Wild Posting — Eye-Catching, Engaging Guerilla Marketing
Wild posting is a unique and effective form of street-level, out-of-home advertising. With wild posting, you put paper, vinyl, and plaster posters everywhere possible, such as on the sides of construction sites, barricades, and both residential and commercial buildings. When you use wild posting, your marketing "goes wild" across your target city, reaching as many people as possible in a cost-effective way.
Wild posting is sometimes called flyposting or wheat pasting. It’s available in many different metro areas, such as New York, Los Angeles, Boston, Washington DC, San Francisco, Miami, and more.
Why Use Wild Posting
Simply put, because it’s effective!
Wild posting draws immediate attention to your brand thanks to street-level posters and ads. Compared to other forms of advertising, like billboard ads or TV ads, wild posting feels dynamic, interesting, and authentic. It can be particularly appropriate and useful when trying to reach a target audience among specific demographics, such as construction workers, street commuters, college students, and so on.
When used smartly, wild posting goes beyond simply posting advertisements in public places. It means posting engaging, compelling, and converting ads on street light poles, on the gates of commonly used structures, and on the walls of trafficked buildings to get your brand in front of as many eyeballs as possible.
The Benefits of Wild Posting
Wild posting can provide your brand with numerous benefits, provided you partner with a knowledgeable OOH advertising agency like AdQuick. Here are just a couple of the advantages your marketing campaigns may see after engaging with wild posting.
Basic, Effective Advertising
First, you’ll advertise to target audience members at the most basic and oftentimes most effective level. Wild posting means advertising your posters to people in person, not relying on them listening to a specific radio station or viewing a specific TV channel.
Furthermore, while wild posting isn’t as targeted as online advertising, it does carry a huge potential return on your investment, particularly considering its low operational costs.
Better Brand Awareness
Furthermore, wild posting can lead to major improvements in brand awareness. If you’re running a startup and want people to become aware of your company faster than usual, a wild posting campaign could be just the ticket.
Passersby will see your posters on the street every day they go to and from work. Drivers on the road will also see your posters, especially if you position them strategically. In essence, wild posting naturally boosts awareness of your brand, plus gives consumers information about your brand identity, voice, focus, etc.
Targeted Marketing to Motorists and Pedestrians
On top of that, wild posting allows you to engage in targeted marketing to two major groups: pedestrians and motorists. While billboards theoretically allow you to target the same groups, billboards are not street or eye-level.
For someone to see a billboard, they have to look up or be far enough away that the advertisement happens to drift into their field of view. Wild posting feels much more natural; someone may see one of your brand’s posters on the way to work just by glancing to their left or right.
Plus, many younger people, such as college students, find wild posting to be fun and interesting. “Rebelling” against traditional advertising vectors may make your brand seem more attractive and authentic in their eyes.
Wild Posting FAQs
Is Wild Posting Cost Effective?
Yes. Compared to other OOH advertisements, wild posting can be extremely cost-effective. Wild posting usually costs much less compared to other outdoor advertising methods, such as billboard advertising. In some cases, wild posting costs half as much as putting up comparable advertisements on a standard billboard surface.
That said, wild posting costs can vary depending on poster location, how many posters you print, the type of campaign you run, and other factors. AdQuick can help you design and post cost-effective yet memorable wild posting materials that stand the best chance of driving conversions and sticking in the minds of your target audience members.
Is Wild Posting Legal?
Technically, yes. However, wild posting relies on a legally gray area in many cases. You can put up wild posters anywhere you like, but you must take them down if requested. For example, if you put up wild poster marketing materials on the side of a restaurant, and the restaurant owner immediately tells you to remove the posters, you must do so or face the possibility of a fine.
Furthermore, building owners can always remove wild posting marketing materials at any point, so you'll need to replace torn-down or painted-over materials regularly.
Who Puts Up Wild Posting Materials?
You can pay a vendor service to put up wild posting materials or do it yourself. Some agencies, such as AdQuick, offer this service in addition to negotiating with business owners to use the spaces on the sides of their buildings for marketing purposes.
How Long Do Wild Posting Materials Stay Up?
Wild posting materials stay up for as long as possible. Essentially, as long as a landlord gives permission for your wild posting materials to stay up, or as long as they don’t remove them, they can stay. It’s a good idea to launch geographically broad wild posting campaigns to maximize your coverage area and minimize the disruption that a single negative reaction will generate.
Contact AdQuick Today
Ultimately, wild posting could be one of the best advertising tools in your repertoire you haven’t yet used. That can change today when you contact AdQuick. Our OOH advertising specialists can work with your brand to develop a unified, effective advertising campaign combining wild posting, billboard ads, and much more. Contact us today!