AdQuick aggregates Hong Kong's 9,500+ digital screens -- Causeway Bay, Tsim Sha Tsui, Central, HKG airport, and the MTR -- into one plan-buy-measure platform. Programmatic CPMs HK$50 to HK$320+ on Times Square Causeway Bay LEDs; activate from HK$15,000, Rugby Sevens and Art Basel HK takeovers in six figures.
Plan, buy, and measure DOOH inventory across every major Hong Kong media owner and SSP — JCDecaux Cityscape, MTR Advertising, POAD, Cody OOH, Asiaray, KingMedia — from a single platform with IAB HK-aligned planning and bilingual creative workflows.
Digital Out-of-Home Advertising in Hong Kong
Digital out of home advertising in Hong Kong covers an estimated 20,000+ digital screens across the MTR network, Hong Kong International Airport, the Cross-Harbour Tunnel approaches, Causeway Bay, Tsim Sha Tsui, Central and Admiralty LED spectaculars, double-decker bus digital panels, the Hong Kong Tramways fleet, premium shopping malls, and place-based networks. Typical CPMs range from HKD $40–$90 to HKD $300–$800+, with programmatic accessible from roughly HKD $15,000–$50,000 (USD $1,900–$6,400).
Hong Kong's digital out of home market is built across four distinct inventory environments — each with its own audience profile, pricing model, and creative opportunity.
Causeway Bay LED spectaculars (SOGO, Times Square, Hysan), Tsim Sha Tsui harbour-front (K11 MUSEA, 1881 Heritage, Harbour City), and Central / Admiralty CBD landmark LEDs (IFC, Exchange Square). Asia's most iconic digital concentrations.
MTR (10 lines, 99 stations, ~5M daily riders), Hong Kong International Airport (HKG), the Hong Kong West Kowloon XRL terminus, Airport Express, Hong Kong Tramways (Ding Ding) fleet, and KMB / Citybus double-decker bus digital.
Bus shelter digital, taxi digital, Cross-Harbour Tunnel and Tsing Ma approach roadside digital, and pedestrian-facing displays across Causeway Bay, TST, Mong Kok, and Central — the highest-footfall districts on Hong Kong Island and Kowloon.
Premium malls (Harbour City, IFC Mall, Times Square, K11 MUSEA, Festival Walk, Pacific Place), apartment and office elevator LCDs, cinemas (Broadway, MCL, UA, Golden Harvest, Emperor), gyms, cafés, restaurants, and 7-Eleven / Circle K networks.
DOOH pricing in Hong Kong depends on venue type, format, daypart, campaign duration, and buying model. Four pricing models are in active use.
Cost per thousand impressions — dominant for programmatic DOOH (pDOOH) and cross-border programmatic buys. Range: HKD $40–$800+ depending on venue.
SOV / weekly package — dominant for premium Causeway Bay, Tsim Sha Tsui, Central LED spectaculars and MTR station dominations.
Flat fee — still widely used for roadside digital, bus exterior digital, and tram fleet digital across Hong Kong.
PG — fixed impression count at a negotiated CPM, delivered via DSP against a reserved deal ID; increasingly common with JCDecaux Cityscape's programmatic positioning.
