Singapore DOOH Guide · 2026

DOOH Advertising in Singapore

AdQuick aggregates Singapore's 8,000+ digital screens -- Marina Bay, Orchard Road, Raffles Place, SIN airport, and the MRT -- into one plan-buy-measure platform. CPMs S$10 programmatic to S$55+ on Orchard and Marina Bay LEDs; activate from S$2,500, six-figure F1 Singapore GP and National Day takeovers.

Inventory, costs, and programmatic buying paths for DOOH in Singapore — with IAB Singapore / Nielsen measurement, ASAS / SCAP compliance, and LTA / Changi Airport Group creative approval rules in one place.

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8,800+ digital screens
~3.5M daily MRT riders
SGD $2,500 programmatic minimum
Nielsen / IAB SG aligned
8,800+
Digital OOH screens in Singapore
~40%
Digital share of Singapore OOH spend
SGD $2,500
Programmatic test minimum
3.5M+
Daily MRT / LRT riders
Access all DOOH formats
Digital Billboards
Transit & Airport
Place-Based
Programmatic

Digital Out-of-Home Advertising in Singapore

An estimated 8,800+ digital screens across the SMRT and SBS Transit rail network, Changi Airport, Orchard Road, Marina Bay, the Raffles Place CBD, and HDB heartland malls — typical CPMs from SGD $15 (condo / elevator) to SGD $180+ (premium landmark).

Overview

What Is DOOH Advertising in Singapore?

Digital out of home (DOOH) is outdoor advertising delivered on digital screens — LED, LCD, and e-paper — rather than printed static posters. In Singapore, DOOH spans the SMRT and SBS Transit rail network (covering 140+ stations and ~3.5 million daily riders), Changi Airport (SIN Terminals 1–4, with Terminal 5 under construction), the Orchard Road shopping corridor, the Marina Bay waterfront, the Raffles Place and Tanjong Pagar CBD, HDB heartland regional malls, condominium and office elevator LCDs, and place-based networks across hawker centres, gyms, cafés, bars, taxis (Moove Media on ComfortDelGro), and cinemas. Singapore is Asia-Pacific's most sophisticated per-capita DOOH market, with an estimated 8,800+ digital screens serving a compact, affluent, multilingual population of 5.9 million plus 17+ million annual international visitors. Digital accounts for roughly 40% of total Singapore OOH ad spend and is growing as operators convert classic inventory.
Inventory layers

Four ways DOOH shows up in Singapore

Singapore DOOH inventory is transacted on CPM, Share of Voice (SOV), weekly or monthly package, or programmatic guaranteed (PG) pricing.

Iconic Takeover

Orchard Road, Marina Bay / MBS, and Raffles Place landmark LED spectaculars — quoted as share-of-voice packages, with iconic skyline impact during F1 Singapore Grand Prix and National Day.

Transit

SMRT and SBS Transit MRT/LRT (North-South, East-West, Circle, Downtown, Thomson-East Coast, Cross Island, Jurong Region, NEL, BPLRT, SPLRT), Changi Airport T1–T4, LTA bus shelter, and Moove Media taxi digital on the ComfortDelGro fleet.

Street-Level

JCDecaux and Clear Channel bus shelters, building-LED concessionaires across the CBD and Orchard, and Singapore-specific creative corridors at Bugis+, Somerset, and Clarke Quay.

Place-Based

HDB heartland regional malls, premium malls (ION Orchard, Takashimaya, Ngee Ann City, Paragon, VivoCity), condo / office elevator LCDs, hawker centres, cinemas (GV, Cathay, Shaw), gyms, and cafés.

Singapore DOOH at a Glance (2026)
A compact, affluent, multilingual market with mature programmatic infrastructure across SMRT, JCDecaux, SPH OOHM, Plan B, Moove, and Ads2Digital.
140+
SMRT & SBS Transit MRT / LRT stations
17M+
Annual international visitors through Changi
$15–$180+
SGD CPM range across formats
4 langs
English, Mandarin, Malay, Tamil DCO
Pricing data

How Much Does DOOH Advertising Cost in Singapore?

DOOH pricing in Singapore depends on venue type, format, daypart, campaign duration, and buying model. Four pricing models are in active use.

CPM

Cost per thousand impressions — increasingly dominant for programmatic DOOH (pDOOH). Range: SGD $15–$180+ depending on venue.

Share of Voice (SOV)

Weekly package model — dominant for premium Marina Bay, Orchard Road, and Raffles Place landmark LED spectaculars.

Monthly / Fixed

Used on many direct-buy transit, taxi, and place-based packages with set inventory and term.

Programmatic Guaranteed

Fixed impression count at a negotiated CPM, delivered via DSP against a reserved deal ID.

Indicative Singapore DOOH rates by format (2026)

Format Typical CPM (SGD) Typical Minimum Buy Buying Model
Condominium / office elevator LCD $15–$30 $4,000/month Loop share / programmatic
SMRT / SBS MRT station digital (D6 equivalent) $20–$45 $7,000/month SOV / programmatic
MRT station digital dominations (Raffles Place, Orchard, City Hall, Bugis) $50–$120 blended $40,000/month Direct / PG
In-train MRT digital $18–$40 $6,000/month SOV / programmatic
Changi Airport (SIN) digital T1/T2/T3/T4 $70–$180 $25,000/week Direct / PG
LTA bus shelter digital $22–$50 $7,500/month SOV / programmatic
Taxi digital (Moove Media on ComfortDelGro fleet) $18–$40 $7,000/month Programmatic / direct
Premium mall digital (ION Orchard, Takashimaya, VivoCity, Paragon, Marina Bay Sands) $35–$90 $12,000/week SOV / programmatic
Orchard Road landmark LEDs Quoted by slot share $40,000–$180,000/week SOV packages
Marina Bay / MBS landmark LEDs Quoted by slot share $45,000–$220,000/week SOV packages
Raffles Place / Tanjong Pagar CBD digital Quoted by slot share $30,000–$120,000/week SOV packages
HDB heartland mall digital (Jurong Point, Nex, Causeway Point, Tampines Mall) $25–$60 $9,000/month SOV / programmatic
Cinema digital (Golden Village, Cathay, Shaw) $50–$110 $15,000/week SOV / direct
Place-based (gyms, cafés, hawker centres) $25–$60 $8,000/month SOV / programmatic
Programmatic open exchange (blended) $18–$60 ~$2,500 test Auction

