP integrated bus network, Zona T / Zona Rosa / Parque de la 93 landmark LEDs, Avenida 7ma / Carrera Séptima corridor, Centro Internacional + Torres del Parque, Calle 100 financial corridor, premium malls (Andino + El Retiro + Atlantis Plaza + Unicentro + Titán Plaza + Centro Mayor + Santafé + Gran Estación + Parque La Colina + Plaza Central), Corferias (FILBo host), Estadio El Campín (El Clásico Capitalino), Movistar Arena, and the Cerro de Monserrate + Simón Bolívar Park + Usaquén + Chapinero + La Candelaria UNESCO-adjacent operators.
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