| Format | Typical CPM (HKD) | Typical Minimum Buy | Buying Model |
|---|---|---|---|
| Apartment / office elevator LCD | $40–$90 | $20,000/4 weeks | Loop share / programmatic |
| MTR station digital poster (D6 equivalent) | $60–$140 | $40,000/4 weeks | SOV / programmatic |
| MTR station digital dominations (Central, Admiralty, TST, Causeway Bay) | $150–$400 | $250,000/4 weeks | Direct / PG |
| Airport Express digital | $100–$220 | $80,000/week | Direct / PG |
| HKG Hong Kong International Airport digital | $250–$800 | $200,000/week | Direct / PG |
| Hong Kong West Kowloon (XRL terminus) | $180–$400 | $150,000/week | Direct / PG |
| Double-decker bus digital panels (KMB, Citybus) | $55–$120 | $60,000/4 weeks | Monthly / programmatic |
| Hong Kong Tramways (Ding Ding) digital wrap | $50–$100 | $80,000/month | Monthly / direct |
| Premium mall digital (Harbour City, IFC Mall, Times Square, K11 MUSEA, Festival Walk) | $120–$300 | $80,000/week | SOV / programmatic |
| Causeway Bay landmark LEDs (SOGO, Times Square, Hysan) | Quoted by slot share | $300,000–$1,200,000/week | SOV packages |
| Tsim Sha Tsui harbourfront LEDs (K11 MUSEA, 1881 Heritage, iSQUARE) | Quoted by slot share | $250,000–$900,000/week | SOV packages |
| Central / Admiralty CBD landmark LEDs (IFC, Exchange Square) | Quoted by slot share | $300,000–$1,000,000/week | SOV packages |
| Bus shelter digital | $50–$120 | $30,000/4 weeks | SOV / programmatic |
| Taxi digital | $40–$90 | $25,000/4 weeks | Programmatic / direct |
| Cinema digital (Broadway, MCL, UA, Golden Harvest) | $130–$280 | $40,000/week | SOV / direct |
| Programmatic open exchange (blended) | $50–$180 | ~$15,000 test | Auction |
Ranges reflect typical Hong Kong in-charge rates for commercial campaigns; agency-negotiated rates and programmatic auction clearing prices can run below these floors. For live quotes tied to actual availability, pull pricing through the AdQuick marketplace.
DOOH inventory in Hong Kong is defined by venue environment, not creative format. Below, the venue categories that matter and who owns them.
| Venue Category | Primary Media Owners | Typical CPM (HKD) | Best For |
|---|---|---|---|
| MTR (Mass Transit Railway) | MTR Corporation / MTR Advertising, JCDecaux Cityscape | $60–$400 | Mass commuter, 5M+ daily riders |
| Hong Kong International Airport (HKG) | JCDecaux Cityscape, AAHK concessionaires | $250–$800 | International travellers, luxury, APAC business hub |
| Hong Kong West Kowloon (XRL) | Asiaray, West Kowloon concessionaires | $180–$400 | Mainland China travellers, high-speed rail |
| Bus (double-decker digital panels) | KMB / Citybus / NWFB concessionaires, Cody OOH, Buspak Advertising | $55–$120 | Urban mass reach, bilingual audience |
| Hong Kong Tramways (Ding Ding) | Hong Kong Tramways Limited, concessionaires | $50–$100 | Iconic brand moments, Hong Kong Island |
| Landmark LED (Causeway Bay, TST, Central) | POAD, Cody OOH, building-specific concessionaires | SOV packages | Iconic brand moments, tourism |
| Premium mall (Harbour City, IFC Mall, Times Square, K11 MUSEA, Festival Walk, Pacific Place, Elements, Cityplaza) | Mall in-house, JCDecaux Cityscape, Asiaray | $120–$300 | Luxury, Chinese Mainland shoppers, CPG, fashion |
| Apartment / office elevator LCD | KingMedia, Asiaray, local operators | $40–$90 | Urban white-collar, captive dwell |
| Bus shelter digital | JCDecaux Cityscape | $50–$120 | Pedestrian, hyperlocal |
| Taxi digital | Local operators, Kaalari HK | $40–$90 | Nightlife, 25–45 mobile reach |
| Cross-Harbour / Tsing Ma / Lantau digital | POAD, Cody OOH, local concessionaires | $80–$180 | Drive-time cross-harbour and airport-bound |
| Cinema digital (Broadway, MCL, UA, Golden Harvest, Emperor) | In-house cinema media | $130–$280 | Entertainment, younger audiences |
| Place-based (cafés, gyms, restaurants, 7-Eleven/Circle K) | Local operators, Adintime HK | $60–$150 | Lifestyle, food & beverage, youth |
Three networks define the Hong Kong transit DOOH experience: the MTR (the world's most punctual metro system, ~5M daily riders across 10 lines), the Hong Kong Tramways (the 120+-year-old Ding Ding fleet — the world's only all-double-decker tram system), and the double-decker bus network (KMB, Citybus, and New World First Bus on Hong Kong's iconic red and blue buses).
