Mexico City DOOH Guide · 2026

DOOH Advertising in Mexico City

Plan, buy, and measure CDMX DOOH on AdQuick across 9,500+ digital screens -- Reforma, Polanco, Insurgentes, Santa Fe, MEX/AIFA airports, and the Metro. CPMs from MXN 110 programmatic to MXN 600+ on Reforma and Polanco spectaculars; campaigns from MXN 35,000 through F1 Mexico GP and El Buen Fin takeovers.

Programmatic open-exchange inventory accessible from test budgets of roughly MXN $40,000–$120,000 (USD $2,150–$6,500) via DSPs including AdQuick, Vistar Media, VIOOH, Broadsign Ads, and Digo Hispanic Media's trading desk.

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25,000+ digital screens
12-line Metro CDMX network
IAB México pDOOH standards
USD settlement with MXN/IVA handling
25,000+
Digital OOH screens
USD $4–$97
CPM range
USD $2,150
Programmatic test budget
4.6M
Daily Metro CDMX riders
Access all DOOH formats
Digital Billboards
Transit & Airport
Place-Based
Programmatic
01 What Is DOOH 02 DOOH Costs 03 Venues & Corridors 04 Programmatic DOOH 05 Measurement 06 Creative Specs 07 Vendor Landscape 08 Regulations 09 Budget Examples 10 How to Buy 11 FAQ 12 Start Your Campaign

Digital out of home advertising in Mexico City

25,000+ digital screens spanning Metro CDMX, Metrobús, Cablebús, AICM and AIFA airports, Paseo de la Reforma landmark LEDs, Polanco Av. Masaryk, Santa Fe corporate, premium malls, the ~70,000 parabús network, and rideshare digital — with CPMs from MXN $80 (USD $4) to MXN $1,800+ (USD $97).

Overview

What is DOOH advertising in Mexico City?

Digital out of home (DOOH) is outdoor advertising delivered on digital screens — LED, LCD, and e-paper — rather than printed static posters. In Mexico City (CDMX), DOOH spans the Sistema de Transporte Colectivo Metro network (12 lines, 195 stations — one of the world's largest metros by daily ridership at ~4.6 million), the Metrobús BRT system, Tren Ligero, the innovative Cablebús cable-car system, Suburbano commuter rail, AICM Benito Juárez and AIFA Felipe Ángeles airports, landmark LED clusters along Paseo de la Reforma, Avenida Insurgentes, Polanco's Avenida Presidente Masaryk, the Santa Fe corporate district, the Condesa / Roma / Juárez creative corridors, premium malls, the ~70,000 parabús network, rideshare digital, and place-based screens. Mexico City is Latin America's second-largest DOOH market and a strategic gateway for Hispanic-market campaigns. Digital accounts for roughly 45–55% of total CDMX OOH spend.
Inventory Layers

Four layers of Mexico City DOOH inventory

DOOH inventory in Mexico City is defined by venue environment, not creative format. Below, the four layers that anchor every campaign plan.

Iconic Landmark LEDs

Paseo de la Reforma landmark spectaculars from Chapultepec through the Ángel de la Independencia, Polanco's Avenida Presidente Masaryk, the Santa Fe corporate district, and Avenida Insurgentes — sold as share-of-voice packages for brand-defining moments.

Transit & Airport

Metro CDMX (12 lines, 195 stations, ~4.6M daily riders), Metrobús BRT (7 lines, ~1.5M daily), Tren Ligero, Cablebús Líneas 1 and 2, Suburbano, plus AICM Benito Juárez (Latin America's busiest airport) and AIFA Felipe Ángeles digital concessions.

Street-Level

The CDMX parabús (bus shelter) network of ~70,000 shelters, condominio and office elevator LCDs, and roadside digital along Periférico, Insurgentes, Eje Central, Circuito Interior, and the Anillo Periférico.

Place-Based

Premium malls (Antara Polanco, Centro Santa Fe, Reforma 222, Perisur, Plaza Satélite, Artz Pedregal, Oasis Coyoacán, Mitikah), cinema (Cinépolis, Cinemex), cafeterías, gyms, bars, restaurants, and Cabify / DiDi / Firefly México rideshare.

Mexico City DOOH at a glance (2026)
CDMX is Latin America's second-largest DOOH market after São Paulo, with digital accounting for ~45–55% of total OOH spend.
25,000+
Estimated digital OOH screens in Mexico City
195
Metro CDMX stations across 12 lines
~70,000
Parabús bus shelters under CDMX concession
45–55%
Digital share of total CDMX OOH spend
Pricing Data

Mexico City DOOH advertising cost

DOOH pricing in Mexico City depends on venue type, format, daypart, campaign duration, and buying model. Four pricing models are in active use.

CPM (costo por mil)

Costo por mil impresiones — increasingly dominant for programmatic DOOH (pDOOH). Range: MXN $80–$1,800+ (USD $4–$97) depending on venue.

Share of Voice (SOV)

Weekly package — dominant for premium Reforma, Polanco, and Santa Fe landmark LED spectaculars.

Monthly rate (tarifa mensual)

Used on many direct-buy concessions, parabús packages, and condominio elevator networks.

Programmatic Guaranteed (PG)

Fixed impression count at a negotiated CPM, delivered via DSP against a reserved deal ID.

Indicative Mexico City DOOH rates by format (2026)

Format Typical CPM (MXN) Approx USD Typical Minimum Buy Buying Model
Condominio / office elevator LCD $80–$180 $4–$10 MXN $20,000/month Loop share / programmatic
Metro CDMX station digital poster $140–$320 $8–$17 MXN $50,000/month SOV / programmatic
Metro CDMX station digital dominations (Zócalo, Insurgentes, Observatorio, Pantitlán, Cuatro Caminos, Indios Verdes) $280–$680 blended $15–$37 MXN $200,000/month Direct / PG
Metrobús BRT station + in-vehicle digital $120–$280 $6–$15 MXN $40,000/month SOV / programmatic
Tren Ligero / Cablebús / Suburbano $100–$240 $5–$13 MXN $35,000/month SOV / direct
AICM Benito Juárez airport digital $900–$1,800 $48–$97 MXN $250,000/week Direct / PG
AIFA Felipe Ángeles airport digital $500–$1,100 $27–$59 MXN $150,000/week Direct / PG
Parabús (bus shelter) digital $120–$320 $6–$17 MXN $50,000/month SOV / programmatic
Premium mall digital (Antara Polanco, Centro Santa Fe, Reforma 222, Perisur, Artz Pedregal, Mitikah) $320–$780 $17–$42 MXN $120,000/week SOV / programmatic
Paseo de la Reforma landmark LEDs Quoted by slot share — MXN $500,000–$2,000,000/week SOV packages
Polanco / Av. Masaryk digital Quoted by slot share — MXN $400,000–$1,500,000/week SOV packages
Santa Fe / Interlomas corporate digital Quoted by slot share — MXN $300,000–$1,200,000/week SOV packages
Av. Insurgentes / Eje Central roadside digital $280–$620 $15–$33 MXN $150,000/month SOV / PG
Cabify / DiDi taxi digital $120–$280 $6–$15 MXN $40,000/month Programmatic / direct
Cinema digital (Cinépolis, Cinemex) $380–$820 $20–$44 MXN $100,000/week SOV / direct
Programmatic open exchange (blended) $140–$600 $8–$32 ~MXN $10,000 test Auction

