Plan, price, and book outdoor advertising in Memphis across every major operator, Lamar, OUTFRONT, Clear Channel, Naegele Outdoor, BM Outdoor, and 100+ more, from one platform. AdQuick is the operator-agnostic out-of-home advertising platform for Memphis OOH, with transparent pricing, I-40 and I-240 billboard inventory, MATA transit, Memphis International Airport (MEM/FedEx hub), and Beale Street / Grizzlies-adjacent placements, plus built-in mobile attribution.
Memphis pricing typically runs 30–50% below comparable Nashville or Atlanta inventory, making it one of the highest-leverage southeast markets for B2B logistics, healthcare, automotive aftermarket, and consumer campaigns.
The Memphis DMA covers 1.3 million people across Shelby County and the surrounding Mid-South region (parts of west Tennessee, north Mississippi, and east Arkansas), with a downtown core that anchors logistics, music, healthcare, and tourism. With FedEx's global hub, AutoZone HQ, International Paper HQ, ServiceMaster HQ, St. Jude Children's Research Hospital, and the largest medical center between Atlanta and Dallas, Memphis is one of the highest-impact OOH markets in the southeast for B2B logistics, healthcare, automotive aftermarket, and consumer categories, at CPMs that consistently undercut Nashville, Atlanta, and Dallas.
AdQuick aggregates Memphis inventory from every major operator into a single map, lets you compare specs and CPMs side-by-side, and handles booking, creative production, proof of performance, and mobile attribution in one workflow.
Memphis OOH spans every major format, from I-40 highway bulletins and MATA transit to MEM airport, Beale Street wallscapes, and programmatic DOOH. Each format below maps to a specific use case in the Memphis market.
Static and digital billboards along I-40, I-55, I-240, I-269, US-78, Poplar Ave, Union Ave, Elvis Presley Blvd, and Winchester Rd, high-frequency drive-time reach across the Memphis DMA and the I-40 freight corridor.
MATA bus kings, queens, tails, fullbacks, and full wraps across 30+ routes, plus Main Street and Riverfront trolley advertising and mobile billboards configurable citywide for events and conferences.
Transit shelters across Downtown, Midtown, Overton Square, East Memphis, and the University District, plus wildposting and poster snipes in Cooper-Young, Overton Square, Crosstown, South Main, and Broad Avenue Arts District.
Wallscapes on Beale Street and South Main / Arts District, dioramas and digital walls at Memphis International Airport (MEM), and place-based screens around FedExForum, AutoZone Park, Liberty Bowl, gyms, and bars.
| Format | Where it runs in Memphis | Typical use |
|---|---|---|
| Static billboards (bulletins & posters) | I-40, I-55, I-240, I-269, US-78, Poplar Ave, Union Ave, Elvis Presley Blvd, Winchester Rd | Brand awareness, high-frequency drive-time reach |
| Digital billboards | Downtown, East Memphis, Germantown, Cordova, Bartlett, Southaven (MS), along I-40, I-240, and Poplar | Time-of-day creative, dayparting, retail offers |
| MATA bus advertising | Kings, queens, tails, fullbacks, full wraps across 30+ MATA routes | Hyperlocal neighborhood reach, downtown commuters |
| MATA trolley advertising | Main Street and Riverfront trolley lines | Tourist and downtown foot traffic |
| Transit shelter & bench advertising | Shelters across Downtown, Midtown, Overton Square, East Memphis, University District | Pedestrian-level frequency |
| Memphis International Airport (MEM) | Concourse B, dioramas, baggage claim, digital walls | Business travelers, FedEx hub, healthcare, logistics |
| Wallscapes | Downtown, Beale Street, South Main / Arts District, Cooper-Young, Overton Square | Cultural relevance, large-format impact |
| Wildposting & poster snipes | Cooper-Young, Overton Square, Crosstown, South Main, Broad Avenue Arts District | Music, lifestyle, culture, and college audiences |
| Place-based & ambient | FedExForum, AutoZone Park, Liberty Bowl, Beale Street venues, gyms, bars | Contextual targeting around dwell-time environments |
| Mobile billboards | Configurable routes citywide, popular for Memphis in May and convention activations | Event activations, conference takeovers |
| Programmatic DOOH | Digital units across the metro available on programmatic exchanges | Real-time bidding, dynamic creative, attribution |
FedEx hub traffic, AutoZone HQ, the I-40 freight corridor, and tri-state spillover stack on top of standard DMA reach.
