Plan, buy, and measure Montreal DOOH on AdQuick across 3,200+ digital screens -- Downtown / Rue Sainte-Catherine, the Quartier des Spectacles, Old Port, YUL airport, and the STM Metro. CPMs from C$7 programmatic to C$32+ on Quartier des Spectacles LEDs; campaigns from C$2,000 through F1 Canadian GP and Just for Laughs takeovers.
COMMB-measured · Bilingual French-predominant creative · OQLF / Bill 96 compliance review · CAD or USD settlement.
Digital Out-of-Home Advertising in Montreal
An estimated 11,000+ digital screens across STM Montréal Metro, the new REM automated light-rail, exo commuter rail, YUL airport, Quebecor's 150+ digital transit shelters, Sainte-Catherine Street, Quartier des Spectacles, Centre Bell, Place Ville Marie, and premium malls — with CPMs from CAD $4 to $75+ and programmatic test budgets from CAD $2,500.
Montreal is Canada's second-largest city (~1.8M on the Island, ~4.3M in the metropolitan area) and Quebec's economic, cultural, and creative capital — the largest primarily French-speaking city in the Americas, home to CN, Bombardier, BRP, Saputo, Cirque du Soleil, Ubisoft Montréal (the world's largest video-game studio), SNC-Lavalin, Hydro-Québec, CGI, and Canada's largest AI research concentration (Mila / Université de Montréal / McGill). Digital now accounts for roughly 45–50% of total Montreal OOH spend, driven by Quebecor's Downtown/Gotown digital-shelter expansion, Pattison Outdoor's Quebec coverage, ADM's YUL airport modernisation, the REM's digital-first concession rollout, and Canadian programmatic expansion via VIOOH, Hivestack, and Broadsign Reach.
Sainte-Catherine Street landmark LEDs, Quartier des Spectacles / Place des Festivals, Centre Bell, Place Ville Marie, Vieux-Montréal heritage corridors, and Palais des Congrès event-window digital — quoted by share-of-voice and event package.
STM Metro platform D6s and station dominations, STM bus in-vehicle digital, the new REM automated light-rail, exo commuter rail and regional bus, and YUL airport digital across departures, gates, US Preclearance, and arrivals.
Quebecor's 150+ digital transit shelters across Downtown and Gotown corridors, Pattison Outdoor digital bulletins and shelters, Astral Out-of-Home, Rogers Sports & Media, Lamar Quebec roadside digital, and Allvision specialist placements.
Premium malls (CF Carrefour Laval, Galeries d'Anjou, Fairview Pointe-Claire, CF Marché Central, Complexe Desjardins, Montréal Eaton Centre), residential and office elevator LCDs, cinema, and bistro / brasserie / café / gym networks across the Plateau, Mile End, and Verdun.
Estimates reflect 2026 marketplace data across STM Metro, REM, YUL airport, Quebecor digital shelters, and downtown landmarks.
DOOH pricing in Montreal depends on venue type, format, daypart, campaign duration, and buying model. Four pricing models are in active use.
Increasingly dominant for programmatic DOOH (pDOOH). Range: CAD $4–$75+ depending on venue.
Dominant for premium Sainte-Catherine, Quartier des Spectacles, and Centre Bell landmark LED spectaculars. The Canadian OOH industry traditionally plans on four-weekly (28-day) periods.
Used on many direct-buy roadside, transit shelter, and elevator concessions.
Fixed impression count at a negotiated CPM, delivered via DSP against a reserved deal ID.
