Plan, buy, and measure Bangalore DOOH on AdQuick across 8,000+ digital screens -- Outer Ring Road, Electronic City, Whitefield, MG Road, BLR airport, and Namma Metro. CPMs from INR 120 programmatic to INR 600+ on premium ORR LEDs; campaigns from INR 1.2L on DSPs up through multi-crore tech-launch takeovers.
CPMs run USD $1–$4 for open-exchange inventory and USD $12–$30 for premium BLR Airport and UB City / MG Road LED placements. Campaign minimums start at USD $1,000–$2,500 (~INR ₹85,000–₹2.1 lakh) for a 30-day programmatic test.
DOOH Advertising in Bangalore (Bengaluru), India
Digital out of home advertising in Bangalore reaches Karnataka's capital through LED billboards, Namma Metro station screens, BLR Airport panels, mall networks, IT park campus screens, apartment elevator and lobby displays, gas station forecourts, gym networks, and place-based screens — bought either directly from Indian media owners or programmatically through major DSPs.
Bengaluru DOOH planning anchors around four distinct layers — flagship CBD spectaculars, transit and airport, street-level and apartment screens, and place-based venue networks.
UB City, MG Road, Brigade Road, Trinity Circle, 1 MG, and ORR / Whitefield premium LED — the city's hero placements for luxury, retail, hospitality, and tech-sector brand awareness.
Namma Metro (BMRCL) Purple, Green, and Yellow Lines plus Pink and Blue under construction, and BLR Kempegowda International Airport (Devanahalli) — ~40M+ annual passengers and a fast-expanding metro network.
Street-level digital MUPIs and totems, plus Bangalore's distinctive apartment DOOH category — elevator and lobby screens in gated complexes across Whitefield, Sarjapur, Sadashivnagar, Koramangala, and HSR Layout.
IT park / tech campus screens (Manyata, ITPL, Embassy Manyata, Prestige Shantiniketan, Bagmane, RMZ Ecospace), malls, gyms, gas station forecourts, restaurants, bars, and cinema (PVR, INOX, Cinepolis).
Bangalore is the most structurally unique DOOH market in India, and arguably in Asia, because of four features:
India DOOH market & Bangalore's share. India's total OOH market, per FICCI-EY and published industry estimates, sits in the low-thousands of crore INR range (equivalent to roughly USD $500M–$800M+ depending on methodology and year), with DOOH share growing rapidly as a percentage of total OOH — widely reported industry analysis positions Bangalore as leading India's shift toward DOOH by share of digital inventory in the mix. Bangalore is one of the top three Indian DOOH markets alongside Mumbai and Delhi NCR, reflecting the city's ~13 million metropolitan population, outsized share of national tech-sector advertising spend, ~40+ million annual BLR Airport passengers, and tourism/business traveller throughput.
Practical implication for buyers: Bangalore programmatic supply is abundant and rates are among the most accessible in Asia, while flagship direct-IO placements at UB City, MG Road, Brigade Road, Phoenix Marketcity Whitefield, Orion Mall Brigade Gateway, and Namma Metro Purple Line give brand campaigns premium hero inventory at far below Western CPM benchmarks.
DOOH pricing in Bengaluru is quoted across four distinct models — naming the model matters as much as naming the number.
Most common for programmatic; CPT (Cost Per Thousand) is the Indian-industry equivalent term. USD $1–$30 depending on venue.
Fixed monthly rate for a guaranteed rotation percentage on a specific screen or network — common Indian direct-buy model.
Some mall, IT park, and apartment networks price per insertion rather than per thousand impressions.
