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Plan, price, and book airport advertising at Santiago's Arturo Merino Benítez International Airport (SCL): the busiest air gateway in Chile and one of South America's most important hubs. Browse real-time inventory, compare transparent rates, and launch a measurable campaign from a single platform.
AdQuick is the airport advertising marketplace for brands and agencies buying out-of-home (OOH) media at SCL, also known as Santiago International Airport and Nuevo Pudahuel Airport. Compare formats, placements, and pricing across SCL's two terminals in one place.
SCL is Chile's flagship airport and the country's primary connection to the rest of the world. For brands targeting affluent, hard-to-reach travelers in Latin America, few environments deliver the combination of scale, dwell time, and audience quality that Santiago airport advertising provides.
Two terminals, Terminal 1 (domestic) and Terminal 2 (international), connected by a free 24/7 shuttle, with premium digital advertising infrastructure across both.
Arturo Merino Benítez International Airport offers a full range of digital and static advertising formats across arrivals, departures, baggage claim, gate areas, connector walkways, and lounges. Choosing the right format depends on your campaign goals, budget, and target terminal.
High-definition LED screens, video walls, and networked digital displays positioned in high-dwell zones such as gate holdrooms, boarding corridors, security queues, and baggage claim. Digital formats support rotating creative, dayparting, and real-time updates.
Backlit dioramas, tension-fabric displays, and large-format static panels along high-traffic corridors and transition zones. Static placements deliver a constant, uninterrupted brand presence at a lower cost per impression over longer flights.
Baggage-claim wraps, carousel branding, and arrivals-hall displays that capture travelers the moment they land. They become a captive audience with nothing to do but wait.
Jet bridge graphics, walkway and floor decals, and column wraps that surround travelers as they move through the terminal.
Placements in and around airline lounges (including the LATAM Lounge, the largest in Latin America) reach premium and business travelers in a relaxed, receptive setting.
Brand activations, sampling stations, and pop-up installations that put your product directly in travelers' hands.
Charging stations, wayfinding sponsorships, and synced multi-screen networks that bundle multiple formats into a single high-impact buy.
| Format | Typical Zone | Best Use | Creative Type |
|---|---|---|---|
| Digital screen / spectacular | Gates, security, baggage claim | Awareness, programmatic, launches | MP4 / JPEG video |
| Backlit diorama | Corridors, transition zones | Always-on brand presence | High-res print |
| Tension-fabric display | Concourses, check-in halls | Long-flight brand campaigns | High-res print |
| Baggage-claim wrap | Arrivals halls | Arrival CTAs, tourism, local services | High-res print |
| Jet bridge / walkway / column wrap | Boarding areas, connectors | Immersive, domination effect | High-res print / vinyl |
| Lounge placement | LATAM & partner lounges | Premium & B2B targeting | Print / digital |
| Experiential activation | Departures, high-traffic open areas | Sampling, engagement, launches | Custom build |
Digital units typically require 1920×1080 or 3840×2160 (4K) video files in MP4 or JPEG with a 10–15 second loop. Static units require high-resolution print files (300 DPI minimum) with bleed. AdQuick supplies a detailed spec sheet for every booked SCL unit at the time of booking.
One of the biggest gaps in the Santiago airport advertising market is rate transparency. Most vendor pages list a phone number instead of a price. Below are representative ranges to help you benchmark and plan a budget — for a broader benchmark, see how airport ads compare in cost to billboards. All pricing is indicative and subject to live availability, season, and dwell zone.
| Format | Indicative Rate (per 4-week flight) | Notes |
|---|---|---|
| Backlit diorama / tension-fabric display | USD $2,500 – $6,000 | Lower CPM over longer flights |
| Digital screen (standard gate / corridor) | USD $5,000 – $15,000 | Rotating creative, dayparting |
| Digital spectacular (high-traffic / video wall) | USD $15,000 – $25,000+ | Premium location and visibility |
| Baggage-claim / arrivals package | USD $8,000 – $20,000 | Captive arrivals audience |
| Lounge / large-format wrap | USD $15,000 – $40,000 | Exclusivity and duration drive price |
| Terminal domination / synced network | USD $50,000+ | Multi-format, multi-zone takeover |
For impression planning, high-traffic digital units at SCL can generate roughly 500,000 to 1.5 million impressions per month, with CPMs commonly in the USD $8–$25 range depending on format and location.
Buying airport advertising at SCL through AdQuick replaces weeks of vendor back-and-forth with a single, transparent workflow.
Tell AdQuick your goals, target terminals, timeline, and budget on the Santiago (SCL) airport advertising marketplace.
Within 24–48 hours, get a curated plan with specific placements, indicative pricing, audience impressions, and a coverage map.
Lock in your inventory. AdQuick coordinates contracts across media owners so you manage one relationship instead of many.
Supply print-ready or video assets per the spec sheet for each booked unit. AdQuick provides specs and creative guidelines up front.
