Activate Jakarta DOOH on AdQuick across 8,500+ digital screens spanning Sudirman, Thamrin, SCBD, Kuningan, CGK airport, and the MRT/LRT. Lebaran and HUT Jakarta windows lift Bundaran HI and SCBD spectacular CPMs to IDR 400K+ (vs. IDR 70K programmatic); test campaigns from IDR 25M on DSPs.
Jakarta is Southeast Asia's largest DOOH market by absolute spend. Campaign minimums start at USD $1,500–$3,000 (~Rp 24–49 juta) for a 30-day programmatic test, with CPMs ranging from $1.50–$5 for open-exchange to $12–$35 for premium CGK Airport and Sudirman-Thamrin flagship LED placements.
Digital Out-of-Home Advertising in Jakarta, Indonesia
Campaigns delivered on LED digital billboards, MRT Jakarta station screens, TransJakarta BRT stops, Soekarno-Hatta International Airport (CGK) panels, mall networks, Pertamina gas station forecourts, office elevators, and place-based screens across DKI Jakarta and the broader JABODETABEK metropolitan region.
From the Bundaran HI iconic flagship zone to JABODETABEK satellite mall waterfalls, Jakarta DOOH spans four distinct inventory layers — each with its own audience, CPM band, and best-fit campaign objectives.
Sudirman-Thamrin flagship LEDs, Bundaran HI adjacency, SCBD anchors, Plaza Indonesia and Grand Indonesia façades, CGK Airport. National hero zone with 2–3× CPM premiums.
MRT Jakarta North-South Line, LRT Jakarta + LRT Jabodebek, TransJakarta BRT (world's longest by route length), and KRL Commuter Line across JABODETABEK — tens of millions of daily trips.
Roadside digital billboards along Sudirman, Thamrin, Gatot Subroto, Kuningan, TB Simatupang, Casablanca, plus JCDecaux Indonesia MUPIs and totems for pedestrian, hyperlocal reach.
Mall networks (Grand Indonesia, Plaza Indonesia, Pacific Place, Senayan City, Kota Kasablanka, PIK Avenue), gym screens, Pertamina forecourts, office elevators, CGV / Cinema XXI cinemas.
Jakarta is Indonesia's economic core and Southeast Asia's largest single urban DOOH opportunity. Four structural features matter for buyers:
Indonesia's total OOH market, per industry estimates from Statista, PwC ASEAN Entertainment & Media Outlook, and regional research houses, sits in the several-hundred-million-USD range (low-trillions of rupiah), with DOOH share of total OOH growing rapidly as large-format digital rollouts continue across Jakarta and secondary Indonesian cities (Surabaya, Bandung, Medan, Semarang, Makassar). Jakarta and JABODETABEK account for the dominant share of Indonesian DOOH spend, reflecting national HQ concentration, CGK's regional hub footprint, Sudirman-SCBD's premium commercial density, and the scale of the Jakarta consumer audience.
Practical implication for buyers: Jakarta programmatic supply is abundant and competitively priced, while flagship direct-IO placements at Grand Indonesia, Plaza Indonesia, Pacific Place, Senayan City, Kota Kasablanka, Central Park, PIK Avenue, and CGK Airport give brand campaigns premium hero inventory at CPMs well below US and Western European benchmarks.
DOOH pricing in Jakarta is quoted across four distinct models — naming the model matters as much as naming the number.
USD $1.50–$35 depending on venue. Standard for programmatic and most direct-IO Jakarta buys.
Fixed monthly rate for a guaranteed rotation percentage on a specific screen or network — common direct-buy model for Indonesian billboards.
Some mall and premium-LED networks price per insertion rather than per impression.