Pay for a guaranteed impression count regardless of flight length.
| Venue Category | Typical CPM (USD) | Typical CPM (INR) | Notes |
|---|---|---|---|
| Programmatic open exchange (multi-venue) | $1–$4 | ~₹85–340 | Entry-level pDOOH via AdQuick, Vistar, VIOOH, Broadsign |
| Roadside digital bulletins (ORR, Hosur Road, Airport Road, Tumkur Road, Bannerghatta, Kanakapura Road) | $2–$7 | ~₹170–595 | Laqshya Media, Pioneer Publicity, Times OOH, local operators |
| Namma Metro (BMRCL) digital station screens | $2–$6 | ~₹170–510 | Purple + Green + Yellow lines; expanding network |
| Mall networks (UB City, Phoenix Marketcity Whitefield, Orion Mall Brigade Gateway, Forum Koramangala, Mantri Square, 1 MG, Garuda, Forum Neighbourhood Mall Whitefield) | $4–$12 | ~₹340–1,020 | Retail, shopper marketing |
| IT park / tech campus screens (Manyata, ITPL / ITPB Whitefield, Embassy Manyata, Prestige Shantiniketan, Bagmane Tech Park, RMZ Ecospace, Cessna Business Park) | $3–$9 | ~₹255–765 | B2B gold — Bangalore's distinctive DOOH advantage |
| Apartment digital screens (elevator + lobby; Hummingbird-style networks) | $2–$6 | ~₹170–510 | Bangalore / India-distinctive format; affluent captive residential dwell |
| Gym / fitness networks (Cult.fit, Gold's Gym, Anytime Fitness, Snap Fitness) | $4–$10 | ~₹340–850 | Captive dwell, health/CPG, nutraceuticals |
| Gas station forecourts (Indian Oil, HP, BP Castrol, Shell) | $2–$6 | ~₹170–510 | Commuter, captive pump dwell |
| Office / elevator networks (CBD + tech corridor towers) | $4–$11 | ~₹340–935 | B2B, financial services, fintech |
| Restaurants / bars / place-based (Indiranagar 100ft Rd, Koramangala, Church Street, HSR Layout) | $3–$10 | ~₹255–850 | F&B, nightlife, expat, young professional |
| Rideshare / taxi toppers (urban programmatic) | $2–$7 | ~₹170–595 | Urban reach, tech commuter |
| Street-level digital MUPIs & totems | $2–$7 | ~₹170–595 | Pedestrian, hyperlocal |
| Cinema (PVR, INOX, Cinepolis) | $5–$15 | ~₹425–1,275 | Younger audiences, entertainment |
| Premium CBD LED (MG Road, Brigade Road, UB City, Trinity Circle, 1 MG, Koramangala Forum) | $8–$20 | ~₹680–1,700 | Flagship awareness, CBD retail |
| Whitefield / ORR tech corridor premium LED | $5–$15 | ~₹425–1,275 | Tech B2B, recruitment, SaaS |
| BLR Kempegowda International Airport | $12–$30 | ~₹1,020–2,550 | International + domestic travellers, premium |
Indian DOOH CPMs are among the lowest in Asia and typically sit at 25–40% of US DMA rates for comparable inventory. Deepavali (Diwali), Ugadi (Karnataka New Year, March/April), Christmas and New Year, IPL cricket season (March–May), and year-end retail windows push CPMs 15–30% above base rates on relevant inventory.
DOOH inventory in Bengaluru is defined by venue environment, not format — and includes two formats (IT park screens and apartment DOOH) that are disproportionately developed in India vs. most global markets.
