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Sandy DOOH Guide · 2026

Digital Out of Home Advertising in Sandy, Utah

Roughly 700 million to 1.1 billion monthly impressions across approximately 1,000+ digital screens spanning the I-15 corridor, America First Field, the Mountain America Exposition Center, the Shops at South Town, and place-based networks across the south Salt Lake Valley. Programmatic CPMs run $5–$13 roadside, $10–$22 premium venue, and $8–$25 retail-media.

Test campaigns start at $1,500–$3,000 on AdQuick; mid-market multi-venue activations land at $25,000–$50,000 for 90 days. Plan, buy, and measure every Sandy screen in one marketplace.

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1,000+ digital screens
Salt Lake City–Ogden–Provo DMA #28
$1,500 test budgets
Programmatic + direct in one buy
1,000+
Digital screens
700M–1.1B
Monthly impressions
$3–$30
Programmatic CPM range
$1,500
Minimum test budget
Access all DOOH formats
Digital Billboards Transit & Airport Place-Based Programmatic
Overview

What Is DOOH Advertising in Sandy?

DOOH (digital out of home) advertising in Sandy is paid advertising on digital screens across the south Salt Lake Valley: roadside LED bulletins along I-15 and State Street, screens at America First Field and the Mountain America Exposition Center, retail-media screens at the Shops at South Town, and place-based networks in gyms, gas stations, offices, and rideshare. It spans roughly 1,000+ screens delivering an estimated 700 million to 1.1 billion monthly impressions, bought programmatically by CPM or directly by share of voice, and measured against the Geopath impression standard.
Inventory Layers

Four Inventory Layers in Sandy

Sandy's DOOH value concentrates along the I-15 commuter spine, the State Street retail corridor, and a cluster of high-dwell south-valley venues.

Roadside Digital

LED bulletins along I-15, State Street, and Bangerter Highway carrying Salt Lake County commuters and ski-season traffic toward the resorts.

Stadium & Venue

America First Field (Real Salt Lake, Utah Royals) and the Mountain America Exposition Center deliver match-day and event audiences with strong dwell time.

Retail Media

In-store and entertainment screens at the Shops at South Town, Jordan Commons, and south-valley big-box retail for shopper marketing.

Place-Based

Networks in gyms, gas stations, offices, bars, and rideshare reaching captive and Silicon Slopes-adjacent audiences.

A suburban south-valley market with premium event windows
Sandy is the south-valley anchor of Salt Lake County within the Salt Lake City–Ogden–Provo DMA.
#28
Salt Lake City–Ogden–Provo DMA rank
$8–$16
Blended mid-market CPM range
$25K–$50K
Mid-market multi-venue, 90 days
2034
Winter Olympics build-up across the Wasatch Front
Pricing Data

How Much Does DOOH Advertising Cost in Sandy?

DOOH in Sandy is priced primarily on a CPM (cost per thousand impressions) basis through programmatic channels, with share-of-voice, per-play, and impression-guaranteed models on direct buys.

Sandy CPMs span $3 on open-exchange roadside inventory to roughly $30 on premium retail-media and venue screens, with most mid-market plans clearing in the $8–$16 blended range. Because Sandy is a suburban south-valley market rather than a dense urban core, buyers should expect strong commuter and retail reach at lower effective CPMs than downtown Salt Lake City, while premium stadium and exposition-center inventory commands a higher rate during event windows.

CPM by Venue Type in Sandy

Venue Category Example Networks Typical CPM Best For
digital billboard advertising Reagan Outdoor, Lamar, YESCO, Clear Channel Outdoor $5–$13 Commuter reach, awareness
gas station advertising GSTV, Volta (EV) $6–$10 Commuters, captive dwell
gym & fitness advertising Zoom Media, Captivate Health $10–$18 Fitness, wellness, CPG
elevator advertising Captivate, OfficeSlice $12–$22 B2B, financial services, Silicon Slopes-adjacent
Retail media (Shops at South Town, big-box) Walmart Connect, Kroger Precision, Target Roundel $8–$25 Shopper marketing, CPG
Bars / restaurants Zoom Media, Vibenomics, Rev $8–$15 Food & beverage, entertainment
taxi advertising Firefly, T-Mobile Advertising Solutions $5–$12 Urban reach, event nights
stadium advertising Venue-direct, OUTFRONT $12–$28 RSL match-day, event audiences
cinema advertising National CineMedia, Screenvision $20–$40 Younger audiences, entertainment
Salt Lake City airport advertising (SLC, metro) $10–$26 CPM Programmatic / direct

Ranges reflect Sandy and south-valley market conditions; exact rates vary by flight, daypart, and demand. AdQuick surfaces live availability and real rates for every screen in the market.