| Format | Typical CPM (CAD) | Approx USD | Typical Minimum Buy | Buying Model |
|---|---|---|---|---|
| Residential / office elevator LCD | $4–$10 | $3–$7 | CAD $3,000/4 weeks | Loop share / programmatic |
| STM Metro platform digital (D6 equivalent) | $7–$16 | $5–$12 | CAD $4,500/4 weeks | SOV / programmatic |
| STM Metro station digital dominations (Berri-UQAM, McGill, Bonaventure, Guy-Concordia, Place-des-Arts, Atwater, Lionel-Groulx) | $22–$50 blended | $16–$37 | CAD $25,000/4 weeks | Direct / PG |
| STM bus in-vehicle digital | $6–$14 | $4–$10 | CAD $3,500/4 weeks | SOV / programmatic |
| REM (Réseau express métropolitain) digital (new since 2023) | $10–$24 | $7–$18 | CAD $5,000/4 weeks | SOV / programmatic |
| exo commuter rail + regional bus | $7–$16 | $5–$12 | CAD $4,000/4 weeks | SOV / direct |
| YUL airport digital — ADM concessionaires | $32–$75 | $23–$55 | CAD $15,000/week | Direct / PG |
| Quebecor digital transit shelter (150+ across Downtown/Gotown networks) | $10–$22 | $7–$16 | CAD $4,000/4 weeks | SOV / programmatic |
| Pattison Outdoor digital bulletin + shelter | $10–$22 | $7–$16 | CAD $4,000/4 weeks | SOV / programmatic |
| Astral Out-of-Home (Bell Media) | $10–$22 | $7–$16 | CAD $4,000/4 weeks | SOV / programmatic |
| Rogers Sports & Media Out-of-Home | $10–$22 | $7–$16 | CAD $4,000/4 weeks | SOV / programmatic |
| Lamar Quebec bulletin + digital | $8–$18 | $6–$13 | CAD $3,500/4 weeks | SOV / direct |
| Premium mall digital (CF Carrefour Laval, Fairview Pointe-Claire, Galeries d'Anjou, CF Marché Central, Complexe Desjardins, Montréal Eaton Centre) | $15–$35 | $11–$26 | CAD $6,000/week | SOV / programmatic |
| Sainte-Catherine Street landmark LEDs | Quoted by slot share | — | CAD $25,000–$80,000/4 weeks | SOV packages |
| Quartier des Spectacles digital (Place des Festivals) | Quoted by slot share / event | — | CAD $20,000–$70,000/4 weeks | SOV / event-based |
| Centre Bell match-day / concert digital | Quoted by event | — | CAD $15,000–$60,000/event | Direct / event |
| Parc Olympique / Stade olympique | Quoted by event | — | CAD $10,000–$40,000/event | Direct / event |
| Palais des Congrès event-window digital | Quoted by event | — | CAD $15,000–$50,000/event | Direct / PG |
| Place Ville Marie / Downtown office core digital | $14–$32 | $10–$23 | CAD $6,500/4 weeks | SOV / programmatic |
| Vieux-Montréal tourism digital | $12–$28 | $9–$20 | CAD $5,000/4 weeks | SOV / direct |
| Circuit Gilles Villeneuve F1 weekend | Event pricing | — | CAD $15,000–$60,000/event | Direct / PG |
| Cinema digital (Cineplex, Cinéma Beaubien, Cinéma du Parc) | $20–$42 | $15–$31 | CAD $5,500/week | SOV / direct |
| Taxi / rideshare digital | $6–$13 | $4–$10 | CAD $2,500/month | Programmatic / direct |
| Programmatic open exchange (blended) | $6–$24 | $4–$18 | ~CAD $750 test | Auction |
Ranges reflect typical Montreal in-charge rates for commercial campaigns; agency-negotiated rates and programmatic auction clearing prices can run below these floors. Cross-border advertisers can settle in USD with automatic CAD conversion. For live quotes tied to actual availability, pull pricing through the AdQuick marketplace.
