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Reach a record 1.1 million travelers a year at the gateway to Southern Oregon and Northern California. It's the third-busiest airport in Oregon and the only commercial air gateway for the Rogue Valley region.
AdQuick makes planning and booking airport advertising at MFR simple: see the available formats, understand what drives cost, and get a custom proposal, all in one place.
Advertising at Rogue Valley International–Medford Airport (MFR) means placing your brand on terminal media that travelers pass as they move through the airport: typically digital screens, backlit dioramas, baggage claim displays, and concourse and ticketing signage.
MFR is owned and operated by Jackson County, Oregon, through its Airport Department. Airport advertising is run as a concession administered by the County, so placements are booked through the airport's advertising concessionaire or, depending on concession status, the Airport Administration Office.
There is no public rate card; MFR advertising rates depend on format, placement, flight length, and season. AdQuick is an out-of-home (OOH) advertising marketplace that plans and books MFR campaigns through the proper channel, with no markup over direct rates, and adds cross-airport comparison, creative coordination, and measurement. The fastest way to get accurate numbers is to request a proposal.
A genuinely captive regional audience. The only commercial gateway for the Rogue Valley and the wider Southern Oregon / Northern California region.
MFR set an all-time record of 1,100,027 total passengers in 2025, a 6.5% increase over 2024 and the first year to surpass the airport's pre-pandemic 2019 high. Growth has continued into 2026, with March 2026 up 6.4% year over year. MFR is the third-busiest airport in Oregon, behind only Portland (PDX) and Eugene (EUG).
What makes MFR's audience valuable for advertisers:
Southern Oregon tourism, hospitality, and wineries; healthcare and professional services targeting Rogue Valley residents; real estate and home services; car dealerships and auto services; regional banks and credit unions; and national advertisers running campaigns tied to peak summer travel and the region's festival season.
Below are the airport advertising formats typically available at a primary regional airport like MFR. Exact units, locations, and availability depend on the current advertising concessionaire. AdQuick confirms live inventory in your proposal.
Dynamic digital displays placed in high-traffic terminal zones. Creative can be motion or static and updated quickly, which makes digital ideal for seasonal campaigns, multi-message rotations, and response-driven offers. "MFR digital screens" are the most flexible format the airport offers.
Illuminated, large-format static displays positioned in concourse and circulation areas. Backlit lighting makes creative pop in any terminal lighting condition. A polished, premium canvas.
Placements in and around the baggage claim hall, where arriving passengers and the people meeting them wait for luggage with sustained, attentive dwell time.
Static and backlit OOH displays throughout the ticketing lobby, concourse, and gate areas: a cost-efficient way to maintain a persistent, always-on presence in front of every traveler.
As MFR's terminal expansion progresses, additional advertising inventory is likely to come online. Ask AdQuick about upcoming placements.
Because MFR is a compact single-terminal airport, these zones overlap heavily. A campaign across baggage claim and the concourse captures essentially the full round-trip passenger journey.
| Placement | Where it is | Format | Who it reaches | Dwell | Best campaign goal |
|---|---|---|---|---|---|
| Digital screens | High-traffic terminal zones | Digital (video-capable) | Arriving + departing | Medium–High | Awareness, seasonal, response |
| Backlit dioramas | Concourse / circulation areas | Illuminated large-format static | All passengers in flow | Medium | Brand statement, B2B |
| Baggage claim displays | Baggage claim hall | Static / backlit | Arriving passengers + greeters | High | Awareness, welcome messaging |
| Concourse & ticketing signage | Ticketing lobby & concourse | Static / backlit, multiple sizes | Arriving + departing | Medium | Always-on local presence |
There is no published rate card for MFR advertising. Pricing is quoted per campaign, and the airport routes pricing requests through its advertising concession. That's standard for airport media and works in advertisers' favor, because cost scales to what you actually need. The factors that determine your MFR advertising rate:
Single-airport campaigns at a primary regional airport the size of MFR are generally accessible to local and mid-market advertisers, often a few thousand dollars per month for a single placement, scaling up for digital networks or full-terminal coverage. Treat that as directional only. For accurate, current numbers tied to your dates, request a proposal and AdQuick will return real availability and pricing.
Unlike a privately operated airport, MFR is a public facility owned and operated by Jackson County, Oregon, through its Airport Department. Airport advertising is handled as a concession: a contracted program administered by the County.
What that means for advertisers:
Placements are sold by the airport's advertising concessionaire (or, depending on concession status, coordinated through the Airport Administration Office). There is no informal "buy direct from a gate agent" path.