Pay for a guaranteed impression count regardless of flight length.
| Venue Category | Typical CPM (USD) | Typical CPM (IDR) | Notes |
|---|---|---|---|
| Programmatic open exchange (multi-venue) | $1.50–$5 | ~Rp 24–82k | Entry-level pDOOH via AdQuick, Moving Walls, Vistar, VIOOH, Broadsign |
| Roadside digital billboards (Sudirman, Thamrin, Gatot Subroto, Kuningan, TB Simatupang, Casablanca) | $3–$10 | ~Rp 49–163k | Prisma, City Vision, SSPACE, Lestari, Firstboard, Jiplink, local operators |
| MRT Jakarta station screens | $3–$8 | ~Rp 49–130k | North-South Line (Lebak Bulus–Bundaran HI); East-West Line under construction |
| LRT Jakarta / LRT Jabodebek | $3–$8 | ~Rp 49–130k | Kelapa Gading + regional satellites to Bekasi, Cibubur |
| TransJakarta BRT (station + bus shelters) | $2–$7 | ~Rp 33–114k | World's largest BRT by route length; 13+ corridors |
| KRL Commuter Line | $2–$6 | ~Rp 33–98k | JABODETABEK commuter rail |
| Mall networks (Grand Indonesia, Plaza Indonesia, Pacific Place, Senayan City, Plaza Senayan, Kota Kasablanka, Gandaria City, Central Park, Taman Anggrek, PIK Avenue, Pondok Indah Mall, Kelapa Gading, Summarecon Serpong, AEON BSD) | $5–$15 | ~Rp 82–245k | Retail, shopper marketing |
| Gym / fitness networks (Fitness First, Celebrity Fitness, Anytime Fitness, Gold's Gym) | $4–$12 | ~Rp 65–196k | Captive dwell, health/CPG |
| Pertamina / Shell gas station forecourts | $2–$7 | ~Rp 33–114k | Commuter, captive pump dwell |
| Office / elevator networks (SCBD, Kuningan, Sudirman, Setiabudi towers) | $5–$15 | ~Rp 82–245k | B2B, financial services, fintech |
| Restaurants / bars / place-based (Kemang, Senopati SCBD, PIK, Menteng F&B) | $4–$12 | ~Rp 65–196k | F&B, expat, nightlife |
| Gojek / Grab car-topper networks (where available) | $2–$7 | ~Rp 33–114k | Urban reach, late-night, super-app integration |
| Street-level digital MUPIs & totems | $2–$7 | ~Rp 33–114k | Pedestrian, hyperlocal |
| Premium Sudirman-Thamrin-SCBD LED (Bundaran HI adjacency, SCBD anchors, Plaza Indonesia / Grand Indonesia façade) | $10–$25 | ~Rp 163–408k | Flagship awareness, national hero zone |
| Cinema / place-based (CGV, Cinema XXI / Cinema 21) | $6–$15 | ~Rp 98–245k | Younger audiences, entertainment |
| CGK Soekarno-Hatta International Airport | $12–$35 | ~Rp 196–571k | ASEAN business travellers, international |
Indonesian DOOH CPMs trend 55–75% below US DMAs and 45–65% below Western European benchmarks, and are broadly in line with Bangkok and Kuala Lumpur for comparable venues (slightly below both at entry tiers, similar at flagship tiers). Ramadan / Idul Fitri, Chinese New Year (Imlek), year-end retail (November–December), 11.11 and 12.12 e-commerce windows, Independence Day (17 August), and Natal (Christmas) push flagship CPMs 20–50% above base rates on relevant inventory.
DOOH inventory in Jakarta is defined by venue environment, not format. The table below summarizes where DOOH runs across DKI Jakarta and JABODETABEK.