What Drives Sandy DOOH CPMs

Venue dwell time — exposition-center and gym screens command premiums over pass-by roadside inventory because audiences linger.
Audience specificity — Silicon Slopes-adjacent office and B2B inventory prices above general commuter screens.
Dayparting — RSL match-day evenings and Mountain America Exposition Center event windows lift CPMs.
Creative format — full-motion premium placements price above static-hold roadside bulletins (which Utah law requires; see Compliance below).
Programmatic vs. direct — open-exchange programmatic clears lowest; programmatic guaranteed and direct share-of-voice price higher for guaranteed delivery.

Pricing Models You Will See in Sandy

CPM

The default for programmatic DOOH; $3–$30 depending on venue.

Share of Voice (SOV)

Fixed monthly rate for a set share of loop rotations, common on direct roadside and retail buys (~$2,000–$5,000/month for a mid-market SOV).

Per-play / Per-slot

Some place-based networks price per insertion.

Impression-guaranteed

Pay for a guaranteed contracted impression count regardless of timing.

Always confirm which model a quoted price uses. "Roadside digital in Sandy runs $5–$13" is more useful stated as "$5–$13 CPM programmatically, or roughly $2,000–$5,000/month for a guaranteed share of voice on a mid-market digital bulletin."

Venues & Corridors

DOOH Venues and Corridors in Sandy

Sandy's DOOH value concentrates along the I-15 commuter spine, the State Street / 9000 South retail corridor, and a cluster of high-dwell south-valley venues.

South Salt Lake Valley Corridors & Venues

I-15 corridor: the primary north-south artery carrying Salt Lake County commuters and ski-season traffic toward the resorts; the densest roadside digital bulletin coverage in Sandy.
America First Field: home of Real Salt Lake (MLS) and Utah Royals (NWSL); match-day and event audiences for stadium-adjacent and venue inventory.
Mountain America Exposition Center: Sandy's convention and events venue (formerly South Towne); B2B and consumer-show audiences with strong dwell time.
The Shops at South Town & Jordan Commons: regional retail and entertainment hubs (Megaplex cinema, dining) for shopper-marketing and entertainment DOOH.
State Street & Bangerter Highway: high-traffic surface arterials for commuter and retail reach.
Silicon Slopes / Point of the Mountain (adjacent, south): the tech corridor immediately south through Draper and Lehi; office and B2B DOOH for recruiting, SaaS, and financial-services advertisers.

AdQuick maps every screen in these corridors with live availability, so a Sandy plan can be built across roadside, retail, venue, and place-based inventory in a single view.

Programmatic

Programmatic DOOH (pDOOH) in Sandy

Programmatic DOOH lets advertisers buy Sandy screens through automated auctions rather than one-off insertion orders. A DSP (demand-side platform) connects to SSPs (supply-side platforms), which expose media-owner inventory for real-time bidding, deal-based, or guaranteed transaction.

How pDOOH Works

An advertiser sets targeting, budget, and flighting in a DSP. The DSP bids into SSPs (Broadsign Reach, Place Exchange, VIOOH, Hivestack, Vistar) that represent Sandy media owners. Winning bids deliver creative to the screen during the chosen daypart, and impressions are counted against the contracted KPI. Buyers choose among open exchange (lowest cost, broadest supply), private marketplace (PMP) (negotiated deals with select operators), and programmatic guaranteed (PG) (locked impression volume at a fixed rate).

Major DSPs Buying Sandy DOOH Inventory

AdQuick

DSP and marketplace that transacts programmatically across every major SSP and aggregates direct media-owner inventory in one platform, so a Sandy plan is built and bought in a single workflow.

Vistar Media

Leading DOOH demand-side platform with broad Wasatch Front supply.