Jackson County issued a Request for Proposals for the Airport Advertising Concession Program (including a published addendum). Concession contracts turn over on fixed cycles, so the operator of record can change.
Because the concession can be in transition, advertisers should verify who currently holds it. AdQuick tracks this and confirms the correct booking channel in your proposal.
Rogue Valley International–Medford Airport Administration Office, 1000 Terminal Loop Parkway, Suite 201, Medford, OR 97504. Jackson County posts procurement and concession notices at jacksoncountyor.gov/projects.
Concession details change. AdQuick keeps this current. Verify the active concessionaire when you request your proposal.
AdQuick is an out of home advertising marketplace. For Rogue Valley International–Medford Airport, AdQuick acts as your planning and buying partner: booking MFR inventory through the airport's advertising concession at the same rates you'd pay going direct, while adding comparison, creative coordination, and measurement.
Share your target dates, budget range, and objective (awareness, response, event tie-in, regional reach).
We send back available MFR formats, placements, and costs, with vendor-neutral guidance on which fit your objective, and how MFR compares to other Oregon airports.
Reserve formats and dates; we confirm the current concession channel and handle contracting.
Upload artwork to spec; we manage airport approvals and production for static formats.
Your campaign goes live, and AdQuick provides verification and reporting so you can see what ran and how it performed.
You can also contact the airport's Administration Office directly to be routed to the advertising concessionaire. AdQuick's advantage is comparison and coordination: you see MFR alongside every other airport and OOH option, get one point of contact for planning, creative, and measurement, and pay no markup.
Exact specs, file requirements, and current restrictions are confirmed in your proposal. Request one and we'll send the full kit.
Airport media is measured on reach, frequency, and impressions. With MFR serving 1.1 million passengers a year through a single terminal, a campaign across core placements can credibly claim exposure to a large share of that audience over a monthly flight.
To make results concrete, AdQuick's measurement suite supports:
Built from airport passenger data and placement-level traffic.
REACH & FREQUENCYConfirming your creative ran as booked.
VERIFICATIONVia campaign-specific QR codes, vanity URLs, and promo codes, especially effective on high-dwell baggage claim placements where travelers have time to scan.
DIRECT RESPONSEFor larger campaigns, comparing brand or site-traffic metrics in the Rogue Valley / Southern Oregon market against a baseline.
BRAND LIFTSet a clear KPI before launch (awareness, recall, scans, or store/site visits) and we'll recommend the placement mix and reporting to match.
Match your campaign goal to the right placement mix at Medford Airport.
| Your goal | Recommended MFR formats | Why it works |
|---|---|---|
| Regional brand awareness / reputation | Baggage claim displays + backlit dioramas | High dwell plus large-scale canvas for memorable impressions |
| Direct response (QR scans, bookings, sign-ups) | Digital screens + baggage claim displays | Long, captive dwell gives travelers time to act on the spot |
| B2B / premium brand statement | Backlit dioramas + concourse signage | Polished, authoritative presence in front of decision-makers |
| Event or seasonal (summer travel, festival season) | Digital screens | Fast creative swaps and short flight terms suit time-boxed campaigns |
| "Welcome to the Rogue Valley" visitor messaging | Baggage claim displays | Reaches arriving visitors at peak attention and dwell |
| Always-on local services (healthcare, real estate, auto) | Concourse & ticketing signage | Most cost-efficient route to persistent, year-round visibility |
Not sure which mix fits? A proposal request includes a recommended plan for your specific objective and budget. No obligation.
For advertisers weighing where to spend in Oregon, MFR offers a distinct value.
Delivers statewide and national scale, but at a higher cost and with a more diffuse audience.
Serves the Willamette Valley and is MFR's closest peer in size.
The only commercial airport for Southern Oregon and Northern California. If your customers are in the Rogue Valley, MFR reaches them with near-zero waste. No competing airport splits the audience.
For a regional brand, MFR's concentration is the advantage: a single airport that captures essentially the whole market you care about. AdQuick can plan a single-airport MFR campaign or a multi-airport Oregon buy. Ask in your proposal request.
Everything you need to know before launching a campaign at Rogue Valley International–Medford Airport.
Get a free, no-obligation proposal with available formats, placements, concession details, and real pricing for your campaign dates, typically within one business day.
No markup. No rate-card guesswork. Just the fastest way to put your brand in front of 1.1 million Southern Oregon travelers.
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