Run DOOH campaigns in Tel Aviv on AdQuick across 2,500+ digital screens -- Rothschild Boulevard, Dizengoff, Ramat Gan business district, TLV airport, and the Light Rail. CPMs from ILS 30 programmatic to ILS 150+ on Azrieli and Rothschild LEDs; activate from ILS 7,500 through high-tech launch and DLD Festival takeovers.
The 2026 AdQuick guide to buying DOOH in Tel Aviv-Yafo — what it costs, where the inventory lives, who operates it, and how to activate it via direct insertion orders or programmatic DSPs.
Digital Out-of-Home Advertising in Tel Aviv
DOOH advertising in Tel Aviv covers roughly 4,000–7,000 digital screens across central Tel Aviv, Ramat Aviv, Herzliya Pituah, Ramat Gan's Bursa, Jaffa, and the Gush Dan commuter belt — plus Ben Gurion International Airport, the Tel Aviv Light Rail Red Line, Israel Railways, Dan and Metropoline buses, and major shopping centres. CPMs run roughly ₪50–₪110 ($14–$30) on urban bulletins, ₪150–₪350 at TLV airport, with self-serve programmatic from ₪5,500 (~$1,500).
Premium LED spectaculars and large-format displays along Rothschild Boulevard, Dizengoff, Ibn Gvirol, Azrieli, Kikar Rabin, and Kikar HaMedina — landmark moments for launches, luxury, and tech.
Tel Aviv Light Rail Red Line platforms and rolling stock, Israel Railways stations (Tel Aviv-Savidor, HaShalom, HaHagana, TAU), Ben Gurion Airport, plus Dan and Metropoline bus shelters across Gush Dan.
JCDecaux Israel street furniture and bus-shelter screens, Nova Media large-format inventory, and pedestrian panels concentrated along Ibn Gvirol, Dizengoff, Allenby, Rothschild, and Menachem Begin.
Shopping centres (Azrieli, Dizengoff Center, Ramat Aviv, Gindi TLV, Kanyon Ayalon, Seven Stars), Silicon Wadi office towers, gyms (Holmes Place, Gaia, Go Active), forecourts, and cinemas.
Tel Aviv DOOH is priced CPM-first, not monthly flat rates — the Israeli market has matured onto impression-based pricing driven by local ad-tech leadership (Perion, headquartered in Tel Aviv, is one of the world's largest DOOH ad-tech companies after its 2023 acquisition of Hivestack) plus global DSP/SSP integrations. Rates are quoted in Israeli New Shekels (ILS / ₪ / NIS) for local buyers and commonly in USD for international planners (USD 1 ≈ ₪3.7; EUR 1 ≈ ₪3.9–4). Below is the 2026 benchmark CPM table by venue type:
| Venue Type | Example Inventory | Typical 2026 CPM (ILS ₪) | Typical CPM (USD) | Best For |
|---|---|---|---|---|
| Urban digital bulletins / street LED | Rothschild Boulevard, Dizengoff, Ibn Gvirol, Allenby, Kaplan | ₪50–₪110 | $14–$30 | Mass reach, retail, entertainment |
| Premium LED / large-format spectaculars | Azrieli, Kikar Rabin adjacency, Rothschild 1 area, Kikar HaMedina | ₪80–₪180 | $22–$48 | Launches, luxury, tech brands, landmark takeovers |
| Airport DOOH — Ben Gurion (TLV) | Terminal 3 arrivals, departures, gates, baggage, duty-free | ₪150–₪350 | $40–$95 | Inbound international, high-net-worth diaspora, premium CPG, travel retail |
| Tel Aviv Light Rail — Red Line | Platform screens, mezzanines, rolling stock (Petah Tikva → Bat Yam) | ₪40–₪90 | $11–$24 | Commuter frequency, young professionals |
| Israel Railways (Rakevet Yisrael) | Tel Aviv-Savidor Central, HaShalom, HaHagana, Tel Aviv University | ₪35–₪80 | $9–$22 | Intercity and Gush Dan commuters |
