Plan, buy, and measure Taipei DOOH on AdQuick across 4,000+ digital screens -- Xinyi District, Taipei 101, Ximending, TPE airport, and the MRT. CPMs from NT$120 programmatic to NT$650+ on Xinyi and Ximending spectaculars; campaigns from NT$45,000 through Taipei 101 New Year and Computex takeovers.
CPMs, vendor landscape, programmatic deal types, creative specs, measurement and budget tiers — the 2026 buyer's guide to DOOH in Taipei.
Digital Out-of-Home Advertising in Taipei
DOOH advertising in Taipei is the programmatic and direct buying of digital screens across the Taipei MRT, Taoyuan and Songshan airports, landmark LEDs in Ximending, Xinyi District and Taipei Arena, plus retail, gym, taxi and elevator networks across the metro area. Campaigns typically run NT$45,000–NT$150,000+ (≈US$1,500–US$5,000) for a programmatic test and NT$300,000–NT$3M+ (≈US$10,000–US$100,000) for managed multi-venue flights.
Taipei DOOH inventory groups into four buyer-relevant layers — landmark spectaculars, transit, street-level pedestrian LEDs, and the indoor place-based networks reaching commuters, shoppers and B2B audiences.
Taipei Arena LED, Taipei Lumitree on Songzhi Road, plus flagship spectaculars in Xinyi District and Ximending. Anamorphic 3D-capable inventory for brand launches and PR-amplified moments.
117 MRT stations across 6 lines plus Wenhu, in-station LCDs, platform LEDs and carriage screens, plus the Airport Line connecting downtown to TPE and TSA airport networks.
Pedestrian LEDs around Wuchang Street and Chengdu Road in Ximending, plus the Xinyi premium corridor at Taipei 101, Breeze Xinyi and ATT 4 Fun.
Mall, gym, taxi, elevator, office tower, convenience store and cinema networks across Focus Media Taiwan, ICONIC, iScreen, Vie Show and the Breeze / Eslite in-house systems.
Taipei DOOH is priced four ways. Quote a number without naming the model and the comparison is meaningless.
Most pDOOH activations price NT$150–NT$1,500 (≈US$5–US$50) per 1,000 impressions.
Direct landmark buys: fixed monthly rate for X% of a 60-second loop on a named LED.
Common on MRT carriage screens and elevator networks.
Pay for a guaranteed impression count regardless of timing.
| Venue type | Example networks / operators | Typical CPM (USD) | Direct rate (monthly) | Best for |
|---|---|---|---|---|
| Taipei MRT in-station LCD | TRTC concession holders (Hohoad, ICONIC) | $4–$9 | NT$120K–NT$450K | Reach, commuter frequency |
| Taipei MRT carriage / platform LED | TRTC concession holders | $5–$12 | NT$200K–NT$600K | Dwell-time messaging |
| Taoyuan International Airport (TPE) | TIAC concession (Hohoad, JCDecaux Taiwan) | $25–$55 | NT$500K–NT$3M+ | Inbound travelers, premium |
| Songshan Airport (TSA) | TSA concession holders | $18–$35 | NT$300K–NT$1.2M | Domestic + regional travelers |
| Landmark LED (Ximending, Xinyi, Arena, Lumitree) | Sovereign Media, Tiger Party, local operators | $15–$45 (SOV equivalent) | NT$400K–NT$2.5M | Brand spectaculars, launches |
| Taipei 101 / Xinyi mall screens | Breeze, ATT 4 Fun, Eslite networks | $10–$22 | NT$200K–NT$800K | Premium retail, luxury |
| Convenience / 7-Eleven & FamilyMart screens | iScreen, retail media networks | $5–$10 | Per-network CPM | Frequency, FMCG/CPG |
| Office tower & elevator screens | Focus Media Taiwan, ICONIC | $8–$15 | NT$150K–NT$500K | B2B, financial services |
| Gym / fitness screens | World Gym, Anytime Fitness networks | $9–$16 | Per-network CPM | Wellness, beverage, apparel |
| Taxi toppers & in-cab screens | Taiwan Taxi, 55688 fleet | $5–$11 | Per-fleet rate | Urban reach, nightlife |
| Programmatic open exchange | Vistar / Hivestack / VIOOH inventory | $3–$15 | n/a | Audience extension, agile flighting |
CPMs move with venue dwell time, audience specificity, dayparting, creative format (motion, interactive, anamorphic 3D) and whether the buy is open-exchange, PMP or PG. Lunar New Year, Computex, Taiwan Lantern Festival and Q4 retail windows compress availability and lift rates 15–35%.
