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Reach affluent international travelers and Uruguay's business and tourism audience the moment they arrive in Montevideo. AdQuick makes it simple to plan, price, book, and measure an advertising campaign at Carrasco International Airport (MVD / SUMU), Uruguay's primary international gateway.
From digital screens and DOOH networks to backlit dioramas, static displays, and baggage-claim placements, AdQuick coordinates the full process, including approvals with the airport operator, Aeropuertos Uruguay. Get transparent rate ranges, full creative specs, and a same-day media kit.
Carrasco International Airport (MVD), officially Carrasco / General Cesáreo L. Berisso International Airport, and known locally as Aeropuerto de Carrasco: is the main international airport of Uruguay, located about 19 km east of downtown Montevideo.
For advertisers, it offers a concentrated, high-value, internationally connected audience inside one of the most modern terminals in South America, and pairs naturally with regional buys at São Paulo (GRU) and Santiago (SCL).
MVD delivers a concentrated, affluent, internationally connected audience as the single front door to Uruguay, a high-value, underserved airport advertising opportunity in South America.
Carrasco International Airport offers a full range of out-of-home (OOH) and digital out-of-home (DOOH) advertising inventory across the terminal journey. Below are the core formats available through AdQuick, with typical placement zones and use cases.
| Format | Where it appears | Best for | Why it works |
|---|---|---|---|
| Digital screens / DOOH networks | Check-in, departures, concourses, gate areas, arrivals | Flighted messaging, multiple advertisers, motion-led campaigns | Motion and rotation drive high recall; creative and flighting update easily |
| Backlit dioramas (lightboxes) | Walkways, baggage claim, concourse corridors | Premium, image-led brand campaigns | Always-on illumination; premium feel; long dwell exposure |
| Static displays & panels | Departures, arrivals, circulation areas | Cost-efficient reach and frequency | Reliable, always-on presence along the passenger path |
| Baggage claim displays & wraps | Baggage claim halls, carousels, columns | Arriving-traveler capture, tourism, hospitality, banking, retail | 100% of arriving passengers pass through with high dwell time |
| Wall wraps, spectaculars & branded spaces | Large terminal walls, feature and atrium areas | Dominant brand statements and high-impact campaigns | Unmissable scale; strong photo-op and social value |
| Experiential & sponsorships | Arrivals halls, lounges, charging and seating areas | Activations, sampling, naming, tech and telecom | Pairs the brand with a useful or memorable experience |
Located across check-in, departures, concourses, gate areas, and arrivals. Motion and rotation drive high recall; creative and flighting update easily, ideal for flighted messaging, multiple advertisers, and motion-led campaigns.
Best for: Flighted messaging, motion-led campaignsPremium, illuminated placements along walkways, baggage claim, and concourse corridors. Always-on illumination delivers a premium feel with long dwell exposure, ideal for image-led brand campaigns.
Best for: Premium, image-led brand campaignsCost-efficient, always-on presence along the passenger path in departures, arrivals, and circulation areas. Reliable, predictable coverage built for steady reach and frequency.
Best for: Cost-efficient reach and frequencyPlacements in baggage claim halls, on carousels, and around columns. 100% of arriving passengers pass through baggage claim with high dwell time, a powerful arriving-traveler capture for tourism, hospitality, banking, and retail.
Best for: Arriving-traveler capture, tourism, hospitality, banking, retailLarge terminal walls, feature areas, and atrium spaces transformed into branded environments. Unmissable scale with strong photo-op and social value, built for dominant brand statements and high-impact campaigns.
Best for: Dominant brand statements and high-impact campaignsActivations in arrivals halls, lounges, and charging and seating areas. Pairs the brand with a useful or memorable experience, ideal for activations, sampling, naming, and tech and telecom brands.
Best for: Activations, sampling, naming, tech and telecomInventory, exact placements, sizes, and digital loop lengths vary by availability. AdQuick confirms what is open for your flight dates and sends annotated terminal maps and a per-unit spec sheet with your media kit.
Carrasco International Airport is operated by Aeropuertos Uruguay, which manages the airport's commercial advertising inventory through its "Airport Media" program. On-airport advertising, and creative content, runs through the operator, so availability and approvals follow a defined process.
AdQuick handles that process for you, from first inquiry to live campaign, typically 4–8 weeks for an international airport buy. AdQuick's platform for advertisers consolidates sourcing, approvals, and reporting in one place.
Share your goals, target dates, and budget. AdQuick identifies which MVD formats fit and initiates the availability request with Aeropuertos Uruguay.
AdQuick returns an MVD media kit with open inventory, photos, terminal maps, and rate ranges, and reserves your preferred units.
Lock in formats, placements, and term length. AdQuick handles negotiation and operator paperwork.
Submit artwork to the required specs. AdQuick coordinates operator creative approval and any content review.
Materials are printed and professionally installed during scheduled posting windows, with proof-of-posting photos and performance reporting once live.
Allow at least 3–6 weeks before your desired start date for operator availability, approval, and production. Premium placements and the December–February high season should be reserved earlier.