Ranges reflect typical CDMX in-charge rates for commercial campaigns; agency-negotiated rates and programmatic auction clearing prices can run below these floors. Cross-border DSP pricing typically settles in USD with automatic MXN conversion. For live quotes tied to actual availability, pull pricing through the AdQuick marketplace.

Venue Category & Primary Media Owners

Venue Category Primary Media Owners Typical CPM (MXN) Best For
Metro CDMX (12 lines, 195 stations) IMU, Vendor Publicidad, Metro concessionaires $140–$680 Mass commuter, 4.6M+ daily riders
Metrobús BRT (7 lines) IMU, JCDecaux México, Showcase $120–$280 Urban BRT corridor reach
Tren Ligero / Cablebús / Suburbano Concessionaires $100–$240 CDMX–Estado de México commuter + innovative cable-car routes
AICM Benito Juárez International Airport Grupo Aeroportuario concessionaires (JCDecaux México, Empire Group) $900–$1,800 International + domestic premium travellers, LatAm's busiest airport
AIFA Felipe Ángeles International Airport AIFA concessionaires $500–$1,100 Domestic + regional, government/corporate travellers
Parabús (CDMX bus shelter concession) IMU, JCDecaux México, Clear Channel Outdoor México $120–$320 Pedestrian, hyperlocal, ~70,000 shelter network
Landmark LEDs (Reforma, Polanco, Santa Fe, Insurgentes) JCDecaux México, Clear Channel Outdoor México, Showcase, building concessionaires SOV packages Iconic brand moments, luxury, premium
Premium malls (Antara Polanco, Centro Santa Fe, Reforma 222, Perisur, Plaza Satélite, Artz Pedregal, Oasis Coyoacán, Mitikah) Showcase, BM Outdoor, mall concessionaires $320–$780 Shoppers, luxury, fashion, CPG
Condominio / office elevator LCD Grupo TV Promo, local operators $80–$180 Residential, B2B, captive dwell
Rideshare digital (Cabify, DiDi, Firefly) Firefly México, local operators $120–$280 Nightlife, 25–45 mobile reach
Cinema digital (Cinépolis, Cinemex) In-house cinema media networks $380–$820 Entertainment, younger audiences — Cinépolis is Mexico's largest cinema chain
Place-based (cafeterías, gyms, bars, restaurantes) Grupo TV Promo, local networks $180–$480 Lifestyle, F&B, young professionals
Venues & Corridors

Mexico City DOOH venues and corridors

Signature CDMX corridors, transit anchors, and alcaldía clusters that define every Mexico City DOOH plan.

Signature Mexico City DOOH sites

Paseo de la Reforma: Mexico's most iconic avenue; landmark LEDs cluster from Bosque de Chapultepec past the Ángel de la Independencia, Glorieta de las Palmas, Estela de Luz, Diana la Cazadora, and the Monumento a la Revolución.
Polanco / Avenida Presidente Masaryk: Mexico's premier luxury shopping street; often called the "Mexican Rodeo Drive."
Santa Fe: the corporate business district west of the city; major multinational HQs (Microsoft, Deloitte, JP Morgan, HSBC) and Centro Santa Fe (one of Latin America's largest malls).
Zócalo / Centro Histórico: the historic plaza and UNESCO-listed old town; tightly regulated for heritage but with approved concessions.
AICM Benito Juárez International Airport: Latin America's busiest airport; T1 and T2 concession digital.
AIFA Felipe Ángeles International Airport: opened 2022 in the north of the Mexico City metro area; digital-first concessions.
Metro CDMX Líneas 1, 2, 3, 7, and the new Línea 12: the highest-ridership Metro lines with the most valuable station digital estates.
Condesa / Roma / Juárez: Mexico City's creative, hospitality, and gastronomic corridors; dense place-based and landmark digital.
Coyoacán / San Ángel / Xochimilco: the cultural heritage southern districts; more selective approved digital.
Cablebús Líneas 1 and 2: Mexico City's innovative cable-car system serving eastern (Línea 1 Gustavo A. Madero) and western (Línea 2 Iztapalapa) hillside communities; globally unusual DOOH inventory opportunity.