Ranges reflect typical Singapore in-charge rates for commercial campaigns; agency-negotiated rates and programmatic auction clearing prices can run below these floors. For live quotes tied to actual availability, pull pricing through the AdQuick marketplace.

Singapore DOOH budget summary

Test campaign: single DSP (AdQuick, Vistar, or VIOOH self-serve), one daypart, CBD + Orchard geofence covering MRT + condominium elevator, 2 weeks — SGD $2,500–$8,000 (USD $1,850–$5,900).
Mid-market campaign: multi-venue programmatic across SMRT/SBS MRT, LTA bus shelter, Moove taxi, and HDB heartland malls with mobile audience extension and a foot-traffic lift study, 4 weeks — SGD $35,000–$120,000 (USD $26,000–$89,000).
Flagship APAC / Singapore-hub campaign: direct SOV on Orchard Road + Marina Bay + Raffles Place landmark LEDs + Changi Airport (SIN) T1–T4 premium digital + Circle Line / Thomson-East Coast MRT dominations, plus programmatic PMP across Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila — SGD $400,000+/quarter (USD $295,000+/quarter).
Venues & corridors

Singapore DOOH Format & Venue Breakdown

DOOH inventory in Singapore is defined by venue environment, not creative format. The venue categories that matter and who owns them.

Venue Category Primary Media Owners Typical CPM (SGD) Best For
SMRT / SBS Transit MRT + LRT Moove Media (SMRT/SBS concessions), SPH OOHM $20–$120 Mass commuter, 3.5M+ daily riders
Changi Airport (SIN Terminals 1–4) JCDecaux Singapore (primary), Changi Airport Group concessionaires $70–$180 International premium travellers, APAC hub transit
LTA bus shelters and street furniture JCDecaux Singapore, Clear Channel Singapore $22–$50 Pedestrian, hyperlocal
Taxi digital (ComfortDelGro fleet) Moove Media $18–$40 Urban mobile 25–45, nightlife
Premium malls (ION Orchard, Takashimaya, Ngee Ann City, Paragon, Wisma Atria, Marina Bay Sands, VivoCity) SPH OOHM, JCDecaux, mall-specific concessionaires $35–$90 Luxury, CPG, fashion, premium shoppers
Orchard Road landmark LEDs SPH OOHM, Clear Channel, building-specific concessionaires SOV packages Iconic brand moments, shopping, tourism
Marina Bay / MBS landmark digital MBS in-house media, Clear Channel, SPH OOHM SOV packages Luxury, tourism, finance, event
Raffles Place / Tanjong Pagar / Shenton Way CBD SPH OOHM, JCDecaux, Clear Channel, office-tower concessionaires $40–$120 (inc. SOV) Finance, legal, B2B, premium
HDB heartland malls (Jurong Point, Nex, Causeway Point, Tampines Mall, Plaza Singapura) SPH OOHM, mall-specific $25–$60 Mass-market retail, multicultural households
Condominium / office elevator LCD Ads2Digital, Plan B Media, Clear Channel, local operators $15–$30 Private residential, B2B, captive dwell
Cinema digital (Golden Village, Cathay, Shaw) In-house cinema media networks $50–$110 Entertainment, younger audiences
Place-based (hawker centres, gyms, cafés, bars) Plan B Media, local networks $25–$60 Lifestyle, F&B, fitness, youth

Signature Singapore DOOH sites

Citywide signature corridors

Orchard Road corridor: Singapore's premier shopping boulevard from Tanglin Road to Dhoby Ghaut; concentrated mall digital (ION Orchard, Takashimaya, Ngee Ann City, Paragon, Wisma Atria) and landmark LEDs.
Marina Bay / Marina Bay Sands: the waterfront LED cluster around MBS, The Shoppes, Marina Bay Financial Centre, and the Esplanade; iconic against the city's skyline and especially active during F1 Singapore Grand Prix and National Day.
Raffles Place: the historic financial district; premium B2B digital in office-tower adjacencies.
Tanjong Pagar / Shenton Way: CBD south; finance, law, and Grade-A office digital.
Changi Airport (SIN): one of the world's most decorated airports; JCDecaux Singapore operates premium digital across T1, T2, T3, and T4, with T5 under construction for commissioning later in the decade.
Bugis+ / Somerset / Clarke Quay: creative and youth-oriented corridors; LEDs and place-based.
Jurong East / VivoCity / Tampines Regional Centre: HDB heartland mall and regional-commercial clusters with mass-market reach.
Gardens by the Bay / Sentosa / Universal Studios Singapore: tourism and entertainment cluster digital.
SMRT Circle Line, Downtown Line, and Thomson-East Coast Line: the newer digital-first MRT lines with high-density station digital estates.

SMRT / SBS Transit, Changi Airport & Moove Media taxi

Three networks define the Singapore DOOH workhorse: the SMRT and SBS Transit MRT/LRT network (6 heavy-rail lines plus LRT, ~3.5 million daily riders), Changi Airport (SIN) (one of the world's busiest and most-awarded international hubs), and Moove Media's taxi digital network on the ComfortDelGro fleet.

