30M+
Total passengers in 2024
60–90 min
Average terminal dwell time
15M
T2 annual capacity (post-expansion)
#2
Busiest airport in Vietnam
Access all media formats
Digital ScreensStatic DisplaysBaggage ClaimExperiential
WHY ADVERTISE

Why Advertise at Noi Bai International Airport (HAN)

Noi Bai is the gateway to Vietnam's political and administrative capital. For brands that need to reach government-connected decision-makers, foreign investors, and Vietnam's expanding business class, few environments concentrate that audience as efficiently as HAN.

Airport passengers spend 60 to 90 minutes in the terminal between check-in and boarding, extended, close-range exposure no roadside format can match. Brands building national Vietnam coverage typically pair Noi Bai with Tan Son Nhat (SGN) in Ho Chi Minh City for full reach across the country's two largest metros.

A national-scale gateway. Noi Bai is the second-busiest airport in Vietnam, handling more than 30 million passengers in 2024, and the country's busiest airport for cargo. The Hanoi–Ho Chi Minh City route that runs through it is the busiest air route in Southeast Asia.
The capital's institutional audience. Hanoi is Vietnam's seat of government, diplomacy, and foreign direct investment. HAN concentrates government and diplomatic officials, multinational executives, market-entry investors, and a strong domestic business base, a high-value audience for B2B, financial services, education, healthcare, real estate, and automotive brands.
Long, captive dwell times. Airport passengers spend an average of 60 to 90 minutes in the terminal between check-in and boarding, and international travelers at HAN are advised to arrive up to three hours early.
A recently expanded international terminal. The expanded Terminal 2 (international) reopened in December 2025 with its gross floor area increased to roughly 200,000 m² and annual capacity raised to 15 million passengers, adding new digital screens, security zones, and premium advertising touchpoints. Terminal 1 handles domestic flights.
Two predictable demand peaks. Tet (Lunar New Year, late January–February) drives maximum domestic and Viet Kieu return travel and the highest consumer-spending window of the year. The summer peak (June–August) drives inbound international leisure traffic to Ha Long Bay, Hoi An, and northern Vietnam.
Scarcity that drives recall. Airports are curated, security-screened environments with limited commercial inventory, giving airport advertising significantly higher unaided recall than saturated digital feeds or street-level media.
FORMATS & PLACEMENTS

Airport Advertising Formats and Inventory at Noi Bai (HAN)

Noi Bai International Airport offers a full range of digital out-of-home and static out-of-home advertising formats across arrivals, departures, baggage claim, customs, check-in halls, boarding gates, and approach roads. The right format depends on your campaign goals, budget, and target terminal.

LED Screens and Digital DisplaysHigh Impact

Large-format LED screens and digital video walls in high-traffic zones, check-in halls, departure lounges, baggage claim, and main walkways. Digital formats support motion creative, rotation, and dayparting, and have powered high-profile executions at HAN such as CGI "anamorphic" content.

Best for: brand awareness, product launches, high-impact campaigns.

Digital Posters and StandeesFlexible

Networked digital poster screens, including clusters in the international customs and arrivals zones, and free-standing digital standees positioned at boarding gates, waiting areas, and arrival halls.

Best for: arrival messaging, flexible placement, short-duration and seasonal campaigns.

Lightboxes (Static Backlit Displays)Always-On

Illuminated static panels along passenger corridors, check-in counters, and boarding-gate areas. Lightboxes deliver a constant, high-visibility brand presence, including in low light, at a lower cost per impression over long flights.

Best for: always-on brand presence and cost-efficient long-term campaigns.

Drop Banners and Large-Format StaticDomination

Vertical drop banners and large static graphics in high-ceiling terminal spaces and atriums, creating an immersive, hard-to-miss brand environment.

Best for: terminal-domination effect and brand storytelling.

Baggage Claim and Customs-Area MediaCaptive Arrivals

Baggage-carousel branding and arrivals/customs displays that reach a fully captive international audience at the moment they enter Vietnam. These are classic place-based advertising placements, paired with high attention and a clear moment of need.

Best for: tourism, financial services, telecom/SIM, and arrival-driven calls to action.

Lounge and Premium-Zone PlacementsPremium

Placements in and around airline lounges and premium corridors reach first- and business-class passengers, frequent flyers, and corporate travelers in a relaxed setting.

