Measure
Measure
Lift, attribution, halo
Platform
Resources & tools
Guides
OOH media formats
Billboard cost calculator
OOH advertising examples
Creative library
Digital out-of-home advertising in Longmont delivers programmatic and direct-buy access to roughly 60–110 digital screens across the city and the surrounding St. Vrain Valley, from roadside digital bulletins on the US-287 and CO-119 corridors to place-based screens in gyms, dispensaries, convenience stores, and retail. Effective CPMs typically run $5–$14 for roadside and place-based inventory and $4–$15 for programmatic open exchange.
Self-serve test campaigns start around $1,500–$2,500. Plan, price, and launch across every available Longmont screen through AdQuick, the DOOH DSP and marketplace that unifies programmatic and direct inventory in one buy.
Longmont's mix skews toward roadside digital bulletins along its arterial corridors plus a growing base of place-based screens.
Digital bulletins on the US-287 and CO-119 (Diagonal Highway) corridors deliver commuter reach and frequency across the Front Range.
Screens at convenience, gas, and EV-charging locations capture commuters during captive dwell time.
Dispensary, local retail, and downtown Main Street screens reach shoppers and nightlife audiences in their trade area.
Gym, health-club, and bar/restaurant screens deliver fitness, wellness, CPG, and food-and-beverage audiences.
DOOH in Longmont prices on CPM for most programmatic and place-based inventory, not flat monthly rates. Premium roadside digital bulletins along US-287 or near I-25 can also sell on a share-of-voice model for a fixed monthly rate. Always confirm which model a quote reflects: "$8 CPM" and "$2,500/month for 10% loop share" are different commitments.
| Venue Category | Typical Longmont CPM | Pricing Model | Best For |
|---|---|---|---|
| digital billboard advertising | $6–$14 | CPM or SOV | Reach, commuter awareness |
| Convenience / gas (EV) screens | $6–$10 CPM | CPM | Commuters, captive dwell |
| gym and fitness advertising | $10–$18 CPM | CPM | Fitness, wellness, CPG |
| Dispensary / retail place-based | $8–$15 CPM | CPM | Cannabis-adjacent, local retail |
| Bars / restaurants (downtown Main St) | $8–$15 CPM | CPM | Food, beverage, nightlife |
| Programmatic open exchange | $4–$15 CPM | CPM | Flexible, audience-targeted |
| Denver airport advertising | $9–$22 CPM | CPM | Affluent travelers, Front Range reach |
Most pDOOH DSPs, including AdQuick, allow $500–$2,500 self-serve test budgets; managed-service direct buys often start at $5,000–$10,000. CPM is driven by venue dwell time, audience specificity, dayparting, creative format, and whether the buy is programmatic open exchange, PMP, or programmatic guaranteed. AdQuick surfaces every model in one interface so buyers compare true cost per impression rather than headline rates.
Unlike static billboards, DOOH inventory is defined by venue environment. Longmont's mix skews toward roadside digital bulletins along its arterial corridors plus a growing base of place-based screens.
| Venue Category | Example Operators | Typical CPM | Best For |
|---|---|---|---|
| Roadside digital bulletins | Lamar, Clear Channel Outdoor, Mile High Outdoor, Street Media Group | $6–$14 | Reach, awareness |
| Convenience / gas / EV | GSTV, Volta | $6–$10 | Commuter, captive dwell |
| Gym / health clubs | Zoom Media, Captivate Health | $10–$18 | Fitness, CPG |
| Dispensary / local retail | Place-based networks, in-store screens | $8–$15 | Cannabis-adjacent, shopper |
| Bars / restaurants | Vibenomics, Zoom Media | $8–$15 | F&B, nightlife |
| Retail media (in-store) | Regional grocery/retail networks | $8–$25 | Shopper marketing, CPG |
AdQuick aggregates these venue types into a single Longmont plan, so a campaign can blend a US-287 digital bulletin with dispensary and gym screens without separate vendor contracts.
Programmatic DOOH lets advertisers buy Longmont screens through an automated auction, the same buying logic as digital display, applied to physical screens. A DSP sends bids into an SSP, which represents the venue operator's screens. When a bid wins, creative plays on the screen during an available loop slot. The flow is DSP → SSP → media owner → screen, executed in milliseconds and triggered by audience, time, or context.