| MTR Format | Dimensions / Resolution | Typical Location | Slot |
|---|---|---|---|
| Platform digital 6-sheet (D6) | 1080×1920 portrait | Platform walls, concourses | 10 sec in 60-sec loop |
| Station digital column wrap / lightbox | Various | Station pillars, passageways | 10 sec |
| Tunnel LED sequence | Synchronised LED array | Facing platforms at major stations | 10–15 sec |
| In-train LCD | 1920×1080 | Carriage interiors | 10 sec loop |
| Station Digital Domination | Multiple synchronised screens | Flagship stations (Central, Admiralty, TST, Causeway Bay, Mong Kok, Kowloon, Hong Kong Airport) | Customised |
Hong Kong is among Asia's most mature pDOOH markets per capita, with IAB Hong Kong's 2025 programmatic DOOH guidance, JCDecaux Cityscape Hong Kong's dedicated programmatic DOOH platform, InvestHK's profile of programmatic DOOH as a strategic growth area, and The Trade Desk's YATA supermarket case study all pointing to an unusually advanced programmatic ecosystem for a market of this size. A DSP sends bids into an SSP representing one or more media owners. When a play opportunity opens on a screen, the SSP runs an auction (or fulfils a reserved deal) and returns the winning creative to the ad server. Screen-level identifiers, venue taxonomy, and dayparting determine which auctions your campaign participates in.
DSP and marketplace — transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Hong Kong media owner (MTR Advertising, JCDecaux Cityscape, POAD, Cody OOH, Asiaray, KingMedia, Buspak, Hong Kong Tramways, AAHK concessionaires) in a single unified plan.
Largest pDOOH DSP globally; APAC coverage including Hong Kong via SSP partnerships.
JCDecaux-backed SSP with DSP functionality; primary path into JCDecaux Cityscape's Hong Kong bus shelter, HKG airport, and premium mall inventory.
OpenPath DOOH — documented YATA case study in Hong Kong; DOOH as a channel within TTD's omnichannel buying.
Integrated with Broadsign Reach SSP and Broadsign's CMS footprint across APAC media owners.
Omnichannel DSP with DOOH module; Hong Kong supply via SSP integrations.
DOOH channel access across multiple SSPs serving Hong Kong inventory.
APAC-focused DSP and measurement platform with Hong Kong supply paths and attention-based attribution.
Local Hong Kong marketplace with rate transparency for bookable DOOH inventory including LED walls and digital screens.
Major DOOH SSP integrated across POAD, Cody OOH, and APAC media owners; primary path for landmark LED and roadside digital.
Integrated into The Trade Desk, Yahoo DSP, and other omnichannel DSPs for DOOH line items in APAC.
JCDecaux's SSP — the primary programmatic path into JCDecaux Cityscape's bus shelter, HKG airport, and premium mall inventory.
Strong APAC SSP footprint; deep Hong Kong inventory integration with media owners across MTR, mall, and landmark networks.
Sell-side path used by media owners across Hong Kong's mall, place-based, and transit networks for programmatic supply.
JCDecaux Cityscape Hong Kong — accessible via AdQuick, VIOOH (primary), Vistar, and Hivestack for bus shelter, HKG airport, and premium mall inventory; runs a dedicated programmatic DOOH platform. MTR Advertising — accessible via AdQuick, Hivestack, VIOOH, and direct PMPs for MTR station digital. POAD (Pacific Outdoor Advertising) — accessible via AdQuick, Broadsign Reach, Vistar, and Hivestack for landmark LEDs and roadside digital. Cody OOH — accessible via AdQuick, Vistar, Hivestack, and local programmatic paths for bus, tram, and billboard inventory. Asiaray — accessible via AdQuick, Hivestack, VIOOH, and direct for mall, airport, and high-speed rail inventory. Adintime HK — a local marketplace that aggregates bookable DOOH inventory including LED walls, LED displays, and digital screens.
| Deal Type | How It Works | Best For |
|---|---|---|
| Open Exchange | Lowest CPM, auction-based; IAB HK guidance has helped standardise | Test budgets, broad reach, programmatic scale |
| Private Marketplace (PMP) | Invite-only deal with preferred floor and premium inventory | Brand campaigns with quality and context guarantees |
| Programmatic Guaranteed (PG) | Fixed impression count, fixed CPM, reserved inventory; the approach used in the YATA case | Flagship brand activations with locked delivery |
Hong Kong DOOH measurement combines operator-reported impressions, IAB HK pDOOH standards, third-party attention platforms, and mobile-panel-based verification under PDPO consent.
Hong Kong does not yet have a single unified DOOH currency like the UK's Route or US's Geopath — measurement aggregates across multiple credible sources.