Best for: financial services, real estate, automotive, and B2B brands.

Trolley, Wi-Fi, and Charging-Station SponsorshipsUtility

Baggage-trolley branding, sponsored airport Wi-Fi, and branded charging station advertising that pair brand exposure with a useful traveler service and extended close-range dwell time.

Best for: engagement-led campaigns and utility-aligned brand messaging.

Approach-Road and Exterior BillboardsPre-Terminal

Large-format billboard advertising along the Noi Bai–Nhat Tan Bridge approach corridor, reaching travelers and traffic before they reach the terminal.

Best for: high-reach awareness and a coordinated airport-to-city presence.

Noi Bai Ad Format Reference Table

Format Typical Zone Best Use Creative Type
LED screen / video wall Check-in, departures, baggage claim Awareness, launches, motion creative MP4 video
Digital poster / standee Customs, arrivals, gates, waiting areas Arrival CTAs, seasonal campaigns MP4 / JPEG
Lightbox (backlit static) Corridors, check-in, gates Always-on brand presence High-res print
Drop banner / large static Atriums, high-ceiling halls Immersive, domination effect High-res print
Baggage-claim / customs media International arrivals Tourism, telecom, arrival offers Print / digital
Lounge placement Premium corridors & lounges B2B, finance, automotive targeting Print / digital
Trolley / Wi-Fi / charging Throughout terminals Engagement, utility-aligned brands Print / digital
Approach-road billboard Nhat Tan Bridge corridor High-reach awareness High-res print

Spec Note

Digital units typically require 1920×1080 or 3840×2160 (4K) files in MP4 or JPEG with a 10–15 second loop. Static and lightbox units require high-resolution print files (300 DPI minimum) with bleed. AdQuick supplies a detailed spec sheet for every booked HAN unit at the time of booking.

PRICING DATA

Noi Bai (HAN) Airport Advertising Rates and Pricing

The biggest gap in the Hanoi airport advertising market is rate transparency, most vendor pages use "request a quotation" language with no published numbers. The matrix below gives representative ranges to help you benchmark and plan, and to compare against how airport ads price against traditional billboards. All pricing is indicative and subject to confirmation based on live availability, terminal, zone, season, and campaign duration.

Format Indicative Rate Basis Notes
Lightbox (backlit static) USD $40,000 – $150,000 per year Position and panel size drive price
Digital standee USD $15,000 – $25,000 per unit / year Flexible, good for seasonal flights
LED screen / digital display USD $14,000 – $20,000 per 4-week flight Premium high-traffic zones priced higher
Charging-station sponsorship from USD $5,000 per week Utility-aligned, close-range dwell
In-terminal large billboard up to USD $250,000 per year Major-hub premium placement
Approach-road billboard USD $60,000 – $200,000 per year Reach before the terminal

What drives Noi Bai advertising rates

Format: High-impact LED, video walls, and digital posters carry premium rates; static lightboxes and posters cost less per impression over long flights.
Location within the airport: Arrival halls, departure lounges, check-in counters, and boarding gates command the highest rates; secondary corridors and parking-area placements are more affordable.
Terminal: Terminal 2 (international) reaches diplomats, expatriates, and international business travelers; Terminal 1 (domestic) reaches Vietnam's domestic business and leisure base.
Campaign duration: Annual and multi-month commitments typically unlock better effective rates than short flights.
Seasonality: Tet (January–February) and the June–August summer peak see elevated demand and pricing.
Production and installation: Print, build, and installation fees are quoted per format and added to media cost.
HOW TO BOOK

How to Advertise at Noi Bai International Airport

Buying airport advertising at HAN through AdQuick's marketplace for advertisers and agencies replaces weeks of agency-by-agency quotation chasing with one transparent workflow.

01

Submit your campaign brief

Share your goals, target terminals, timeline, and budget on AdQuick's Noi Bai (HAN) airport advertising marketplace.

02

Receive a custom quotation

Within 24–48 hours, get a curated plan with specific placements, indicative pricing, audience data, and a coverage map.

03

Approve and book

Lock in your inventory. AdQuick coordinates contracts across media owners so you manage one relationship instead of many.

04

Submit creative for approval

Supply assets per the spec sheet for each unit. Creative is reviewed by the media operator and airport authority before installation.