Best DOOH alcaldías & colonias in Mexico City

Area / Alcaldía Audience Profile Signature Formats
Miguel Hidalgo (Polanco, Lomas de Chapultepec, Anzures) Luxury, affluent residential, multinational HQs, 30–55 Polanco Av. Masaryk, Antara Polanco, Reforma landmarks
Cuauhtémoc (Centro Histórico, Roma, Condesa, Juárez) Creative, hospitality, arts, 25–45, tourism Paseo de la Reforma, Condesa/Roma LEDs, Metro Insurgentes/Chapultepec
Benito Juárez (Del Valle, Narvarte, Nápoles, Portales) Middle-upper professional, Grade-A office corridor World Trade Center Mexico (Nápoles), Parque Delta, Metro Etiopía/Zapata
Álvaro Obregón (Santa Fe, San Ángel, Florida) Corporate finance, tech, multinational, premium residential Centro Santa Fe, Santa Fe corporate towers, San Ángel historic
Coyoacán Cultural, academic (UNAM adjacency), middle-upper residential Coyoacán centro, Oasis Coyoacán, Metro Línea 3 south
Tlalpan Suburban premium residential, UNAM/CU adjacency Perisur, Pedregal, Metro Línea 3
Iztapalapa Mass-market, Cablebús Línea 2 innovation, Club América at Azteca Cablebús Línea 2, Metro Línea 8/A, Estadio Azteca adjacency
Gustavo A. Madero Mass-market, Cablebús Línea 1 innovation, Basílica de Guadalupe Cablebús Línea 1, Metro Línea 6, Plaza Aragón mall
Naucalpan / Atizapán / Interlomas (Estado de México adjacent) Upper-middle residential, Satélite corporate Plaza Satélite, Interlomas, Toreo corporate
Nezahualcóyotl / Ecatepec (Estado de México) Mass-market, mass-transit, eastern megametropolis Metro Línea A/B, Metrobús Línea 4 extensions
AICM Benito Juárez International Airport International + domestic premium travellers T1, T2 premium digital
AIFA Felipe Ángeles International Airport Government / regional domestic travellers (opened 2022) AIFA premium digital
Insurgentes / Periférico / Circuito Interior corridors Drive-time commuter audiences Roadside digital LEDs
Estadio Azteca precinct Liga MX (Club América, Cruz Azul) + NFL Mexico event audiences Stadium-adjacent, event-window digital
Autódromo Hermanos Rodríguez (F1 Mexico GP) Motorsport, October/November event audience Event-adjacent digital

Metro CDMX, Metrobús & rideshare digital

Three reference points define Mexico City DOOH: the Sistema de Transporte Colectivo Metro CDMX (12 lines, 195 stations, ~4.6 million daily riders — one of the world's largest metros by ridership), the Metrobús BRT system (7 lines along Insurgentes and other major corridors, ~1.5 million daily riders), and the rideshare digital ecosystem anchored by the Firefly México launch (the 2024 story bringing rideshare-topper digital to CDMX).

Transit Format Dimensions / Resolution Typical Location Slot
Platform digital poster (portrait) 1080×1920 Platform walls, concourses 10 sec in 60-sec loop
Digital lightbox / column wrap Various Station pillars, passageways 10 sec
In-train LCD 1920×1080 Carriage interiors 10 sec loop
Metrobús in-vehicle / station digital 1920×1080 or portrait BRT stations, bus interiors 10 sec
Cablebús in-cabin digital Various Cablebús gondolas, stations 10 sec
Station Digital Domination Multiple synchronised screens Zócalo, Insurgentes, Pantitlán, Cuatro Caminos, Observatorio, Indios Verdes Customised

Creative approval: Metro CDMX creative is reviewed by IMU / Vendor Publicidad concessionaires under Sistema de Transporte Colectivo policies. Metrobús goes through IMU / JCDecaux México / Showcase. Allow 7–10 business days for clearance. Alcohol (CONAR-regulated), tobacco (banned — Ley General para el Control del Tabaco), gambling (Ley Federal de Juegos y Sorteos restrictions), pharma (COFEPRIS regulated), and political content (INE rules during elections) all carry limits.

The Firefly México launch brought car-topper rideshare digital to CDMX, expanding the mobile/rideshare DOOH category beyond traditional Cabify/DiDi-interior placements. This matches Firefly's positioning in US markets and adds a distinctive Mexico City inventory type.

Programmatic

Programmatic DOOH (pDOOH) in Mexico City

Mexico's programmatic DOOH market has expanded substantially with Digo Hispanic Media's Mexico City trading desk, Adyllic's Mexico DOOH service expansion, Firefly México's rideshare launch, and the broader LatAm pDOOH expansion via VIOOH, Hivestack, Vistar, and Broadsign Reach. CDMX is Latin America's second-largest pDOOH pool after São Paulo.

How pDOOH works in Mexico City: A DSP sends bids into an SSP representing one or more media owners. When a play opportunity opens on a screen, the SSP runs an auction (or fulfils a reserved deal) and returns the winning creative to the ad server. Screen-level identifiers, venue taxonomy, and dayparting determine which auctions your campaign participates in. Cross-border campaigns typically settle in USD via a DSP's Mexico-compliant billing path; domestic MXN buys transact through Mexican agencies or direct DSP/SSP accounts with IVA (16% VAT) handling.

Major DSPs buying Mexico City DOOH inventory

AdQuick

DSP and marketplace — transacts programmatically across every major SSP and aggregates direct inventory from every major Mexico City media owner (IMU, Vendor Publicidad, Showcase, BM Outdoor, JCDecaux México, Clear Channel Outdoor México, Grupo TV Promo, Empire Group México, Adyllic México, AICM/AIFA concessionaires) in a single unified plan, with native IAB México-aligned planning, creative delivery, and attribution.

Vistar Media

Largest pDOOH DSP globally; strong LatAm coverage including CDMX via SSP partnerships.

Broadsign Ads

Integrated with Broadsign Reach SSP; Mexico City supply expanding.

VIOOH

JCDecaux-backed platform with DSP functionality; primary path into JCDecaux México's landmark, parabús, and AICM airport inventory.

StackAdapt DOOH

Omnichannel DSP with DOOH module; CDMX supply via SSP integrations.

The Trade Desk (OpenPath DOOH)

DOOH as a channel within TTD's omnichannel buying; growing LatAm access.

Yahoo DSP

DOOH channel access across multiple SSPs.

Digo Hispanic Media

Mexico City trading desk with LatAm–Spain–Hispanic-US cross-border DOOH specialisation.

Adyllic México

Mexico DOOH service provider with multi-vendor access.

Empire Group México

Mexico City DOOH service with cross-border capability.

Moving Walls

Global DSP/measurement platform with Mexico City supply paths.

Cross-border settlement

Most DSPs settle in USD with automatic MXN conversion and IVA (16% VAT) handling for domestic Mexican buys.

Major SSPs / networks with Mexico City inventory

Broadsign Reach

Enables IMU, Vendor Publicidad, Showcase, BM Outdoor, Clear Channel Outdoor México, and Grupo TV Promo programmatic supply in Mexico City.

Place Exchange

Integrated into The Trade Desk, Yahoo DSP, and other omnichannel DSPs for DOOH line items in LatAm.

VIOOH SSP

JCDecaux México's primary programmatic path — parabús, landmark, AICM airport.

Hivestack SSP

Strong global footprint; CDMX inventory accessible via deal IDs and Broadsign integration.

Vistar SSP

Vistar's supply-side platform aggregating Mexico City media owner inventory.

Digo Hispanic Media trading desk

Dedicated CDMX cross-border path; the reference proof point for LatAm–Spain–Hispanic-US cross-border DOOH.