| Venue Category | Example Networks / Operators | Typical CPM (USD) | Best For |
|---|---|---|---|
| Roadside digital billboards | Prisma Ads, City Vision, SSPACE, Lestari Ads, Firstboard, Jiplink, Eye Indonesia, Jaris K, local operators | $3–$10 | Reach, awareness, commuter |
| Airport screens | Soekarno-Hatta International Airport (CGK) advertising concessionaires (including JCDecaux Airport partnerships); Halim Perdanakusuma (HLP) for domestic | $12–$35 | ASEAN + international business travellers, tourism |
| Gas station forecourts | Pertamina, Shell, BP-AKR in-forecourt networks | $2–$7 | Commuter captive dwell |
| Gym / health clubs | Fitness First, Celebrity Fitness, Anytime Fitness, Gold's Gym screen networks | $4–$12 | Fitness, wellness, CPG |
| Office towers / elevators | SCBD, Mega Kuningan, Sudirman, Thamrin, Setiabudi corporate tower networks | $5–$15 | B2B, financial services, fintech, digital banking |
| Retail media (malls) | Grand Indonesia, Plaza Indonesia, Pacific Place, Senayan City, Plaza Senayan, Kota Kasablanka, Gandaria City, Central Park, Taman Anggrek, Lippo Mall Puri, PIK Avenue, Pondok Indah Mall (PIM), Kelapa Gading Mall, Mall of Indonesia (MOI), Summarecon Mall Serpong, AEON Mall BSD City, Living World | $5–$15 | Shopper marketing, QSR, beauty, fashion, luxury |
| Bars / restaurants / place-based | Kemang, Senopati SCBD, PIK, Menteng, Pantai Indah Kapuk 2, Kelapa Gading F&B strips | $4–$12 | F&B, expat, nightlife |
| Rideshare / car-topper programmatic (Gojek, Grab) | Third-party urban programmatic topper networks | $2–$7 | Urban reach, late-night |
| Transit / MRT Jakarta | MRT Jakarta concessionaires — North-South Line (Lebak Bulus to Bundaran HI); East-West Line under construction | $3–$8 | Commuter density, urban |
| Transit / LRT Jakarta + LRT Jabodebek | LRT concessionaires (Kelapa Gading + regional Bekasi-Cibubur connections) | $3–$8 | Commuter density |
| Transit / TransJakarta BRT | TransJakarta concessionaires — 13+ corridors, world's longest BRT by route length | $2–$7 | Urban commuter density, mass reach |
| Transit / KRL Commuter Line | KRL (Commuter Line) concessionaires for JABODETABEK | $2–$6 | Commuter mass-market |
| Street-level digital MUPIs & totems | JCDecaux Indonesia, local operators | $2–$7 | Pedestrian, hyperlocal |
| Premium spectaculars | Sudirman-Thamrin LED anchors, Bundaran HI adjacency, SCBD flagship canvases, Grand Indonesia / Plaza Indonesia façades, Pacific Place, Senayan City iconic LED | $10–$25 | Flagship awareness, national hero zone |
| Cinema / place-based | CGV Cinemas, Cinema XXI (Cinema 21), CGV Blitz, Platinum Cineplex | $6–$15 | Younger audiences, entertainment |
Full motion and video creative is supported across virtually all urban Jakarta digital inventory. Roadside LED bulletins along toll roads (Tol Dalam Kota, JORR, Jagorawi) are subject to Kementerian PUPR (Ministry of Public Works and Housing) and provincial Dinas DKI Jakarta safety guidelines on motion, luminance, and flash rate.
Jakarta's highest-value DOOH concentrates along a few iconic axes — the SERP-ranked premium digital billboard locations angle reflects genuine buyer demand for this content.
Jalan Jenderal Sudirman runs north from Blok M through SCBD to the Bundaran HI roundabout, then continues as Jalan M.H. Thamrin to the Monas area. This single corridor hosts the highest-density premium LED and mall inventory in Indonesia.
MRT Jakarta (opened 2019) is Indonesia's first metro system, currently operating the North-South Line from Lebak Bulus to Bundaran HI. The East-West Line is under construction, with phased openings extending through the decade. LRT Jakarta serves Kelapa Gading; LRT Jabodebek connects to Bekasi and Cibubur. TransJakarta BRT — the world's largest Bus Rapid Transit system by route length (~250km across 13+ corridors) — serves the mass-commuter market with dense station, bus shelter, and onboard DOOH inventory. KRL (Commuter Line) electric commuter rail connects JABODETABEK. Combined, these transit networks reach tens of millions of daily trips and form the backbone of Jakarta mass-reach DOOH planning.