| Dan & Metropoline bus networks | Bus shelter screens across Tel Aviv, Ramat Gan, Holon, Bat Yam | ₪30–₪75 | $8–$20 | Hyperlocal, pedestrian, commuter |
| Shopping centre digital | Azrieli Mall, Dizengoff Center, Ramat Aviv Mall, Gindi TLV, Kanyon Ayalon, Seven Stars Herzliya | ₪50–₪130 | $14–$35 | Shopper marketing, retail, QSR |
| Office tower / lobby networks — Silicon Wadi | Herzliya Pituah tech campuses, Azrieli Towers, Ramat Gan Bursa, Tel Aviv Stock Exchange | ₪70–₪160 | $19–$43 | B2B, tech, SaaS, financial services, VC, recruitment |
| Gym / fitness club screens | Holmes Place, Gaia, Satellite, Go Active | ₪45–₪100 | $12–$27 | Wellness, CPG, pharma OTC |
| Forecourt / convenience | Delek, Paz, Sonol, Dor Alon petrol stations | ₪30–₪70 | $8–$19 | Auto, CPG, beverage |
| Street furniture digital | JCDecaux Israel central Tel Aviv network | ₪35–₪85 | $9–$23 | Pedestrian, hyperlocal |
| Cinema | Yes Planet, Cinema City, Lev Cinema | ₪100–₪220 | $27–$59 | Younger audiences, entertainment |
| Programmatic open exchange (blended) | Multi-venue across Gush Dan | ₪25–₪65 | $7–$17 | Scale, always-on, test campaigns |
Standard DOOH levers apply — venue dwell time, audience specificity, dayparting, creative format, programmatic vs. direct model. Five Tel Aviv-specific factors worth budgeting around:
Three worked budgets, in ILS (USD reference), for brands testing into or scaling DOOH across Tel Aviv and Gush Dan:
≈ $1,500–$3,200 · Single-DSP, single venue type, 30 days.
≈ $20,000–$54,000 · Multi-venue programmatic + one direct deal, multi-neighbourhood, 90 days.
≈ $80,000–$320,000+ · Blended direct + programmatic, always-on or event-windowed (Tel Aviv Pride, White Night / Laila Lavan, DLD Tel Aviv, Tel Aviv Marathon, Yom Ha'atzmaut, Hanukkah retail, Eurovision hosting windows).
DOOH in Tel Aviv is organised by venue environment. Here's the working breakdown planners use, plus where a Tel Aviv plan should concentrate impressions by audience and use case.
Where a Tel Aviv DOOH plan should concentrate impressions, by audience and use case:
Programmatic DOOH in Israel has a uniquely strong position globally — Perion Network, headquartered in Tel Aviv, acquired Hivestack in 2023 for approximately $100M, making Tel Aviv the home market of one of the world's major DOOH platforms. Israel also anchors a broader ad-tech ecosystem (Outbrain, Taboola, Innovid, ironSource, AppsFlyer, Similarweb) that gives Tel Aviv meaningful influence over global programmatic DOOH roadmap decisions.
Buyers activate through a demand-side platform (DSP), which bids into a supply-side platform (SSP) connected to venue owners' ad servers and out-of-home management systems (OMS). When a bid wins, the creative plays in a defined slot inside the venue's loop — typically 7.5-, 8-, 10-, or 15-second slots in a 60- or 64-second loop. The entire transaction happens in milliseconds.
DSP and marketplace that transacts programmatically across every major SSP and aggregates direct media-owner inventory from Israeli operators (JCDecaux Israel, Nova Media, airport concessionaires, NTA / Light Rail operators, Israel Railways, mall operators) in a single unified plan.
Global pDOOH DSP with active Israeli / EMEA coverage.
DSP side of the Broadsign ecosystem.
JCDecaux-aligned global DSP, relevant for JCDecaux Israel inventory exposure.
Omnichannel DSP with DOOH module.
Enterprise DSP.
Large enterprise programmatic buyer.