05

Campaign goes live

Installation is coordinated by the media owner. Plan 6–10 weeks from brief to go-live to allow for availability checks, approvals, production, and installation.

06

Measure and report

Track impressions, audience data, and brand-lift proxies through AdQuick's measurement suite.

Recommended Lead Times

Book 4–8 weeks ahead for standard digital placements and 8–12 weeks ahead for static, lightbox, and custom installations. Tet and summer peak placements sell out earliest, plan 8–12 weeks in advance for those windows.

VENDOR LANDSCAPE

Who Sells Advertising at Noi Bai, Vendors and Buying Paths

Noi Bai International Airport is owned and operated by the Airports Corporation of Vietnam (ACV). In-terminal advertising inventory is sold by authorized media operators and agencies under agreements tied to the airport. Buyers generally have three routes:

Local Vietnamese media agencies

Agencies handle planning, creative production, and installation. This route works for local campaigns but often means agency-by-agency quotations, limited real-time availability, and inconsistent English-language support.

Local execution

Direct with the media operator

Works for large, long-term commitments but typically involves longer lead times and less pricing transparency.

Long-term direct

AdQuick's marketplace

Aggregates available HAN inventory into one searchable platform so you can compare placements and pricing on a single screen, book faster, and run the campaign in English or Vietnamese with full measurement. Ideal for international brands, agencies coordinating multi-market plans, and any buyer who wants transparent, side-by-side comparison.

Aggregated marketplace
COMPLIANCE

Airport Advertising Regulations and Approvals in Vietnam

All advertising at Noi Bai is subject to airport authority and media-operator guidelines as well as Vietnam's advertising law. Building approval time into your schedule prevents costly delays.

Who approves creative

Creative is reviewed by the authorized media operator and the airport authority (under ACV) before installation; sensitive categories may require additional clearance.

Typical approval lead time

Allow 5–10 business days for creative review, on top of production and installation time.

Content standards

Creative must comply with Vietnam's Law on Advertising and airport standards. Restricted or prohibited categories typically include tobacco, certain alcohol and gambling placements, political content, and anything misleading or that conflicts with airport or sponsor agreements. Comparative claims and some regulated categories (healthcare, supplements, financial products) may require supporting documentation.

Language

Vietnamese-language or bilingual EN/VN creative is recommended, and for some categories effectively expected, particularly for domestic-terminal and arrivals placements.

Documentation

Final creative must be supplied to spec, with a signed contract and any required brand or regulatory clearances before installation.

Built-In Compliance

AdQuick flags the relevant requirements for each booked HAN unit as part of the campaign workflow, so compliance is built into the plan rather than discovered late.

TARGET AUDIENCE

Noi Bai Audience and Passenger Flow

Use audience and flow data to match formats to the right zones. Figures below are drawn from airport and aviation-industry reporting; confirm current numbers when planning.

Scale: more than 30 million total passengers in 2024, Vietnam's second-busiest airport.
Terminal split: Terminal 1 handles domestic traffic; Terminal 2 (international) handles all international flights and recorded close to 13 million international passengers in the first eleven months of 2025.
Audience mix: government and diplomatic officials, multinational and B2B executives, foreign-investment and market-entry travelers, Viet Kieu (diaspora) returnees, and inbound leisure tourists.
High-dwell zones: check-in halls, departure lounges, boarding-gate holdrooms, customs, and baggage claim, the placements best suited to brand storytelling and recall.
Seasonality: Tet (January–February) and the June–August summer peak deliver the highest passenger density and the strongest windows for short, concentrated campaigns.

Best-Practice Tip

Use high-dwell gate areas, lounges, and check-in halls for brand storytelling; use arrivals, customs, and baggage claim for time-sensitive offers and local calls to action. Run bilingual creative for local relevance, and set up measurement before launch.

MEASUREMENT

How to Measure Airport Advertising at Noi Bai

AdQuick doesn't just place ads at Noi Bai, it helps you prove they worked. The verified impressions and attribution suite for HAN campaigns includes:

Verified impressions

Passenger-traffic data calibrated to flight schedules and terminal throughput, translated into estimated impressions per unit.

Audience demographics

Age, income, travel purpose, and origin/destination breakdowns via mobile-data partnerships.

Brand-lift studies

Pre/post surveys measuring unaided awareness, recall, consideration, and purchase intent among exposed versus control travelers.