Soekarno-Hatta International Airport (IATA: CGK, in Tangerang) is Indonesia's main international hub and among Southeast Asia's busiest airports by passenger volume. Airport DOOH inventory spans Terminal 1, 2, and 3, including arrivals, departures, airside gates, duty-free zones, and baggage claim. CGK's audience profile skews heavily toward ASEAN business and intra-regional tourism — a distinctive asset for brands targeting Indonesian, Malaysian, Singaporean, Thai, Vietnamese, and Filipino travellers.
Jakarta DOOH planning is anchored around specific corridors, districts, and commercial zones that cluster audience value.
Indonesia has one of Southeast Asia's most programmatically-accessible DOOH markets. Most major APAC and global DSPs/SSPs transact Jakarta inventory, with Moving Walls (Singapore-headquartered with deep Indonesian integrations) serving as a particularly important regional platform.
A buyer configures a campaign in a DSP → the DSP routes bids to SSPs (Moving Walls, VIOOH, Broadsign Reach, Place Exchange, Hivestack SSP, Vistar SSP) connected to Indonesian media-owner ad servers → the winning creative is delivered to the screen in the next available slot within the loop. Auctions clear in milliseconds; creatives can rotate based on time-of-day, weather (Jakarta's tropical rain and daily afternoon thunderstorm patterns during monsoon season), traffic density on Sudirman / Thamrin / Gatot Subroto / TB Simatupang / JORR, Liga 1 / Persija Jakarta match scores, CGK flight arrivals, Tokopedia / Shopee / Lazada flash sales, Bitcoin / Rupiah moves, or any API-accessible contextual signal.
DSP and marketplace that transacts programmatically across every major SSP and aggregates direct Indonesian media-owner inventory in one unified workflow.
Singapore-headquartered DSP / SSP / measurement platform with deep Indonesian inventory integrations; particularly relevant for ASEAN regional campaigns.
Global pDOOH DSP with APAC coverage including Indonesia.
JCDecaux-owned SSP/DSP; strong for JCDecaux Indonesia street furniture and CGK airport inventory.
DSP layer of the Broadsign platform, widely deployed by Indonesian operators.
Omnichannel DSP with DOOH module.
Enterprise DSP, Indonesian inventory accessed via VIOOH, Vistar, Moving Walls and partner SSPs.
DOOH module with APAC coverage.
Self-serve pDOOH DSP with regional inventory.
Moving Walls, VIOOH, Broadsign Reach, Place Exchange, Hivestack SSP, and Vistar SSP all transact Indonesian inventory. AdQuick connects to every major SSP and maintains direct media-owner relationships with Indonesian networks (Prisma Ads, City Vision, SSPACE, Lestari Ads, Firstboard, Jiplink, Eye Indonesia, JCDecaux Indonesia, MRT Jakarta concessionaires, TransJakarta, LRT, CGK airport partners, mall networks, cinema networks), letting buyers plan programmatic and direct buys in a single media schedule.
Regional Southeast Asian SSP with deep Indonesian inventory integrations.
Broadsign's SSP layer, widely deployed by Indonesian operators.
pDOOH SSP/exchange integrated with The Trade Desk, StackAdapt, and other omnichannel DSPs.
JCDecaux's SSP — strong for JCDecaux Indonesia street furniture and CGK airport.
Hivestack (a Perion company) supply-side platform with strong APAC and Indonesian presence.
