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Reach Hudson Valley, Catskills, and NYC-relief-valve travelers, including transatlantic Play passengers from Iceland and Norway, at New York Stewart International Airport. Bookable through AdQuick with live inventory, transparent pricing, and full coordination with the airport's Clear Channel Outdoor concession.
Every placement reaches 100% of departing and arriving commercial passengers in a compact, single-terminal layout, including the newly-added 2025 large-format backlit inventory.
New York Stewart International Airport (IATA: SWF | ICAO: KSWF), owned and operated by the Port Authority of New York and New Jersey (PANYNJ): sits in New Windsor, NY, about 60 miles north of Manhattan in Orange County.
It serves as the official fourth airport of the New York metropolitan area, alongside JFK, LaGuardia, and Newark, and functions as both a Hudson Valley regional gateway and a low-cost / relief-valve alternative for NYC-bound travelers.
While SWF's annual passenger volume is smaller than its NYC siblings, approximately 300,000 commercial passengers plus heavy general aviation, cargo, and military operations, that's exactly what makes it a strategic advertising buy. Every placement reaches 100% of departing and arriving commercial passengers in a compact, single-terminal layout, with average dwell times of 60–90 minutes inside the terminal.
And the audience is unusually specific: Hudson Valley residents, transatlantic budget travelers, and visitors to one of the most attraction-dense regions in the Northeast. In early 2025, SWF added new large-format backlit displays to its inventory as part of a broader terminal upgrade, meaningfully expanding the airport's premium ad opportunities.
New York Stewart International Airport operates from a single, consolidated commercial terminal, meaning every placement reaches 100% of departing and arriving passengers. In-terminal advertising at SWF is managed by Clear Channel Outdoor (Clear Channel Airports), which holds the consolidated PANYNJ contract covering JFK, LaGuardia, Newark, and Stewart. AdQuick works directly with Clear Channel Outdoor to plan, price, and book the full SWF inventory mix on your behalf.
Backlit digital out-of-home displays positioned across ticketing, security, and gate areas, capturing every commercial passenger through the airport.
Premium LED displays in the main concourse, including the newly-added backlit inventory from the 2025 terminal upgrade. Designed for high-impact brand moments.
10- or 15-second spots looped across multiple screens throughout the terminal. Strong reach across the full passenger flow.
Touchscreen kiosks designed for sampling, lead capture, and loyalty enrollment, turning dwell time into measurable conversions.
Wall units and dioramas surrounding baggage carousels — a classic place-based advertising moment that captures travelers during the highest-dwell-time moment in the airport journey.
Placed along the path from security to gates, reaching every departing passenger as they move through the terminal.
Backlit dioramas in gate seating areas, where passengers settle before boarding their flight.
Placements in the new international arrivals facility, capturing Play transatlantic and other international passengers as they enter the U.S.
Wraps along the boarding bridge, the last impression before takeoff and the first after landing. Limited inventory, premium impact.
Bin advertising, divestiture tables, and queue-line backwalls. Every commercial passenger passes through security.
Custom large-format wallscape advertising installations throughout the terminal. Pricing scales with square footage and complexity.
Banners, wraps, and digital displays positioned across the airport parking facilities.
Signage visible to every vehicle dropping off or picking up travelers at the terminal entrance.
Placements in the rental car center and on-airport transit advertising across shuttle vehicles serving the airport.
Outdoor billboard advertising on the primary airport access roads, reaching airport-bound traffic before they enter the terminal.
Branded power hubs in gate areas — gate-side charging station advertising with extended dwell and high utility.
Logo integration on official airport touchpoints, including wayfinding and information desks.
Dedicated zones tied to Hudson Valley tourism, a natural fit for regional brands, attractions, and hospitality.
Product demos in the atrium or near baggage claim, particularly effective during West Point graduation, UN General Assembly week, holiday travel, and summer Hudson Valley tourism peaks.
New York Stewart International Airport advertising rates vary by format, placement, share of voice, and term length. Below are indicative ranges based on current Clear Channel Airports / NYC-region airport market data, for live, dated availability and exact rates, request a custom quote from AdQuick.
| Placement Type | Indicative Rate Range (4 weeks) | Notes |
|---|---|---|
| Static backlit / diorama (post-security) | $1,500 – $4,500 | Premium gate and baggage claim units price highest |
| Static backlit (pre-security / ticketing) | $1,000 – $3,000 | Reaches departing pax + meeter-greeters |
| Large-format backlit (new 2025 inventory) | $3,000 – $8,500 | Premium recently-added inventory |
| Digital network rotation (15-sec spot) | $3,000 – $8,000 | Across multiple screens; rotates with other advertisers |
| Digital feature wall / video wall | $4,500 – $12,000 | Premium impact placement |
| Jet bridge wrap | $3,500 – $9,000 | High-impact, limited inventory |
| Wall mural / column wrap | $3,000 – $9,500+ | Custom; price depends on square footage |
| Baggage claim feature wall | $2,800 – $7,500 | Highest dwell-time placement |
| International arrivals facility placements | $2,500 – $7,000 | Captures Play and other international passengers |
| Charging station sponsorship | $2,200 – $5,800 / month | Branded hub with logo and creative |
| Full terminal takeover (multi-unit dominant) | $20,000 – $65,000+ | Custom package |
In-terminal advertising at SWF is managed by Clear Channel Outdoor / Clear Channel Airports, which holds the consolidated Port Authority of NY & NJ airport advertising contract covering JFK, LaGuardia, Newark, and Stewart. You have two paths to buy:
Best if you're buying a single SWF placement and have in-house creative and production capability.