DSP with self-serve options.
Israeli-facing programmatic DOOH and digital signage software platforms with Israeli operational presence.
Perion — Tel Aviv-headquartered. Strong native presence in the Israeli market.
Broadsign's supply-side platform.
Programmatic exchange with EMEA inventory.
Vistar Media's supply-side platform.
JCDecaux Israel inventory exposure.
Israeli-facing programmatic DOOH; ranks on the current Tel Aviv SERP.
| Deal Type | What It Is | Best For |
|---|---|---|
| Open exchange | Lowest CPM, least transparency, real-time auction. | Test campaigns and always-on scale. |
| PMP (private marketplace) | Curated inventory (e.g., TLV airport only, Herzliya Pituah tech-cluster office towers, Azrieli Mall-only package) with deal IDs. | Brand-safe targeting at scale. |
| Programmatic guaranteed | Locked impression commitments at a fixed CPM, functionally similar to a direct IO but executed through the DSP. | Premium inventory with guaranteed delivery. |
AdQuick transacts across all three models and operates as a DSP in the pDOOH ecosystem — not a broker sitting above it.
Israeli DOOH measurement combines operator-reported impressions with mobile-panel verification under Israel's Privacy Protection Law, with strong adequacy relationships to the EU data-protection regime.
A typical Tel Aviv attribution setup: DSP serves DOOH impression → Privacy Protection Law-compliant anonymised mobile-panel exposure captured → exposed panel measured against unexposed control → visit lift, conversion lift, or brand lift reported 2–6 weeks post-flight. For shopper campaigns in the Azrieli, Dizengoff Center, and Ramat Aviv mall catchments, pair DOOH exposure data with loyalty-card or POS data where available.
A consistent gap on the current Tel Aviv SERP is concrete creative specs. Here's the 2026 baseline:
Neutral comparison of the entities a buyer encounters when planning a Tel Aviv DOOH campaign, grouped by entity type.
Major Israeli street-furniture and transit operator; publishes dedicated Tel Aviv DOOH and "Contextual Dynamic DOOH" product pages. Programmatic exposure via VIOOH.
Israeli OOH and DOOH operator with "giant billboards" and premium large-format inventory across Gush Dan.
Tel Aviv-headquartered global ad-tech company; parent of Hivestack (acquired 2023) and operator of an end-to-end DOOH stack including the Hivestack DSP/SSP and the Perion DOOH Player (launched 2024–2025). Not a direct Israeli media-owner but a major ecosystem presence with strong Israeli commercial relationships.
Multi-market programmatic DOOH platform active in Israel.
DOOH management and digital signage software platform with Israeli operational presence.
Controls advertising rights at Ben Gurion International Airport through concession partners.
The public authority managing Tel Aviv Light Rail construction and commissioning; advertising concessions on Red Line / Green Line / Purple Line are handled through concession operators.
Station and train-side inventory across mainline intercity and Gush Dan commuter rail.
Bus-shelter and depot inventory across Tel Aviv, Ramat Gan, Bnei Brak, Holon, Bat Yam, Petah Tikva, and Herzliya.
Azrieli Group (Azrieli Mall, Azrieli Towers), Ramat Aviv Mall, Dizengoff Center, Gindi TLV Fashion Mall, Kanyon Ayalon.
Holmes Place, Gaia, Go Active; Delek, Paz, Sonol, Dor Alon; Yes Planet, Cinema City, Lev.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni, plus Israeli-facing platforms Adyllic and Parsempo.