Transit Format Dimensions / Resolution Typical Location Slot
Platform digital 6-sheet (D6) 1080×1920 portrait Platform walls, concourses 10 sec in 60-sec loop
Digital lightbox / column wrap Various Station pillars, passageways 10 sec
In-train LCD 1920×1080 Carriage interiors 10 sec loop
Station Digital Domination Multiple synchronised screens Flagship stations (Raffles Place, City Hall, Orchard, Bugis, Dhoby Ghaut, Marina Bay, Jurong East) Customised

Network details

Creative approval (SMRT / SBS): reviewed by Moove Media (as primary MRT concessionaire) and/or SPH OOHM under LTA and operator advertising policies. Allow 7–10 business days for clearance. Restrictions across SMRT/SBS and LTA surfaces: alcohol (restricted on transit), gambling/sports betting (18+ messaging, IMDA and MHA rules), tobacco and vapes (banned), pharma/medical (HSA regulated), and political/religious (tightly limited).
Changi Airport (SIN) DOOH: JCDecaux Singapore operates the primary concession across T1, T2, T3, and T4, with T5 under construction for future expansion. Jewel Changi Airport (the Moshe Safdie-designed nature-themed retail complex adjacent to T1) adds distinctive tourism-cluster DOOH opportunities.
Moove Media taxi digital (ComfortDelGro): exterior toppers and interior digital reach a 25–45 urban audience across the island, with strong nightlife and CBD coverage.
Programmatic

Programmatic DOOH (pDOOH) in Singapore: How to Activate

Singapore is one of APAC's most mature pDOOH markets, anchored by Vistar Media's Plan B Media Singapore spotlight, JCDecaux Singapore's data-driven OOH positioning, and the growing cross-border DSP ecosystem serving Asia-Pacific buyers from Singapore as a regional hub.

A DSP sends bids into an SSP representing one or more media owners. When a play opportunity opens on a screen, the SSP runs an auction (or fulfils a reserved deal) and returns the winning creative to the ad server. Screen-level identifiers, venue taxonomy, and dayparting determine which auctions your campaign participates in.

Major DSPs buying Singapore DOOH inventory

AdQuick

DSP and marketplace — transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Singapore media owner (SPH OOHM, JCDecaux Singapore, Clear Channel Singapore, Plan B Media Singapore, Moove Media, Ads2Digital, Changi Airport Group concessionaires) in a single unified plan, with native Nielsen / IAB SG planning, creative delivery, and attribution.

Vistar Media

Largest pDOOH DSP globally; deep Singapore coverage — Vistar's Plan B Media Singapore spotlight is a public proof point.

Broadsign Ads

Integrated with Broadsign Reach SSP and Broadsign's CMS footprint across APAC media owners.

VIOOH

JCDecaux-backed platform with DSP functionality; primary path into JCDecaux Singapore's Changi Airport, bus shelter, and premium mall inventory.

StackAdapt DOOH

Omnichannel DSP with DOOH module; accessible Singapore supply via SSP integrations.

The Trade Desk (OpenPath DOOH)

DOOH as a channel within TTD's omnichannel buying; strong APAC ecosystem integration.

Yahoo DSP

DOOH channel access across multiple SSPs.

Adomni

Self-serve pDOOH platform; accessible Singapore supply via Broadsign and SSP partnerships.

Moving Walls

APAC-focused DSP/measurement platform with strong Singapore supply paths.

Major SSPs / networks with Singapore inventory

Broadsign Reach

SSP integrated with Broadsign's CMS footprint; primary programmatic path for Plan B Media, Clear Channel Singapore, and other Broadsign-powered networks.

Place Exchange

Integrated into The Trade Desk, Yahoo DSP, and other omnichannel DSPs for DOOH line items in APAC.

VIOOH SSP

JCDecaux's SSP — primary path into JCDecaux Singapore's Changi Airport, LTA bus shelter, and premium mall inventory.

Hivestack SSP (Perion)

Strong APAC SSP footprint; accessible Singapore inventory via deal IDs; available for self-serve at low budgets.

Vistar SSP

Singapore-side supply for Plan B Media (Vistar Media-spotlighted) and additional APAC media owners.

Major SSPs & media owner programmatic paths in Singapore

Owner-by-owner programmatic access

SPH Out-of-Home Media (SPH OOHM): accessible via AdQuick, Broadsign Reach, Vistar, and Hivestack for MRT, mall, and premium urban inventory. One of Singapore's two dominant DOOH operators.
JCDecaux Singapore: accessible via AdQuick, VIOOH (primary), Vistar, and Hivestack for Changi Airport, LTA bus shelter, and premium mall inventory. JCDecaux Singapore's "Data Driven OOH" positioning is a SERP-flagged angle.
Clear Channel Singapore: accessible via AdQuick, Broadsign Reach, Vistar, and Hivestack for LTA bus shelter, street furniture, and select landmark.
Plan B Media Singapore: accessible via AdQuick, Vistar (primary — the Vistar Media Owner Spotlight is the SERP proof point), Hivestack, and Broadsign Reach for place-based and premium inventory.
Moove Media: accessible via AdQuick, Vistar, Hivestack, and Broadsign Reach for MRT and ComfortDelGro taxi digital.
Ads2Digital, Changi Airport Group concessionaires: enabled through AdQuick, Broadsign Reach, Vistar, and Hivestack for elevator, airport, and niche inventory.