DOOH inventory in Montreal is defined by venue environment, not creative format. Below, the venue categories that matter and who owns them.
| Venue Category | Primary Media Owners | Typical CPM (CAD) | Best For |
|---|---|---|---|
| STM Metro (4 lines, 68 stations) | STM concessionaires, Pattison, Astral, Rogers | $7–$50 | Mass commuter, ~1.3M weekday riders |
| STM bus network | STM concessionaires | $6–$14 | Hyperlocal, route-specific, island-wide |
| REM (Réseau express métropolitain) — new automated LRT since 2023 | REM concessionaires | $10–$24 | Airport-to-downtown, South Shore, West Island, Laval commuter |
| exo commuter rail + regional bus | exo concessionaires | $7–$16 | Off-island commuters, regional reach |
| YUL airport — ADM (Aéroports de Montréal) | ADM airport concessionaires | $32–$75 | International + domestic premium, Canada's 3rd-busiest airport |
| Quebecor digital transit shelters (150+ including Downtown + Gotown networks) | Quebecor Expertise Media | $10–$22 | Downtown, pedestrian, hyperlocal bilingual |
| Pattison Outdoor | Pattison Outdoor (Canada's largest OOH operator) | $10–$22 | Roadside digital, bulletins, transit shelter |
| Astral Out-of-Home (Bell Media) | Astral / Bell Media | $10–$22 | Premium bulletins, transit, street furniture |
| Rogers Sports & Media Out-of-Home | Rogers Sports & Media | $10–$22 | Transit, stadium, venue, retail |
| Lamar Quebec | Lamar Quebec | $8–$18 | Roadside digital, highway bulletins |
| Allvision | Allvision | Quoted | Specialist DOOH, innovative placements |
| Sainte-Catherine Street corridor | Mix of owners + building concessionaires | SOV packages | Retail, luxury, downtown tourism |
| Quartier des Spectacles (Place des Festivals) | Quartier des Spectacles partnership + event concessionaires | SOV / event | Jazz Festival, Just for Laughs, Montréal en Lumière, cultural |
| Centre Bell | Centre Bell / Groupe CH | Event pricing | Canadiens NHL, concerts, WWE, major events |
| Parc Olympique / Stade olympique | Parc Olympique concessionaires | Event pricing | MLS events, concerts, trade fairs |
| Palais des Congrès | Palais des Congrès concessionaires | Event pricing | Conventions, international trade fairs |
| Premium malls (CF Carrefour Laval, Galeries d'Anjou, Fairview Pointe-Claire, CF Marché Central, Complexe Desjardins, Montréal Eaton Centre, Place Rosemère, Place Montréal Trust) | Mall concessionaires + Pattison / Astral | $15–$35 | Shoppers, fashion, CPG |
| Residential / office elevator LCD | Local operators | $4–$10 | Residential, B2B, captive dwell |
| Cinema digital (Cineplex, Cinéma Beaubien, Cinéma du Parc) | In-house cinema media + Cineplex | $20–$42 | Entertainment, younger audiences |
| Taxi / rideshare digital | Local operators, Taxi Montréal | $6–$13 | Nightlife, 25–45 mobile reach |
| Place-based (bistros, brasseries, cafés, gyms) | Local networks, Captivate Canada | $10–$20 | Lifestyle, hospitality, Plateau / Mile End / Verdun |
| Circuit Gilles Villeneuve (F1 Canadian GP) | Event / F1 concessionaires | Event pricing | June F1 weekend, ~350K attendees |
Montreal occupies a distinctive position in North American DOOH because of Quebec's Charter of the French Language (Loi 101, 1977) and Bill 96 (Loi 96, enacted June 2022, with staged enforcement from 2022 through 2025) — the provincial laws requiring French predominance on virtually all public-facing signage, including outdoor and digital advertising. This is the single most important Montreal DOOH planning consideration and materially shapes creative workflows for any advertiser entering Quebec.
Under the Charter of the French Language and as strengthened by Bill 96 (Loi 96), French must be markedly predominant (nettement prédominant) over any other language on public signage and commercial advertising in Quebec. The OQLF (Office québécois de la langue française) interprets "markedly predominant" as French text being approximately twice as large (or twice the visual impact) as English or any other language on the same creative. This applies to DOOH creative displayed anywhere in Quebec — including Montreal transit, airport, malls, landmark LEDs, elevator LCDs, and place-based screens.