| Venue Category | Example Networks / Operators | Typical CPM (USD) | Best For |
|---|---|---|---|
| Roadside digital bulletins | Laqshya Media, Times OOH, Pioneer Publicity, Bright Outdoor Media, Selvel One, local operators | $2–$7 | Reach, awareness, commuter |
| Airport screens | BLR (Kempegowda International Airport) advertising concessionaires (including JCDecaux Airport partnerships) | $12–$30 | International + domestic travellers |
| Gas station forecourts | Indian Oil, HP, BP Castrol, Shell in-forecourt networks | $2–$6 | Commuter captive dwell |
| Gym / health clubs | Cult.fit, Gold's Gym, Anytime Fitness, Snap Fitness network screens | $4–$10 | Fitness, wellness, CPG |
| Office towers / elevators | CBD and tech corridor tower networks | $4–$11 | B2B, financial services, fintech |
| Retail media (malls) | UB City (luxury), Phoenix Marketcity Whitefield, Orion Mall Brigade Gateway, Forum Koramangala, Mantri Square Malleshwaram, 1 MG, Garuda, Forum Neighbourhood Mall Whitefield, Gopalan Innovation Mall, VR Bengaluru | $4–$12 | Shopper marketing, QSR, beauty |
| IT park / tech campus DOOH | Manyata Tech Park, ITPL / ITPB Whitefield, Embassy Manyata, Prestige Shantiniketan, Bagmane Tech Park, RMZ Ecospace, Cessna Business Park | $3–$9 | B2B, SaaS, fintech, enterprise, tech recruitment |
| Apartment DOOH (elevator + lobby screens) | Hummingbird Communications and other residential-complex specialists | $2–$6 | Affluent captive residential; CPG, real estate, financial services |
| Restaurants / bars / place-based | Indiranagar (100ft Road, CMH Road), Koramangala (80ft Road, 100ft Road), Church Street, HSR Layout, Sadashivnagar, Whitefield F&B | $3–$10 | F&B, nightlife, young professional, expat |
| Rideshare / taxi toppers | Third-party urban programmatic topper networks | $2–$7 | Urban reach, tech-commuter, late-night |
| Transit / Namma Metro | BMRCL concessionaires — Purple Line, Green Line, Yellow Line (operational), Pink & Blue Lines (under construction) | $2–$6 | Commuter density, urban |
| Street-level digital MUPIs & totems | JCDecaux India, Laqshya Media, local street furniture operators | $2–$7 | Pedestrian, hyperlocal |
| Premium spectaculars | UB City LED, MG Road / Brigade Road flagships, Trinity Circle, 1 MG LED, ORR flagship anchors | $8–$20 | Flagship awareness, iconic reach |
| Cinema (PVR, INOX, Cinepolis) | Multiplex pre-roll networks | $5–$15 | Younger audiences, entertainment |
Full motion and video creative is supported across virtually all urban Bengaluru digital inventory. Roadside LED bulletins on national highways (NH 44 Tumkur Road, NH 48 Mumbai–Chennai corridor via Tumkur, NH 7 Hosur–Salem) are subject to NHAI (National Highways Authority of India) and Indian Roads Congress (IRC) safety guidelines on motion, luminance, and flash rate — see the Regulations section below.
Apartment DOOH is a DOOH category that is disproportionately developed in India and particularly in Bangalore. Networks like Hummingbird Communications deploy digital screens inside elevator cabins, lobbies, and common-area notice boards of gated residential complexes, reaching affluent captive audiences during short-but-repeated daily touchpoints (elevator trip, morning departure, evening arrival).
Apartment DOOH slots are usually 10–15 second rotations in 60-second loops and support motion creative, DCO, and programmatic buying where the network is integrated with major DSPs.
India's programmatic DOOH market has accelerated sharply, and Bengaluru — thanks to Times OOH's programmatic-and-data-led positioning and the presence of global DSPs — is one of the country's most programmatically-accessible DOOH markets.
A buyer configures a campaign in a DSP → the DSP routes bids to SSPs (VIOOH, Broadsign Reach, Place Exchange, Hivestack SSP, Vistar SSP) connected to Indian media-owner ad servers → the winning creative is delivered to the screen in the next available slot within the loop. Auctions clear in milliseconds; creatives can rotate based on time-of-day, weather (Bangalore's distinct pre-monsoon, southwest monsoon, and post-monsoon patterns), AQI (air quality alerts), traffic density on ORR / Hosur / Airport Road, IPL cricket scores, BLR arrivals/departures, festival calendars (Deepavali, Ugadi, Sankranti), USD/INR rate, or any API-accessible contextual signal.
DSP and marketplace that transacts programmatically across every major SSP and aggregates direct Indian media-owner inventory in one unified workflow.
Global pDOOH DSP with APAC coverage including India.
JCDecaux-owned SSP/DSP; primary programmatic gateway for JCDecaux India inventory.
DSP layer of the Broadsign platform.
Omnichannel DSP with DOOH module.
Enterprise DSP; Indian inventory accessed via Place Exchange, VIOOH, Vistar.
DOOH module with APAC coverage.