Taipei's DOOH inventory clusters around five buyer-relevant zones. Use this map when briefing creative or shortlisting placements.
Programmatic DOOH lets buyers activate Taipei screens through a DSP with audience, contextual and dayparting controls — without negotiating individual operator contracts. The buying flow is DSP → SSP → media-owner CMS → screen.
DSP and unified marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from Hohoad, JCDecaux Taiwan, Sovereign Media, Focus Media Taiwan and local Taipei operators in a single plan with native mapping, creative delivery and measurement.
Strong Taipei MRT, retail and place-based coverage via local SSP partnerships.
DSP layer plugged into Broadsign Reach (the OMS many Taiwanese networks run).
JCDecaux's SSP/DSP; primary path to JCDecaux Taiwan inventory including airport and street furniture.
Multichannel DSP with growing pDOOH coverage.
Global DOOH supply via open exchange and PMPs.
Multichannel DOOH activation.
Self-serve DSP with Taiwan inventory.
These aggregate Taiwanese media-owner inventory and expose it to bidding DSPs.
OMS / SSP layer powering many Taiwanese network operators.
JCDecaux Taiwan's SSP; airport, street furniture and transit inventory.
Aggregates Taiwanese media-owner inventory and exposes it to bidding DSPs.
Open-exchange SSP layer used by many global media holders with Taiwan supply.
Aggregates MRT, retail and place-based Taiwan inventory for bidding DSPs.
| Deal type | How it transacts | Best for |
|---|---|---|
| Open exchange | Lowest CPM, broadest inventory | Reach + audience extension |
| PMP (private marketplace) | Invite-only deals on premium Taipei inventory (TPE airport, Xinyi LEDs); fixed floors, brand-safe | Premium-context buys with audience controls |
| Programmatic guaranteed (PG) | Fixed price, fixed impression count, fixed timeframe | Closest analog to a direct landmark buy but executed programmatically |
Taiwan does not have a Geopath-equivalent industry currency, so Taipei DOOH measurement blends operator-reported impressions, Nielsen/Kantar mobile panels and DSP-reported delivery.
Operator-reported circulation (TRTC ridership, TIAC passenger counts, mall footfall) is calibrated against mobile-panel verification from a small set of Taiwan-active partners.
Note on Geopath — Geopath is the OAAA-backed US impression standard. Taiwan operators do not certify against Geopath; treat operator-reported impressions as directional and pair with mobile-panel verification for buys above ≈US$25,000.
Spec sheet by venue type, plus the production rules that keep creative on-brief across MRT, airport and landmark LED inventory.
| Venue | Aspect ratio / resolution | Format | Slot length | Loop | Audio | Lead time |
|---|---|---|---|---|---|---|
| MRT in-station LCD | 1920×1080 (16:9) | MP4, JPG | 7.5–15s | 60–120s | No | 7–14 days |
| MRT platform LED | varies; common 1920×1080 or 3840×1080 | MP4 | 10–15s | 60s | No | 10–21 days |
| TPE airport screens | 1920×1080 or 3840×2160 | MP4, MOV | 10–15s | 60s | Limited zones | 14–28 days |
| Taipei Arena LED | custom (operator-supplied template) | MP4, MOV (broadcast) | 10–30s | 60–120s | No | 21–35 days |
| Taipei Lumitree | custom anamorphic / 3D-capable | MP4, MOV; 3D source files | 10–20s | 60s | No | 28–45 days |
| Ximending LEDs | 1080×1920 (9:16) common | MP4, JPG | 10–15s | 60s | No | 10–21 days |
| Mall / retail (Breeze, ATT, Eslite) | 1920×1080 or 1080×1920 | MP4, JPG | 10–15s | 60s | Rare | 10–21 days |
| Elevator / office (Focus Media, ICONIC) | 1920×1080 or 1080×1920 | MP4 | 15–30s | varies | No | 7–14 days |
| Programmatic (cross-network) | 1920×1080 / 1080×1920 / 3840×1080 | MP4, JPG, HTML5 | 7.5, 10, 15s | 60s | No | 3–7 days |
The media owners, network operators and inventory authorities behind Taipei's screens — plus the DSPs actively buying them.