Memphis OOH pricing depends on format, location, dwell time, audience impressions (delivered as DEC, Daily Effective Circulation), and flight length. Memphis pricing typically runs 30–50% below comparable Nashville or Atlanta inventory, which is why national advertisers consistently use Memphis as a high-leverage southeast market, especially for B2B logistics, automotive aftermarket, and healthcare categories that overindex against the local economy. The ranges below reflect typical AdQuick marketplace pricing for the Memphis DMA.
| Format | Typical 4-week cost | Notes |
|---|---|---|
| Static billboard (poster, secondary road) | $700–$2,500 | Winchester, Elvis Presley Blvd, suburban arteries |
| Static billboard (bulletin, primary highway) | $2,500–$9,000 | I-40, I-55, I-240, Poplar Ave |
| Digital billboard (share of voice) | $1,500–$7,000 | Typical 8-second slot in a 64-second loop |
| MATA bus king | $400–$1,200 per bus | 4-week minimum |
| MATA full bus wrap | $7,000–$16,000+ | Production included |
| MATA trolley | $1,500–$4,000 per trolley | Downtown / Riverfront premium |
| Transit shelter | $600–$1,800 per face | Downtown, Midtown, Overton Square premium |
| Wallscape | $5,000–$25,000+ | Beale Street and South Main premium |
| Wildposting (50-poster flight) | $2,000–$5,000 | Cooper-Young, Overton Square, South Main |
| Memphis International Airport diorama | $3,500–$12,000+ | Concourse and gate-area dependent |
| Memphis in May / event-adjacent | +30–60% premium | May demand spike along Riverfront and Downtown |
Most Memphis operators publish "request a proposal" instead of standard rates. AdQuick shows real CPMs and four-week rates upfront on every Memphis unit, with no hidden markups, and you can request quotes across multiple operators in a single workflow.
From Downtown and Beale Street to the Poplar corridor, the FedEx hub, and tri-state spillover into north Mississippi and east Arkansas, each Memphis submarket maps to a specific audience and category fit.
Best for: tourism, hospitality, entertainment, beer/spirits, B2B finance. High-density visitor and office traffic along Beale Street, Main Street, the Riverfront, and around FedExForum. Strong digital billboard, wallscape, and trolley inventory.
Best for: culture, food & beverage, music, DTC, lifestyle. Walkable arts and dining district with strong wildposting, wallscape, and place-based inventory.
Best for: lifestyle, food & beverage, music, healthcare, retail. Active dining and entertainment district reaching the city's creative class and the surrounding Cooper-Young / Crosstown corridor.
Best for: DTC, food & beverage, music, youth lifestyle. One of the strongest wildposting and culture-marketing neighborhoods in the southeast.
Best for: healthcare, lifestyle, food & beverage, creative-class consumer. Captures Crosstown Concourse foot traffic and the adjacent Broad Avenue redevelopment corridor.
Best for: retail, healthcare, financial services, automotive, B2B. The single highest-trafficked retail and office corridor in Memphis along Poplar Avenue. Heavy digital and static billboard inventory.
Best for: affluent retail, healthcare, financial services, home services. Affluent east-suburban audiences along Poplar Ave east of I-240.
Best for: retail, QSR, auto, home services. Concentrated retail traffic along Germantown Parkway and Stage Road.
Best for: edtech, recruiting, consumer brands, QSR, music. Reaches 22,000+ U of M students plus the surrounding residential corridor.
Best for: tourism, hospitality, retail, QSR, automotive. Graceland alone draws 600,000+ annual visitors. Elvis Presley Boulevard is a primary tourism corridor.
