Compare every Austin OOH operator (Reagan Outdoor, Lamar, MediaChoice, Burkett Media, AUS airport, and the independents) on one neutral marketplace. See real Austin inventory, transparent CPMs, and live availability across I-35, MoPac, downtown, and the South Congress corridor. No sales calls required.
Bulletins, posters, digital faces, AUS airport, transit, mobile billboards, and wallscapes across the Austin–Round Rock MSA: ~2.5M people across Travis, Williamson, Hays, Bastrop, and Caldwell counties.
Austin's format mix reflects its market structure: heavy freeway billboard inventory in the outer-ring corridors, premium digital boards on I-35 and MoPac, growing AUS airport reach, and a deep place-based long tail driven by the tech-employer and SXSW/ACL economy.
The workhorse of Austin outdoor advertising. Static bulletins and posters along I-35 (the spine connecting San Antonio through Austin to Round Rock and Georgetown), MoPac / Loop 1 (the north-south west corridor through tech-employer territory), US-183 (Cedar Park through North Austin to the airport), US-290 (Oak Hill east through downtown), and SH-130 / SH-45 (the toll loops east of Austin). Typical Austin pricing: $1,800–$5,500 per 4-week flight for posters; $3,500–$15,000 for bulletins along major corridors. Flagship I-35 and MoPac faces near downtown run $12,000–$30,000+.
Digital billboard inventory has grown rapidly along I-35, MoPac, US-183, and major surface arterials including Lamar Blvd, South Congress, Burnet Road, and Research Blvd. Digital rotates 6–8 creatives in a loop, meaning lower minimum spend, no vinyl production cost, and the ability to swap creative mid-flight or daypart your message. Typical Austin pricing: $2,500–$8,000 per 4-week share-of-voice flight; premium downtown and I-35 digitals run higher.
AUS handles ~24 million annual passengers and is one of the fastest-growing US airports, driven by tech business travel, festival traffic (SXSW, ACL, F1), and the broader Austin migration story. Inventory includes baggage claim placements, jet bridge wraps, concourse digitals, security-area backlits, and rental car / rideshare placements. Typical AUS pricing: $4,000–$25,000+ per 4-week placement, depending on terminal location and format. AUS has become a meaningful B2B and consumer channel for advertisers targeting tech-business travelers and festival audiences.
Buy Austin digital boards programmatically by audience, daypart, and impression: target Austin tech workers, North Austin commuters, downtown business travelers, UT students, or South Austin consumers ($5–$13 CPM). Plus Capital Metro bus exteriors, interior cards, and shelters across the Austin service area; mobile billboard trucks running custom routes through downtown, SXSW/ACL, UT, and target neighborhoods; car wrap networks; large-format wallscapes downtown, in the Warehouse District, and on key South Congress and East 6th buildings; and place-based networks in bars, restaurants, gyms, coworking, and college campuses at UT-Austin, ACC, and St. Edward's. Typical Austin pricing: $1,200–$4,500 / 4 weeks for shelters and bus exteriors; $2,000–$4,500 per day for mobile billboards.
Austin is a top-25 US OOH market, with pricing that reflects constrained supply (the 1983 sign code), high advertiser demand, and the seasonal pressure of SXSW, ACL, and F1. Here are real ranges.
| Format | Low end | Mid-market | Premium |
|---|---|---|---|
| Static poster (10'6" × 22'10") | $1,800 | $2,800–$4,500 | $5,500–$8,000 |
| Static bulletin (14' × 48') | $3,500 | $6,000–$12,000 | $15,000–$30,000+ |
| Digital billboard (share of voice) | $2,500 | $4,000–$6,500 | $8,000–$15,000 |
| Bus shelter (Cap Metro) | $1,200 | $1,800–$2,800 | $3,200–$4,500 |
| AUS airport placement | $4,000 | $8,000–$15,000 | $18,000–$30,000+ |
| Wallscape (downtown) | $10,000 | $18,000–$35,000 | $45,000–$100,000+ |
| Mobile billboard (per day) | $2,000 | $2,800–$3,500 | $4,000–$4,500 |
| Programmatic DOOH (CPM) | $5 | $7–$10 | $11–$13 |
Austin's OOH inventory is split across one Austin-headquartered regional anchor, one national operator, several mid-sized independents, and the airport concessionaire. No single vendor covers the full market.