Programmatic deal types in Mexico City

Deal Type Mechanic Best For
Open exchange Auction-based, lowest CPM Lowest entry point; growing share of CDMX programmatic
Private marketplace (PMP) Invite-only deal with preferred floor and premium inventory The most common programmatic path for brand campaigns
Programmatic Guaranteed (PG) Fixed impression count, fixed CPM, reserved inventory Reserved flagship inventory delivered programmatically

Targeting capabilities for Mexico City pDOOH

Venue targeting — buy only Metro CDMX, Metrobús, Cablebús, airport, parabús, mall, landmark, elevator, or rideshare using IAB OOH venue taxonomy.
Geofence / alcaldía / colonia / código postal — fence to Miguel Hidalgo (Polanco, Lomas), Cuauhtémoc (Centro, Roma, Condesa, Juárez), Benito Juárez (Narvarte, Del Valle, Nápoles), Álvaro Obregón (Santa Fe, San Ángel), Coyoacán, Tlalpan, Iztapalapa (Cablebús Línea 2), Gustavo A. Madero (Cablebús Línea 1), or radius around a POI.
Daypart — commute windows, lunch peaks (Mexican 2 pm comida lunch window), evening entertainment/tapas, weekends, event-based.
Mobile audience extension — IAB México / Kantar Ibope Mexico panels, Telcel / AT&T México / Movistar segments (subject to LFPDPPP consent), Mercado Libre / Amazon México / Liverpool first-party segments (where permitted).
Dynamic creative optimisation (DCO) — creative variations served by location, weather, IMECA air-quality, time, or audience segment; Spanish (español) is mandatory for domestic campaigns; bilingual Spanish/English is standard for AICM airport and Santa Fe international-business venues; Mexican Spanish vs. castellano Spanish nuance matters (e.g., "carro" vs "coche" — Mexican Spanish favors "carro").

Contextual and moment-based activation

Mexico City pDOOH supports rich real-time contextual triggers. Pair flagship landmark takeovers with programmatic PMP windows triggered by event context.

Weather — CDMX rainy season May–October; rain, temperature, humidity DCO triggers.
IMECA air quality — CDMX has high pollution days with restrictions; Hoy No Circula vehicle-restriction triggers create distinctive context for automotive/transit DCO.
Liga MX football — Club América at Estadio Azteca, Cruz Azul, Pumas, Necaxa, Chivas — with cross-border Monterrey/Guadalajara derbies; score-triggered DCO.
NFL Mexico games at Azteca (annual, usually November) — Azteca precinct + Reforma + Santa Fe + AICM with NFL-fan DCO.
F1 Mexico Grand Prix at Autódromo Hermanos Rodríguez (October/November) — Autódromo-adjacent + Reforma + Polanco + AICM airport with race-weekend DCO.
Bolsa Mexicana de Valores (BMV) moves — Reforma / Santa Fe corporate-corridor financial-sector DCO.
Mexican retail cycles — Mercado Libre / Amazon México / Liverpool / Palacio de Hierro / Coppel triggers across mall, condominio, and parabús.
Día de los Muertos (November 1–2 — Mexico's signature cultural holiday) — Centro Histórico + Coyoacán + Mixquic-adjacent + Paseo de la Reforma + Polanco with ofrenda / catrina-themed Spanish DCO.
Grito de la Independencia (September 15–16) — Zócalo-adjacent + Reforma + Ángel de la Independencia premium takeovers with patriotic DCO.
Reyes Magos (January 6 — the primary Mexican gifting day) — Centro Histórico + Polanco + Santa Fe + mall digital throughout December.
Buen Fin (mid-November — Mexico's Black Friday equivalent) — premium malls + condominio elevator + parabús with retail-cycle DCO.
AICM flight status — arrival/departure-driven DCO for travel, hospitality, and duty-free advertisers.
Measurement

Measuring DOOH in Mexico City

IAB México pDOOH standards, Kantar Ibope Mexico, Nielsen México, lift studies, and mobile attribution.

1. Mexican measurement layers

Mexican DOOH measurement is led by IAB México (pDOOH standards), Kantar Ibope Media Mexico (LatAm's dominant audience measurement firm), Nielsen México, and GfK México.

✓
IAB México — industry body establishing pDOOH measurement standards; the Mexican counterpart to IAB Brasil, IAB HK, and IAB Australia.
✓
Kantar Ibope Media Mexico — dominant audience measurement firm for LatAm; publishes traffic, pedestrian, and OOH audience studies.
✓
Nielsen México — brand lift, creative effectiveness, and consumer insight.
✓
GfK México — consumer panel data and audience insights.
✓
Operator-reported impressions — Metro CDMX, Metrobús, AICM, AIFA, CDMX parabús concessions publish passenger/traffic data used for venue-level impression modelling.
✓
Moving Walls — third-party attention and attribution platform used by cross-border programmatic buyers.
✓
WOO Global Congress Mexico City — global-industry validation for CDMX measurement practices.
✓
Mobile panel verification — Opensignal, Cuebiq LatAm, Mexican telco analytics partners.

2. Verification & attribution partners

✓
Moving Walls — attention measurement, impression verification, attribution across LatAm.
✓
Adelaide AU — attention measurement; AU scores for creative and placement quality.
✓
Brand lift studies — Kantar Ibope Media Mexico, Nielsen México, GfK México (awareness, consideration, intent).
✓
Opensignal / Cuebiq LatAm — mobile-based location verification and foot-traffic attribution.
✓
Mercado Libre / Amazon México / Liverpool / Palacio de Hierro lift studies — e-commerce sales lift, app engagement (where permitted under LFPDPPP).
✓
Branded search lift — correlates DOOH exposure with incremental Google México branded search volume.

3. Core Mexico City DOOH KPIs

Impressions (operator-reported + third-party verified), reach, frequency, Share of Voice (SOV), CPM, CPV, store visits, branded search lift on Google México, Mercado Libre / Amazon México / Liverpool traffic lift, and conversion lift where first-party data is available.

DIGITAL SHARE OF CDMX OOH SPEND~45–55%
METRO CDMX DAILY RIDERS~4.6M
METROBÚS DAILY RIDERS~1.5M
METRO CDMX STATIONS195
METRO CDMX LINES12
METROBÚS BRT LINES7
PARABÚS NETWORK~70,000
CDMX RANK IN LATAM DOOH#2 (after São Paulo)
Creative Specs

Mexico City DOOH creative specs & best practices

Standard resolutions, durations, and Mexican-Spanish localisation requirements for CDMX inventory.