The OQLF (Office québécois de la langue française) actively enforces the Charter and Bill 96 across Quebec, with powers to order non-compliant advertising removal and levy fines (fines under Bill 96 were increased substantially from the original Charter). Media owners (Quebecor, Pattison, Astral, Rogers, Lamar, ADM, STM) will reject creative that does not meet French-predominance requirements, and advertisers bear responsibility for compliance.
Bill 96's staged enforcement has been phasing in from 2022 through 2025, with the most stringent signage requirements (including stronger French predominance rules and expanded enforcement) active in 2025–2026. Any Montreal DOOH campaign launching in 2026 must be built to current Bill 96 compliance standards. For cross-border or English-Canada brands, entering Montreal requires 2–4 additional weeks of lead time for bilingual creative adaptation and OQLF-aware review versus a Toronto or Vancouver launch. AdQuick's Montreal workflow includes French-Canadian creative review and OQLF-compliance guidance as a native capability.
Three reference points define Montreal DOOH: STM Montréal (Société de transport de Montréal — the Island of Montreal's transit operator running the four-line Metro and bus network with ~1.3 million weekday riders), YUL — Montréal-Pierre Elliott Trudeau International Airport (Canada's third-busiest airport with ~20 million annual passengers, operated by ADM), and Quebecor Expertise Media's 150+ digital transit shelters (including the distinctive Downtown and Gotown downtown-corridor networks).
| Transit Format | Dimensions / Resolution | Typical Location | Slot |
|---|---|---|---|
| Platform digital 6-sheet (D6) | 1080×1920 portrait | Metro platform walls, concourses | 10 sec in 60-sec loop |
| Digital lightbox / column wrap | Various | Station pillars, passageways | 10 sec |
| In-train LCD | 1920×1080 | Metro carriage interiors | 10 sec loop |
| STM bus in-vehicle digital | Various | STM bus fleet interiors | 10 sec |
| REM digital (new since 2023) | 1920×1080 or custom | REM station platforms, in-train, bridges | 10 sec |
| Station Digital Domination | Multiple synchronised screens | Berri-UQAM, McGill, Bonaventure, Guy-Concordia, Place-des-Arts, Atwater, Lionel-Groulx, Peel | Customised |
Creative approval: STM creative is reviewed by primary concessionaires (Pattison, Astral, Rogers — depending on network) and STM Montréal signage policies. REM creative runs through REM concessionaires and ARTM. All creative must meet OQLF / Bill 96 French-predominance requirements. Allow 7–10 business days for STM clearance plus OQLF compliance review.
YUL airport — ADM Aéroports de Montréal: YUL digital is operated through ADM and concessionaires across departure halls, gate areas, baggage claim, transit corridors, US Preclearance zone (a distinctive YUL differentiator for US-bound travellers), and arrivals. International tourism-zone placements have limited bilingual latitude under OQLF rules; domestic-facing creative must meet full French-predominance requirements.
Quebecor Expertise Media Downtown & Gotown digital transit-shelter networks: Quebecor Expertise Media operates 150+ digital transit shelters across the Island of Montreal. The estate includes two distinctive named sub-networks — the Downtown network covering the downtown Montreal core along Sainte-Catherine Street, René-Lévesque Boulevard, University Street, McGill corridor, and around the Quartier des Spectacles, with high-footfall pedestrian inventory and distinctive Quebec-native editorial partnership; and the Gotown network, Quebecor's branded downtown-focused digital shelter network with specific format and daypart optimisation for downtown pedestrian traffic. This is the Montreal DOOH differentiator — no competing Canadian media owner has comparable downtown shelter density in Montreal. Accessible directly with Quebecor Expertise Media or through AdQuick's aggregated programmatic paths.
Canadian OOH and DOOH is measured through COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) — the Canadian JIC (Joint Industry Committee) audience currency combining traffic counts, mobile panel data, travel surveys, and visibility modelling. COMMB's methodology produces the industry-standard reach, frequency, and impression (VAC — Visibility Adjusted Contacts) measures used across Canadian OOH and DOOH planning. It's the Canadian counterpart to the US's Geopath, UK's Route, Germany's ma DOOH, and Spain's Geomex. All major Canadian operators (Quebecor, Pattison, Astral, Rogers, Lamar, Allvision) participate in COMMB governance and use COMMB data as the primary planning currency.
