Blog
1.45M+
Annual passengers (2024 record)
~80%
Seat capacity growth since 2019
$100M
New Concourse A investment
7
Airlines · ~24 nonstop U.S. cities
Access all media formats
Digital ScreensStatic DisplaysBaggage ClaimExperiential
WHY ADVERTISE

Why advertise at Key West International Airport (EYW)?

EYW pairs a captive, affluent, high-dwell audience with one of the strongest growth and modernization stories of any small airport in the country.

For an advertiser, EYW is a rare combination: a captive, affluent, vacation-mindset audience in a brand-new terminal, at small-airport cost. It's also a sharper-targeted alternative to broader Florida buys like Miami billboards when your customers are specifically Keys-bound.

A record 1.45 million passengers in 2024, and 2025 tracked even higher, with more than half a million travelers in the first quarter alone. EYW has set passenger records for several consecutive years. (Source: Monroe County / Key West International Airport, 2025.)
Seat capacity up roughly 80% since 2019. Sustained, fast growth in available travelers.
A brand-new $100 million Concourse A. A ~49,000-square-foot terminal that opened in 2025 with eight jet bridges, smart glass walls, and modern concessions, replacing a cramped 7,000-square-foot departure area. Fresh, premium advertising environment.
A premium leisure audience. Travelers flying to and from a world-class resort destination, with the disposable income that implies.
Destination-committed traffic. EYW is an origin-and-destination airport, not a connecting hub. Nearly everyone passing through is specifically visiting or leaving the Florida Keys.
Served by seven airlines: American, Delta, United, JetBlue, Allegiant, Silver, and Breeze, with nonstop service to roughly two dozen U.S. cities including Boston, New York, Chicago, Dallas, and Philadelphia.

A captive, leisure-bound, affluent audience in a positive mindset, exposed to your message repeatedly across one compact, modern terminal.

COMPARISON

EYW vs. Miami, Fort Lauderdale & Orlando: why the Keys airport wins for Keys advertisers

If your customers are visiting the Florida Keys, EYW reaches them with far less waste than a major Florida hub.

Factor Key West (EYW) Miami / Fort Lauderdale / Orlando
Audience relevance 100% Keys-bound, everyone is visiting your market Broad mix; most travelers are not headed to the Keys
Clutter / share of voice Low, fewer competing advertisers, high attention High, heavy advertiser competition
Cost of entry Small-airport rates Major-hub premium
Terminal navigation One compact, modern terminal Large, multi-terminal; audience dispersed
Best for Reaching Florida Keys visitors efficiently National reach and high-volume awareness

Bottom line

For a hotel, attraction, or business in the Keys, EYW delivers your exact customer at the exact moment they arrive. Running a broader Florida campaign? AdQuick can book EYW alongside Miami, Fort Lauderdale, Orlando, or any U.S. airport in one buy.

FORMATS & PLACEMENTS

Ad formats & placements at EYW

Key West International Airport's advertising program offers digital and traditional formats across its new and existing terminal space. Exact specs and current availability are confirmed at proposal stage.

Departures Lounge / Concourse High dwell

Digital LCD screens, back-lit and static displays positioned through the new Concourse A and pre-boarding areas.

Best for: reaching travelers during long pre-boarding dwell time

Baggage Claim Arrivals

Digital monitors and back-lit displays capturing arriving travelers as they collect bags and exit into the Keys — a classic place-based advertising moment.

Best for: arrivals targeting, travelers' first impression of the Keys

Security / TSA Checkpoint Captive

Static and digital displays placed at and around the security checkpoint where every passenger must stop.

Best for: high-frequency, fully captive audience

Ticketing / Check-in Journey start

Back-lit graphics and displays at ticketing counters and lobby check-in areas.

Best for: reaching travelers at the start of the journey

Brochure & Take-One Displays Take-away

Print racks placed in high-traffic terminal zones so travelers can pick up your offer and leave with it.

Best for: tourism, attractions, lodging, travelers leave with your offer in hand

Wraps, Banners & Experiential Custom

Large-format wallscape advertising, banners, and experiential builds installed across high-traffic terminal areas.

Best for: launches, sponsorships, and seasonal campaigns

Format types at EYW

Full-motion digital LCD screens, back-lit graphics, static OOH displays, brochure and take-one racks, and wraps or experiential builds, across the modern Concourse A and connecting terminal space.

Want the full EYW inventory and availability list? AdQuick maintains current availability, sizes, and lead times for Key West International Airport.

PRICING DATA

Key West International Airport advertising rates & cost

EYW advertising is quoted per placement rather than from a fixed public rate card. Cost is driven by five factors.

Format. Digital LCD screens vs. back-lit or static displays vs. brochure racks.
Placement. Departures lounge, baggage claim, and security zones differ by traffic and dwell time.
Campaign duration. Longer flights can lower effective cost.
Season. Key West's winter and spring peak season carries higher demand; book early.
Production. Printing, fabrication, and installation for your chosen format.

Indicative four-week ranges

For a destination airport of EYW's size, planning guidance only, not official EYW pricing.

Format Typical 4-week range*
Brochure / take-one displays $ low hundreds – $1,500+
Back-lit / static display $1,000 – $6,000
Digital LCD screen (single) $1,000 – $5,000
Digital screen network (multi-placement) $5,000 – $18,000
Wraps, sponsorships & experiential Quoted per project

* Ranges are industry benchmarks for comparably sized destination airports, not official Key West International Airport rates. Actual EYW pricing, current availability, peak-season adjustments, and contract terms are confirmed in your AdQuick proposal. Effective cost varies with placement traffic, dwell time, and campaign length.