Foot-traffic attribution

Mobile-device matching to measure whether exposed travelers later visited a store, office, or location.

Digital retargeting

Build a retargeting audience from device IDs near your HAN units and serve follow-up ads across mobile and desktop.

Proof of play

Time-stamped photo and video documentation confirming your creative ran on the booked units.

BEYOND HAN

Build a Multi-Channel Campaign Across Hanoi and Vietnam

Airport advertising performs best layered with other out-of-home formats. Extend a Noi Bai campaign across the wider market:

Highway & Arterial
Billboards

Digital and static billboards along the Noi Bai–Nhat Tan Bridge corridor and key Hanoi arterials.

Urban OOH
Street-Level Media

Street-level OOH across the Old Quarter, Ba Dinh, and Cau Giay business and government districts.

Programmatic DOOH
Digital Screens

Programmatic digital screens across the Hanoi metro area, airport and city in one buy.

National Reach
Cross-Airport

Pair HAN with Tan Son Nhat (Ho Chi Minh City) and Da Nang for national Vietnam coverage in a single plan.

AdQuick lets you plan HAN airport media and Ho Chi Minh City DOOH in one workflow when running a full-country Vietnam plan.

FAQ

Frequently Asked Questions: Noi Bai (HAN) Airport Advertising

Everything you need to know before launching your first Noi Bai International Airport campaign on AdQuick.

Noi Bai offers LED screens and video walls, digital posters and standees, backlit lightboxes, drop banners and large static graphics, baggage-claim and customs-area media, lounge placements, trolley, Wi-Fi and charging-station sponsorships, and approach-road billboards, across arrivals, departures, check-in, gates, and customs in both terminals. See more airport advertising examples for inspiration.
Submit a campaign brief through AdQuick's Noi Bai airport advertising marketplace. You'll receive a quotation with available inventory, indicative rates, audience data, and mock-ups within 24–48 hours, then approve, submit creative for approval, and launch, typically 6–10 weeks from brief to go-live.
Indicative rates range from roughly USD $14,000–$20,000 per four-week flight for an LED display, USD $15,000–$25,000 per year for a digital standee, and USD $40,000–$150,000 per year for a lightbox, up to USD $250,000 per year for a premium in-terminal billboard. Pricing depends on format, location, terminal, duration, and season. For broader benchmarks, see how much airport digital advertising costs, then request a quote through AdQuick for confirmed Noi Bai pricing.
Plan 4–8 weeks ahead for standard digital placements and 8–12 weeks ahead for static, lightbox, or custom installations. Tet (January–February) and the June–August summer peak sell out earliest, so book premium placements 8–12 weeks in advance.
Yes. All creative at Noi Bai is subject to airport authority and media-operator guidelines and Vietnam's Law on Advertising, with a typical 5–10 business-day review window. Restricted categories generally include tobacco and certain alcohol, gambling, and political content, and some regulated categories require supporting documentation. AdQuick flags requirements for every booked unit.
Noi Bai is operated by the Airports Corporation of Vietnam (ACV). In-terminal inventory is sold by authorized media operators and local agencies, the same multi-vendor pattern explained in how airport ads are sold by terminal, airport, or operator. AdQuick aggregates available HAN inventory into one marketplace so you can compare and book without agency-by-agency quotation chasing.
Terminal 2 (international) reaches diplomats, expatriates, and international business and investment travelers; Terminal 1 (domestic) reaches Vietnam's domestic business and leisure base. Many brands run both for full coverage, AdQuick can build a cross-terminal plan in one quotation.
Yes, extended dwell times of 60–90 minutes, a curated low-clutter environment, and a high-value capital-city audience drive strong unaided recall. Pair placements with AdQuick's measurement suite (impressions, brand lift, foot-traffic attribution) to quantify results.
TIẾNG VIỆT

Quảng cáo tại Sân bay Quốc tế Nội Bài (HAN), Hà Nội, Việt Nam

Lập kế hoạch, báo giá và đặt quảng cáo tại Sân bay Quốc tế Nội Bài (HAN), cửa ngõ hàng không chính của Hà Nội và miền Bắc Việt Nam. Xem inventory theo thời gian thực, so sánh bảng giá minh bạch và triển khai chiến dịch đo lường được, tất cả trên một nền tảng.

