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Plan, price, and book airport advertising at Jorge Chávez International Airport (LIM): Lima's gateway and one of South America's fastest-growing hubs, now operating from a brand-new 2025 terminal built for up to 40 million passengers a year. Browse inventory, understand what it costs, and launch a measurable campaign through a single, transparent workflow.
AdQuick is the airport advertising marketplace for brands and agencies buying out-of-home (OOH) media at Jorge Chávez (also searched as Lima Airport or simply LIM). Get a clear view of formats, an honest explanation of cost, and one workflow to plan, book, and measure, in English or Spanish.
Jorge Chávez is the front door to Peru. Since June 2025, it is also one of the most modern airport environments in Latin America.
For brands that want to reach affluent, internationally mobile travelers in a premium, low-clutter setting, LIM is the single highest-impact OOH placement in the country. Brands building a regional plan often pair it with Santiago (SCL) and Bogotá (BOG) to cover the Andean and Southern Cone gateways in one campaign.
The June 2025 terminal opening reset the advertising landscape at Lima Airport. Anyone planning a LIM campaign should understand what changed.
All flights, domestic and international, now operate from the new terminal on Av. Morales Duárez. The old terminal is closed to passengers. This concentrates the entire passenger audience in one contemporary building.
One audienceLevel 1 handles arrivals, Level 2 is the commercial hub, and all departures process through the upper levels, creating well-defined high-dwell zones for advertising.
Defined zonesUnlike the old terminal, duty-free shopping now serves both international and domestic passengers, expanding the premium retail-adjacent advertising environment.
Premium retailThe concession for the new terminal emphasizes high-profile digital billboards at key touchpoints, networked screens that shadow the passenger journey, and programmatic DOOH capability: modern formats built for measurable, targeted campaigns.
Digital-firstThe terminal's modular design means inventory will expand as passenger numbers climb toward the 40-million capacity. Early advertisers establish presence in a hub on a steep growth curve.
Growth curveBecause inventory is still being rolled out and confirmed in the new terminal, working through a marketplace that tracks current availability is especially valuable right now.
Understanding the entity model at LIM is the key to buying efficiently.
The airport operator. LAP is a Fraport subsidiary that holds the concession to operate Jorge Chávez. It owns the terminal but does not sell advertising directly; its official guidance directs advertisers to the media concessionaire.
The exclusive advertising concessionaire at Jorge Chávez, under a 10-year contract covering the new terminal. JCDecaux, the world's number-one airport advertising company, owns and operates the screen, static, and experiential inventory inside the terminal.
The marketplace layer. AdQuick gives brands and agencies a single platform to plan LIM campaigns, compare formats and placements, understand cost drivers, book authorized inventory, and measure results, without chasing lead-gen pages that hold no real inventory.
JCDecaux holds the inventory, LAP operates the airport, and AdQuick is how you plan, compare, and buy it transparently. If you already work with JCDecaux directly, AdQuick complements that. If you're starting from scratch or coordinating a multi-market plan, AdQuick is the fastest route from brief to booked.
Jorge Chávez International Airport offers a full range of digital and static advertising formats across arrivals, the commercial hub, departures, gate areas, and baggage claim. The right format depends on your campaign goals, budget, and target zone. Most LIM plans combine flagship digital billboard advertising with networked screens and classic out of home advertising formats.
Large-format digital billboards and spectaculars positioned at key customer touchpoints in the highest-traffic zones, built for wow-factor and maximum brand notoriety.
Networked digital screens that shadow the passenger journey from arrivals through departures, supporting rotating creative, dayparting, and contextual messaging.
Large static and backlit displays along key passenger routes: a constant, high-visibility brand presence at a lower cost per impression over longer flights.
Displays in the arrivals and baggage-reclaim areas — a form of place-based advertising — that reach a fully captive audience at the moment they enter Peru.
Branding along jet bridges and connector walkways that surrounds travelers as they move between gate and aircraft.
Brand activations and pop-up spaces in high-traffic terminal areas, from product launches to sampling and brand experiences.