Vistar Media's supply-side platform serving Indonesian inventory.
| Deal Type | How It Works | Best For |
|---|---|---|
| Open Exchange (RTB) | Lowest CPM, maximum scale, less control over specific screens | Test budgets, broad awareness, mass reach |
| Private Marketplace (PMP) | Curated screen lists (e.g., "premium Sudirman + SCBD + Bundaran HI + CGK only") with invitation-only access | Brand-safe quality, premium adjacency |
| Programmatic Guaranteed (PG) | Fixed CPM, guaranteed impressions / share of voice on named inventory | Ramadan/Lebaran windows, Chinese New Year, year-end retail, 11.11 / 12.12 / Harbolnas, Independence Day, Liga 1 kickoff |
Most Jakarta test campaigns start in open exchange; brand buyers graduate to PMP or PG for Ramadan/Lebaran windows, Chinese New Year, year-end retail, 11.11 / 12.12 / Harbolnas e-commerce peaks, Independence Day launches, or Liga 1 season kickoff.
Indonesia does not have a Geopath-equivalent national impression standard (Geopath is a US OAAA initiative). Jakarta DOOH measurement relies on a combination of operator-reported impressions, panel-based verification, and mobile-device attribution — with Moving Walls playing a particularly important regional role.
DOOH creative specs in Jakarta broadly mirror global pDOOH standards, with Indonesian-specific adjustments for Bahasa Indonesia, halal considerations, and cultural sensitivity.
The Jakarta DOOH landscape is best understood as three layers — media owners / network operators, DSPs buying that inventory, and marketplaces that unify both.
OOH & digital billboard Indonesia, with coverage spanning Jakarta and Indonesia-wide.
Out-of-home advertising, Jakarta-focused with broader Indonesia coverage.
Digital OOH product/service operator centered in Jakarta.
DOOH including premium Jakarta locations across DKI Jakarta and Indonesia.
DOOH network operating in Jakarta and across Indonesia.
OOH and digital advertising IoT, Jakarta and Indonesia.
OOH analysis and placement across Indonesia.
DOOH operator focused on Jakarta inventory.
OOH agency serving Jakarta and regional accounts.
Street furniture, CGK airport, and transit partnerships across Jakarta and national footprint.
MRT station inventory along the North-South Line (Lebak Bulus–Bundaran HI).
LRT station inventory in Kelapa Gading and regional Bekasi-Cibubur connections.
BRT station and bus shelter inventory across 13+ corridors Jakarta-wide.
Commuter rail station inventory across JABODETABEK.
Airport DOOH across Terminals 1, 2, 3 — plus HLP for domestic.
Grand Indonesia, Plaza Indonesia, Pacific Place, Senayan City, Plaza Senayan, Kota Kasablanka, Gandaria City, Central Park, Taman Anggrek, Lippo Mall Puri, PIK Avenue, Pondok Indah Mall, Kelapa Gading Mall, Mall of Indonesia, Summarecon Mall Serpong, AEON Mall BSD — in-mall digital networks across Jakarta and JABODETABEK flagship.
Cinema pre-roll networks across Jakarta and Indonesia-wide.
AdQuick — DSP and marketplace, unifies programmatic + direct Indonesian inventory. Other major DSPs transacting Jakarta inventory include Moving Walls, VIOOH, Vistar Media, Broadsign Ads, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH, Moving Walls) and aggregates direct media-owner inventory from every major Jakarta network — Prisma Ads, City Vision, SSPACE, Lestari Ads, Firstboard, Jiplink, Eye Indonesia, JCDecaux Indonesia, MRT Jakarta concessionaires, LRT / TransJakarta / KRL concessionaires, CGK / HLP airport partners, Grand Indonesia, Plaza Indonesia, Pacific Place, Senayan City, Plaza Senayan, Kota Kasablanka, Central Park, PIK Avenue, Pondok Indah Mall, Kelapa Gading Mall, Mall of Indonesia, Summarecon Serpong, AEON BSD, CGV / Cinema XXI networks — in a single unified plan with native mapping, creative delivery, and measurement. Buyers can mix programmatic open-exchange impressions with direct-IO flagship placements at Sudirman-Thamrin LED or Bundaran HI on one media schedule.