Self-serve pDOOH DSP with APAC inventory.
SSP layer of the Broadsign platform; transacts Indian inventory.
pDOOH SSP/exchange integrated with The Trade Desk, StackAdapt, and other omnichannel DSPs.
JCDecaux-owned SSP — programmatic gateway for JCDecaux India inventory.
Global pDOOH SSP (a Perion company) with strong APAC presence.
Vistar Media's SSP layer transacting Indian inventory.
India's most prominent publisher positioning around programmatic and data-led DOOH.
VIOOH, Broadsign Reach, Place Exchange, Hivestack SSP, and Vistar SSP all transact Indian inventory. Times OOH is the most prominent Indian publisher positioning around programmatic and data-led DOOH. AdQuick connects to every major SSP and maintains direct media-owner relationships with Indian networks (Times OOH, Laqshya Media, JCDecaux India, Bright Outdoor Media, Pioneer Publicity, Selvel One, MeraHoardings, Paaru Studio, Screenox, Hummingbird Communications, Advan, The Scepter, BMRCL concessionaires, BLR Airport partners, IT park and mall operators), letting buyers plan programmatic and direct buys in a single media schedule.
| Deal Type | Best For | Trade-Off |
|---|---|---|
| Open Exchange (RTB) | Test campaigns, maximum scale, lowest CPM | Less control over specific screens |
| Private Marketplace (PMP) | Curated screen lists (e.g., "premium UB City + MG Road LEDs only" or "ORR IT park campus only") with invitation-only access | Higher CPMs; requires negotiation |
| Programmatic Guaranteed (PG) | Fixed CPM, guaranteed impressions / share of voice on named inventory | Premium pricing; less flexibility |
Most Bangalore test campaigns start in open exchange; brand buyers graduate to PMP or PG for Deepavali, IPL windows, Christmas/New Year, Ugadi, or tech product launches.
India does not have a Geopath-equivalent national impression standard (Geopath is a US OAAA initiative). Bangalore DOOH measurement combines operator-reported impressions, panel-based verification, and mobile-device attribution.
DOOH creative specs in Bengaluru broadly mirror global pDOOH standards, with venue-specific variations.
The Bengaluru DOOH landscape is best understood as three layers — media owners / network operators, DSPs buying that inventory, and marketplaces that unify both.
Programmatic-forward national DOOH; data-led inventory across Bengaluru and nationally. India's most prominent publisher positioning around programmatic and data-led DOOH.
One of India's largest OOH/DOOH operators; roadside, transit, and airport coverage across Bengaluru and nationally.
Street furniture (MUPIs), airport, and transit. Bengaluru and national coverage including BLR Airport partnerships.
Billboards and transit inventory across Bengaluru and nationally.
Long-standing OOH/DOOH operator with Bengaluru and national coverage.
National OOH/DOOH operator with Bengaluru inventory.
Bangalore DOOH inventory with strong local coverage. Bengaluru-focused operator.
Bangalore OOH/DOOH agency and service provider.
DOOH services and inventory across Bengaluru and Indian cities.
Apartment DOOH specialist (elevator + lobby networks). Bengaluru and Indian cities — premium gated complexes in Whitefield, Sarjapur Road, Sadashivnagar, Koramangala, and HSR Layout.
DOOH agency with competitive pricing positioning. Bengaluru and national coverage.
OOH media agency based in Bengaluru.
Bengaluru DOOH and content ecosystem.
Namma Metro station digital inventory across Purple, Green, Yellow, and (Pink, Blue in construction) lines.
Airport DOOH across domestic and international terminals at BLR.
UB City, Phoenix Marketcity Whitefield, Orion Mall, Forum Koramangala, Mantri Square, 1 MG, Garuda, VR Bengaluru — in-mall digital networks across Bengaluru flagship malls.
Manyata, ITPL, Embassy Manyata, Prestige Shantiniketan, Bagmane, RMZ Ecospace — campus DOOH and commuter lobby screens across Bengaluru tech corridors.
PVR, INOX, Cinepolis — pre-roll in multiplex chains across Bengaluru and nationally.