Best for: retail, QSR, auto, home services, casino. Major retail and residential growth corridor along I-55 south. Tunica casinos are 30 miles south.
Best for: sports betting, beer, QSR, automotive, insurance. Captures Grizzlies, Tigers basketball, Redbirds baseball, AAC football, Liberty Bowl, and Southern Heritage Classic audiences.
Best for: B2B logistics, business travel, healthcare, financial services. MEM is the world's largest cargo airport (by tonnage) and the global super hub for FedEx Express, making it one of the highest-value B2B audiences in any U.S. airport. About 4 million annual passenger boardings on top of cargo traffic.
Memphis sits at the intersection of three major U.S. interstates and is one of the most important logistics crossroads in North America. I-40 carries cross-country east-west traffic (Nashville, the Carolinas, Oklahoma, California). I-55 runs north-south (St. Louis to New Orleans). I-240 is the inner beltway around the city, with I-269 as the outer loop. Combined, these corridors carry over 500,000 vehicles per day through the metro, a meaningful share of which is long-haul commercial trucking that doesn't exist in markets like Nashville or Birmingham.
Memphis International Airport is the world's largest cargo airport by tonnage and the global super hub for FedEx Express. The FedEx hub alone employs 30,000+ people on-site, with peak overnight sorting volumes that make MEM one of the most active 24-hour aviation facilities anywhere. On top of cargo, MEM handles roughly 4 million annual passenger boardings.
The Memphis Area Transit Authority (MATA) operates the city's bus network and the iconic Main Street and Riverfront trolley lines, carrying around 5 million annual passenger trips. MATA inventory is one of the most efficient ways to reach Downtown, Midtown, and university-area audiences.
Hyperlocal targeting of downtown commuters, Beale Street and tourist traffic, University of Memphis students, healthcare worker corridors near the Mid-South medical center, and Overton Square / Cooper-Young foot traffic.
MATA campaigns require 3–5 weeks of lead time for production and install and follow MATA creative policies. AdQuick handles the creative spec validation and submission process.
Memphis runs a year-round event calendar that drives meaningful OOH demand spikes. Planning around these windows is essential for hospitality, beer/spirits, tourism, and consumer-targeted campaigns.
200,000+ music attendees across the Beale Street Music Festival weekend.
100,000+ food and tourism attendees during Memphis in May's signature culinary event.
25,000+ runners, plus St. Jude donor activation across the downtown corridor.
Year-round downtown event traffic around FedExForum across the full Grizzlies season.
College and alumni audiences, basketball (Nov–March) and football (Aug–Nov).
National college football audience at the Liberty Bowl.
Historic HBCU football classic with strong regional and alumni reach.
30,000+ Elvis Presley anniversary attendees along Elvis Presley Boulevard.
130,000+ neighborhood festival attendees in the Cooper-Young arts district.
Inventory along the Riverfront, Downtown, Beale Street, and Elvis Presley Boulevard often books out 3–6 months ahead of Memphis in May.
Outdoor advertising in Tennessee is regulated at the state level by the Tennessee Department of Transportation (TDOT) under the Tennessee Billboard Regulation and Control Act (Tenn. Code Ann. § 54-21) and the federal Highway Beautification Act. Within Memphis city limits, additional zoning and sign code rules apply under the City of Memphis Unified Development Code, and Shelby County and surrounding jurisdictions (Germantown, Collierville, Bartlett, Southaven MS, West Memphis AR) layer their own restrictions.
You don't need to pull permits yourself for media buys on existing inventory, operators hold the TDOT, city, and county permits. But your creative still needs to comply with the relevant rules and operator-specific content policies. AdQuick flags compliance issues before booking.
The three largest billboard operators in Memphis are Lamar Advertising, OUTFRONT Media, and Clear Channel Outdoor, supported by strong regional operators including Naegele Outdoor Advertising and BM Outdoor. Each owns a different slice of the inventory.
Largest billboard footprint across Memphis and the Mid-South, including West Tennessee and North Mississippi. Inventory spans bulletins, posters, and digital billboards.
