Activate Cairo DOOH on AdQuick across 5,500+ digital screens spanning the Ring Road, Tahrir Square, Zamalek, New Cairo, the 6th of October corridor, and CAI airport. Ramadan and CAF Champions League windows lift premium CPMs to EGP 380+ (vs. EGP 80 programmatic); activate from EGP 35,000 on DSPs.
Programmatic test budgets start around $1,500–$3,000 per campaign. Egypt's D/OOH market crossed US$119M in 2024 and is growing ~24% YoY — the fastest expansion in the MENA region.
Digital Out-of-Home Advertising in Cairo
Roughly 4,500–5,500 digital screens across Greater Cairo's Ring Road, the New Administrative Capital, Cairo International Airport (CAI), and the premium mall network — Mall of Egypt, Mall of Arabia, Cairo Festival City, and Citystars Heliopolis. CPMs in 2026 range from $2–$8 (EGP 100–400) for roadside to $15–$35 (EGP 750–1,750) for airport and luxury malls.
Cairo DOOH inventory is defined by venue environment, not screen size. Roughly 70–75% of Egypt's national DOOH inventory and spend sits in Greater Cairo, anchored by four distinct layers.
Digital bulletins and spectaculars along the Cairo Ring Road, 26th of July Corridor, Salah Salem, and the Autostrade — the city's highest-impression mass-reach inventory.
Terminals 1, 2, and 3 plus Sphinx International on the western flank — premium inbound GCC, European, and African travelers at the highest CPMs in Egypt.
Mall of Egypt, Mall of Arabia, Cairo Festival City, Citystars Heliopolis, Point 90 Mall, and Dandy Mega Mall — shopper marketing for retail, CPG, fashion, and QSR.
Purpose-built government, financial, and corporate district LED clusters along the Ben Zayed Northern Axis — corporate, govt, B2B, and real estate audiences.
Cairo DOOH inventory is priced in four distinct models — and the same screen can transact at very different rates depending on which model you use.
Use: pDOOH on AdQuick, Lemma, Vistar, and other DSPs.
Use: Direct buys with media owners — monthly SOV.
Use: Smaller place-based networks.
Use: Premium airport, mall, and New Capital LED — guaranteed delivery.
| Venue category | Typical CPM (USD) | EGP equivalent | Best for |
|---|---|---|---|
| Roadside digital bulletins (Ring Road, Salah Salem, Autostrade, 26th of July Corridor) | $3–$8 | EGP 150–400 | Mass reach, commuter |
| Cairo International Airport (Terminals 1, 2, 3) | $20–$40 | EGP 1,000–2,000 | Premium, inbound travel, GCC traffic |
| Premium malls (Mall of Egypt, Mall of Arabia, Cairo Festival City, Citystars) | $10–$25 | EGP 500–1,250 | Retail, CPG, fashion, QSR |
| New Administrative Capital LEDs | $8–$22 | EGP 400–1,100 | Corporate, govt, B2B, real estate |
| Office towers / elevators (Smart Village, Maadi, New Cairo) | $12–$22 | EGP 600–1,100 | B2B, financial services |
| Cinema / place-based entertainment | $15–$30 | EGP 750–1,500 | Younger audiences, entertainment |
| Cafés, gyms, restaurants (Zamalek, Maadi, Heliopolis) | $6–$14 | EGP 300–700 | Lifestyle, F&B, wellness |
| Petrol stations / EV charging | $4–$9 | EGP 200–450 | Commuter, automotive, FMCG |
Cairo DOOH inventory is defined by venue environment, not screen size. The screen counts below are directional, drawn from operator disclosures and Geopath-equivalent panels reported by Egyptian media owners.