Aspect Ratios & Resolutions

Metro CDMX / Metrobús / mall portrait / elevator: 1080×1920, 9:16, MP4, JPG, PNG.
In-train / in-bus / parabús landscape: 1920×1080, 16:9, MP4, JPG, PNG.
AICM / AIFA airport premium digital: 1920×1080 or custom, 16:9, 10–15 sec, MP4, JPG, PNG.
Reforma / Polanco / Santa Fe landmark LEDs: custom (building-specific), varies, owner-specified.
Rideshare digital (Firefly, Cabify, DiDi): 1920×1080 or custom, 16:9, MP4, JPG, PNG.
Cablebús in-cabin: various, MP4, JPG, PNG.

File Formats & Delivery

MP4 (H.264) is the dominant codec across all CDMX DOOH networks.
JPG and PNG universally supported for static creative.
File weight: 10–25 MB per asset.
Audio is rarely supported — exceptions include cinema (Cinépolis, Cinemex) and some bar/restaurant networks.

Duration

10 seconds in a 60-second loop is the Mexican standard for Metro CDMX, Metrobús, parabús, condominio elevator, and most mall digital.
10–15 seconds for AICM / AIFA airport premium digital; landmark LED durations vary by owner.

Motion & Animation

Motion is widely supported across most CDMX DOOH.
Roadside digital on Periférico, Circuito Interior, Viaducto, and Anillo Periférico is subject to municipal traffic-safety rules.
Dynamic triggers widely supported via DCO; popular with weather (CDMX rainy season), IMECA air-quality, Liga MX, F1 Mexico, NFL Mexico, Día de los Muertos, Grito de la Independencia, Reyes Magos, Buen Fin, and Mexican e-commerce retail cycles.

Best Practices

Mexican Spanish (español mexicano) is mandatory for domestic campaigns; bilingual Spanish/English is standard for AICM airport and Santa Fe international-business venues. Mexican Spanish differs from castellano (Spain) — "carro" not "coche," "jugo" not "zumo," "papas" not "patatas" — and creative localisation matters.
Text sizing rule of thumb — text height ≥ 1/10 of the shortest screen dimension.
Safe zones — 5–10% margin from each edge; avoid the bottom 15% of Metro portrait posters (sightline obstruction).
Build in 6–8 weeks of lead time for major event tentpoles and plan for Metro CDMX, JCDecaux México, AICM, alcaldía, and CONAR creative approvals.
Vendor Landscape

Mexico City DOOH vendor landscape

Media owners, network operators, and the DSP marketplace that sit above them.

Media owners & network operators

IMU (Imagen y Mercadeo Urbano)

One of Mexico's largest DOOH concessionaires — Metro CDMX, Metrobús, parabús, and premium mall inventory.

Transit · Street Furniture · Mall

Vendor Publicidad

Metro CDMX and premium urban inventory.

Transit · Urban

Showcase

Premium mall and landmark digital across Mexico City.

Mall · Landmark

BM Outdoor

CDMX and Mexico-wide DOOH with educational DOOH-positioning emphasis.

Mexico-wide · Education

JCDecaux México

AICM airport concessions, parabús, premium mall, and landmark inventory.

Airport · Street Furniture · Landmark

Clear Channel Outdoor México

Landmark, parabús, and large-format roadside.

Landmark · Roadside

Grupo TV Promo

Condominio and office elevator LCD networks plus place-based screens.

Elevator · Place-Based

Empire Group México

AICM airport and premium urban DOOH with cross-border capability.

Airport · Urban

Adyllic México

Multi-vendor DOOH service across the Mexico City marketplace.

Multi-Vendor

Digo Hispanic Media

Mexico City trading desk with LatAm–Hispanic-US cross-border specialisation.

Cross-Border · Trading Desk

Firefly México

Rideshare-topper digital — the 2024 launch bringing car-topper DOOH to CDMX.

Rideshare

AICM / AIFA concessionaires

Airport terminals via JCDecaux México, Empire Group, and other concessionaires.

Airport

Cinépolis, Cinemex

Mexico City cinema digital — Cinépolis is Mexico's largest cinema chain.

Cinema

DSPs actively buying Mexico City inventory

AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt DOOH, The Trade Desk (OpenPath DOOH), Yahoo DSP, Digo Hispanic Media, Adyllic México, Empire Group México, and Moving Walls all transact CDMX programmatic supply.

AdQuick — the marketplace above the landscape

AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH, Digo Hispanic Media) and aggregates direct media-owner inventory from IMU, Vendor Publicidad, Showcase, BM Outdoor, JCDecaux México, Clear Channel Outdoor México, Grupo TV Promo, Empire Group México, Adyllic México, Firefly México, AICM and AIFA concessionaires, and local Mexico City landmark operators into a single unified plan — with native IAB México / Kantar Ibope Mexico audience planning, creative delivery, Mexican-Spanish creative approval workflows, mobile audience extension, and foot-traffic attribution — plus USD settlement for cross-border advertisers with automatic MXN handling and IVA (16%) treatment. That means one platform to plan, buy, measure, and report across the full CDMX DOOH landscape — rather than running parallel DSP seats and parallel concessionaire RFPs, navigating alcaldía-specific permit paperwork, and managing cross-border billing and LFPDPPP compliance in multiple currencies.

Compliance

Regulatory & privacy considerations for Mexico City DOOH

CONAR self-regulation, COFEPRIS health rules, IFT advertising rules, alcaldía-specific permits, and Mexican data-protection law.

Approval & lead times

Metro CDMX (STC) / IMU / Vendor Publicidad: 7–10 business days for creative review.
Metrobús / IMU / JCDecaux México / Showcase: 7–10 business days for BRT review.
AICM Benito Juárez / JCDecaux México / Empire Group México: 10 business days for airport review.
AIFA Felipe Ángeles concessionaires: 10 business days for airport review.
Gobierno de la Ciudad de México / alcaldía-specific municipal permits: parabús and large-format landmark installations; timelines vary by alcaldía (Miguel Hidalgo, Cuauhtémoc, Benito Juárez, Álvaro Obregón, Coyoacán, Tlalpan each have distinct permit processes).