Austin-headquartered; among the largest billboard and digital footprints in the Austin metro. Local expertise, dense Austin coverage, and a strong digital network. Watch-out: premium pricing on flagship faces.
Strong across the broader Austin–San Antonio–Central Texas corridor, including I-35 between metros. Geographic reach, digital scale, and multi-market campaign capability. Watch-out: less city-proper density than Reagan.
Austin-based OOH company with metro inventory across formats. Local relationships and mid-market pricing. Watch-out: smaller total inventory than the majors.
Austin-based independent operator. Local expertise and specific corridor coverage. Watch-out: limited public inventory visibility.
Exclusive Austin-Bergstrom terminal inventory. Affluent business and tech-traveler audience with festival and F1 surge demand. Watch-out: long lead times, high minimums.
Bus exteriors, interiors, and shelters across the Austin service area. Affordable reach with downtown commuter and UT student audiences. Watch-out: lower per-unit impressions than freeway.
Bars, gyms, restaurants, coworking, and college campuses across the metro. Hyper-local placements, often the best CPMs in the market. Watch-out: hard to find and book without a marketplace.
On AdQuick, you can filter by vendor, format, audience, or corridor, and let the platform surface the strongest units across all of them.
Austin OOH operators are members of the Outdoor Advertising Association of Texas (OAATX), and Austin-specific advertising is subject to both the Texas Highway Beautification Act and the city of Austin sign code. Practical implications for advertisers:
AdQuick is the out-of-home advertising platform that lets you compare, plan, and buy across every Austin media owner (Reagan Outdoor, Lamar, MediaChoice, Burkett Media, AUS airport, Capital Metro, and the long tail of independent and place-based operators), plus every programmatic DSP buying Austin digital faces. Static bulletins, posters, digital boards, AUS airport, transit, mobile billboards, street furniture, wallscapes, and programmatic DOOH in a single workflow.
The Austin–Round Rock MSA covers ~2.5 million people across Travis, Williamson, Hays, Bastrop, and Caldwell counties. Inventory clusters in these corridors:
Real numbers, not marketing copy.
AdQuick measures every campaign with verified impression data from Geopath, plus optional add-ons for foot-traffic attribution, brand-lift studies, and website-visit lift via mobile location data.
A few Austin-specific timing notes that materially affect OOH planning:
AdQuick tracks real-time Austin availability across all major events. If a flagship I-35 face is open during SXSW, you'll see it.
Most Austin campaigns go from first search to confirmed booking in under a week. Programmatic DOOH campaigns can launch the same day.
Filter by format, corridor, vendor, budget, or audience. Bulletins, posters, digital faces, AUS airport, Capital Metro transit, mobile billboards, and wallscapes across the Austin–Round Rock MSA: Reagan Outdoor, Lamar, MediaChoice, Burkett Media, AUS airport, and the independents in one search.
Add units to a cart; see projected impressions, reach, frequency, and CPM in real time. Mix static and digital, freeway and surface, downtown and suburb, airport and place-based, and let the platform surface the best units for your audience and budget.
One contract covers every unit across every vendor. Upload creative once. AdQuick handles spec validation, vendor handoff, and city/OAATX compliance review. Track your campaign with live install photos, impression reports, and performance dashboards in one place.
The questions Austin advertisers ask most: pricing, vendors, formats, AUS airport, the 1983 sign code, lead times, permits, and measurement. Answered straight.
Whether you need a flagship I-35 board for a product launch, a MoPac campaign targeting the tech-employer corridor, a downtown wallscape for SXSW, an AUS airport buy for F1, or a programmatic DOOH campaign across the Austin MSA, AdQuick gives you every Austin OOH option in one place, with transparent pricing and no sales-call gauntlet.
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