Broadsign Ads

Buy-side activation across Broadsign-connected networks.

VIOOH

Programmatic DSP-side access to premium global and regional supply.

StackAdapt DOOH

Multi-channel DSP with DOOH activation and audience extension.

The Trade Desk (OpenPath DOOH)

Omnichannel DSP buying DOOH through OpenPath supply.

Yahoo DSP

Programmatic DOOH buying alongside display, video, and CTV.

Adomni

Self-serve DOOH buying across screens and networks.

Major SSPs / Networks Serving Sandy

Broadsign Reach, Place Exchange, VIOOH, Hivestack SSP, and Vistar SSP expose Sandy and Wasatch Front media-owner inventory to the buy side.

Broadsign Reach

Sell-side platform exposing Broadsign-operated networks.

Place Exchange

OUTFRONT's SSP exposing media-owner inventory to DSPs.

VIOOH SSP

JCDecaux's SSP connecting media owners to programmatic demand.

Hivestack SSP

Supply-side platform exposing Wasatch Front inventory for bidding.

Vistar SSP

Sell-side supply across Vistar-connected networks.

Targeting and Activation

Mobile audience extension — retarget devices seen near Sandy screens across mobile and CTV.
Location data — Cuebiq, Placed, and Foursquare panels inform venue and audience selection.
Contextual triggers — weather (snowfall and temperature, valuable for ski, auto, and retail creative), traffic, RSL scores, and inventory levels can flight creative dynamically.
Dayparting and moment-based activation — concentrate spend on commute windows, match-day evenings, and exposition-center event hours.
Dynamic creative optimization (DCO) — swap messaging by weather, time, or audience signal in real time.
Measurement

How Is DOOH Measured in Sandy?

DOOH impressions in Sandy follow the Geopath methodology, the OAAA-endorsed standard for out-of-home audience measurement, supplemented by operator-reported impressions and mobile panel-based verification.

Methodology & Verification

Geopath is the industry's nonprofit audience-measurement currency, modeling who sees a given DOOH face by location, time, and audience segment. Most Sandy roadside and transit inventory carries Geopath ratings; AdQuick surfaces these alongside operator-reported numbers so Sandy plans are measured on a consistent basis.

✓
Impression methodology — Geopath visibility-adjusted contact (VAC) for roadside and many place-based screens; operators report play-level impressions outside Geopath's footprint.
✓
Verification partners — Adelaide (AU attention metric), LocationSmart, Kochava, Foursquare, and Placed support audience and exposure verification.
✓
Attribution approaches — mobile-ID uplift, foot-traffic lift (store and venue visits), online conversion lift, and brand-lift studies.
✓
Key KPIs — impressions, reach, frequency, VAC, CPM, CPV, attributed store visits, and conversions.
DOOH NOTICE / VAC BASISGeopath
ROADSIDE GEOPATH COVERAGEMost inventory
ATTRIBUTION LAYERS4 methods
VERIFICATION PARTNERS5 partners
Creative Specs

Sandy DOOH Creative Specs

Standard formats, durations, and the Utah-specific motion rules that govern roadside digital.

Resolutions & Dimensions

Landscape: 1920×1080 (16:9) for most digital bulletins.
Portrait: 1080×1920 (9:16) for elevator, mall, and place-based screens.
Ultra-wide: 3840×1080 and venue-specific custom dimensions.

Formats & Duration

File formats: MP4, MOV (motion); JPG, PNG (static); per-network max file sizes.
Slot duration: 7.5, 8, 10, or 15 seconds in a 60- or 64-second loop.
Audio: rarely supported (exceptions: cinema, some bars, gym and transit interiors).

Motion Rules

Motion: allowed on most place-based and venue screens; prohibited on UDOT-regulated roadside digital, which requires a static hold (see Compliance).

Best Practices

Safe zones / readability: apply the 1/10 rule for roadside (text legible at one foot per ten feet of viewing distance); test against Utah's bright, high-altitude daylight.
Dynamic triggers: snowfall, temperature, time, traffic, RSL scores, and inventory; especially valuable for ski, auto, retail, and CPG creative in Sandy.
Vendor Landscape

Vendor Landscape: Where to Buy DOOH in Sandy

Media Owners & Network Operators

YESCO

Salt Lake City-headquartered operator of digital bulletins, transit, and street furniture across the Wasatch Front and south valley.