Digital airport inventory at LIM can be activated programmatically, letting you control flighting by time of day and audience conditions and integrate the airport into a wider omni-channel digital out-of-home plan.
| Format | Typical Zone | Best Use | Creative Type |
|---|---|---|---|
| Digital billboard / spectacular | High-traffic touchpoints | Launches, flagship brand impact | MP4 video |
| Digital screen network | Arrivals to departures journey | Reach, awareness, sequential creative | MP4 / JPEG |
| Static large-format display | Key passenger routes | Always-on brand building | High-res print |
| Baggage-claim / arrivals media | International & domestic arrivals | Tourism, telecom, arrival CTAs | Print / digital |
| Jet bridge / walkway | Boarding areas, connectors | Immersive brand moments | High-res print / vinyl |
| Experiential / pop-up | High-traffic terminal areas | Launches, sampling, activations | Custom build |
| Programmatic DOOH | Digital network, terminal-wide | Flexible, data-driven flighting | MP4 video |
Digital units typically require 1920×1080 or 3840×2160 (4K) files in MP4 or JPEG with a 10–15 second loop; spectaculars may use bespoke resolutions. Static displays require high-resolution print files (300 DPI minimum) with bleed. AdQuick supplies a detailed spec sheet for every booked LIM unit at the time of booking.
There is no public rate card for Lima Airport advertising. Official and concessionaire pages direct buyers to request a quote. The tiered ranges below are indicative planning guidance only, subject to confirmation based on live availability, zone, season, and campaign duration.
| Tier | Format | Indicative Range (per 4-week flight) | Notes |
|---|---|---|---|
| Entry | Static large-format display | USD $2,500 – $7,000 | Lower CPM over longer flights |
| Mid | Digital screen network | USD $6,000 – $18,000 | Rotating creative, dayparting |
| Premium | Digital billboard / spectacular | USD $18,000 – $35,000+ | Flagship high-traffic placement |
| Flagship | Experiential / terminal domination | USD $50,000+ | Multi-format, high-impact takeover |
AdQuick returns confirmed, line-item pricing for your exact placements, dates, and share of voice.
Buying airport advertising at LIM through AdQuick replaces "call for rates" friction with one transparent workflow.
Share your goals, target zones, timeline, and budget on AdQuick's Lima (LIM) airport advertising marketplace.
Get a curated plan with specific placements, confirmed pricing, audience data, and a coverage map.
Lock in your inventory. AdQuick coordinates the booking with the authorized concessionaire so you manage one workflow.
Supply assets per the spec sheet for each unit. Creative is reviewed against airport and concessionaire standards before installation.
Installation and screen scheduling are coordinated by the concessionaire. Plan 4–8 weeks from brief to go-live for digital, and 6–10 weeks for static or experiential builds.
Track impressions, audience data, and brand-lift proxies through AdQuick's measurement suite.
Book 4–8 weeks ahead for digital placements and 8–12 weeks ahead for static, experiential, and custom installations. Peak tourism windows sell out earliest.
Buyers researching LIM advertising encounter several types of providers. Here is a neutral comparison so you can choose the right path.
| Option | What they are | Best for | Trade-offs |
|---|---|---|---|
| JCDecaux Peru | Exclusive advertising concessionaire at LIM | Buyers who want to deal directly with the inventory owner | Single-vendor relationship; less side-by-side comparison or independent measurement |
| Lima Airport Partners (LAP) | Airport operator; routes advertising enquiries to the concessionaire | Understanding the official ownership model | LAP does not sell ad space directly |
| OOH agencies | Planning and buying agencies | Brands wanting full-service creative and campaign management | May add a service fee; availability not always real-time |
| AdQuick | Airport advertising marketplace | Transparent comparison, fast booking, independent measurement, multi-market plans | Quote-driven workflow tailored to your campaign |
AdQuick's role is to give you a transparent, single-platform way to plan and buy authorized LIM inventory, with independent measurement layered on top.
All advertising at Jorge Chávez is subject to airport and concessionaire guidelines as well as Peruvian advertising and consumer-protection law. Building approval time into your schedule prevents delays.
Creative is reviewed by the concessionaire and the airport operator before it goes live; sensitive categories may require additional clearance.
Allow several business days for creative review on top of production and installation time.
Creative must comply with Peru's advertising and consumer-protection rules (overseen by INDECOPI) and airport standards. Restricted or prohibited categories typically include tobacco and certain alcohol, gambling, and political content, and claims must not be misleading or conflict with airport or sponsor agreements.