Targeting capabilities for Singapore pDOOH

Venue targeting — buy only MRT, LTA bus shelter, airport, taxi, mall, CBD, HDB heartland, or place-based using IAB OOH venue taxonomy.
Geofence / planning area / postal code — fence to Central Area (Raffles Place, Tanjong Pagar, Marina Bay, Orchard), Bishan-Toa Payoh, Jurong (East/West/Regional Centre), Tampines, Woodlands, Changi, Sentosa, or a radius around a POI.
Daypart — commute windows, lunch peaks, weekends, event-based (F1 weekend, National Day).
Contextual triggers — weather (rain, temperature, PSI air quality — Singapore's transboundary haze context), MAS-related finance moves, STI index, F1 Singapore Grand Prix, National Day (9 August), SEA Games and regional sports, Shopee / Lazada Singapore / Amazon.sg retail cycles, Changi Airport flight status, cross-border SG–MY and SG–ID travel flows.
Mobile audience extension — Nielsen Singapore panels, SingTel / Starhub / M1 mobile segments (subject to PDPA consent), Google Singapore and Meta Singapore segments.
Dynamic creative optimisation (DCO) — creative variations served by location, weather, PSI, time, or audience segment. Singapore's four official languages (English, Mandarin, Malay, Tamil) mean multilingual DCO is a distinctive planning consideration — English is the default for most commercial campaigns, with Mandarin common for heartland and luxury, and Malay/Tamil on targeted campaigns.

Deal types

Deal Type How It Works Best For
Open exchange Auction-based bidding with no reservation Lowest CPM, broad-reach, scrappy budgets
Private marketplace (PMP) Invite-only deal with preferred floor and premium inventory Most common programmatic path for brand campaigns
Programmatic Guaranteed (PG) Fixed impression count, fixed CPM, reserved inventory Forecastable delivery on premium screens
Measurement

Measuring DOOH in Singapore: Nielsen, IAB SG, Lift & Attribution

Singapore measurement is more standardised than most APAC markets despite the absence of a single unified currency like the UK's Route or US's Geopath.

Singapore measurement layers

✓
Nielsen Singapore — the dominant audience measurement firm for panel-based audience and lift studies
✓
IAB Singapore — industry body establishing pDOOH standards (mirroring IAB HK and IAB Australia regionally)
✓
Operator-reported impressions — SMRT, SBS Transit, LTA, and Changi Airport Group publish passenger and traffic data used for venue-level impression modelling
✓
Moving Walls — third-party attention and attribution platform widely used by cross-border programmatic buyers

Verification & attribution partners

✓
Moving Walls — attention measurement, impression verification, attribution across APAC/SG
✓
Adelaide AU — attention measurement; AU scores for creative and placement quality
✓
Nielsen Singapore — brand lift studies (awareness, consideration, intent)
✓
Kantar Singapore — alternative brand lift and creative effectiveness
✓
SingTel / Starhub / M1 — mobile-based location verification and foot-traffic attribution (subject to PDPA consent)
✓
Shopee / Lazada / Amazon.sg lift — e-commerce sales lift, app engagement (where permitted under PDPA)
✓
Branded search lift — correlates DOOH exposure with incremental Google Singapore branded search volume

Core Singapore DOOH KPIs

Impressions (operator-reported + third-party verified), reach, frequency, Share of Voice (SOV), CPM, CPV, store visits, branded search lift on Google Singapore, Shopee / Lazada / Amazon.sg traffic lift, and conversion lift where first-party data is available.

DIGITAL SHARE OF SG OOH SPEND~40%
SMRT / LRT DAILY RIDERS~3.5M
MRT / LRT STATIONS140+
DIGITAL OOH SCREENS8,800+
PROGRAMMATIC TEST MIN (SGD)$2,500
OFFICIAL CREATIVE LANGUAGES4
Creative specs

Singapore DOOH Creative Specs & Best Practices

Standard resolutions, durations, file formats, and Singapore-specific multilingual planning considerations across the four official languages.

Standard creative specs

MRT platform D6 / mall portrait / elevator: 1080×1920, 9:16, 10 sec, MP4, JPG, PNG.
MRT in-train + bus shelter landscape: 1920×1080, 16:9, 10 sec, MP4, JPG, PNG.
Changi Airport premium digital: 1920×1080 or custom, 16:9, 10–15 sec, MP4, JPG, PNG.
Orchard Road / Marina Bay / Raffles Place landmark LEDs: custom (building-specific), varies, owner-specified.
Taxi digital (Moove): 1920×1080 or custom, 16:9, 10 sec, MP4, JPG, PNG.

Motion, audio & language

Motion is widely supported on MRT, mall, and landmark DOOH; bus shelter motion subject to LTA limits.
Audio is rarely supported — exceptions include cinema (GV, Cathay, Shaw) and select bar/restaurant networks.
English is the default creative language; Mandarin common for heartland and luxury positioning; Malay and Tamil for inclusive / targeted campaigns (Singapore's four official languages).

Layout & safe zones

Text sizing: text height ≥ 1/10 of the shortest screen dimension; Chinese characters ≥ 1/8 where used.
Safe zones: 5–10% margin from each edge; avoid the bottom 15% of MRT D6s (sightline obstruction).
Creative duration: 10 seconds is the Singapore standard.

Dynamic triggers & delivery

Dynamic triggers — widely supported via DCO; popular with weather, PSI (air quality, especially during transboundary haze episodes), F1 Grand Prix weekend, National Day (9 August), and Shopee/Lazada retail cycles (e.g., 9.9 Super Shopping Day, 11.11, Black Friday).
File weight — 10–25 MB per asset; H.264 is the dominant codec.

