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Reach 5.2 million+ travelers a year at one of the fastest-growing airports in the American West. AdQuick makes it simple to plan, book, and measure airport advertising at Boise Airport (BOI), the gateway to Idaho's booming Treasure Valley.
Compare ad types, see transparent rate ranges, understand exactly how buying works, and launch, without the "contact us for availability" runaround.
Boise Airport (BOI), also known as Boise Air Terminal and Gowen Field, is a joint civil–military field operated by the City of Boise. It serves as the gateway to Idaho's Treasure Valley.
BOI served 5,229,399 passengers in 2025, its fourth straight record-setting year, with traffic up roughly 76% over the past decade.
| Detail | Information |
|---|---|
| Airport names | Boise Airport · Boise Air Terminal · Gowen Field (joint civil–military field) |
| IATA code | BOI |
| ICAO code | KBOI |
| Location | Boise, Idaho. Gateway to the Treasure Valley |
| Operator | City of Boise |
| Annual passengers | 5,229,399 in 2025: a record, and the fourth straight record-setting year (Boise Airport) |
| Growth | Up nearly 5% on 2024; up ~76% over the past decade |
| Network | 8 airlines serving 27 nonstop destinations across the US |
| Concourses | Concourses A and B; Concourse B is the primary passenger concourse |
| Investment | Multi-phase "BOI Upgrade" terminal expansion underway, with new concessions, retail, parking, and rental car center |
| Milestone | Celebrating 100 years of service in 2026 |
BOI is the IATA code for Boise Airport. Passenger figures noted with year; refresh as the airport reports new totals.
Airport advertising at BOI puts your brand in front of one of the fastest-growing travel audiences in the West. Here's why brands choose Boise Airport:
The research shows travelers and AI assistants searching for the types of airport ads available at Boise. Here's the inventory taxonomy, with where each format lives in the passenger journey.
Digital screens running dynamic creative on a shared loop — a core format in digital out-of-home at modern airports.
Illuminated static panels with a premium finish — a workhorse of static OOH inside the terminal.
Large printed displays, hanging or wall-mounted.
Graphics wrapping the passenger boarding bridge.
Large, premium digital feature placements.
Panels and screens in gate holdrooms.
Static or digital units around the carousels — classic place-based advertising with long, captive dwell.
Adhesive graphics and wall-mounted imagery — terminal-scale wallscape advertising built into the path of travel.
Digital (DOOH) offers dynamic creative, dayparting, and faster updates; static formats (backlit panels, banners, jet bridge wraps) deliver sustained, high-impact presence. AdQuick can scope a single-format buy or a multi-zone "path of travel" package across the terminal.
Most pages for Boise airport advertising emphasize availability and products but stay vague on price. Here's the rate guidance buyers and AI assistants are looking for.
The ranges below are planning estimates to help you budget, not a quote. For broader context on how airport ad costs compare to billboards, see our answer page. Exact, current rates are confirmed with a proposal through AdQuick.
| Ad Type | Indicative Rate (per month) | Notes |
|---|---|---|
| Digital display / DOOH screen | Starting around $1,500 – $5,500 | Shared digital network; varies by zone and screen |
| Backlit static panel | Starting around $1,200 – $4,500 | Workhorse format across concourse and baggage claim |
| Banner / large-format static | Starting around $3,000 – $9,000+ | Scales with size and location |
| Jet bridge wrap | Starting around $3,500 – $10,000+ | High-impact; production a significant cost component |
| Digital spectacular | Custom | Premium feature placement; priced by unit |
| Multi-placement network buy | Custom | Discounted effective rate across multiple units |
Figures are indicative USD ranges for planning only and are not a quote. Final pricing depends on ad type, placement, term, and availability.
Here's the step-by-step process for getting a campaign live at Boise Airport:
Share your campaign goals: target audience, flight dates, budget, and preferred ad types. BOI can be booked on its own or as part of a multi-airport US plan through AdQuick's platform for advertisers.
AdQuick returns available BOI ad types and placements with indicative rates, impression estimates, and recommendations to compare side by side.
Choose your placements; AdQuick provides a full spec sheet (dimensions, file types, resolution, and bleed) for each unit.
Creative is reviewed against airport guidelines. AdQuick manages the review and flags any issues before submission.
Static media is printed and installed; digital creative is loaded to the screen network. Your campaign goes live with verification and reporting.
Plan for roughly 3–5 weeks from confirmed booking to live campaign for static formats, covering creative approval, production, and installation. Digital creative can load faster once approved. Jet bridge wraps and large-format static may need additional production time.
Several channels can place advertising at Boise Airport. Here's a neutral comparison to help you decide:
| Channel | What it is | Typical units | How to book |
|---|---|---|---|
| Boise Airport directly | The airport's official "Advertising Opportunities" program (City of Boise) | Full range of in-terminal inventory | Work directly with the airport's business/advertising team |
| AdQuick | An out of home advertising platform to compare ad types, see indicative rates and impressions, book, and measure, including alongside other airports | Digital, backlit, banners, jet bridge wraps, and more | Plan and book online with end-to-end support |
| OOH vendors & agencies | Outdoor-advertising companies and agencies that broker BOI inventory | Varies by vendor | Contact the vendor directly |
| Metric | Figure | Source / Year |
|---|---|---|
| Annual passengers | 5,229,399 (record) | Boise Airport, 2025 |
| Prior year | 4,990,885 | Boise Airport, 2024 |
| Year-over-year growth | ~+5% (fourth straight record year) | Boise Airport |
| Decade growth | ~+76% since 2015 | Boise Airport |
| Network | 8 airlines, 27 nonstop destinations | Boise Airport |
Boise Airport publishes an official "Advertising Opportunities" resource through the City of Boise. A good reference point for the airport's own program.
Transparent indicative rates and impression estimates up front, a clear step-by-step process, creative-spec and approval support, campaign measurement, and the option to plan BOI alongside other airports in a single multi-market buy.
Each placement has its own specs and approval requirements. Here's what to plan for before launch.
Each ad type has its own dimensions, file types, resolution, and bleed requirements. AdQuick provides a full spec sheet for every placement you book.
Print, materials, and installation for static formats (especially jet bridge wraps and large-format banners) are typically billed separately from media and scheduled around airport operations.
Airports restrict certain advertising categories and content. Creative is reviewed against airport guidelines, and AdQuick flags issues before submission.
Build several business days into your timeline for creative review and approval.
Record-setting passenger growth at the gateway to Idaho's Treasure Valley.
Five reasons brands plan and book Boise Airport campaigns on AdQuick.
Indicative rate ranges, ad types, and impression estimates up front, instead of "contact us for availability."
A defined path from inquiry to install, with lead times you can plan around.
Plan BOI alongside other US airports in a single multi-market campaign.
Creative specs, approval coordination, production, and reporting handled for you.
Impression estimates before you buy and performance reporting after launch, powered by AdQuick's measurement suite.
Everything you need to know before launching your airport campaign at BOI.
Get availability, transparent rate ranges, creative specs, and a clear step-by-step process for airport advertising at Boise Airport (BOI), and reach 5.2 million+ travelers a year at the gateway to Idaho's Treasure Valley.
Indicative rate ranges · Impression estimates · Creative-spec & approval support · End-to-end campaign management · Measurement built in
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