Jakarta DOOH is governed by overlapping national and provincial frameworks. Media owners handle most compliance, but buyers should understand the rules that affect creative approval and timing — particularly around Ramadan sensitivity, halal considerations, and Indonesia's multi-religious, multi-ethnic composition.
Indonesia's Undang-Undang Perlindungan Data Pribadi (PDP Law / Personal Data Protection Law), enacted 2022 with phased implementation, is Indonesia's GDPR-equivalent framework. DOOH itself is IP-free and compliant at the screen level, but pDOOH audience-extension tactics that use mobile IDs trigger PDP Law consent requirements. The Undang-Undang ITE (Electronic Information and Transactions Law) also applies to digital advertising infrastructure.
DOOH budgets in Jakarta are modular because creative production is cheaper than traditional billboard production (no vinyl) and flight durations flex from 1 week to 12+ months. Three worked tiers:
~Rp 24–49 juta. Single DSP, 1–2 Jakarta zones (e.g., Sudirman-Thamrin + SCBD, or Kemang + Senayan), 30 days. Goal: learn placement, CTR-equivalent proxies, foot traffic response.
~Rp 200–500 juta. Multi-DSP, full DKI Jakarta + JABODETABEK satellites (BSD, Alam Sutera, Bekasi, Tangerang), 90 days. Goal: awareness, consideration lift, e-commerce conversion and super-app promo-code redemption.
~Rp 1–6.5 miliar+. Event-windowed (Ramadan / Idul Fitri, Chinese New Year, Natal, Independence Day, Harbolnas / 11.11 / 12.12, product launch) or always-on. Goal: national brand launch, peak-season revenue, ASEAN-adjacent brand build via CGK.
Three primary paths, each with different trade-offs.
Prisma Ads, City Vision, SSPACE, Lestari Ads, Firstboard, Jiplink, Eye Indonesia, Jaris K, JCDecaux Indonesia, MRT Jakarta concessionaires, LRT / TransJakarta / KRL partners, CGK / HLP airport partners, or mall operators. Best for guaranteed share-of-voice on specific screens or flagship placements (Sudirman-Thamrin LED, SCBD, CGK, Grand Indonesia); slower to plan, higher minimums.
Open a seat on AdQuick, Moving Walls, Vistar Media, VIOOH, Broadsign Ads, StackAdapt, The Trade Desk, Yahoo DSP, or Adomni. Best for programmatic test budgets, contextual targeting, and multi-market ASEAN campaigns.
Plan, buy, and measure programmatic inventory across every major SSP and direct Indonesian media-owner inventory (Prisma, City Vision, SSPACE, Lestari, Firstboard, Jiplink, Eye Indonesia, JCDecaux Indonesia, MRT / LRT / TransJakarta / KRL, CGK / HLP, Grand Indonesia, Plaza Indonesia, Pacific Place, Senayan City, Kota Kasablanka, Central Park, PIK Avenue) in one platform, with one contract and one reporting view.
Everything buyers ask about pricing, programmatic access, regulations, measurement, and minimum budgets for digital out-of-home advertising in Jakarta and Indonesia.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH, Moving Walls) with direct media-owner inventory across Jakarta and Indonesia — including Prisma Ads, City Vision, SSPACE, Lestari Ads, Firstboard, Jiplink, Eye Indonesia, Jaris K, JCDecaux Indonesia, MRT Jakarta / LRT Jakarta / LRT Jabodebek / TransJakarta / KRL Commuter Line concessionaires, Soekarno-Hatta International Airport (CGK) and Halim Perdanakusuma (HLP) airport partners, Grand Indonesia, Plaza Indonesia, Pacific Place, Senayan City, Plaza Senayan, Kota Kasablanka, Gandaria City, Central Park, Taman Anggrek, Lippo Mall Puri, PIK Avenue, Pondok Indah Mall, Kelapa Gading Mall, Mall of Indonesia, Summarecon Mall Serpong, AEON Mall BSD City, CGV Cinemas and Cinema XXI / Cinema 21 networks.
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