Sample package idea

An arrivals-focused buy combining baggage claim digital monitors with a departures-lounge screen captures travelers at both the start and end of their Keys visit. AdQuick can model packages like this with impressions and budget, and stack EYW alongside Miami digital out-of-home for travelers connecting through South Florida.

HOW TO BOOK

How to advertise at EYW: step by step

EYW's in-airport advertising inventory is managed through the airport's authorized media program. AdQuick is a marketplace for advertisers that sources and books that inventory, plus any other U.S. airport, in one place, with transparent pricing and managed service.

01

Define your goals

Awareness, foot traffic, or bookings? Arriving visitors, departing travelers, or both?

02

Get a proposal

AdQuick returns EYW availability, rates, and impression estimates, typically within 1–2 business days.

03

Reserve your placements

Lock formats and dates. Plan 3–6 weeks of lead time before launch; more for peak season and custom builds.

04

Submit creative for approval

EYW advertising creative is subject to review before installation, including safety considerations near TSA and operational areas.

05

Production & installation

Coordinated and verified with proof-of-posting.

06

Go live & measure

AdQuick provides impression estimates, posting photos, and performance reporting.

Booking paths

Path What it is Best when
AdQuick marketplace Source and book EYW inventory plus any other U.S. airport in one place, with transparent pricing, format guidance, managed approvals, and measurement You want one point of contact, comparable pricing, managed service, or a multi-airport campaign
Airport-direct / media partner Contact Key West International Airport's authorized media program directly You have a single, simple, long-term placement and an in-house OOH team
COMPLIANCE

EYW advertising rules & creative guidelines

Airport advertising creative is subject to approval to keep content aligned with community and operational standards. To avoid delays, plan against these guidelines.

Approval required

All creative is reviewed before installation. Placements near TSA checkpoints and operational areas carry additional safety and content considerations.

Commonly restricted categories

At airports, commonly restricted categories include adult content, tobacco and vaping, cannabis, firearms, political advocacy, and anything misleading or disparaging. Confirm category eligibility early.

Creative do's

Bold single-message design, high-contrast color, professional imagery, one clear call to action (URL, QR code, or app), lean into the Keys' relaxed, aspirational mood.

Creative don'ts

Clutter, unreadable fine print, unapproved third-party logos or IP.

File specs

Specs vary by format, digital LCD screens, back-lit graphics, and static displays each have distinct dimensions, file types, and resolution requirements. AdQuick provides an exact spec sheet for your chosen placements.

Lead time

Allow 3–6 weeks for standard formats; more for wraps, sponsorships, and peak season.

Approvals move faster with AdQuick

AdQuick reviews creative against EYW guidelines before submission so approvals move fast.

PLATFORM

Why brands choose AdQuick for EYW airport advertising

AdQuick is the out of home advertising platform that books EYW inventory alongside every other U.S. airport and OOH market, with current data, transparent pricing, and managed service.

Current EYW data

Live

Live availability and confirmed rates, not opaque vendor claims.

Every format, one proposal

Unified

Digital LCD, back-lit, static, baggage claim, departures lounge, brochure racks.

Transparent, benchmarked pricing

Clear

See real ranges and sample packages before you commit.

Managed end-to-end

Full-service

Specs, airport approvals, production, install, and reporting.

Scale beyond EYW

Multi-market

Extend the same campaign to Miami, Fort Lauderdale, Orlando, or any U.S. airport and OOH market.

Measurement built in

Reporting

Placement-level impressions, proof-of-posting, and performance reporting.

FAQs

Frequently asked questions

Everything advertisers and media planners ask about booking, pricing, placements, and creative approval at Key West International Airport.

EYW advertising is quoted per placement. Cost depends on format, placement, duration, season, and production. As destination-airport benchmarks, back-lit and static displays commonly run $1,000–$6,000 and multi-placement digital networks $5,000–$18,000 for a four-week campaign. Peak season carries higher demand. See how airport ad costs compare to billboards, or request a proposal from AdQuick for exact current EYW rates.
Digital LCD screens, back-lit and static displays, baggage claim monitors, departures-lounge and concourse placements, brochure and take-one racks, and wraps or experiential builds, across the new Concourse A and connecting terminal. See airport advertising examples for visuals of how each format performs in practice.
Key West International Airport served a record 1.45 million passengers in 2024, with 2025 tracking even higher, over half a million in the first quarter alone. Actual impressions depend on placement, with baggage claim and departures-lounge areas delivering the longest dwell times. AdQuick provides placement-level impression estimates.
EYW travelers are overwhelmingly leisure visitors to and from the Florida Keys, an affluent, vacation-mindset, destination-committed audience. Traffic peaks in winter and spring. It's a strong fit for hospitality, attractions, real estate, and luxury and lifestyle brands.
Request a proposal from AdQuick. You'll receive available formats, rates, and impression estimates, then reserve placements, submit creative for approval, and go live. AdQuick books EYW inventory plus any other U.S. airport in one place — here's who to go to for airport advertising if you're weighing options.
Plan 3–6 weeks of lead time for standard formats to allow for creative approval, production, and installation. Peak winter and spring season and custom builds need more, book early to secure premium placements.
EYW reaches a 100% Keys-bound audience, everyone passing through is visiting your market, with lower clutter and small-airport rates. Miami and Fort Lauderdale offer broad national reach but far less relevance for a Florida Keys business. AdQuick can book all of them together if you need both.
Yes. EYW advertising creative is subject to review before installation, with added safety and content considerations near TSA and operational areas. AdQuick reviews creative against EYW guidelines first so approval is fast.

Ready to advertise at Key West International Airport?

Reach more than 1.45 million affluent, vacation-bound travelers at the brand-new gateway to the Florida Keys. AdQuick handles formats, rates, approvals, production, and measurement, start to finish.

Transparent pricing · Verified impression estimates · Managed creative approvals · Production & install · Performance reporting

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