Montreal DOOH performance is shaped by arrondissement and quartier. Each region has signature audiences, formats, and high-footfall corridors.
Canada is among the world's most mature pDOOH markets, and Montreal is Canada's second-largest programmatic DOOH pool after Toronto. Pattison Outdoor, Astral Out-of-Home (Bell Media), Rogers Sports & Media Out-of-Home, Quebecor Expertise Media, Lamar Quebec, and Allvision all operate programmatic paths; the major global DSPs cover Montreal comprehensively.
A DSP sends bids into an SSP representing one or more media owners. When a play opportunity opens on a screen, the SSP runs an auction (or fulfils a reserved deal) and returns the winning creative to the ad server. Screen-level identifiers, venue taxonomy, and dayparting determine which auctions your campaign participates in. OQLF / Bill 96 French-predominance requirements apply programmatically as well as directly — both English and French creative variants must be pre-flighted for compliance. Important Montreal/Canadian context: Broadsign is Montreal-headquartered — the global DOOH technology leader was founded in Montreal and remains headquartered there, making Montreal an unusually sophisticated pDOOH market despite its size versus Toronto. Most Canadian media owners run Broadsign's CMS.
DSP and marketplace — transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Montreal media owner in a single unified plan, with native COMMB planning, bilingual French/English creative delivery, and OQLF / Bill 96-aware workflows.
Largest pDOOH DSP globally with a Montreal OOH presence and strong Canadian coverage.
Integrated with Broadsign Reach SSP; deep Canadian media-owner access given Broadsign's Montreal-based Canadian headquarters.
JCDecaux-backed DSP with Montreal supply via street-furniture integrations.
Canadian-headquartered omnichannel DSP with DOOH module; native Canadian market access.
DOOH as a channel within TTD's omnichannel buying; strong Canada access.
DOOH channel access across multiple SSPs.
Self-serve pDOOH platform with Canadian expansion.
Measurement + DSP platform with Montreal supply paths.
Primary SSP for most Canadian operators given Broadsign's Canadian CMS dominance — the path to Quebecor, Pattison, Astral, Rogers, Lamar Quebec, and Allvision.
Programmatic access to Quebecor Expertise Media, Pattison Outdoor, Astral Out-of-Home, and Rogers Sports & Media inventory.
North American supply with accessible Montreal inventory via deal IDs at low minimums.
Integrated into The Trade Desk, Yahoo DSP, and other omnichannel DSPs for DOOH line items in North America.
JCDecaux-backed SSP with select Montreal supply via street-furniture integrations.
Accessible via AdQuick, Pattison, Astral, and Rogers concessionaire paths.
YUL airport concessionaires accessible via AdQuick and direct.
Accessible via AdQuick, Broadsign Reach, Vistar, and Hivestack for 150+ Downtown / Gotown digital transit shelters.
Direct primarily; AdQuick for event-window aggregation.
| Deal Type | How It Works | Best For |
|---|---|---|
| Open exchange | Auction-based bidding against any qualifying impression on the SSP | Lowest CPM, broad reach, test budgets |
| Private marketplace (PMP) | Invite-only deal with preferred floor and premium inventory | The most common programmatic path for brand campaigns |
| Programmatic Guaranteed (PG) | Fixed impression count, fixed CPM, reserved inventory delivered against a deal ID | Flagship buys requiring guaranteed delivery on premium screens |
Contextual and moment-based activation is widely used in Montreal pDOOH campaigns:
Canadian DOOH is measured through the COMMB Joint Industry Committee currency, supplemented by operator-reported impressions and third-party attention and attribution platforms.
COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) — the Canadian JIC audience currency combining traffic counts, mobile panel data, travel surveys, and visibility modelling. Produces VAC (Visibility Adjusted Contacts), reach, frequency, and market-level impression estimates. The Canadian counterpart to Geopath (US), Route (UK), ma DOOH (Germany), Geomex (Spain), and Audioutdoor (Italy). All major Canadian operators participate.
Impressions (COMMB VAC + operator-reported + third-party verified), reach, frequency, Share of Voice (SOV), CPM, CPV, store visits, branded search lift on Google.ca, Amazon.ca / Metro / Provigo / La Baie / Simons sales lift, and conversion lift where first-party data is available.
Standard specs across STM Metro, REM, YUL airport, malls, and downtown landmarks — plus the bilingual French-predominant creative requirements that define Quebec.
Media owners, network operators, and the technology stack that powers Montreal DOOH.
150+ digital transit shelters plus the distinctive Downtown and Gotown downtown corridor networks across the Island of Montreal.
Canada's largest OOH operator; Quebec-wide digital bulletin, transit, and shelter coverage.
Premium bulletins, transit, and street furniture across Quebec and Canada.
Transit, venue, and retail digital across the Canadian market.
Roadside digital, highway bulletins, and Quebec regional coverage.
DOOH specialist focused on innovative placements and bespoke installations.
Montreal-focused operator referenced in Canadian DOOH coverage.
Montreal-focused operator referenced in Canadian DOOH coverage.
Office elevator LCD network with B2B-focused captive-dwell inventory.
YUL airport digital concessionaires across departures, gates, US Preclearance, and arrivals.
STM Metro, STM bus, and the new REM automated light-rail digital concessions.
Montreal-headquartered global DOOH technology leader — the CMS most Canadian operators run, plus the Broadsign Reach SSP. A distinctive Montreal-rooted ecosystem advantage.
Canadiens NHL match-day and concert digital across the 21,000-seat arena.
Place des Festivals and cultural-event digital — Jazz Festival, Just for Laughs, Montréal en Lumière, Nuit Blanche.
Convention and trade fair digital with the distinctive stained-glass façade.
Stade olympique and the wider Olympic park digital — events, concerts, trade fairs.
Montreal cinema digital across mainstream and independent venues.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, The Trade Desk (OpenPath DOOH), StackAdapt DOOH, Moving Walls, Adomni, and Yahoo DSP all have active Montreal supply paths. AdQuick is the only seat that combines DSP-side programmatic access across every major Canadian SSP with direct media-owner aggregation.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from Quebecor Expertise Media's Downtown + Gotown digital shelter networks, Pattison Outdoor, Astral Out-of-Home (Bell Media), Rogers Sports & Media, Lamar Quebec, Allvision, BMOutdoor Canada, TrueImpact Media, Captivate Canada, ADM (YUL airport concessionaires), STM + REM + exo concessionaires, Centre Bell, Quartier des Spectacles partnership, Palais des Congrès, and Parc Olympique into a single unified plan — with native COMMB audience planning, creative delivery, OQLF / Bill 96-compliant bilingual French-predominant / English creative workflows with Quebec-French linguistic register guidance, Law 25 + PIPEDA-aware mobile audience extension, and foot-traffic attribution all native — plus USD or CAD settlement. One platform to plan, buy, measure, and report across the full Montreal DOOH landscape — including the new REM digital inventory and Centre Bell / Quartier des Spectacles event-window activation — rather than running parallel DSP seats and parallel owner RFPs, navigating OQLF creative-predominance paperwork, and managing Canadian PIPEDA + Quebec Law 25 compliance in two languages.
Quebec is a dual-regulator environment: federal Canadian rules (Ad Standards, Competition Bureau, PIPEDA, Health Canada) layered with Quebec-specific rules (OQLF, Bill 96, Law 25, RACJ Québec, AMF Québec, SQDC, Loto-Québec).
Ministère des Transports du Québec enforces roadside motion limits on Autoroutes 15, 20, 25, 40, Décarie, Ville-Marie, and Métropolitaine — relevant for Lamar Quebec and Pattison roadside digital along these corridors.