AdQuick là sàn quảng cáo sân bay dành cho các thương hiệu và agency mua quảng cáo ngoài trời (OOH) tại Sân bay Quốc tế Nội Bài Hà Nội. Thay vì xin báo giá từng agency một, bạn có thể so sánh định dạng, vị trí và giá trên cùng một màn hình.

Vì sao nên quảng cáo tại Sân bay Nội Bài (HAN)

Cửa ngõ quy mô quốc gia. Nội Bài là sân bay bận rộn thứ hai Việt Nam, phục vụ hơn 30 triệu lượt khách năm 2024.
Đối tượng cấp cao của thủ đô. Hà Nội là trung tâm chính trị, ngoại giao và thu hút đầu tư; HAN tập trung quan chức, lãnh đạo doanh nghiệp đa quốc gia và nhà đầu tư.
Thời gian lưu lại lâu. Hành khách thường ở trong nhà ga 60–90 phút, tạo cơ hội tiếp xúc thương hiệu ở cự ly gần.
Nhà ga T2 vừa mở rộng. Nhà ga quốc tế T2 mở rộng (khánh thành tháng 12/2025) nâng công suất lên 15 triệu khách/năm, bổ sung nhiều điểm quảng cáo số mới.
Hai mùa cao điểm. Tết Nguyên đán (tháng 1–2) và cao điểm hè (tháng 6–8).

Các định dạng quảng cáo tại Nội Bài

Màn hình LED và video wall, digital poster và standee kỹ thuật số, hộp đèn (lightbox), băng rôn thả (drop banner), quảng cáo khu vực băng chuyền hành lý và hải quan, vị trí phòng chờ, tài trợ xe đẩy/Wi-Fi/trạm sạc, và biển billboard trên đường tiếp cận sân bay, phủ khắp khu vực đến, đi, làm thủ tục và cửa khởi hành ở cả hai nhà ga.

Bảng giá quảng cáo sân bay Nội Bài

Mức giá tham khảo: hộp đèn khoảng 40.000–150.000 USD/năm; standee kỹ thuật số 15.000–25.000 USD/đơn vị/năm; màn hình LED khoảng 14.000–20.000 USD cho mỗi chu kỳ 4 tuần; billboard lớn trong nhà ga có thể tới 250.000 USD/năm. Giá phụ thuộc vào định dạng, vị trí, nhà ga, thời lượng và mùa, và được xác nhận theo tình trạng còn trống thực tế.

Cách đặt quảng cáo tại Sân bay Nội Bài

Gửi brief chiến dịch trên sàn AdQuick.
Nhận báo giá riêng trong 24–48 giờ kèm vị trí, giá, dữ liệu đối tượng và sơ đồ phủ sóng.
Duyệt và đặt chỗ, AdQuick xử lý hợp đồng với các đơn vị truyền thông.
Gửi thiết kế để phê duyệt theo đúng thông số kỹ thuật.
Chiến dịch lên sóng, dự trù 6–10 tuần từ brief đến khi triển khai.
Đo lường kết quả với bộ công cụ đo lường của AdQuick.

Quy định quảng cáo sân bay tại Việt Nam

Mọi quảng cáo tại Nội Bài tuân theo quy định của cảng hàng không, đơn vị truyền thông và Luật Quảng cáo Việt Nam. Thời gian duyệt thiết kế thường là 5–10 ngày làm việc. Các ngành hạn chế thường gồm thuốc lá, một số sản phẩm rượu bia, cờ bạc và nội dung chính trị; một số ngành (y tế, thực phẩm chức năng, tài chính) có thể cần hồ sơ chứng minh.

Nhận báo giá quảng cáo tại Nội Bài (HAN)

Hãy cho AdQuick biết mục tiêu, nhà ga, thời gian và ngân sách của chiến dịch để nhận báo giá quảng cáo Sân bay Nội Bài trong vòng 24–48 giờ.

Get a Noi Bai (HAN) Airport Advertising Quote

Ready to reach more than 30 million travelers a year at Noi Bai International Airport? Tell AdQuick your campaign goals, target terminals, timeline, and budget, and receive a custom Hanoi airport advertising quotation, complete with placements, indicative pricing, audience data, and a measurement plan, within 24–48 hours.

Real-time inventory · Transparent pricing · Full-funnel measurement · One workflow across every Noi Bai media owner, in English or Vietnamese.

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