Mexican advertising regulators

CONAR (Consejo de Autorregulación y Ética Publicitaria) — Mexican advertising self-regulatory body; administers the Mexican Code of Advertising Practice aligned with the ICC Code. Complaints reviewed by CONAR; non-compliant creative pulled by media owners.
PROFECO (Procuraduría Federal del Consumidor) — consumer protection agency; regulates misleading claims and consumer-facing disclosures under the Ley Federal de Protección al Consumidor.
IFT (Instituto Federal de Telecomunicaciones) — telecommunications and broadcasting regulator with cross-media advertising influence.
COFEPRIS (Comisión Federal para la Protección contra Riesgos Sanitarios) — regulates medical, pharmaceutical, food, cosmetics, and health product advertising.
CONDUSEF — financial services advertising.
CNBV (Comisión Nacional Bancaria y de Valores) — securities and capital-markets advertising.

Data protection & privacy

LFPDPPP (Ley Federal de Protección de Datos Personales en Posesión de los Particulares) — Mexico's federal data protection law; mobile audience extension subject to consent rules; DOOH screens IP-free and compliant.

Category restrictions

Alcohol: permitted with CONAR restrictions and responsible-consumption messaging; tighter limits on spirits and on transit.
Tobacco and vapes: banned across all Mexican OOH under the Ley General para el Control del Tabaco (strong 2008 legislation; 2022 amendments further restricted smoking and advertising).
Gambling / sports betting / casino / lottery: regulated under the Ley Federal de Juegos y Sorteos (1947, recently updated); specific licensing and responsible-gaming messaging; online betting regulated separately.
Cryptocurrency: CNBV and Banxico guidance; misleading-claim risk high.
Pharmaceutical: COFEPRIS approves; prescription drugs (de prescripción) not DTC advertisable.
Food / infant formula / sugary beverages: Etiquetado Frontal de Advertencia (Octagonal warning label, since 2020) restricts advertising of products with excessive calories, sodium, sugar, fats, or trans fats. Cartoon characters banned on high-sugar products marketed to children.
Political and election advertising: INE (Instituto Nacional Electoral) rules apply during campaign periods; generally off-limits for commercial DOOH during electoral silence periods (veda electoral).

Zoning, heritage & CDMX-specific rules

Ley de Desarrollo Urbano del Distrito Federal + alcaldía ordinances: municipal sign controls; heritage-zone restrictions in Centro Histórico (UNESCO), Coyoacán, San Ángel, Xochimilco, Plaza de las Tres Culturas.
CDMX air-quality (IMECA) programmatic triggers: CDMX's well-known air-quality events and the Hoy No Circula (vehicle restriction) program create distinctive context for automotive/transit DCO.
Estado de México regulations: many metro-area screens sit in EdoMex jurisdictions (Naucalpan, Atizapán, Ecatepec, Nezahualcóyotl); separate municipal rules apply.
Budget Examples

Mexico City DOOH budget examples

Three reference budgets covering test campaigns, mid-market multi-venue flights, and flagship LatAm/Hispanic-cross-border tentpoles.

Tier 1: Test / LatAm-entry
MXN $40,000–$120,000

(USD $2,150–$6,500) — single-DSP cross-border test with Polanco + Condesa + Roma geofence, 2-week flight.

Platform: Single DSP (AdQuick, Vistar, VIOOH, or Digo Hispanic Media trading desk) with cross-border billing.
Geofence: Polanco + Condesa + Roma.
Inventory: Metro CDMX portrait digital + parabús + condominio elevator.
Flight: 2 weeks, 2 dayparts (AM + PM commute).
Reporting: IAB México / Kantar Ibope Mexico-benchmarked impression reporting.
Attribution: Mobile lift pixel for directional attribution.
Creative: Mexican Spanish (español mexicano).
Tier 2: Mid-market multi-venue
MXN $500,000–$2,000,000

(USD $27,000–$108,000) — programmatic PMP across Metro CDMX, Metrobús, Cablebús, premium malls, and parabús; 30-day flight.

Inventory: Programmatic PMP across Metro CDMX, Metrobús, Cablebús, premium malls, parabús.
Direct PMP: Deals with IMU and JCDecaux México.
DCO: Weather (rainy season), IMECA air-quality, and Liga MX-triggered creative (3–4 variants).
Audience: Mobile audience extension (Kantar Ibope Mexico or Cuebiq LatAm segment).
Measurement: Foot-traffic lift study (Moving Walls or Placed via partner).
Flight: 30 days.
Compliance: CONAR / COFEPRIS pre-clearance for regulated categories.
Tier 3: Flagship LatAm / event tentpole
MXN $10,000,000+ / quarter

(USD $540,000+/quarter) — direct SOV on Reforma + Polanco + Santa Fe + Insurgentes landmark LEDs, AICM premium digital, Metro line dominations, plus rolling programmatic PMP.

Landmark SOV: Direct on Paseo de la Reforma + Polanco Av. Masaryk + Santa Fe + Insurgentes landmark LEDs.
Airport: AICM Benito Juárez International Airport premium digital takeover.
Metro dominations: Metro CDMX Línea 1/2/3/7 station dominations (Zócalo, Pino Suárez, Insurgentes, Chapultepec, Pantitlán).
Cablebús: Línea 1 + Línea 2 in-cabin digital (distinctive CDMX-innovation inventory).
Rideshare: Firefly México fleet coverage.
Cross-border PMP: Rolling programmatic across Mexico City, Guadalajara, Monterrey, Tijuana + Hispanic-US extension (Miami, Los Angeles).
Brand lift: Kantar Ibope Mexico or Nielsen México study.
Creative: Mexican-Spanish production + DCO (Liga MX, F1 Mexico, Día de los Muertos, Buen Fin, Reyes Magos).
Dashboard: Dedicated LatAm / Hispanic attribution dashboard.
Tentpole: Día de los Muertos (November 1–2), Buen Fin (mid-November), or F1 Mexico Grand Prix (October/November) integration.
How to Buy

How to buy DOOH advertising in Mexico City

Three viable buying paths, depending on budget, scale, and complexity.

01

Direct with a Mexican media owner or agency

Contact IMU, Vendor Publicidad, Showcase, BM Outdoor, JCDecaux México, Clear Channel Outdoor México, Grupo TV Promo, Empire Group México, Adyllic México, Digo Hispanic Media, Firefly México, AICM/AIFA concessionaires, or a Mexico City–based OOH agency directly. Best for flagship, landmark, and large-budget direct buys (Reforma SOV packages, Polanco Av. Masaryk takeovers, Santa Fe corporate domination, AICM premium walls, Metro CDMX Línea 1/2/3/7 station dominations). Downsides: parallel RFPs in Spanish, MXN invoicing with IVA (16% VAT), alcaldía-specific municipal permits, and slow plan stitching across owners.