Three reference budgets for Montreal DOOH — from a CAD $2,500 programmatic test through a CAD $350K+ flagship Quebec-entry tentpole.
USD $1,800–$5,800. A 4-week programmatic flight to validate creative and venue mix in Montreal's downtown core.
USD $25,000–$87,000. Multi-venue programmatic across Metro, REM, Quebecor shelters, malls, and cinema with dynamic creative and lift study.
USD $255,000+ / quarter. Anchored by Sainte-Catherine + Quartier des Spectacles + Centre Bell + YUL for Jazz Festival, Just for Laughs, F1 Canadian GP, or a Canadiens playoff run.
Three viable buying paths, depending on budget, scale, and complexity.
Contact Quebecor Expertise Media (for Downtown / Gotown digital shelters), Pattison Outdoor, Astral Out-of-Home (Bell Media), Rogers Sports & Media, Lamar Quebec, Allvision, BMOutdoor Canada, TrueImpact Media, Captivate Canada, ADM (for YUL airport), STM + REM concessionaires, Centre Bell / Groupe CH, Quartier des Spectacles partnership, Palais des Congrès, or a Montreal-based OOH agency directly. Best for flagship and large-budget direct buys (Sainte-Catherine SOV packages, Quartier des Spectacles festival windows, Centre Bell match-day and concerts, YUL airport premium walls, STM Orange / Green line station dominations, Quebecor Downtown / Gotown network buys, F1 Canadian Grand Prix activation). Downsides: parallel RFPs in French (and English), CAD invoicing with GST (5%) + QST (9.975%) = 14.975% total Quebec sales tax, municipal permit paperwork, and OQLF / Bill 96 compliance paperwork for every creative asset, and slow plan stitching across owners.
Activate through any of the DSPs buying Montreal inventory: AdQuick, Vistar Media, The Trade Desk (OpenPath DOOH), StackAdapt DOOH, Broadsign Ads, VIOOH, Moving Walls, Adomni, or Yahoo DSP. Best for impression-based, flexible, and data-targeted campaigns from CAD $2,500 test budgets upward. Cross-border advertisers can typically settle in USD or CAD. Downsides if picking a single non-unified DSP: some DSPs have limited Quebecor Downtown / Gotown, ADM YUL, or Centre Bell access, so you won't see every Montreal SSP's supply from one seat — plus you still need OQLF / Bill 96-compliant creative per flight.
AdQuick is a DSP and marketplace — it transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Montreal media owner (Quebecor Expertise Media Downtown + Gotown, Pattison Outdoor, Astral, Rogers, Lamar Quebec, Allvision, BMOutdoor, TrueImpact, Captivate Canada, ADM / YUL airport, STM + REM, Centre Bell, Quartier des Spectacles, Palais des Congrès, Parc Olympique) in a single unified plan, with COMMB audience data, creative delivery, bilingual French-predominant / English creative approval workflows with OQLF / Bill 96 compliance review and Quebec-French linguistic register guidance, Law 25 + PIPEDA-aware mobile audience extension, and foot-traffic attribution all native — plus USD or CAD settlement. The fastest path for any cross-border advertiser entering Quebec or any Canadian buyer who wants full-market access without running parallel DSP seats and owner RFPs.
Costs, screen counts, programmatic mechanics, OQLF / Bill 96 requirements, and tentpole event playbooks for Jazz Festival, Just for Laughs, F1, Canadiens playoffs, and Saint-Jean-Baptiste.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) with direct media-owner inventory across Montreal — including Quebecor Expertise Media's 150+ digital transit shelters with its distinctive Downtown and Gotown networks, Pattison Outdoor, Astral Out-of-Home, Rogers Sports & Media, Lamar Quebec, Allvision, BMOutdoor Canada, TrueImpact Media, Captivate Canada, ADM's YUL airport estate, STM + REM + exo transit, Centre Bell, Quartier des Spectacles, Palais des Congrès, Parc Olympique, and the Sainte-Catherine, Place Ville Marie, and Vieux-Montréal landmark concessionaires.
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