Best if you want transparent pricing comparisons, integrated creative production, multi-airport NYC-region packaging (SWF + JFK + LGA + EWR), bundled regional OOH, and built-in measurement. We work directly with Clear Channel Outdoor on your behalf, handle production and approvals, and consolidate SWF into one contract alongside any other airport or OOH market in our network.
Tell us your dates, budget, target audience, and creative concept (flag if you want to align with West Point graduation, UN week, holiday travel, or Hudson Valley summer tourism).
Within 24 hours, we send live SWF availability through Clear Channel Outdoor, photos, impression estimates, and a full proposal.
Lock in placements with a single AdQuick contract; we coordinate with Clear Channel Outdoor and PANYNJ approvals on your behalf.
We manage proofing, PANYNJ content approval, and production (standard lead time: 3–5 weeks).
Your campaign runs, and you receive proof-of-performance photos and post-campaign impression and lift reports.
SWF is owned and operated by the Port Authority of New York and New Jersey, which also owns JFK, LaGuardia, Newark Liberty, and Teterboro. All in-terminal advertising is subject to PANYNJ approval and policy guidelines, executed through the Clear Channel Airports concession. AdQuick handles PANYNJ submissions and approvals on managed campaigns.
View PANYNJ's advertising guidelines →
AdQuick provides a placement-specific spec sheet with every proposal. General guidelines:
All New York Stewart International Airport advertising is subject to Clear Channel Outdoor execution and Port Authority of NY & NJ content approval. Standard policy framework:
The following categories are subject to PANYNJ-aligned restrictions or conditional approval:
New York Stewart International Airport has distinct traffic surges that smart advertisers plan around.
The U.S. Military Academy's annual graduation (late May), Plebe-Parent Weekend (August), and Army football home games drive significant family and alumni traffic into SWF. Army-Navy game-week traffic also moves through. Ideal for automotive, financial services, hospitality, jewelry/gifting (rings, watches for graduating cadets), and Army-affiliated brands.
Foreign delegations and government aircraft regularly use SWF as a parking and arrival facility during UN week, bringing diplomatic, security, and media traffic. Strategic moment for luxury hospitality, international airlines, financial services, and government-facing brands.
Woodbury Common Premium Outlets, 20 minutes from SWF, is one of the largest shopping mall advertising destinations in America. Holiday travel and shopping-trip traffic spikes through SWF. Ideal for retail, luxury brands, hospitality, and gifting categories.
Steady leisure traveler volume from visitors to Storm King Art Center, Dia Beacon, West Point, Bear Mountain, Catskills resorts, and Hudson Valley wineries and farm-to-table restaurants. Ideal for tourism boards, hospitality, lifestyle, art and culture, and consumer brands.
Play's transatlantic Reykjavík connections and Breeze's leisure routes give SWF an unusually international and warm-weather-focused audience for a small airport. Strong moment for European tourism boards, financial services, telecom (roaming/eSIM), and travel-adjacent brands.
Common questions about advertising at New York Stewart International Airport, from inventory management and audience reach to PANYNJ governance, seasonal planning, and measurement.
AdQuick is the out of home advertising platform built for transparent, end-to-end airport campaign execution, from inventory discovery to measurement.
Real-time availability through Clear Channel Outdoor, with rates, specs, and impression data on one screen.
Bundle SWF with JFK, LGA, and EWR through Clear Channel's consolidated PANYNJ contract.
Skip parallel CCO negotiations and broker chains.
Market-rate quotes with no hidden fees.
Port Authority content review and permits coordinated end-to-end.
Airport approvals, resizing, and installation handled in-house.
Impression delivery, Hudson Valley foot-traffic attribution, and brand-lift studies.
West Point graduation, UN week, holiday season, summer Hudson Valley tourism.
Layer SWF with the rest of the NYC region or any feeder market.
From Hudson Valley local advertisers to Fortune 500 marketers.
Explore additional resources, formats, and packaging options to extend your SWF campaign across the broader NYC region and Hudson Valley.
Rates and specs for digital networks and large-format backlit.
Compare and bundle JFK, LGA, EWR, and SWF in one view.
NYC's domestic and business-traveler hub.
The New Jersey gateway.
Ready to launch your New York Stewart International Airport campaign? Tell us your dates, budget, and goals, we'll return a custom plan with live SWF availability through Clear Channel Outdoor (including the new 2025 large-format backlit inventory), PANYNJ-compliant specs, and any NYC-region airport bundling options within one business day.
Or call AdQuick at 1-888-ADQUICK to speak with an airport advertising specialist.
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