02

Programmatic via a DSP

Activate through any of the DSPs buying Mexico City inventory: AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt DOOH, The Trade Desk, Yahoo DSP, Digo Hispanic Media, Adyllic México, Empire Group México, or Moving Walls. Best for impression-based, flexible, and data-targeted campaigns from roughly MXN $40,000 (USD $2,150) test budgets upward. Cross-border advertisers can typically settle in USD with automatic MXN conversion. Downsides if picking a single non-unified DSP: some DSPs have limited IMU, JCDecaux México, or AICM/AIFA concessionaire access, so you won't see every CDMX SSP's supply from one seat.

03

Through AdQuick — the unified DSP + marketplace approach

AdQuick is a DSP and marketplace — it transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH, Digo Hispanic Media) and aggregates direct inventory from every major Mexico City media owner (IMU, Vendor Publicidad, Showcase, BM Outdoor, JCDecaux México, Clear Channel Outdoor México, Grupo TV Promo, Empire Group México, Adyllic México, Firefly México, AICM/AIFA concessionaires) in a single unified plan, with IAB México / Kantar Ibope Mexico audience data, creative delivery, Mexican-Spanish creative approval workflows, alcaldía-specific permit-compliance guidance, mobile audience extension, and foot-traffic attribution all native — plus USD settlement for cross-border advertisers with IVA handling. The fastest path for any international buyer entering Mexico, any Hispanic-US cross-border advertiser, or any domestic buyer who wants full-market access without running parallel DSP seats and concessionaire RFPs.

FAQ

Frequently asked questions

Common questions about pricing, programmatic activation, measurement, and minimum budgets for digital out-of-home advertising in Mexico City.