Airport advertising at MVD is subject to two layers of oversight, and AdQuick helps you navigate both:
Aeropuertos Uruguay reviews creative for placement suitability, brand-environment fit, and technical compliance. Allow several business days for approval.
General consumer-advertising rules apply (truth in advertising, clear disclosure), and regulated categories, including tobacco, alcohol, pharmaceuticals, financial services, and gambling, can face additional restrictions or disclosure requirements. Confirm category-specific rules before finalizing creative.
AdQuick coordinates operator approvals and flags category considerations early so your campaign launches on schedule. For binding legal questions on regulated categories, consult qualified Uruguayan counsel.
A top question about advertising at Carrasco International Airport is simply: how much does it cost? Airport advertising is priced per unit, per 4-week period, and rates depend on format, placement, term length, and season. Pricing is typically quoted in USD for international buyers, with local-currency (UYU) quotes available. For context on how airport ad pricing compares to standard billboards, see our cost benchmark guide.
The ranges below are typical planning estimates for MVD to help you budget. They are not a fixed rate card, actual pricing depends on live availability through Aeropuertos Uruguay. Request a live quote for exact, current numbers.
| Format | Typical MVD rate (per 4 weeks, USD) | Notes |
|---|---|---|
| Digital screen / DOOH slot | From ~$1,500–$4,500 | Lower cost of entry; share-of-voice rotation |
| Static display / panel | ~$1,500–$4,000 | Cost-efficient always-on presence |
| Backlit diorama / lightbox | ~$2,500–$6,000 | Premium illuminated placement |
| Baggage claim display | ~$3,500–$9,000 | Captures 100% of arriving passengers |
| Wall wrap / spectacular / branded space | ~$7,000–$18,000+ | Largest-impact, dominant placement |
| Multi-unit / full-terminal program | Custom | Volume pricing across the passenger journey |
Production and installation (printing, materials, and labor) are typically billed separately and usually add a one-time $500–$3,500+ depending on format and size.
Exact dimensions and file requirements depend on the specific unit you book and are confirmed by the airport operator. AdQuick provides a per-unit spec sheet with every booking. As a general guide:
| Item | Typical requirement |
|---|---|
| Static formats (dioramas, wraps, panels) | Vector or high-resolution raster art; supplied at full size or to scale |
| Resolution | 300 DPI at final print size (or 100 DPI at full scale for large-format) |
| File formats | Print-ready PDF, AI, EPS, or layered TIFF/PSD; fonts outlined |
| Color | CMYK; supply a color profile or proof for brand-critical color |
| Bleed | Include bleed and keep critical content inside the safe zone |
| Digital screens / DOOH | JPG/PNG static or MP4/MOV motion at the unit's native pixel dimensions |
| Digital spot length | Commonly 8–15 seconds in rotation (confirmed per network) |
| Languages | Spanish, English, or bilingual creative, matched to your target audience |
| Content review | Creative is subject to Aeropuertos Uruguay guidelines and Uruguayan advertising law |
| Audience signal | What it means for advertisers |
|---|---|
| ~2.1M annual passengers | Concentrated reach as Uruguay's single international gateway |
| Majority of Uruguay's international traffic | The dominant air touchpoint for inbound and outbound travelers |
| International business + tourism mix | Strong fit for banking, telecom, hospitality, real estate, retail, and B2B |
| Affluent, internationally connected | Connections to Latin American hubs plus Miami and Madrid |
| Punta del Este gateway | Reaches visitors heading to Uruguay's premier resort market |
| December–February high season | Lets advertisers time campaigns to peak inbound tourism |
| Single, modern terminal | Concentrated passenger flow makes placement planning efficient |
Always build to the final approved spec sheet for your booked unit. AdQuick reviews files before they go to print.
Airport advertising is highly measurable. AdQuick frames a Carrasco campaign around clear KPIs and methodology, powered by verified impressions and attribution.
AdQuick is the out of home advertising platform purpose-built for airport campaigns, from first inquiry through measurement.
Real rate ranges and clear cost drivers, no opaque "request a quote" wall.
AdQuick coordinates Aeropuertos Uruguay availability, approvals, and content review so you do not have to.
Compare every available format and placement side by side.
AdQuick manages international airport campaigns end to end, in USD or local currency, in Spanish or English.
Planning, creative coordination, approvals, production, installation, and reporting, handled.
Verification and performance reporting on every campaign.
Pair MVD with regional airports such as Buenos Aires (EZE/AEP), São Paulo (GRU), Santiago (SCL), and Punta del Este (PDP).
Everything you need to know about advertising at Carrasco International Airport, pricing, formats, operator process, regulations, and measurement.
Ready to put your brand in front of Uruguay's international travelers at Carrasco International Airport? Tell AdQuick your goals, target dates, and budget, and we'll send available MVD inventory, terminal maps, photos, and transparent pricing, typically the same day.
We handle the Aeropuertos Uruguay operator and approval process from start to finish · No obligation, no guesswork · AdQuick, airport advertising at Carrasco International Airport (MVD), Montevideo, and across the Americas
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