| Venue category | Example Cairo networks / operators | Typical CPM | Best for |
|---|---|---|---|
| Roadside digital bulletins | OutsiteOOH, Promo Media, Marketeers, Doers Advertising | $3–$8 | Reach, awareness |
| Airport screens | Alliance Media (CAI Terminals 1/2/3), Lemma | $20–$40 | Premium, travel, GCC reach |
| Premium mall networks | INSITE OOH, MOMRA, Big Bang Advertising | $10–$25 | Shopper marketing, CPG, fashion |
| New Administrative Capital LEDs | Government Media Authority partners, Doers, OutsiteOOH | $8–$22 | Corporate, govt, real estate |
| Office buildings / elevators | Captivate-equivalent local operators, Smart Village screens | $12–$22 | B2B, financial, professional services |
| Cafés / restaurants / bars | Place-based networks across Zamalek, Maadi, Heliopolis | $6–$14 | F&B, lifestyle, hospitality |
| Petrol / EV charging | GSTV-equivalent local stations along Ring Road, Cairo–Alex Desert Road | $4–$9 | Commuter, FMCG, auto |
| Cinema | VOX Cinemas, Renaissance, Magnolia in-theatre digital | $15–$30 | Entertainment, youth |
| Transit / metro adjacency | OUTFRONT/Intersection-equivalent local operators on Cairo Metro Line 3, BRT corridors | $4–$10 | Commuter, urban density |
| Street furniture (digital MUPIs) | JCDecaux-equivalent, Alliance Media | $4–$12 | Pedestrian, hyperlocal |
Programmatic DOOH in Egypt has scaled sharply since 2023 as Vistar Media, Lemma Media, and Broadsign integrated Egyptian SSP supply. Roughly 35–45% of Cairo digital inventory is now pDOOH-accessible, and the share is growing.
How pDOOH works in Cairo. A buyer activates a DSP, sets audience, geo, daypart, and CPM caps, and the DSP bids against Cairo SSP supply in real time. Winning bids serve creative to Cairo screens within seconds. Cairo supply is currently strongest on Lemma's MENA SSP, Hivestack SSP, Broadsign Reach, and Vistar SSP.
DSP and marketplace; transacts programmatically across Lemma, Hivestack, Place Exchange, Broadsign Reach, VIOOH, and Vistar SSPs and aggregates direct media-owner inventory from OutsiteOOH, INSITE OOH, Alliance Media, Doers, and the broader Greater Cairo network in a single unified plan.
MENA-native DSP with deep Egypt and GCC supply.
Global DSP active in MENA.
Broadsign Reach SSP buying-side.
JCDecaux-anchored global SSP, MENA inventory.
Multi-channel DSP with growing MENA DOOH supply.
Global DSP with Hivestack/Vistar passthrough.
Global DSP, Egypt via Hivestack/Vistar.
Global DSP with MENA programmatic.
MENA-native SSP with the deepest Egyptian supply.
Global SSP with Egypt partnerships.
Broadsign's sell-side platform serving Cairo networks.
SSP with Cairo media-owner integrations.
JCDecaux-anchored SSP with MENA street furniture and roadside supply.
Vistar's sell-side with Egyptian inventory partners.
Mobile audience extension via Cuebiq/Foursquare/Adsquare data, contextual triggers (weather, traffic, prayer times, sports, EGX index moves, currency rates), dwell time by venue, Arabic vs. English creative rotation, GCC inbound-traveler targeting at CAI, and dayparting around rush hours and Iftar windows during Ramadan.
Most Cairo programmatic inventory transacts in PMP today; PG deals are growing for premium airport and mall placements; open exchange is thinnest but expanding via Lemma and Hivestack.
High-value Cairo DOOH is concentrated in seven clusters across Greater Cairo's commuter rings, arterial corridors, the airport, the New Administrative Capital, and the premium mall and lifestyle districts.
Cairo DOOH measurement is less standardized than US Geopath but has matured significantly since 2023.
Impressions methodology — operator-reported impressions calibrated against mobile panel data (Adsquare, Cuebiq, LocationSmart MENA panels). Geopath itself is not deployed in Egypt; major Cairo media owners publish impression figures aligned to OAAA-equivalent methodology.
Bilingual Arabic + English creative is standard for premium, airport, and B2B inventory; right-to-left layout for Arabic.
Egyptian media owners, network operators, DSPs, and SSPs that transact Cairo inventory in 2026.