LTA, SMRT, Changi, ASAS, and Singapore advertising compliance

LTA (Land Transport Authority) — bus and street furniture creative; timelines via concessionaires 7–10 business days.
SMRT / SBS Transit / Moove Media / SPH OOHM — MRT creative review; 7–10 business days.
Changi Airport Group (CAG) / JCDecaux Singapore — airport creative; 10 business days.
Building-specific concessionaires — Orchard, Marina Bay, Raffles Place landmark LEDs have bespoke processes, typically 10 business days.
ASAS (Advertising Standards Authority of Singapore) — administers the Singapore Code of Advertising Practice (SCAP); complaints reviewed and non-compliant creative pulled by media owners.
IMDA — broadcast and telecoms regulator with influence on cross-media advertising standards.
MAS — regulates financial advertising; unauthorised investment and forex creative cannot run; crypto advertising subject to tight restrictions.
HSA — pharmaceutical, medical device, and health product advertising.
SFA — food, beverage, and infant formula advertising.
PDPA (Personal Data Protection Act 2012) — Singapore's data protection law; mobile audience extension subject to consent rules; DOOH screens themselves are IP-free and compliant.
Vendor landscape

Singapore DOOH Vendor Landscape

Singapore's media owners, network operators, and DSPs actively buying inventory across MRT, airport, mall, CBD, taxi, and place-based environments.

Media owners & network operators

SPH Out-of-Home Media (SPH OOHM)

One of Singapore's dominant DOOH operators; MRT, premium malls, CBD, Orchard Road landmark.

MRT · Mall · CBD · Landmark

JCDecaux Singapore

Changi Airport (SIN) primary concession, LTA bus shelter, premium malls; "Data Driven OOH" positioning.

Airport · Street Furniture · Mall

Clear Channel Singapore

LTA bus shelter, street furniture, select landmark.

Street Furniture · Landmark

Plan B Media Singapore

Place-based digital, premium urban inventory (Vistar Media-spotlighted).

Place-Based · Urban

Moove Media

MRT concessionaire (SMRT/SBS) and ComfortDelGro taxi digital.

Transit · Taxi

Ads2Digital

Condominium and office elevator LCD networks.

Elevator · Place-Based

Changi Airport Group (CAG)

Ultimate landlord for Changi SIN inventory (sub-concessioned to JCDecaux Singapore).

Airport

MBS in-house media

Marina Bay Sands retail and landmark digital.

Landmark · Resort

Golden Village, Cathay, Shaw cinema media

Singapore cinema digital across the three dominant theatre chains.

Cinema

Talon Singapore

Global OOH agency with Singapore office; buyer-side partner.

Buy-Side Agency

PurpleClick

Singapore DOOH service provider (cited 8,800+ screens).

Service Provider

DSPs Actively Buying Singapore Inventory

AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt DOOH, The Trade Desk (OpenPath DOOH), Yahoo DSP, Adomni, and Moving Walls are all active for Singapore programmatic buys — with AdQuick uniquely combining DSP-level programmatic across every major SSP with direct media-owner inventory in a single seat.

AdQuick — the DSP and marketplace for Singapore DOOH

AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from SPH OOHM, JCDecaux Singapore, Clear Channel Singapore, Plan B Media Singapore, Moove Media, Ads2Digital, Changi Airport Group concessionaires, MBS in-house media, and the Orchard, Marina Bay, and Raffles Place landmark concessionaires into a single unified plan — with native mapping, creative delivery, Nielsen / IAB Singapore audience planning, mobile audience extension, multilingual (English / Mandarin / Malay / Tamil) creative-approval workflows, and foot-traffic attribution. That means one platform to plan, buy, measure, and report across the full Singapore DOOH landscape — rather than running parallel DSP seats and parallel owner RFPs, and managing cross-border billing and PDPA compliance in multiple currencies.

Districts & audiences

Best DOOH Districts & Audiences in Singapore

From Marina Bay finance to Tampines heartland to Changi transit — the audience profile and signature formats for every meaningful Singapore planning area.

Raffles Place / Marina Bay Financial Centre / Shenton Way

Finance, law, multinationals, 30–55 professionals.

Signature formats: office elevator, Raffles Place MRT, MBFC digital.

Marina Bay / MBS / The Shoppes / Esplanade

Tourism, luxury, finance, event-driven.

Signature formats: MBS LED cluster, The Shoppes digital, Esplanade-adjacent.

Orchard Road (Tanglin → Dhoby Ghaut)

Shoppers, tourism, 25–55 affluent, luxury.

Signature formats: ION Orchard, Takashimaya, Ngee Ann City, Paragon, Wisma Atria, Orchard MRT.

Somerset / 313@Somerset / Cineleisure

Youth, Gen Z, entertainment, students.

Signature formats: Somerset MRT dominations, mall digital.

Bugis / Bugis+ / Bras Basah

Youth, arts, SMU adjacency, multicultural.

Signature formats: Bugis+ digital, Bugis MRT, Bras Basah creative cluster.

Tanjong Pagar / Chinatown / CBD South

Finance, legal, tech startups, 25–45.

Signature formats: Tanjong Pagar MRT, Raffles Place corridor, CBD office.

Clarke Quay / Robertson Quay / Boat Quay

Nightlife, F&B, expats, tourism.

Signature formats: riverside digital, bar/restaurant place-based.

Jurong East / Jurong Regional Centre / Westgate

Western heartland commerce, NTU adjacency.

Signature formats: Jurong East MRT, Jurong Point, IMM, Westgate.

Tampines Regional Centre / Tampines Mall

Eastern heartland, SUTD proximity, families.

Signature formats: Tampines MRT, Tampines Mall, Century Square, Tampines 1.