DOOH advertising in Mexico City (CDMX) is outdoor advertising shown on digital screens across the city — the Sistema de Transporte Colectivo Metro (12 lines, 195 stations, 4.6M+ daily riders), Metrobús BRT (7 lines), Tren Ligero, the innovative Cablebús cable-car system (Líneas 1 and 2), Suburbano commuter rail, Aeropuerto Internacional de la Ciudad de México (AICM Benito Juárez — Latin America's busiest airport) and Aeropuerto Internacional Felipe Ángeles (AIFA, opened 2022), landmark LED clusters on Paseo de la Reforma, Polanco's Avenida Presidente Masaryk, Santa Fe, and Avenida Insurgentes, premium shopping centres (Antara Polanco, Centro Santa Fe, Reforma 222, Perisur, Artz Pedregal, Mitikah), the ~70,000 parabús (bus shelter) network, rideshare digital (Firefly México, Cabify, DiDi), condominio and office elevator LCDs, and place-based screens. Mexico City has an estimated 25,000+ digital OOH screens operated by IMU, Vendor Publicidad, Showcase, BM Outdoor, JCDecaux México, Clear Channel Outdoor México, Grupo TV Promo, Empire Group México, Adyllic México, and AICM/AIFA concessionaires. Most premium inventory is bookable programmatically through DSPs including AdQuick, Vistar Media, VIOOH, Broadsign Ads, and Digo Hispanic Media.
Mexico City DOOH CPMs typically range from MXN $80–$180 (USD $4–$10) for condominio/office elevator LCDs and MXN $140–$320 (USD $8–$17) for Metro CDMX platform portraits, to MXN $900–$1,800 (USD $48–$97) for premium AICM airport digital and millions of pesos per week as share-of-voice packages on Paseo de la Reforma, Polanco, and Santa Fe landmark LED spectaculars. Programmatic open-exchange inventory is accessible from around MXN $140–$600 (USD $8–$32) CPM. Self-serve test campaigns start around MXN $40,000–$120,000 (USD $2,150–$6,500), mid-market multi-venue flights run MXN $500,000–$2,000,000 (USD $27,000–$108,000), and flagship LatAm/Hispanic-cross-border buys start at MXN $10M+ per quarter. Pricing varies by venue, daypart, buying model (CPM, SOV, monthly rate, or PG), and campaign duration.
Mexico City has an estimated 25,000+ digital out of home screens across the Sistema de Transporte Colectivo Metro (12 lines, 195 stations), Metrobús BRT (7 lines), Tren Ligero, Cablebús Líneas 1 and 2, Suburbano commuter rail, AICM Benito Juárez and AIFA Felipe Ángeles airports, landmark LEDs on Paseo de la Reforma, Polanco, Santa Fe, and Insurgentes, premium shopping centres (Antara Polanco, Centro Santa Fe, Reforma 222, Perisur, Plaza Satélite, Artz Pedregal, Oasis Coyoacán, Mitikah), the ~70,000 parabús network, Firefly México rideshare, condominio/office elevator LCDs, and place-based venues. IMU is one of Mexico's largest DOOH concessionaires; JCDecaux México runs AICM airport and landmark; Vendor Publicidad, Showcase, BM Outdoor, Clear Channel Outdoor México, Grupo TV Promo, Empire Group México, and Adyllic México complete the coverage.
Programmatic DOOH in Mexico City is the automated, impression-based buying of digital outdoor advertising through a DSP such as AdQuick, Vistar Media, VIOOH, Broadsign Ads, or Digo Hispanic Media. The market expanded substantially since Digo Hispanic Media's Mexico City trading desk established a dedicated CDMX cross-border path, Adyllic's Mexico DOOH expansion, and Firefly México's 2024 rideshare launch. Every major Mexico City media owner — IMU, JCDecaux México, Vendor Publicidad, Showcase, BM Outdoor, Clear Channel Outdoor México — has enabled programmatic paths via SSPs including VIOOH, Hivestack SSP, Broadsign Reach, Place Exchange, and Digo's trading desk. Buyers can target by venue, alcaldía, colonia, daypart, and contextual triggers (weather, IMECA air quality, Liga MX, F1 Mexico, Día de los Muertos, Buen Fin, Reyes Magos) with cross-border minimums as low as MXN $40,000 (USD $2,150). CDMX is Latin America's second-largest pDOOH pool after São Paulo.
Traditional OOH in Mexico City is printed, paper-and-paste advertising posted on flat monthly rate (tarifa mensual) cycles. DOOH is delivered on digital screens and priced on impressions (CPM), share of voice (SOV), monthly rate, or programmatic guaranteed (PG), with creative that can change by daypart, weather, IMECA air quality, Liga MX football, F1 Mexico, Día de los Muertos, or audience segment. DOOH enables dynamic creative, real-time triggers, tighter geofencing, and IAB México / Kantar Ibope Mexico-aligned impression reporting — all without production delays. In Mexico City specifically, digital now represents roughly 45–55% of total OOH spend, with the Cablebús cable-car system being a globally unusual DOOH inventory type and the parabús network (~70,000 shelters under CDMX concession) being one of the largest bus-stop DOOH networks in Latin America.
Mexican DOOH measurement is led by IAB México's pDOOH standards, Kantar Ibope Media Mexico (the dominant audience measurement firm for LatAm), Nielsen México, GfK México, operator-reported impressions from Metro CDMX, Metrobús, AICM, AIFA, and CDMX parabús concessions, and mobile panel verification (Opensignal, Cuebiq LatAm). Mexico does not yet have a single industry-wide OOH audience currency like the UK's Route or US's Geopath, but IAB México has been active in establishing pDOOH measurement standards, and the WOO Global Congress Mexico City further validated CDMX's global DOOH measurement stature. Attribution for Mexico City campaigns can combine mobile foot-traffic lift (Moving Walls, Opensignal), Google México branded search lift, Mercado Libre / Amazon México / Liverpool / Palacio de Hierro sales lift, and brand lift studies (Kantar Ibope Mexico, Nielsen México, GfK México).
Self-serve programmatic DOOH on cross-border platforms via a DSP like AdQuick or Vistar Media can be activated with test budgets from around MXN $40,000–$120,000 (USD $2,150–$6,500) in Mexico City. Managed-service campaigns with a Mexico City agency typically start at MXN $200,000+ (USD $10,800+). Premium direct buys on Paseo de la Reforma, Polanco Av. Masaryk, or Santa Fe LED spectaculars start at hundreds of thousands of pesos per week as share-of-voice packages, and AICM premium takeovers typically start at MXN $250,000+/week.
There are three buying paths. Path 1: direct with a Mexican media owner or agency (IMU, Vendor Publicidad, Showcase, BM Outdoor, JCDecaux México, Clear Channel Outdoor México, Grupo TV Promo, Empire Group México, Adyllic México, Digo Hispanic Media, Firefly México, AICM/AIFA concessionaires) — best for flagship direct buys but requires Spanish-language capability, MXN invoicing with IVA (16% VAT), and alcaldía permit knowledge. Path 2: programmatic via a DSP — AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt DOOH, The Trade Desk, Yahoo DSP, Digo Hispanic Media, Adyllic México, Empire Group México, or Moving Walls — best for impression-based, data-targeted campaigns from ~MXN $40,000. Path 3: through AdQuick, the unified DSP and marketplace approach that transacts across every major SSP and aggregates direct media-owner inventory into a single plan with IAB México / Kantar Ibope Mexico planning, Mexican-Spanish creative workflows, alcaldía permit-compliance guidance, USD settlement with automatic MXN/IVA handling for cross-border advertisers, and attribution built in.
Most Mexico City DOOH uses standard specs: 1080×1920 (9:16 portrait) for Metro CDMX, Metrobús, parabús, condominio/office elevator LCDs, and mall verticals; 1920×1080 (16:9 landscape) for in-train, in-bus, airport, Cablebús in-cabin, and large-format screens; and custom resolutions for Paseo de la Reforma, Polanco Av. Masaryk, Santa Fe, and Insurgentes landmark LEDs. Typical creative duration is 10 seconds in a 60-second loop. MP4 (H.264) is the dominant codec; JPG and PNG are universally supported. Audio is rarely permitted except in cinema (Cinépolis, Cinemex) and some bar/restaurant networks. Mexican Spanish (español mexicano) is mandatory for domestic campaigns — Mexican Spanish differs from castellano (Spain): "carro" not "coche," "jugo" not "zumo," "papas" not "patatas" — and creative localisation matters. Bilingual Spanish/English is standard for AICM Benito Juárez and Santa Fe international-business venues.
Event-anchored Mexico City DOOH strategies pair flagship landmark takeovers with programmatic PMP windows triggered by event context. For Día de los Muertos (November 1–2 — Mexico's signature cultural holiday), Centro Histórico + Coyoacán + Mixquic-adjacent + Paseo de la Reforma + Polanco with ofrenda / catrina-themed Spanish DCO. For F1 Mexico Grand Prix at Autódromo Hermanos Rodríguez (October/November), Autódromo-adjacent + Reforma + Polanco + AICM airport with race-weekend DCO. For Buen Fin (mid-November — Mexico's Black Friday equivalent), premium malls (Antara Polanco, Centro Santa Fe, Reforma 222, Perisur, Artz Pedregal, Mitikah) + condominio elevator + parabús with Mercado Libre / Amazon México / Liverpool / Palacio de Hierro retail-cycle DCO. For Liga MX finals / Clásico Nacional (Club América vs. Chivas), Estadio Azteca + club-neighbourhood bus-stops + score-triggered DCO. For Grito de la Independencia (September 15–16), Zócalo-adjacent + Reforma + Ángel de la Independencia premium takeovers with patriotic DCO. For Reyes Magos (January 6 — the primary Mexican gifting day), Centro Histórico + Polanco + Santa Fe + mall digital throughout December. For NFL Mexico games at Azteca (annual, usually November), Azteca precinct + Reforma + Santa Fe + AICM with NFL-fan DCO. Build in 6–8 weeks of lead time and plan for Metro CDMX, JCDecaux México, AICM, alcaldía, and CONAR creative approvals.

Start your Mexico City DOOH campaign

Whether it's a MXN $40,000 cross-border programmatic test, a MXN $1M multi-venue flight across Metro CDMX, Metrobús, Cablebús, and premium malls, or a MXN $10M+ LatAm/Hispanic flagship anchored by Reforma + Polanco + Santa Fe + AICM, AdQuick gives you IAB México / Kantar Ibope Mexico audience planning · live availability · Mexican-Spanish creative delivery · Metro CDMX / AICM / alcaldía / CONAR approval workflows · USD settlement with automatic MXN/IVA handling · foot-traffic attribution.

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