Israel is a small but premium DOOH market — a high-income, tech-dense, multilingual country of ~9.9M people where Tel Aviv (~460K residents) and Gush Dan (~4M metro) anchor national DOOH spend. Statista tracks the Israel DOOH advertising segment with steady growth supported by Tel Aviv's rising tech GDP, tourism recovery, and progressive commissioning of new Light Rail inventory. Haifa, Jerusalem, Be'er Sheva, and Eilat form the secondary-market tier.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from Israeli operators — JCDecaux Israel, Nova Media, Ben Gurion Airport concessionaires, NTA / Tel Aviv Light Rail concessions, Israel Railways, Dan Bus and Metropoline shelters, mall operators, and place-based networks — in a single unified plan, with native mapping, creative delivery, and measurement. That dual capability matters specifically in Tel Aviv because the Israeli DOOH market is structurally small but technically sophisticated — running all of it through one DSP + marketplace is faster than stitching local direct relationships and multiple global SSPs together manually, particularly when creative spans Hebrew RTL, English, Arabic, and Russian variants.
Tel Aviv DOOH operates under an Israeli-specific regulatory stack — Israel is not a member of the European Union, but has maintained an EU adequacy decision for data protection since 2011, making cross-border data transfers from the EU to Israel permitted. Israel's domestic privacy regime was substantively modernised via recent amendments to the Privacy Protection Law.
Outdoor advertising placement is governed by Tel Aviv-Yafo Municipality ordinances plus national building and planning law. Heritage zones (Old Jaffa, Neve Tzedek, parts of the White City UNESCO area), school proximities, and road-adjacent brightness all carry specific restrictions.
Israel's privacy law was substantively modernised in Amendment 13 (effective August 2025) with stronger enforcement powers, breach-notification obligations, and closer alignment with EU GDPR principles. Enforced by the Israel Privacy Protection Authority (PPA / Rashut Hagana al HaPratiyut) under the Ministry of Justice. Israel maintains EU adequacy status, so cross-border measurement and attribution data flows are supported. DOOH screens do not collect personal data directly, but mobile audience-extension tactics using device IDs or location data must have lawful basis, transparency, and contractual safeguards under Israeli PPL.
Three activation paths, ranked by speed and control.
Contract directly with media owners — JCDecaux Israel, Nova Media, Ben Gurion Airport concessionaires, NTA / Tel Aviv Light Rail concessions, Israel Railways, Dan Bus / Metropoline, mall operators — for premium inventory, custom creative treatments, and guaranteed impressions. Typical lead time: 2–6 weeks. Best for Rothschild Boulevard spectaculars, TLV airport takeovers, Light Rail Red Line station dominations, and launch moments where you need locked placements.
Activate through AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk, Yahoo DSP, Adomni, or Israeli-facing programmatic platforms including Adyllic and Parsempo. Typical lead time: 24 hours to 2 weeks. Best for always-on, test-and-scale, multi-venue blends, and data-driven targeting.
Run direct buys and programmatic in a single plan, with native mapping of Tel Aviv and Gush Dan inventory, transparent CPMs in ILS or USD, creative delivery across every venue, and attribution rolled up across the whole flight under Israel Privacy Protection Law-compliant measurement partners. Typical lead time: 48 hours to 2 weeks. Best for planners who want the reach of direct JCDecaux Israel, Nova Media, and airport inventory and the flexibility of Vistar / VIOOH programmatic without stitching the Israeli and global supply stacks together manually.
Common questions on cost, supply, programmatic, measurement, creative, regulation, and small-business activation across Tel Aviv-Yafo and Gush Dan.
AdQuick is the DOOH out of home advertising platform that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) with direct media-owner inventory across central Tel Aviv (Rothschild, Dizengoff, Ibn Gvirol, Allenby, Sheinkin, Ha'Arba'a), Florentin, Neve Tzedek, Kerem HaTeimanim, Sarona, Ramat Aviv, Jaffa, Herzliya Pituah, Ramat Gan, Holon, Bat Yam, Petah Tikva, and the full Gush Dan metropolitan area — including Ben Gurion International Airport (TLV), the Tel Aviv Light Rail Red Line, Israel Railways, Dan and Metropoline bus networks, shopping centres from Azrieli Mall to Ramat Aviv Mall, Dizengoff Center, Gindi TLV Fashion Mall, and Seven Stars Herzliya, JCDecaux Israel street furniture, Nova Media large-format inventory, Silicon Wadi office-tower networks, gyms, forecourts, and retail media.
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