Measure
Measure
Lift, attribution, halo
Platform
Resources & tools
Guides
OOH media formats
Billboard cost calculator
OOH advertising examples
Creative library
Reach a fast-growing, captive audience of business and leisure travelers, including a large cross-border Canadian market, in the heart of Vermont. AdQuick makes it simple to plan, price, book, and measure an advertising campaign at Patrick Leahy Burlington International Airport (BTV), spanning digital screens and backlit dioramas to baggage-claim placements and terminal spectaculars.
We handle availability, the airport program, creative approvals, production, and reporting end to end. Get transparent rate ranges, full creative specs, and a same-day media kit.
Patrick Leahy Burlington International Airport (BTV), also known as Leahy BTV or Burlington International Airport, is Vermont's primary airport and the main air gateway for the state and northern New England, complementing larger hubs such as Boston Logan (BOS).
For advertisers, it pairs an exceptional growth story with a distinctive, hard-to-reach audience.
Figures compiled from FAA data and Patrick Leahy Burlington International Airport sources, including the airport's "Advertise at BTV" page and the Leahy BTV media kit. Verify current figures against btv.aero before publishing.
Patrick Leahy Burlington International Airport offers a range of out-of-home (OOH) advertising inventory across the terminal journey. Below are the core formats available through AdQuick, with typical placement zones and use cases.
Motion and rotation drive high recall; creative updates easily. These digital out-of-home placements are available in concourse, gate areas, ticketing, and near concessions.
Always-on illumination, premium feel, and long dwell exposure. Placed in walkways, baggage claim, and concourse corridors.
100% of arriving passengers pass through baggage claim with high dwell time, making it one of the strongest place-based advertising environments at any airport. Displays appear on baggage claim walls, carousels, and columns.
Reliable, always-on presence along the passenger path. Found in departures, arrivals, and circulation areas.
Unmissable scale with strong photo-op and social value. Used across large terminal walls and feature areas, this format is closely related to wallscape advertising seen on building exteriors.
Pairs the brand with a genuinely useful amenity, similar in spirit to charging station advertising in retail and roadside contexts. Placed in seating and gate areas to engage travelers during dwell time.
Inventory and exact placements vary by availability and the airport's modernization schedule. AdQuick confirms what is open for your flight dates and sends annotated terminal maps and a per-unit spec sheet with your media kit.
Patrick Leahy Burlington International Airport is owned by the City of Burlington and operated by the Burlington Airport Commission, which runs an official "Advertise at BTV" program. There are a couple of routes to buy on-airport inventory, and choosing the right one affects pricing transparency, speed, and reporting.
| Route | What it is | Best for |
|---|---|---|
| AdQuick (marketplace) | Plans, negotiates, and books BTV inventory for you, and manages approvals, production, install, and reporting | Advertisers who want transparent pricing, one point of contact, fast turnaround, and full performance reporting |
| Direct with the airport | The airport's own "Advertise at BTV" program and vendor process | Buyers working directly with the airport, often on long-term or specialized placements |
AdQuick handles the full BTV process for you. Here is how a campaign comes together, typically going from first inquiry to live in 3–6 weeks.
Share your goals, target dates, and budget. AdQuick sends a BTV media kit with open inventory, photos, terminal maps, and rate ranges, usually the same day.
Lock in the units and zones that match your audience and budget. AdQuick handles negotiation and reserves your inventory.
Provide artwork to the required specs (below). AdQuick coordinates airport creative approval; plan for a few business days of review.
Materials are printed and professionally installed during scheduled posting windows.
Your campaign goes live with proof-of-posting photos and performance reporting.
Allow at least 2–4 weeks before your desired start date for inventory holds, creative approval, and production. Premium placements and peak winter ski season and fall foliage windows should be booked further ahead.
A top question about advertising at Patrick Leahy Burlington International Airport is simply: how much does it cost? Airport advertising is priced per unit, per 4-week period, and rates depend on format, placement, term length, and season. For a broader category benchmark, see how airport ads compare in cost to billboards.
The ranges below are typical planning estimates for BTV to help you budget. They are not a fixed rate card; actual pricing depends on live availability. Request an exact quote for current numbers.
| Format | Typical BTV rate (per 4 weeks) | Notes |
|---|---|---|
| Digital screen (single unit) | From ~$1,200–$3,500 | Lower cost of entry; share-of-voice rotation |
| Static display / banner | ~$1,200–$3,500 | Cost-efficient always-on presence |
| Backlit diorama / lightbox | ~$1,800–$4,500 | Premium illuminated placement |
| Baggage claim display | ~$2,500–$7,000 | Captures 100% of arriving passengers |
| Wall wrap / spectacular | ~$5,000–$12,000+ | Largest-impact, dominant placement |
| Multi-unit / airport-dominant program | Custom | Volume pricing across the passenger journey |
Production and installation (printing, materials, and labor) are typically billed separately and usually add a one-time $500–$2,500+ depending on format and size.