Woodlands / Causeway / JB-SG cross-border

Cross-border SG-JB shoppers, heartland.

Signature formats: Causeway Point, Woodlands MRT, Thomson-East Coast Line.

Punggol / Sengkang / Buangkok

Young family heartland, growing residential.

Signature formats: Sengkang-Punggol LRT, Waterway Point, Compass One.

Changi Airport (SIN)

International + regional premium travellers, transit.

Signature formats: T1/T2/T3/T4 digital, Jewel Changi Airport.

Sentosa / Resorts World / Universal Studios

Tourism, entertainment, families, MICE.

Signature formats: Sentosa-adjacent, RWS casino-adjacent, USS-adjacent.
Compliance

Regulatory & Privacy Considerations for Singapore DOOH

Approval bodies, regulators, and category-specific restrictions across alcohol, tobacco, gambling, crypto, pharma, sugary drinks, and political content.

Approvals & lead times

LTA / SMRT / SBS / CAG creative approval: 7–10 business days for MRT and bus shelter; 10 days for Changi.
ASAS / SCAP: the self-regulatory framework; complaints reviewed and non-compliant creative pulled.
IMDA: broadcast and telecoms regulator with cross-media advertising influence.
Building-specific concessionaires: Orchard, Marina Bay, Raffles Place landmark LEDs have bespoke processes — typically 10 business days.

Sector regulators

MAS: financial advertising; unauthorised investment and DPT (digital payment token / crypto) creative tightly restricted since 2022.
HSA: pharmaceutical, medical device, and health product advertising.
SFA + Nutri-Grade scheme: sugary beverage advertising restricted for C/D-rated drinks.
PDPA: Singapore's data protection law; mobile audience extension subject to consent; DOOH screens IP-free.

Content & speech-adjacent rules

POFMA (Protection from Online Falsehoods and Manipulation Act): misinformation law; while primarily online-focused, implications extend to DOOH content that could amplify prohibited statements.
Political and religious content: tightly managed; generally off-limits for commercial DOOH.
Multicultural sensitivity: Singapore's multi-religious, multi-racial framework calls for careful creative review; the MRHA (Maintenance of Religious Harmony Act) context applies.
Content rating: creative accessible to minors must meet age-appropriate standards.

Category restrictions

Tobacco and vapes: both banned; tobacco advertising banned outright; vaping illegal in Singapore.
Alcohol: Liquor Control (Supply and Consumption) Act restricts retail hours and some zones; DOOH creative must comply with 18+ and responsible-consumption messaging; limited on transit.
Gambling: Singapore Pools permitted with responsible-gambling messaging; commercial casino advertising restricted.
Cryptocurrency / DPT: MAS guidance since 2022 significantly restricts DPT advertising in public spaces; crypto DOOH largely discouraged.
Pharmaceutical / OTC: HSA approvals required; DTC prescription drug advertising restricted under the Medicines Act.
Sugary drinks (Nutri-Grade from 2022): Nutri-Grade labelling scheme restricts advertising of C- and D-rated beverages.
Smoking Prohibition in Certain Places Act: restrictions on smoking imagery in advertising.
Budget examples

Singapore DOOH Budget Examples

Three illustrative tiers — from a 2-week APAC-entry test through a flagship F1 weekend / National Day takeover — with line items so you can model your own.

Tier 1: Test / APAC-entry
SGD $2,500–$8,000

USD $1,850–$5,900. A 2-week single-DSP flight to learn the market and validate creative.

DSP: single seat (AdQuick or Vistar self-serve) with SGD or USD billing.
Geofence: Central Area + Orchard.
Inventory mix: MRT platform D6 + condominium elevator LCD.
Flight: 2 weeks, 2 dayparts (AM + PM commute).
Reporting: Nielsen / IAB SG-benchmarked impression reporting.
Attribution: mobile lift pixel for directional attribution.
Creative: English (with optional Mandarin for heartland).
Tier 2: Mid-market multi-venue
SGD $35,000–$120,000

USD $26,000–$89,000. A 4-week multi-venue PMP with measurement and DCO.

Inventory: programmatic PMP across SMRT/SBS MRT, LTA bus shelter, Moove taxi, and HDB heartland malls.
Direct PMP deals: SPH OOHM, JCDecaux Singapore, Plan B Media.
DCO: weather and PSI-triggered (3–4 creative variants).
Audience extension: mobile audience (SingTel or Nielsen segment).
Measurement: foot-traffic lift study (Moving Walls or Placed via partner).
Flight: 4 weeks.
Compliance: ASAS pre-clearance for regulated categories.
Tier 3: Flagship APAC hub
SGD $400,000+/quarter

USD $295,000+/quarter. A Singapore-anchor takeover with regional cross-border PMP and event integration.

Direct SOV: Orchard Road + Marina Bay + Raffles Place landmark LEDs.
Airport: Changi (SIN) T1–T4 premium digital takeover.
MRT dominations: SMRT Circle Line / Thomson-East Coast Line stations (Raffles Place, Orchard, City Hall, Bugis, Marina Bay).
Taxi: full Moove ComfortDelGro fleet coverage.
Cross-border PMP: rolling programmatic across Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila (APAC regional hub strategy).
Brand lift: Nielsen Singapore or Kantar Singapore.
Creative: multilingual production (English + Mandarin + optional Malay/Tamil) + DCO build.
Reporting: dedicated APAC attribution dashboard.
Tentpoles: F1 Singapore Grand Prix / National Day / Shopee 11.11 integration.
How to buy

How to Buy Digital Out-of-Home Advertising in Singapore

Three viable buying paths, depending on budget, scale, and complexity.