Roadside · Local

Reagan Outdoor

Regional media owner operating digital and static roadside inventory across the south valley.

Roadside · Regional

Lamar · Clear Channel Outdoor · OUTFRONT · Intersection

National operators with digital bulletins, transit, and street furniture across the Wasatch Front.

Roadside · Transit

Place-Based Networks

GSTV, Volta, Captivate, OfficeSlice, Zoom Media, Vibenomics, Rev, Firefly, National CineMedia, and Screenvision own venue-specific screens across gas, gyms, offices, bars, rideshare, and cinema.

Place-Based

Retail Media

Walmart Connect, Kroger Precision Media, and Target Roundel operate in-store shopper screens across south-valley big-box retail.

Retail Media

DSPs Actively Buying Sandy Inventory

AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni are the buy-side platforms used to plan, bid, and deliver pDOOH across Sandy. Supply flows from SSPs including Broadsign Reach, Place Exchange, VIOOH, Hivestack SSP, and Vistar SSP.

AdQuick — The Marketplace Above the Landscape

AdQuick is the DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Sandy and Wasatch Front media owner — YESCO, Reagan Outdoor, Lamar, Clear Channel Outdoor, OUTFRONT, Intersection, GSTV, Vibenomics, Captivate, and more — in a single unified plan with native mapping, creative delivery, and measurement.

Compliance

Sandy Regulatory & Privacy Considerations

Utah is one of the more regulated DOOH environments in the U.S. Buyers should plan around these specifics rather than learn them at flight time.

Roadside Digital Bulletins

UDOT regulates roadside DOOH under Utah Code §72-7-501 et seq.; digital bulletins in interstate-controlled areas must hold static images for a minimum of 8 seconds with no animation, fade, scroll, or transition effects between messages. Off-system local roads are governed by Sandy City's sign code.

Sandy City Sign Code

Sandy regulates on-premise and off-premise signage, including digital, with brightness and dwell-time provisions; reputable operators auto-dim at dusk to comply with nighttime brightness caps common across south-valley municipalities (Sandy, Draper, South Jordan, Murray).

Category Restrictions

Alcohol: Utah enforces the strictest alcohol advertising regime in the country through the Utah Department of Alcoholic Beverage Services (DABS); DOOH alcohol creative faces tight content and placement limits.
Gambling and sports betting: Utah is one of only two states with a constitutional prohibition on all gambling, and sports betting is not legal; sportsbook and casino DOOH creative cannot run.
Cannabis: Utah permits medical cannabis only; recreational creative is prohibited, and medical advertising is tightly restricted.

Privacy

DOOH is inherently IP-free and generally GDPR/CCPA compliant, but mobile audience-extension tactics that use device IDs do trigger privacy rules and should be run through compliant data partners. AdQuick flags creative-eligibility constraints at plan time.
Budget Examples

Three Sandy Budget Examples

Representative scopes from a self-serve test to a flagship event activation.

Self-serve test
$1,500–$3,000

Single-DSP, Sandy + south valley, 30 days.

Scope: programmatic roadside + place-based.
Volume: ~250K–600K impressions.
Reporting: AdQuick reporting included.
Mid-market
$25,000–$50,000

Multi-venue programmatic, Sandy + greater SLC, 90 days.

Media: roadside, retail media, gym/office.
Windows: RSL match-day windows.
Measurement: foot-traffic attribution.
Event / flagship
$100K–$300K+

Blended direct + programmatic, RSL season or exposition-center event; event-windowed or always-on.

Coverage: stadium-adjacent dominance, retail, commuter saturation.
Advanced: lift study + DCO.
How to Buy

How to Buy DOOH Advertising in Sandy

There are three practical paths to running a Sandy DOOH campaign.

01

Direct insertion order with a media owner

Negotiate directly with YESCO, Reagan Outdoor, Lamar, or a place-based network for a specific screen or loop share. Best for a single landmark placement; slower and harder to scale across venues.

02

Programmatic via a DSP

Activate through a demand-side platform (AdQuick, Vistar, The Trade Desk, or StackAdapt) to buy across SSP-connected supply with targeting and real-time optimization.