Spanish-language or bilingual EN/ES creative is recommended for arrivals and domestic-audience placements to maximize local relevance.
Final creative must be supplied to spec, with a signed contract and any required clearances before installation.
AdQuick flags the relevant requirements for each booked LIM unit as part of the campaign workflow, so compliance is built into the plan.
AdQuick doesn't just place ads at LIM. It helps you prove they worked. AdQuick's measurement suite for Jorge Chávez campaigns includes:
Passenger-traffic data calibrated to flight schedules and terminal throughput, translated into estimated impressions per unit.
Traffic dataAge, income, travel purpose, and origin/destination breakdowns via mobile-data partnerships.
TargetingPre/post surveys measuring unaided awareness, recall, consideration, and purchase intent among exposed versus control travelers.
Brand impactMobile-device matching to measure whether exposed travelers later visited a store, office, or location.
AttributionBuild a retargeting audience from device IDs near your LIM units and serve follow-up ads across mobile and desktop.
Cross-channelTime-stamped reporting and documentation confirming your creative ran on the booked units.
VerificationAirport advertising performs best layered with other out-of-home formats. Extend a LIM campaign across the wider market.
Screens and panels in Miraflores, San Isidro, and the city's main commercial corridors.
Station and transit advertising reaching large daily commuter volumes.
Across metropolitan Lima: airport and city in one buy.
Pair LIM with other South American gateways such as Arturo Merino Benítez (SCL) and El Dorado for regional coverage in a single plan.
AdQuick lets you plan LIM airport media and Lima city OOH in one workflow.
Planifica, cotiza y reserva publicidad en el Aeropuerto Internacional Jorge Chávez (LIM): la puerta de entrada de Lima y uno de los hubs de mayor crecimiento de Sudamérica, que desde junio de 2025 opera desde un nuevo terminal diseñado para hasta 40 millones de pasajeros al año.
AdQuick es el marketplace de publicidad aeroportuaria para marcas y agencias que compran medios out-of-home (OOH) en el Aeropuerto Jorge Chávez de Lima, Perú. En lugar de depender de páginas que solo dicen "llámanos por tarifas", obtienes una visión clara de los formatos, una explicación honesta del costo y un único flujo de trabajo para planificar, reservar y medir.
El aeropuerto es operado por Lima Airport Partners (LAP), subsidiaria de Fraport. JCDecaux Perú es el concesionario exclusivo de publicidad bajo un contrato a 10 años que cubre el nuevo terminal. AdQuick es la capa de marketplace que te permite planificar, comparar, reservar y medir ese inventario en una sola plataforma.
Vallas digitales de alto impacto y espectaculares, redes de pantallas digitales que acompañan el recorrido del pasajero, displays estáticos de gran formato, publicidad en zona de equipajes y llegadas, branding en mangas de embarque y pasillos, activaciones experienciales y pop-up, y DOOH programático: en llegadas, el hub comercial, salidas, puertas y recojo de equipaje.
No existe una tarifa pública: el precio se cotiza por campaña. Como guía referencial (sujeta a confirmación): displays estáticos desde aprox. USD $2.500 por ciclo de 4 semanas; redes digitales en rango intermedio; vallas digitales premium en rango superior; y paquetes experienciales o de dominación de terminal desde USD $50.000. Solicita una cotización a AdQuick para precios confirmados.
Toda la publicidad en LIM está sujeta a los lineamientos del aeropuerto y del concesionario, así como a la normativa peruana de publicidad y protección al consumidor (supervisada por INDECOPI). Categorías restringidas suelen incluir tabaco, ciertas categorías de alcohol, juegos de azar y contenido político.
Cuéntale a AdQuick los objetivos, zonas, plazos y presupuesto de tu campaña y recibe una propuesta personalizada de publicidad en el Aeropuerto Jorge Chávez.
Everything you need to know before launching an airport campaign at Jorge Chávez International Airport.
Ready to reach millions of travelers at Jorge Chávez International Airport's new terminal? Tell AdQuick your campaign goals, target zones, timeline, and budget, and receive a custom Lima airport advertising proposal, complete with placements, confirmed pricing, audience data, and a measurement plan.
Real-time inventory · Transparent process · Full-funnel measurement · One workflow for Lima Airport advertising, in English or Spanish.
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