A DSP that buys across every major SSP and aggregates direct media-owner inventory, reaching both programmatic and direct supply from one platform.
Leading DOOH demand-side platform with broad US screen coverage.
DSP tied to the Broadsign network and ad-serving ecosystem.
JCDecaux-aligned programmatic demand platform.
Multi-channel DSP with DOOH buying alongside display, video, and CTV.
Major independent DSP transacting DOOH through OpenPath.
Omnichannel demand platform with DOOH inventory access.
Self-serve DOOH buying platform for screens nationwide.
Supply-side platform representing Broadsign-powered screens.
OUTFRONT's SSP for programmatic OOH and DOOH supply.
JCDecaux's supply-side platform for digital OOH.
Perion-owned supply platform representing venue-operator screens.
Vistar's supply side representing a broad base of US screens.
AdQuick transacts across all of these SSPs.
pDOOH in Longmont supports mobile audience extension (retargeting screen-exposed devices via Cuebiq, Foursquare, or Placed data), location targeting down to the corridor, and contextual triggers. Buyers run dayparting, moment-based activation, and dynamic creative optimization across open exchange, private marketplace (PMP), and programmatic guaranteed (PG) deal types. AdQuick exposes all three deal types in one workflow.
DOOH buyers expect attribution, and AdQuick builds it into every Longmont plan. Geopath is the entity to know: the nonprofit measurement currency that provides standardized audience data across US OOH and DOOH, and AdQuick reports Longmont campaign delivery against it.
Standard resolutions, formats, and durations for Longmont digital inventory.
Roadside digital bulletin supply across the Front Range corridors.
Major roadside digital operator serving the Denver–Boulder market.
National OOH operator with digital roadside inventory in the region.
Regional Colorado roadside digital supplier.
Operates a digital bulletin near Longmont on the I-25 commuter corridor.
Convenience, gas, and EV-charging place-based screens.
Gym and health-club place-based screen networks.
Bar and restaurant audio-and-screen place-based network.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni all transact Longmont DOOH programmatically.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack SSP, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Longmont and Front Range media owner in a single unified plan, with native mapping, creative delivery, and Geopath-based measurement. It operates within the vendor landscape as a DSP, with the added marketplace capability of booking direct supply in the same workflow.
| Corridor / District | Audience Context | DOOH Angle |
|---|---|---|
| US-287 corridor | North–south commuter spine | Reach, frequency on daily commuters |
| CO-119 Diagonal Highway | Longmont–Boulder commuters, tech workers | B2B, tech, Boulder spillover |
| Ken Pratt Blvd / Hwy 119 | Retail and big-box traffic | Shopper marketing, QSR |
| Main Street / Downtown | Pedestrian, dining, nightlife | F&B, local retail, events |
| Village at the Peaks | Retail destination (former Twin Peaks Mall) | Shopper, CPG, seasonal |
| Boulder County Fairgrounds | Event-driven seasonal surges | Event windowing, sponsorship |
Longmont's economy, anchored by biomanufacturing (Amgen), tech and hardware employers, and the NextLight municipal fiber base, supports both B2B and consumer DOOH targeting.
AdQuick flags venue-level creative restrictions during planning so Longmont campaigns clear before launch.
Model any of these live on AdQuick.
Single-market, programmatic, 30 days.
Multi-venue programmatic across Longmont + Boulder/Denver, 90 days.
Blended direct + programmatic, event-windowed (e.g., Boulder County Fair).
There are three paths to launch a Longmont DOOH campaign.
Negotiate screen-by-screen with each media owner. Maximum control, slowest to execute, no unified measurement.
Buy through a DSP such as AdQuick, Vistar, The Trade Desk, or StackAdapt for automated, audience-targeted activation.
Plan, price, and book every Longmont screen, programmatic and direct, in one platform, with native mapping, creative delivery, and Geopath measurement. This is the fastest path from brief to live campaign.
Common questions on cost, screens, programmatic buying, measurement, and strategy for digital out-of-home in Longmont.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP with direct media-owner inventory across the US-287 and CO-119 corridors, downtown Main Street, Village at the Peaks, and the wider St. Vrain Valley.
Plan, price, book, and measure every Longmont screen in one place.
Get Started ->
Launch hyper-targeted OOH campaigns in minutes