01

Direct with a Singapore media owner or agency

Contact SPH Out-of-Home Media, JCDecaux Singapore, Clear Channel Singapore, Plan B Media Singapore, Moove Media, Ads2Digital, MBS in-house media, Talon Singapore, PurpleClick, or a Singapore-based OOH agency directly. Best for flagship, landmark, and large-budget direct buys (Orchard Road takeovers, Marina Bay spectaculars, Changi Airport premium walls, MRT dominations on Raffles Place / Orchard / Bugis). Downsides: parallel RFPs, SGD invoicing with GST, multilingual creative-approval paperwork, and slow plan stitching across owners.

02

Programmatic via a DSP

Activate through any of the DSPs buying Singapore inventory: AdQuick, Vistar Media, VIOOH, Broadsign Ads, The Trade Desk (OpenPath DOOH), StackAdapt DOOH, Moving Walls, Adomni, or Yahoo DSP. Best for impression-based, flexible, and data-targeted campaigns from roughly SGD $2,500 (USD $1,850) test budgets upward. Cross-border advertisers can typically settle in USD with automatic SGD conversion. Downsides if picking a single non-unified DSP: some DSPs have limited SPH OOHM, Moove Media, or Changi Airport access, so you won't see every Singapore SSP's supply from one seat.

03

Through AdQuick — the unified DSP + marketplace

AdQuick is a DSP and marketplace — it transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Singapore media owner (SPH OOHM, JCDecaux Singapore, Clear Channel Singapore, Plan B Media Singapore, Moove Media, Ads2Digital, Changi Airport Group concessionaires, MBS in-house media, Orchard / Marina Bay / Raffles Place landmark concessionaires) in a single unified plan, with Nielsen / IAB Singapore audience data, creative delivery, multilingual creative approval workflows, mobile audience extension, and foot-traffic attribution all native — plus USD or SGD settlement. The fastest path for any international buyer entering APAC from Singapore as a hub, or any domestic buyer who wants full-market access without running parallel DSP seats and owner RFPs.

FAQ

Singapore DOOH Questions

Cost benchmarks, programmatic mechanics, measurement, creative specs, and event playbooks for F1 weekend, National Day, and APAC retail tentpoles.