Strong Memphis digital and downtown inventory with transit relationships. Inventory includes digital bulletins, transit, and select street furniture.
Long-established Memphis presence with digital and static inventory. Inventory includes digital bulletins and posters.
Regional Mid-South operator with strong Memphis-area inventory across bulletins and posters.
Memphis market specialist with static and digital billboard inventory across the metro.
Operates Memphis bus, trolley, and shelter inventory. Holds the city's transit advertising rights.
Mobile billboards, wildposting, wallscapes, and place-based inventory across Memphis, niche formats covering Cooper-Young, South Main, Beale Street, and Memphis in May activations.
The catch: no single operator gives you the full Memphis market. A complete Memphis plan typically pulls from 3–6 different vendors with different sales reps, contracts, creative specs, and reporting formats.
AdQuick is operator-agnostic. You see every operator's inventory on one map, compare CPMs apples-to-apples, book in one workflow, ship one set of creative files, and get unified reporting and attribution across the full campaign, including footfall lift, app installs, and brand lift measurement. AdQuick covers every Memphis OOH format, billboards, transit, airport, place-based, wildposting, mobile, and programmatic DOOH, through real operator relationships, not just listing aggregation.
Programmatic digital out-of-home (DOOH) lets you buy Memphis digital billboard impressions through automated exchanges, similar to how programmatic display works online, instead of negotiating four-week share-of-voice contracts with each operator.
Unified DSP and direct-buy platform, Memphis digital faces accessible alongside static and transit in one workflow.
Largest pure-play DOOH DSP with deep Memphis digital inventory access through major operator partnerships.
Broadsign's buy-side platform for DOOH inventory across Memphis digital faces.
JCDecaux-affiliated DSP with Memphis programmatic access.
Omnichannel DSP with growing programmatic DOOH supply in Memphis.
TTD's OpenPath integration brings Memphis DOOH alongside display, video, and CTV.
AdQuick supports both traditional direct-buy and programmatic DOOH across Memphis, so you can blend always-on programmatic with high-impact direct units (downtown wallscapes, FedExForum-adjacent placements) in the same campaign.
From defining your audience to verifying install and measuring ROI, here's how a Memphis OOH campaign moves from brief to live.
Negotiate four-week buys with Lamar, OUTFRONT, Clear Channel, Naegele, BM Outdoor, and regional independents one at a time. Best for relationships and highly specific premium units, but requires multiple contracts, sales reps, creative specs, and reporting formats.
Buy Memphis digital billboard impressions through a DOOH DSP, AdQuick first, then Vistar Media, StackAdapt DOOH, The Trade Desk OpenPath, VIOOH, or Broadsign Ads. Launch in 24–48 hours with audience-based targeting, dynamic creative, and real-time optimization.
One workflow for every Memphis operator and format, static, digital, transit, airport, wildposting, mobile, and programmatic DOOH. Compare CPMs apples-to-apples, ship one set of creative files, get unified reporting, and measure with built-in mobile attribution.
The typical Memphis campaign moves from brief to live in 2–3 weeks for billboards and digital, 4–6 weeks for MATA and MEM airport, and as little as 1–2 days for programmatic DOOH.
Quick answers on Memphis billboard pricing, MATA transit rates, MEM airport advertising, lead times, permitting, ROI measurement, and the best operators across the Mid-South.
Three shifts are reshaping Memphis OOH heading into 2026, and they're worth planning around.
More Memphis digital faces are coming onto programmatic exchanges every quarter, which means audience-based and dynamic creative campaigns now have meaningful Memphis scale, not just a handful of units.
Every campaign AdQuick books in Memphis includes mobile-based footfall lift, app install, and brand lift measurement. Advertisers running OOH without attribution in 2026 are giving up the easiest performance win available.
As B2B logistics and the Mid-South medical center continue to grow, the highest-value inventory near MEM and the medical district is booking earlier each year. Lock premium units 4–6 months ahead.
Browse every Memphis operator on one map, compare real CPMs across I-40, I-240, MATA, MEM, and Beale Street inventory, and launch with mobile attribution built in.
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