Impressions (operator-reported + third-party verified), reach, frequency, Share of Voice (SOV), CPM, CPV, store visits, branded search lift on Google Hong Kong, HKTVMall / JD.hk traffic lift, and conversion lift where first-party data is available.
Hong Kong DOOH uses standard global resolutions with bilingual Traditional Chinese + English creative as the mainstream baseline, plus simplified Chinese for mainland audiences at HKG and West Kowloon.
| Format | Resolution | Aspect | Duration | File |
|---|---|---|---|---|
| MTR platform D6 / mall portrait / elevator LCD | 1080×1920 | 9:16 | 10 sec | MP4, JPG, PNG |
| MTR in-train + lightbox landscape | 1920×1080 | 16:9 | 10 sec | MP4, JPG, PNG |
| Bus / tram digital panel | 1920×1080 or custom | 16:9 | 10–15 sec | MP4, JPG, PNG |
| HKG Airport premium / XRL West Kowloon | 1920×1080 or custom | 16:9 | 10–15 sec | MP4, JPG, PNG |
| Causeway Bay / TST / Central landmark LEDs | Custom (building-specific) | Varies | Varies | Owner-specified |
A snapshot of the media owners, network operators, and DSPs that comprise Hong Kong's DOOH supply chain.
Bus shelters, HKG airport premium digital, premium mall inventory, dedicated programmatic DOOH platform.
Mass Transit Railway digital across 10 lines and 99 stations carrying ~5M daily passengers.
Landmark LEDs in Causeway Bay and TST, roadside digital, building concessions across Hong Kong.
Bus body, tram, outdoor billboards, and digital across Hong Kong.
Premium malls, high-speed rail (West Kowloon XRL), select airport and cross-border DOOH.
Apartment and office elevator digital networks across Hong Kong's residential and commercial buildings.
Bus exterior and interior digital concessions across Hong Kong's double-decker fleet.
HKG airport premium digital concessions (sub-operated by JCDecaux Cityscape, etc.).
Ding Ding tram fleet digital — exterior wraps and interior panels across Hong Kong Island.
Double-decker bus digital panels concessioned to advertising agencies across the network.
Marketplace and rate-transparency platform for bookable Hong Kong DOOH inventory.
Cinema digital networks across Hong Kong multiplexes.
AdQuick, Vistar Media, VIOOH, The Trade Desk (OpenPath DOOH), Broadsign Ads, Adintime HK, Moving Walls, Yahoo DSP, and StackAdapt DOOH.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from JCDecaux Cityscape Hong Kong, MTR Advertising, POAD, Cody OOH, Asiaray, KingMedia, Buspak Advertising, Hong Kong Tramways, AAHK concessionaires, KMB / Citybus, and local landmark concessionaires into a single unified plan — with native mapping, creative delivery, IAB HK-standardised pDOOH planning, mobile audience extension, and foot-traffic attribution. That means one platform to plan, buy, measure, and report across the full Hong Kong DOOH landscape — rather than running parallel DSP seats and parallel owner RFPs, navigating bilingual Traditional Chinese / English paperwork, and managing cross-border billing in multiple currencies.
Hong Kong's DOOH inventory clusters tightly by district — each with its own audience profile, signature inventory, and creative opportunity.