Largest OOH/DOOH operator in Taiwan; airport, MRT and landmark LED concessions.
Street furniture, airport, transit.
Taipei Arena LED and major landmark inventory.
Flagship landmark LED on Songzhi Road, Xinyi.
Elevator, office tower and residential building networks.
MRT, retail and office screens.
Premium mall in-house networks.
MRT inventory authority (sold via concessionaires).
TPE airport inventory authority.
Taxi-topper and in-cab networks.
Cinema DOOH at Vie Show, Showtime and Ambassador chains.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP and Adomni.
AdQuick is a DSP and marketplace: it transacts programmatically across every major SSP serving Taipei (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from Hohoad, JCDecaux Taiwan, Sovereign Media, Focus Media Taiwan and local Taipei operators in a single unified plan — with native mapping, creative delivery, and measurement. One plan, one creative pipeline, one report covering both the programmatic exchanges and the direct landmark inventory that won't appear on any open SSP.
Brightness, approvals, category restrictions and bilingual creative rules that govern Taipei DOOH activations.
Taipei City brightness regulations cap nighttime LED luminance in residential-adjacent zones; large-format LEDs in Xinyi and Ximending operate under municipal permits with curfew constraints (typically reduced brightness 23:00–06:00).
TRTC (MRT) and TIAC (airports) review all creative; allow 5–10 business days for first-time approval. Sensitive categories (politics, religion, cross-strait commentary) face additional review.
Operators apply additional scrutiny to creative referencing cross-strait politics, military, or geopolitical themes.
DOOH itself is IP-free and falls outside Taiwan's Personal Data Protection Act (PDPA) for direct media buys. Audience-extension tactics that use mobile IDs do trigger PDPA; ensure your DSP and DMP partners have Taiwan PDPA-compliant data agreements.
zh-Hant is mandatory for most public-facing screens; EN can co-exist on TPE airport, Xinyi premium and tourist-corridor inventory.
From a programmatic test to a national flagship landmark takeover — here's how Taipei DOOH spend stacks across the three tiers most plans fall into.
US$1,500–US$3,000 · Single DSP, 2–3 venue types across Taipei City + New Taipei, 30 days.
US$10,000–US$50,000 · Blended programmatic + one direct MRT or airport package, 60–90 days.
US$100,000–US$750,000+ · Taipei Arena LED + Lumitree + TPE departures + MRT systemwide, 4–8 weeks.
There are three paths.
Best for single-landmark spectaculars (Taipei Arena, Lumitree). Contact Hohoad, Sovereign Media or JCDecaux Taiwan directly. Trade-off: slow, single-vendor scope, no cross-operator measurement.
Best for programmatic, cross-venue activation. Options include AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk, Yahoo DSP and Adomni. Trade-off: most DSPs only see SSP-exposed inventory and miss direct-only landmarks.
Programmatic across every major SSP plus direct media-owner inventory across the Taipei MRT system, TPE/TSA airports, Xinyi landmarks, Ximending LEDs, and indoor networks, in one plan. Best for buyers who want both programmatic agility and access to the direct-only spectaculars in a single workflow.
The questions Taipei DOOH buyers ask most — pricing, screen counts, programmatic, measurement, creative, minimum budgets, and how DOOH compares to CTV and digital display.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) with direct media-owner inventory across Taipei MRT, Taoyuan and Songshan airports, Xinyi District landmarks, Ximending, Taipei Arena, Lumitree, and indoor networks across the metro area.
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