Billboards in Orlando

All metrics are based on a 4-week advertising campaign

In the epicenter of Central Florida, Orlando shines as a thriving hub for tourism and entertainment, presenting a prime opportunity for outdoor advertising. Renowned for its world-class theme parks, bustling downtown, and diverse neighborhoods, Orlando provides a unique stage for advertisers to integrate their messages into the vibrant local scene. Billboards in Orlando not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that engage every onlooker.

What to look for when picking billboards

With 938 billboards in Orlando, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, placing a billboard near a college or university to target young adults.
• Traffic count: Opt for locations with high traffic counts to maximize exposure. A billboard along a busy interstate frequently congested with commuters is a good choice.
• Visibility: Make sure the billboard is clearly visible and aligned with traffic, so it's easily seen by drivers and pedestrians.
• Duration: Determine the optimal length of time for your billboard to be up, based on your marketing campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month.

Billboards price breakdown

Billboard pricing in Orlando varies significantly, with options to suit various budgets and campaign objectives:

• Average Price: The average price for a billboard in Orlando is $5,695.04, which can provide a good benchmark for comparing different options.
• Median Price: With a median price of $1,369.94, this value represents the middle ground in the pricing spectrum, offering a balance between cost and visibility.
• Lowest Price: The lowest price for a billboard in Orlando is $0, indicating that there may be opportunities for free or heavily discounted placements in certain situations.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your billboard advertising campaign in Orlando:

• Total Impressions: Orlando billboards generate a total of 1,459,496,000 impressions, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Orlando receives 1,725,000 impressions, indicating the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Orlando is 535,000, representing a more typical level of exposure for most billboards in the area.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Orlando is $331.61, providing a benchmark for evaluating the cost-effectiveness of your advertising campaign.
• Median CPM: With a median CPM of $2.82, this value highlights the potential for affordable advertising options in Orlando, depending on the specific billboard and location.

Some of the top billboard providers in Orlando

Here are some of the top billboard providers in Orlando:

• Outfront Media is a leading provider of out-of-home advertising services and marketing solutions, leveraging the power of location, creative, and smart audience data to connect brands with audiences in the real world.
• Clear Channel Outdoor is a company that offers innovative advertising solutions, providing more impact, innovation, partnership, and results to its partners.
• 3.0 Outdoor is a full-service advertising company that provides targeted outdoor advertising strategies to fit your brand's needs.

Other formats for advertising in Orlando

A closer look at the data reveals the depth and breadth of the other opportunities available in Orlando:

• Digital Billboards: In Orlando, digital billboards receive 50,000 impressions with an average CPM of $722.61. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: With 333,000 impressions and an average CPM of $146.78, street furniture advertising in Orlando offers a cost-effective way to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Orlando generate 4,200,000 impressions and have an average CPM of $6,830.39. This creative and versatile medium allows for unique, artistic expressions that can capture the attention of passersby.
• Airport: Airport advertising in Orlando receives 4,148,750 impressions and has an average CPM of $17.71. With a strong presence in Orlando's bustling airports, this medium offers advertisers the opportunity to reach a diverse and captive audience.
• Retail Venues: Retail venue advertising in Orlando garners 45,000 impressions with an average CPM of $79.56. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Orlando generates 3,000,000 impressions and has an average CPM of $4,512.40. This medium offers high visibility and frequency, making it an effective way to reach commuters and travelers throughout the city.
• Everything Else: Other advertising opportunities in Orlando receive 628,000 impressions with an average CPM of $679.16. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

Get started with advertising with AdQuick now!

AdQuick is a game-changing platform that streamlines the planning, buying, and measuring of out-of-home advertising campaigns. By offering efficient ad buying, access to over 1,400 premium OOH media owners, faster campaign execution, and increased measurability, AdQuick empowers advertisers, agencies, and OOH media owners to achieve their goals. With a variety of products and solutions tailored to your needs, as well as a comprehensive toolkit for marketers and resources for OOH advertising, AdQuick is the ultimate solution for maximizing your outdoor advertising efforts. Don't miss out on the opportunity to elevate your advertising game – sign up for AdQuick today!