| Area / District | Audience Profile | Signature Formats |
|---|---|---|
| Central / Admiralty / Sheung Wan (中環/金鐘/上環) | Finance, professional services, luxury, Grade-A office, 30–55 | IFC Mall, ifc mall, Pacific Place, Exchange Square, MTR Central/Admiralty dominations |
| Causeway Bay / Wan Chai (銅鑼灣/灣仔) | Shoppers, tourism, 18–45 mainstream retail, nightlife | SOGO/Times Square/Hysan Place LED spectaculars, Hennessy Road corridor, MTR Causeway Bay |
| Tsim Sha Tsui / TST East / Hung Hom (尖沙咀) | Tourism, mainland Chinese shoppers, luxury, harbour-view B2B | Harbour City, K11 MUSEA, 1881 Heritage, iSQUARE, TST MTR |
| Mong Kok / Jordan / Yau Ma Tei (旺角/佐敦/油麻地) | Mass-market retail, youth, density, street-level | Mong Kok LEDs, MTR Mong Kok, Ladies' Market corridor |
| Kowloon Tong / Ho Man Tin (九龍塘/何文田) | Universities (CityU, PolyU, CUHK adjacency), education, premium residential | Festival Walk, MTR Kowloon Tong |
| Hong Kong West Kowloon / XRL (西九龍) | Mainland travellers, high-speed rail, cultural (M+, WestK Cultural District) | XRL terminus digital, West Kowloon Cultural District adjacency |
| Sha Tin / Tai Po / Fo Tan (New Territories) | Racing (HKJC Sha Tin Racecourse), families, universities | New Town Plaza, MTR East Rail Line, HKJC-adjacent |
| Discovery Bay / Tung Chung (Lantau) | Expats, airport-adjacent, Citygate | Citygate, MTR Tung Chung Line, Airport Express |
| Hong Kong International Airport (HKG) | International + mainland Chinese transit, luxury, premium | Airside + landside premium digital |
| Repulse Bay / The Peak / Mid-Levels | High-net-worth residential, expats, international schools | Premium residential elevator, mall digital |
| Cross-Harbour corridors (Eastern Harbour Crossing, Cross-Harbour Tunnel, Western Harbour Crossing) | Drive-time commuters, airport-bound | Roadside digital approaches |
All Hong Kong advertising, including DOOH, must comply with regulator and ordinance requirements covering creative content, privacy, structural safety, and category-specific restrictions.
Three illustrative budgets — from a HKD $15,000 cross-border programmatic test through a HKD $3.5M+ Greater Bay Area flagship.
USD $1,900–$6,400 — single-DSP cross-border programmatic test across Central, Causeway Bay, and TST geofences over a 2-week flight.
USD $32,000–$115,000 — programmatic PMP across MTR, premium malls, bus, and tram digital with mobile audience extension and a foot-traffic lift study over a 4-week flight.
USD $450,000+/quarter — direct SOV across Causeway Bay, TST, and Central LED spectaculars, HKG premium digital, MTR Island/Tsuen Wan dominations, full-fleet tram wrap, and rolling Greater Bay Area programmatic.
Three viable buying paths, depending on budget, scale, and complexity.
Contact JCDecaux Cityscape Hong Kong, MTR Advertising, POAD, Cody OOH, Asiaray, KingMedia, Buspak Advertising, Hong Kong Tramways, AAHK concessionaires, or a Hong Kong-based OOH agency directly. Best for flagship, landmark, and large-budget direct buys (Causeway Bay takeovers, HKG premium airport walls, MTR station dominations, tram-fleet wraps). Downsides: parallel RFPs across multiple owners, bilingual Traditional Chinese / English paperwork, HKD invoicing, and slow plan stitching.
Activate through any of the DSPs buying Hong Kong inventory: AdQuick, Vistar Media, VIOOH, The Trade Desk (OpenPath DOOH), Broadsign Ads, Adintime HK, Moving Walls, Yahoo DSP, or StackAdapt DOOH. Best for impression-based, flexible, and data-targeted campaigns from roughly HKD $15,000 (USD $1,900) test budgets upward. Cross-border advertisers can typically settle in USD with automatic HKD conversion. Downsides if picking a single non-unified DSP: some DSPs have limited MTR or JCDecaux Cityscape supply, so you won't see every Hong Kong SSP's inventory from one seat.
AdQuick is a DSP and marketplace — it transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Hong Kong media owner (JCDecaux Cityscape, MTR Advertising, POAD, Cody OOH, Asiaray, KingMedia, Buspak, Hong Kong Tramways, AAHK concessionaires, KMB/Citybus) in a single unified plan, with IAB HK-aligned pDOOH planning, creative delivery, bilingual creative approval workflows, mobile audience extension, and foot-traffic attribution all native — plus USD settlement for cross-border advertisers. The fastest path for any international buyer entering Hong Kong, or any domestic buyer who wants full-market access without running parallel DSP seats and owner RFPs.
Everything brands and agencies ask before activating digital out of home in Hong Kong — formats, costs, programmatic, measurement, creative specs, and event playbooks.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP with direct media-owner inventory across Hong Kong — JCDecaux Cityscape, MTR Advertising, POAD, Cody OOH, Asiaray, KingMedia, Buspak Advertising, Hong Kong Tramways, KMB/Citybus, and AAHK airport concessionaires.
Get Started ->
Launch hyper-targeted OOH campaigns in minutes