Major Egyptian roadside and digital bulletin operator with deep Greater Cairo coverage including the Ring Road and 26th of July Corridor.
Roadside, New Administrative Capital, and government-affiliated LED clusters across Cairo.
Cairo International Airport (CAI) Terminals 1/2/3 and street furniture inventory.
Premium mall network operator across Mall of Egypt, Mall of Arabia, Cairo Festival City, and Citystars Heliopolis.
Roadside digital bulletin operator across Greater Cairo arterial corridors.
Roadside and place-based digital network operator.
Premium mall network operator across Greater Cairo retail centers.
Egyptian OOH network operator with Greater Cairo coverage.
Premium mall network operator inside Greater Cairo's mall ecosystem.
Government-affiliated operators in the New Administrative Capital running new LED clusters along the Ben Zayed Northern Axis.
AdQuick, Lemma Media, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni.
Lemma SSP, Hivestack SSP, Broadsign Reach, Place Exchange, VIOOH, and Vistar SSP.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Lemma, Hivestack, Place Exchange, Broadsign Reach, VIOOH, Vistar) and aggregates direct inventory from every major Cairo media owner (OutsiteOOH, INSITE OOH, Alliance Media, Doers, Promo Media, Marketeers, Big Bang) in a single unified plan, with native mapping of Greater Cairo, Arabic + English creative delivery, and consolidated measurement.
There are three buying paths.
Best if you need a single iconic placement (e.g., a Mall of Egypt atrium spectacular or a CAI Terminal 3 takeover). Negotiated SOV or per-play with operators like OutsiteOOH, INSITE OOH, Alliance Media, Doers, or Promo Media.
Open a seat on AdQuick, Lemma, Vistar, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk, Yahoo DSP, or Adomni. Programmatic CPM, but each DSP only sees the SSPs it integrates with.
A single plan combining programmatic supply from every major SSP plus direct inventory from every major Cairo media owner, with one creative trafficking pipeline, one measurement view, and one invoice.
Egyptian rules governing motion, brightness, privacy, creative content, and language for Cairo DOOH campaigns.
Egyptian Ministry of Transport guidance restricts full-motion video on screens directly adjacent to motorway lanes; static dwell or limited animation is the norm on highway-adjacent panels. Mall, airport, and place-based screens are unrestricted.
Local Cairo Governorate and 6th of October / New Cairo authority rules govern brightness, especially during Ramadan night cycles.
DOOH itself is IP-free and broadly compliant with Egypt's Personal Data Protection Law (Law No. 151 of 2020); mobile audience extension layers do trigger PDPL compliance requirements.
Arabic creative is expected for mass-market campaigns; bilingual Arabic/English is standard for premium, B2B, and airport inventory.
Three reference budgets for Cairo DOOH campaigns — from a programmatic test through a national flagship.
Single network, single Cairo zone, 30 days. Programmatic-only, Cairo Ring Road + 6th of October corridor, Lemma + Hivestack SSPs via AdQuick.
Multi-venue programmatic across Greater Cairo + airport, 90 days. Blended programmatic + direct: programmatic across CAI airport PMP, premium malls, and Ring Road; direct SOV deal with one Cairo media owner for a flagship LED.
Blended direct + programmatic, all-Egypt with Cairo majority, event-windowed (Ramadan or major launch). CAI Terminal takeover, mall atrium spectaculars, New Administrative Capital LED cluster, full Greater Cairo Ring Road digital, plus pDOOH always-on.
Common questions about pricing, programmatic access, measurement, screens, creative specs, Ramadan strategy, and how to buy DOOH in Cairo.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP (Lemma, Hivestack, Place Exchange, Broadsign Reach, VIOOH, Vistar) with direct media-owner inventory across Greater Cairo — the Ring Road, 26th of July Corridor, Salah Salem, Cairo International Airport, the New Administrative Capital, Mall of Egypt, Mall of Arabia, Cairo Festival City, Citystars Heliopolis, and the lifestyle districts of Zamalek, Maadi, Heliopolis, Sheikh Zayed, and New Cairo.
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