03

Through AdQuick — the unified DSP + marketplace approach

Plan, buy, and measure across both programmatic SSP supply and direct Sandy media-owner inventory in one platform. AdQuick combines DSP activation with marketplace aggregation, native mapping, creative delivery, and unified measurement.

FAQ

Sandy DOOH FAQ

Common questions on costs, screens, programmatic buying, measurement, and match-day strategy in Sandy and the south Salt Lake Valley.

DOOH (digital out of home) advertising in Sandy is paid advertising on digital screens in public and commercial spaces across the south Salt Lake Valley: roadside LED bulletins along I-15 and State Street, screens at America First Field and the Mountain America Exposition Center, retail-media screens at the Shops at South Town, and place-based networks in gyms, gas stations, offices, and rideshare. It spans roughly 1,000+ screens delivering an estimated 700 million to 1.1 billion monthly impressions. DOOH is bought programmatically (by CPM) or directly (by share of voice), targeted by venue, audience, daypart, and contextual triggers like weather and traffic, and measured against the Geopath impression standard. AdQuick lets advertisers plan and buy every Sandy screen in one marketplace.
DOOH advertising in Sandy costs roughly $3–$30 CPM depending on venue, with most mid-market plans clearing in the $8–$16 blended range. Open-exchange roadside inventory runs $5–$13 CPM, place-based venue screens $10–$22, and premium retail-media $8–$25. A self-serve programmatic test campaign starts at $1,500–$3,000 for 30 days; a mid-market multi-venue activation runs $25,000–$50,000 for 90 days; and a flagship event campaign (RSL season or an exposition-center event) can run $100,000–$300,000 or more. Direct share-of-voice buys are quoted monthly (~$2,000–$5,000 for a mid-market digital bulletin) rather than by CPM. AdQuick surfaces live rates for every Sandy screen.
Sandy and the immediate south Salt Lake Valley carry an estimated 1,000+ digital out of home screens across all venue types: roadside digital bulletins along I-15, State Street, and Bangerter Highway; stadium and exposition-center inventory; retail-media screens; cinema screens at Jordan Commons; and place-based networks in gyms, offices, gas stations, bars, and rideshare. Combined, these screens deliver an estimated 700 million to 1.1 billion monthly impressions. Screen counts shift as operators add inventory, so AdQuick's marketplace shows live, current availability for the Sandy market rather than a static figure.
Programmatic DOOH is the automated buying of digital out of home screens through real-time auctions and deals, rather than manual insertion orders. A demand-side platform (DSP) such as AdQuick or Vistar connects to supply-side platforms (SSPs) like Broadsign Reach, Place Exchange, and VIOOH, which expose media-owner inventory for bidding. Buyers target by venue, audience, daypart, and contextual signals such as weather or sports scores, and transact via open exchange, private marketplace (PMP), or programmatic guaranteed (PG). pDOOH brings the targeting, flexibility, and measurement of digital advertising to physical screens. AdQuick is a DSP and marketplace that runs pDOOH across every major SSP plus direct inventory in Sandy.
Traditional OOH (out of home) is static printed media: vinyl billboards, posters, and transit wraps, bought for fixed periods, typically four weeks. DOOH is digital: screens display rotating creative in timed slots within a loop, can be bought programmatically by CPM, and support dynamic creative, dayparting, and contextual triggers. In Sandy, DOOH adds real-time flexibility (swap creative by weather or RSL match schedule), faster and cheaper creative changes (no vinyl production), and digital-grade measurement and attribution. Traditional OOH still offers low-cost, always-on presence; DOOH offers precision and agility. Many Sandy plans blend both, and AdQuick supports planning across digital and static inventory together.
DOOH in Sandy is measured primarily through Geopath, the nonprofit, OAAA-endorsed audience-measurement standard that models who sees each screen by location, time, and audience segment using visibility-adjusted contacts (VAC). Place-based networks outside Geopath's footprint report play-level impressions directly. Attribution layers on top: mobile-ID uplift, foot-traffic lift studies, online conversion lift, and brand-lift surveys quantify campaign impact. Verification partners include Adelaide, LocationSmart, Kochava, Foursquare, and Placed. Core KPIs are impressions, reach, frequency, VAC, CPM, attributed store visits, and conversions. AdQuick consolidates Geopath ratings and operator-reported numbers so a Sandy campaign is measured on a consistent basis across every venue type.