Exact dimensions and file requirements depend on the specific unit you book. AdQuick provides a per-unit spec sheet with every booking. As a general guide:
| Item | Typical requirement |
|---|---|
| Static formats (dioramas, wraps, banners) | Vector or high-resolution raster art; supplied at full size or to scale |
| Resolution | 300 DPI at final print size (or 100 DPI at full scale for large-format) |
| File formats | Print-ready PDF, AI, EPS, or layered TIFF/PSD; fonts outlined |
| Color | CMYK; supply a color profile or proof for brand-critical color |
| Bleed | Include bleed and keep critical content inside the safe zone |
| Digital screens | JPG/PNG static or MP4/MOV motion at the unit's native pixel dimensions |
| Digital spot length | Commonly 8–15 seconds in rotation (confirmed per network) |
| Languages | English, French, or bilingual creative, well suited to BTV's large Quebec audience |
| Content review | Creative is subject to Patrick Leahy Burlington International Airport content guidelines |
Always build to the final approved spec sheet for your booked unit. AdQuick reviews files before they go to print.
| Audience signal | What it means for advertisers |
|---|---|
| ~1.43M annual passengers (2025) | Concentrated reach as Vermont's primary airport |
| ~94% growth since 2019 | One of the fastest-growing regional airports in the Northeast |
| ~40% cross-border Quebec travelers | A rare chance to reach an engaged Canadian audience, ideal for bilingual campaigns |
| Vermont tourism gateway | Skiing, Lake Champlain, fall foliage, and Burlington's food and arts scene |
| University of Vermont college town | Students, families, and education-market reach |
| Business and leisure mix | Strong fit for hospitality, tourism, healthcare, financial services, and B2B |
| Modernizing terminal (Project NexT) | An improving, refreshed environment for campaigns |
| Audience signal | What it means for advertisers |
|---|---|
| ~1.43M annual passengers (2025) | Concentrated reach as Vermont's primary airport |
| ~94% growth since 2019 | One of the fastest-growing regional airports in the Northeast |
| ~40% cross-border Quebec travelers | A rare chance to reach an engaged Canadian audience, ideal for bilingual campaigns |
| Vermont tourism gateway | Skiing, Lake Champlain, fall foliage, and Burlington's food and arts scene |
| University of Vermont college town | Students, families, and education-market reach |
| Business and leisure mix | Strong fit for hospitality, tourism, healthcare, financial services, and B2B |
| Modernizing terminal (Project NexT) | An improving, refreshed environment for campaigns |
Hospitality and tourism, ski resorts and attractions, restaurants and dining, healthcare systems, financial and professional services, real estate and relocation, retail, universities, cross-border and Canadian-market brands, and regional and national advertisers targeting Vermont and northern New England.
Airport advertising is highly measurable, and measurement is built into every AdQuick BTV campaign through AdQuick's measurement suite. We frame effectiveness around clear KPIs:
Representative outcomes from comparable regional-airport programs:
A resort ran arrivals-hall dioramas to capture inbound winter visitors, with a measurable lift in branded search and direct bookings during the flight period.
A health system used rotating digital screens for an awareness campaign, with meaningful gains in unaided recall versus the prior quarter.
A brand ran English-and-French creative to reach BTV's large Quebec audience, extending reach efficiently across the passenger path.
Examples are illustrative of airport-OOH performance patterns. AdQuick can share format-specific benchmarks for your category.
AdQuick is the out of home advertising platform that takes you from first inquiry to live campaign, and measurable results, for Patrick Leahy Burlington International Airport.
Real rate ranges and clear cost drivers, with no opaque "request a quote" wall.
AdQuick coordinates airport availability, negotiation, and approvals so you do not have to.
Compare every available format and placement side by side.
One point of contact, a same-day media kit, and a campaign live in weeks.
Planning, creative coordination, approvals, production, installation, and reporting: handled.
Verification and performance reporting on every campaign.
Pair BTV with airports such as Boston (BOS), Manchester (MHT), Albany (ALB), and Montreal (YUL), or extend into transit and street-level OOH across New England.
The most common questions advertisers ask about Patrick Leahy Burlington International Airport: pricing, formats, lead times, and measurement.
Ready to put your brand in front of a fast-growing audience of Vermont and cross-border travelers at Patrick Leahy Burlington International Airport?
Tell AdQuick your goals, target dates, and budget, and we'll send available BTV inventory, terminal maps, photos, and transparent pricing, typically the same day. We handle the airport program and approval process from start to finish.
Get Started ->
Launch hyper-targeted OOH campaigns in minutes