Installation is coordinated by the media owner. Plan 6–10 weeks from brief to go-live to allow for availability checks, regulatory approval, creative production, and installation.
Track impressions, audience data, and brand-lift proxies through AdQuick's measurement suite.
Book 4–8 weeks ahead for standard digital placements and 8–12 weeks ahead for static, vinyl, and custom installations. Premium placements during the December–February summer peak sell out earliest.
Arturo Merino Benítez International Airport is operated under concession by Nuevo Pudahuel, a consortium of Groupe ADP, VINCI Airports, and Gestione Concessioni, which holds the airport management contract. In-terminal advertising inventory is sold by authorized media concessionaires under agreements with the airport. AdQuick aggregates available SCL inventory from authorized media owners into one searchable marketplace, so you can compare placements and pricing on a single screen before committing.
All advertising at Arturo Merino Benítez International Airport is subject to airport and concessionaire content guidelines. Building approval time into your schedule prevents costly delays.
Creative is reviewed by the authorized media concessionaire and, where required, the airport concession holder (Nuevo Pudahuel) before installation.
Allow 5–10 business days for creative review on top of production and installation time.
Creative must comply with Chilean advertising law and airport standards. Restricted or prohibited categories typically include tobacco, certain alcohol and gambling placements, political content, and anything misleading, offensive, or in conflict with airport sponsors.
Spanish-language or bilingual creative is recommended for arrivals and domestic-terminal placements to maximize relevance with local travelers.
Final creative must be supplied to spec, with a signed contract and any required brand or regulatory clearances in place before installation.
AdQuick flags the relevant requirements for each booked SCL unit as part of the campaign workflow, so compliance is built into the plan rather than discovered late.
AdQuick doesn't just place ads at Santiago airport. It helps you prove they worked. The measurement suite for SCL campaigns includes:
Passenger-traffic data calibrated to flight schedules and terminal throughput, translated into estimated impressions per unit.
Traffic dataAge, income, travel purpose, and origin/destination breakdowns via mobile-data partnerships.
TargetingPre/post surveys measuring unaided awareness, recall, consideration, and purchase intent among exposed versus control travelers.
Brand impactMobile-device matching to measure whether exposed travelers later visited a store, office, or location.
AttributionBuild a retargeting audience from device IDs near your SCL units and serve follow-up ads across mobile and desktop.
Cross-channelTime-stamped photo and video documentation confirming your creative ran on the booked units.
VerificationAirport advertising performs best layered with other out-of-home formats. Extend an SCL campaign across the wider Santiago market.
Along Costanera Norte, Américo Vespucio, and key Santiago arterials.
Across Las Condes, Providencia, and central Santiago business districts.
Across the Santiago metro: airport and city in one buy.
AdQuick lets you plan SCL airport media and Santiago city OOH in a single workflow.
Planifica, cotiza y reserva publicidad en el Aeropuerto Internacional Arturo Merino Benítez (SCL) de Santiago: la principal puerta de entrada aérea de Chile. Consulta inventario en tiempo real, compara tarifas transparentes y lanza una campaña medible desde una sola plataforma.
AdQuick es el marketplace de publicidad aeroportuaria para marcas y agencias que compran medios out-of-home (OOH) en el Aeropuerto Arturo Merino Benítez (SCL), también conocido como Aeropuerto de Santiago o Aeropuerto Nuevo Pudahuel.
Pantallas digitales y espectaculares, dioramas retroiluminados, displays de tela tensada, gráficas en cintas de equipaje, wraps en mangas de abordaje y columnas, espacios en salones VIP, patrocinios de terminal y activaciones experienciales en llegadas, salidas, áreas de embarque y pasillos de conexión.
Las tarifas van desde aproximadamente USD $2.500 por un diorama retroiluminado (ciclo de 4 semanas) hasta USD $50.000+ por un paquete de dominación de terminal. El precio depende del formato, terminal, zona, duración y temporada. Todas las tarifas son referenciales y están sujetas a disponibilidad.
Toda la publicidad en SCL está sujeta a las directrices de contenido del aeropuerto y de los concesionarios de medios, además de la legislación publicitaria chilena. El plazo de revisión creativa es habitualmente de 5 a 10 días hábiles. Categorías restringidas suelen incluir tabaco, ciertas categorías de alcohol, juegos de azar y contenido político.
Cuéntale a AdQuick los objetivos, terminales, plazos y presupuesto de tu campaña y recibe una propuesta personalizada de publicidad en el Aeropuerto de Santiago en 24–48 horas.
Everything you need to know before launching an airport campaign at Arturo Merino Benítez International Airport.
Ready to reach millions of travelers at Arturo Merino Benítez International Airport? Tell AdQuick your campaign goals, target terminals, timeline, and budget, and receive a custom Santiago airport advertising proposal, complete with placements, indicative pricing, audience data, and a measurement plan, within 24–48 hours.
Real-time inventory · Transparent pricing · Full-funnel measurement · One workflow across every SCL media owner.
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