DOOH advertising in Singapore is outdoor advertising shown on digital screens across the city-state — the SMRT and SBS Transit MRT/LRT network (140+ stations), Changi Airport (SIN Terminals 1–4), the Orchard Road shopping corridor (ION Orchard, Takashimaya, Ngee Ann City, Paragon, Wisma Atria), the Marina Bay waterfront (Marina Bay Sands, The Shoppes, MBFC, Esplanade), Raffles Place and Tanjong Pagar CBD, HDB heartland regional malls (Jurong Point, Nex, Causeway Point, Tampines Mall, VivoCity), taxi digital on the ComfortDelGro fleet (Moove Media), condominium and office elevator LCDs, LTA bus shelters and street furniture, and place-based screens in hawker centres, gyms, cafés, and cinemas. Singapore has an estimated 8,800+ digital OOH screens operated by SPH Out-of-Home Media (SPH OOHM), JCDecaux Singapore, Clear Channel Singapore, Plan B Media Singapore, Moove Media, Ads2Digital, and Changi Airport Group concessionaires. Digital accounts for around 40% of total Singapore OOH ad spend. Most premium inventory is bookable programmatically through DSPs including AdQuick, Vistar Media, VIOOH, and Broadsign Ads.
Singapore DOOH CPMs typically range from SGD $15–$30 for condominium and office elevator LCDs and SGD $20–$45 for SMRT/SBS MRT platform D6s, to SGD $70–$180 for premium Changi Airport digital and tens to hundreds of thousands of SGD per week as share-of-voice packages on Orchard Road, Marina Bay, and Raffles Place landmark LED spectaculars. Programmatic open-exchange inventory is accessible from around SGD $18–$60 CPM. Self-serve test campaigns start around SGD $2,500–$8,000 (USD $1,850–$5,900), mid-market multi-venue flights run SGD $35,000–$120,000 (USD $26,000–$89,000), and flagship APAC-hub buys start at SGD $400,000+ per quarter. Pricing varies by venue, daypart, buying model (CPM, SOV, monthly rate, or PG), and campaign duration.
Singapore has an estimated 8,800+ digital out of home screens (the commonly cited PurpleClick figure) across the SMRT and SBS Transit MRT/LRT network, Changi Airport (SIN), Orchard Road and Marina Bay landmark LEDs, Raffles Place and Tanjong Pagar CBD, HDB heartland regional malls (Jurong Point, Nex, Causeway Point, Tampines Mall, VivoCity), ComfortDelGro taxi fleet digital, LTA bus shelters, condominium and office elevator LCDs, and place-based venues (cinemas, gyms, cafés, bars, hawker centres). SPH OOHM and JCDecaux Singapore are the two dominant operators; Clear Channel Singapore, Plan B Media Singapore, Moove Media, and Ads2Digital complete the footprint.
Programmatic DOOH in Singapore is the automated, impression-based buying of digital outdoor advertising through a DSP such as AdQuick, Vistar Media, VIOOH, or Broadsign Ads. Singapore is one of APAC's most mature pDOOH markets, with Vistar Media's Plan B Media Singapore spotlight as a public proof point and JCDecaux Singapore's "Data Driven OOH" positioning. Every major Singapore media owner — SPH OOHM, JCDecaux Singapore, Clear Channel Singapore, Plan B Media, Moove Media — has enabled programmatic paths via SSPs including VIOOH, Hivestack SSP, Broadsign Reach, and Place Exchange. Buyers can target by venue, planning area, postal code, daypart, and contextual triggers (weather, PSI air quality, F1 Singapore Grand Prix, National Day, Shopee / Lazada retail cycles, cross-border SG–MY travel flows) with minimums as low as SGD $2,500 (USD $1,850).
Traditional OOH in Singapore is printed, paper-and-paste advertising posted for fixed periods on a flat monthly rate. DOOH is delivered on digital screens and priced on impressions (CPM), share of voice (SOV), monthly rate, or programmatic guaranteed (PG), with creative that can change by daypart, weather, PSI air quality, F1 Grand Prix moments, National Day, or audience segment. DOOH enables dynamic creative, real-time triggers, tighter geofencing, and IAB Singapore-aligned impression reporting — all without production delays. In Singapore specifically, digital now represents roughly 40% of total OOH spend, with new inventory skewing digital-first (the Thomson-East Coast Line MRT being the prime example), and multilingual creative (English / Mandarin / Malay / Tamil) being a distinctive Singapore DOOH planning consideration.
Singapore DOOH is measured through Nielsen Singapore (the dominant audience measurement firm), IAB Singapore's pDOOH standards (part of the IAB chapter's ongoing programmatic maturity work), operator-reported impressions from SMRT, SBS Transit, LTA, and Changi Airport Group, Moving Walls for third-party attention and attribution on cross-border programmatic, and mobile panel verification from SingTel, Starhub, and M1 (subject to PDPA consent). Singapore does not yet have a single unified DOOH currency like the UK's Route or US's Geopath, but given the compact geography and sophisticated data infrastructure, measurement is more standardised than in most APAC markets. Attribution for Singapore campaigns can combine mobile foot-traffic lift, Google Singapore branded search lift, Shopee / Lazada / Amazon.sg sales lift, and brand lift studies (Nielsen Singapore, Kantar Singapore).
Self-serve programmatic DOOH on platforms like AdQuick, Vistar Media, VIOOH, and Broadsign Ads can be activated with test budgets from around SGD $2,500–$8,000 (USD $1,850–$5,900) in Singapore. Managed-service campaigns with a Singapore agency typically start at SGD $15,000–$30,000 (USD $11,000–$22,000). Premium direct buys on Orchard Road, Marina Bay, or Raffles Place LED spectaculars start at tens of thousands of SGD per week as share-of-voice packages, and Changi Airport premium takeovers typically start at SGD $25,000+/week.
There are three buying paths. Path 1: direct with a Singapore media owner or agency (SPH Out-of-Home Media, JCDecaux Singapore, Clear Channel Singapore, Plan B Media, Moove Media, Ads2Digital, MBS in-house, Talon Singapore, PurpleClick) — best for flagship direct buys. Path 2: programmatic via a DSP — AdQuick, Vistar Media, VIOOH, Broadsign Ads, The Trade Desk, StackAdapt, Moving Walls, Adomni, or Yahoo DSP — best for impression-based, data-targeted campaigns from ~SGD $2,500. Path 3: through AdQuick, the unified DSP and marketplace approach that transacts across every major SSP and aggregates direct media-owner inventory into a single plan with Nielsen / IAB Singapore planning, multilingual creative workflows, USD or SGD settlement, and attribution built in.
Most Singapore DOOH uses standard specs: 1080×1920 (9:16 portrait) for MRT platform D6s, condominium/office elevator LCDs, and mall verticals; 1920×1080 (16:9 landscape) for in-train, Changi Airport, bus shelter, taxi, and large-format screens; and custom resolutions for Orchard Road, Marina Bay, and Raffles Place landmark LEDs. Typical creative duration is 10 seconds in a 60-second loop. MP4 (H.264) is the dominant codec; JPG and PNG are universally supported. Audio is rarely permitted except in cinema (GV, Cathay, Shaw) and some bar/restaurant networks. English is the default creative language; Mandarin is common for heartland and luxury positioning, with Malay and Tamil for inclusive campaigns across Singapore's four official languages. Multilingual DCO is a distinctive Singapore planning consideration.
Event-anchored Singapore DOOH strategies pair flagship landmark takeovers with programmatic PMP windows triggered by event context. For F1 Singapore Grand Prix (September/October), Marina Bay LED cluster + Raffles Place + Orchard Road + Changi Airport + circuit-adjacent digital, with race-weekend DCO. For National Day (9 August), Marina Bay + Orchard + Raffles Place premium takeovers timed to NDP rehearsals and fireworks. For Chinese New Year, Deepavali, Hari Raya, and Christmas retail seasons, premium malls (ION, Takashimaya, Ngee Ann City, VivoCity, Plaza Singapura) + heartland malls + MRT dominations with multilingual festive DCO. For APAC regional campaigns using Singapore as a hub, Changi Airport T1–T4 + Marina Bay + Raffles Place with cross-border (SG + KL + Jakarta + Bangkok + Manila) PMP rolled out. For Shopee / Lazada / Amazon.sg retail windows (9.9, 11.11, 12.12, Black Friday), heartland malls + MRT + e-commerce-triggered DCO. Build in 6–8 weeks of lead time and plan for LTA, SMRT, CAG, and ASAS creative approvals.

Start Your Singapore DOOH Campaign

AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) with direct media-owner inventory across Singapore — including SPH Out-of-Home Media's MRT, mall, and Orchard Road network; JCDecaux Singapore's Changi Airport (SIN T1–T4), LTA bus shelter, and premium mall estate; Clear Channel Singapore's bus shelter and street furniture; Plan B Media Singapore's place-based inventory; Moove Media's MRT and ComfortDelGro taxi network; Ads2Digital's condominium and office elevator; Changi Airport Group concessionaires; MBS in-house media; and the Orchard, Marina Bay, and Raffles Place landmark concessionaires.

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