Measure
Measure
Lift, attribution, halo
Platform
Resources & tools
Guides
OOH media formats
Billboard cost calculator
OOH advertising examples
Creative library
Book every printed and digital ad placement at Lafayette Regional Airport / Paul Fournet Field through one platform, with transparent pricing, real impression data, and no RFP required.
600,000+ annual passengers · 2023 modernized terminal · Acadiana's primary commercial gateway between Baton Rouge and Lake Charles.
Lafayette Regional Airport (LFT), officially known as Paul Fournet Field, is the primary commercial gateway to Acadiana, serving 600,000+ passengers and visitors per year through a single, modernized terminal that opened in 2023.
LFT's catchment covers Lafayette, Iberia, St. Martin, St. Landry, Acadia, Vermilion, and surrounding parishes, anchoring Louisiana's energy, healthcare, and university economies between Baton Rouge and Lake Charles.
For brands targeting the Louisiana oil and gas sector, offshore service companies, regional healthcare systems, the University of Louisiana at Lafayette community, and the broader Acadiana professional services market, airport advertising at LFT delivers a captive, high-income audience that street-level OOH simply cannot isolate. With the new terminal's modernized digital network, advertisers now have a media environment that rivals airports many times LFT's size.
LFT's new terminal opened with a fully modernized advertising environment with networked digital displays, premium backlit dioramas, and high-impact static placements throughout the building. AdQuick provides advertisers a single-platform path to 100% of printed and digital inventory at LFT, coordinating directly with airport operations so you don't have to navigate vendor contracts. The terminal's mix spans digital out-of-home screens, classic out of home advertising dioramas and wraps, and exterior approach inventory.
LFT's networked HD digital displays span the ticketing lobby, security queue, gate-hold areas, and baggage claim. Because LFT operates a single, compact terminal, digital screen placements deliver near-100% reach of every departing and arriving passenger.
Baggage claim is the highest-dwell zone at LFT. Every arriving passenger waits 6–12 minutes with minimal phone engagement and direct sightlines to advertising. Static and digital units in this zone consistently deliver the strongest recall numbers of any LFT placement type.
Premium backlit dioramas in the ticketing lobby, pre-security, and concession areas. High dwell time (travelers arrive 60–90 minutes before departure) and excellent for category-exclusive placements.
Branded charging station advertising puts your brand at the point of need. Travelers spend 10–25 minutes engaged with their device in your branded environment, a captive, low-distraction moment.
Path-of-travel placements between gate seating and aircraft door. Every departing passenger walks past (often twice on delays) in a narrow visual field with no competing media.
LFT's main approach road and parking areas offer billboard advertising, garage wrap, and wayfinding sponsorship opportunities reaching every vehicle entering or exiting the airport.
LFT advertising rates are not publicly published by the airport. The ranges below reflect typical AdQuick bookings at Lafayette Regional / Paul Fournet Field; final pricing depends on availability, term length, and creative production.
| Placement Type | Typical Monthly Range | Minimum Term |
|---|---|---|
| Digital screen (SOV rotation) | $1,400 – $3,600 | 4 weeks |
| Baggage claim diorama | $2,400 – $5,200 | 4 weeks |
| Column wrap (baggage / atrium) | $2,000 – $4,500 | 4 weeks |
| Pre-security backlit diorama | $2,700 – $5,800 | 4 weeks |
| Charging station sponsorship | $1,700 – $3,300 | 8 weeks |
| Jet-bridge / gate wrap | $3,200 – $6,800 | 8 weeks |
| Exterior billboard / wallscape | $2,500 – $6,000 | 4 weeks |
Share your campaign goals and we'll return available units, transparent pricing, and projected impressions tailored to your flight dates.
Buying advertising at LFT has historically meant cold-calling vendors, waiting on proposals, or navigating direct airport contracts. AdQuick consolidates that into four steps.
Share your target audience, geography, budget, and flight dates. We identify which LFT placements fit your KPIs, whether that's reach, frequency, category exclusivity, or alignment with festival or recruiting season.
Within 24 hours, you'll receive a recommendation deck with available units, photos from the new terminal, traffic and impression data, pricing, and recommended creative specs. No RFP, no procurement portal.
Our production team handles file-spec review, proofing, and install coordination with LFT operations. Standard lead times are 3–4 weeks from approved creative to live placement.
Track impressions, reach, frequency, and (where applicable) attributed conversions through AdQuick's measurement dashboard. We integrate mobile-device location data, brand-lift surveys, and conversion lift studies for advertisers who need ROI documentation.
LFT advertising creative must meet airport operational, safety, and content standards. AdQuick handles spec compliance and submission, but the high-level requirements are below.
LFT does not accept creative containing:
Final creative approval rests with LFT operations and typically takes 3–5 business days.
LFT's audience reflects Acadiana's distinct mix of energy industry executives, healthcare and university professionals, and Cajun country travelers, making it one of the most concentrated B2B airport audiences in the Gulf South.
Annual passengers
Median household income (traveler)
Business travel share (driven by energy and offshore services)
College-educated
| Channel | Reach | Dwell time | Audience quality | Typical CPM |
|---|---|---|---|---|
| LFT airport advertising | 600K+ / year | 60+ min | Energy execs, healthcare, university, B2B | $9–$22 |
| Lafayette billboards | High volume | 3–8 sec | Broad commuter | $4–$8 |
| Lafayette transit shelters | Moderate | 30–60 sec | Urban commuter | $5–$10 |
| Baton Rouge (BTR) airport | 800K+ / year | 60+ min | Government/business mix | $9–$24 |
| New Orleans (MSY) airport | 14M+ / year | 75+ min | Mixed leisure/business | $11–$28 |
LFT delivers a smaller absolute reach than MSY or BTR but a more concentrated, Acadiana-specific audience that is nearly impossible to isolate through other OOH formats. For energy services, healthcare, university, and South Louisiana B2B campaigns specifically, LFT is the most efficient airport buy in the region.
AdQuick's measurement suite closes the loop between airport spend and business outcomes. Available for LFT campaigns:
All measurement is delivered through the AdQuick platform with weekly campaign updates.
Out-of-home airport advertising consistently outperforms most other media on engagement and recall metrics, and LFT's environment amplifies that advantage:
For advertisers benchmarking against industry data, OOH and airport advertising studies have consistently shown that airport campaigns drive 2–4× higher brand-recall lift than street-level OOH at comparable spend levels, with strongest performance among business travelers and higher-income audiences, both of which over-index at LFT.
Everything you need to know about booking, pricing, creative specs, and measurement at Lafayette Regional Airport.
Get a custom LFT advertising plan with available units, pricing, and projected impressions in under 24 hours. No RFP, no procurement portal, no vendor negotiations required.
100% of LFT inventory · Transparent pricing · Festival & seasonal targeting · Integrated measurement · Expert strategy support
Get Started ->
Launch hyper-targeted OOH campaigns in minutes