The minimum budget for a DOOH campaign in Sandy is about $1,500–$3,000 for a 30-day self-serve programmatic test on a single DSP across roadside and place-based inventory, generating roughly 250,000–600,000 impressions. Managed-service campaigns typically start higher, around $5,000–$10,000. Because Sandy is a suburban south-valley market, test budgets stretch further than in dense urban cores, delivering strong commuter and retail reach at lower effective CPMs. Mid-market multi-venue plans run $25,000–$50,000 over 90 days. AdQuick supports test budgets starting at $1,500, so advertisers can validate Sandy DOOH before scaling spend.
You can buy DOOH in Sandy three ways. First, directly from a media owner like YESCO, Reagan Outdoor, or Lamar via insertion order, best for a single landmark screen. Second, programmatically through a DSP (AdQuick, Vistar, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk, Yahoo, Adomni) to buy across SSP-connected supply with targeting and optimization. Third, through AdQuick, the unified DSP and marketplace, which combines programmatic activation across every major SSP with direct Sandy media-owner inventory in one platform, including native mapping, creative delivery, and measurement. The third path is the fastest way to build a complete south-valley plan without stitching tools together.
Standard Sandy DOOH creative is 1920×1080 (16:9) for landscape digital bulletins and 1080×1920 (9:16) for portrait place-based and elevator screens, with ultra-wide 3840×1080 and venue-specific custom sizes available. Accepted formats are MP4 and MOV for motion and JPG and PNG for static, within per-network file-size limits. Slot durations are typically 7.5, 8, 10, or 15 seconds in a 60- or 64-second loop. Motion is allowed on most place-based and venue screens but prohibited on UDOT-regulated roadside digital, which requires static images held a minimum of 8 seconds. Apply the 1/10 readability rule for roadside, and design for Utah's bright high-altitude daylight. AdQuick provides exact specs per screen at plan time.
Yes. DOOH is well suited to Sandy small businesses because programmatic buying allows tight geographic targeting (a single ZIP, corridor, or radius around the business), flexible budgets starting at $1,500, and fast creative changes without vinyl-production costs. A local retailer, restaurant, gym, or service business can run hyperlocal screens along State Street or near the Shops at South Town, flight creative to commute windows or RSL match nights, and measure foot-traffic lift. Lower suburban CPMs mean test budgets reach a meaningful audience. AdQuick's out-of-home advertising platform lets a Sandy small business plan, buy, and measure a campaign on its own without a large agency commitment.
DOOH complements CTV and digital display rather than replacing them. DOOH reaches audiences in physical, public contexts such as commuting on I-15, shopping at South Town, or attending an RSL match, where they cannot skip or block the ad, and it is inherently IP-free and brand-safe. CTV and display offer household and device-level targeting and click-through, but face ad-blocking, viewability, and fraud challenges DOOH largely avoids. The strongest Sandy strategies run DOOH for trusted public reach and use mobile audience extension to retarget exposed devices across CTV and display, unifying the funnel. AdQuick supports this by tying DOOH exposure to extension audiences for cross-channel measurement.
The best match-day DOOH strategy in Sandy concentrates spend around America First Field on RSL home dates (Feb–Oct), layering stadium-adjacent and venue screens with I-15 and State Street commuter bulletins flighted to the hours before kickoff and post-match. Use dynamic creative triggered by match schedule and score, dayparted to evening windows, and extend reach with rideshare toppers for fans traveling to and from the stadium. Pair this with retail and bar/restaurant screens to capture pre- and post-game spend. Because match dates are known in advance, programmatic guaranteed deals lock premium inventory at fixed rates. AdQuick can build the entire match-day plan across direct and programmatic supply in one buy.

Plan Your Sandy DOOH Campaign on AdQuick

Search every digital bulletin, retail screen, stadium panel, and place-based network across Sandy and the south Salt Lake Valley in one unified marketplace, with live availability, programmatic activation across every major SSP, and direct media-owner inventory in a single buy.

I-15 corridor · America First Field · Mountain America Exposition Center · Shops at South Town · State Street & Bangerter Highway · place-based networks

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