AdQuick — DSP and marketplace, unifies programmatic + direct Indian inventory. Other major DSPs include Vistar Media, VIOOH, Broadsign Ads, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from every major Bengaluru network — Times OOH, Laqshya Media, JCDecaux India, Bright Outdoor Media, Pioneer Publicity, Selvel One, MeraHoardings, Paaru Studio, Screenox, Hummingbird Communications (apartment DOOH), Advan, The Scepter, BMRCL / Namma Metro concessionaires, BLR Airport partners, UB City / Phoenix / Orion / Forum / Mantri / 1 MG / Garuda malls, Manyata / ITPL / Embassy / Prestige IT parks, and PVR / INOX / Cinepolis cinema — in a single unified plan with native mapping, creative delivery, and measurement. Buyers can mix programmatic open-exchange impressions with direct-IO flagship placements at UB City, MG Road, or IT park campuses on one media schedule.
Bengaluru DOOH planning is anchored around specific areas, corridors, and landmarks that cluster audience value.
Bengaluru DOOH is governed by overlapping national, state, and municipal frameworks. Media owners handle most compliance, but buyers should understand the rules that affect creative approval and timing — particularly around alcohol (surrogate advertising is the Indian norm), tobacco (banned), and gambling (restricted).
India is governed by the Digital Personal Data Protection Act, 2023 (DPDP Act), which came into force in stages during 2024–2025 and is now the comprehensive Indian data protection framework. DOOH itself is IP-free and compliant at the screen level, but pDOOH audience-extension tactics that use mobile IDs trigger DPDP consent requirements. Reputable DSPs and measurement vendors handle IDFA/AAID consent compliance.
DOOH budgets in Bengaluru are among the most accessible globally because creative production is cheaper than traditional billboard production (no vinyl) and Indian CPMs are low by international standards. Three worked tiers:
~INR ₹85,000–₹2.1 lakh. 30-day flight in 1–2 corridors with open-exchange inventory.
~INR ₹7 lakh–₹21 lakh. 90-day multi-venue programmatic + direct blend across Bengaluru tech corridors.
~INR ₹42 lakh–₹3 crore+. Event-windowed flagship launch — Deepavali, IPL, Christmas/New Year, Ugadi, product launch.
Three primary paths, each with different trade-offs.
Times OOH, Laqshya Media, JCDecaux India, Bright Outdoor Media, Pioneer Publicity, Selvel One, MeraHoardings, Paaru Studio, Screenox, Hummingbird Communications (for apartment DOOH), Advan, The Scepter, BMRCL / Namma Metro concessionaires, BLR Airport partners, or IT park / mall operators. Best for guaranteed share-of-voice on specific screens, flagship placements (UB City, MG Road LED), or specialized formats (IT park campus, apartment); slower to plan, higher minimums.
AdQuick, Vistar Media, VIOOH, Broadsign Ads, StackAdapt, The Trade Desk, Yahoo DSP, or Adomni. Best for programmatic test budgets, contextual targeting, and multi-market Indian campaigns.
The unified DSP + marketplace approach. Plan, buy, and measure programmatic inventory across every major SSP and direct Indian media-owner inventory (Times OOH, Laqshya Media, JCDecaux India, MeraHoardings, Hummingbird apartment DOOH, BMRCL, BLR Airport, malls, IT parks) in one platform, with one contract and one reporting view.
Common questions about DOOH advertising in Bangalore (Bengaluru), India — pricing, programmatic, measurement, regulations, and how to start a campaign.
AdQuick is the DOOH out of home advertising platform that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) with direct media-owner inventory across Bangalore (Bengaluru) and India — including Times OOH, Laqshya Media, JCDecaux India, Bright Outdoor Media, Pioneer Publicity, Selvel One, MeraHoardings, Paaru Studio, Screenox, Hummingbird Communications (apartment DOOH), Advan, The Scepter, BMRCL / Namma Metro digital station inventory, BLR Kempegowda International Airport partners, UB City, Phoenix Marketcity Whitefield, Orion Mall Brigade Gateway, Forum Koramangala, Mantri Square, 1 MG, Garuda, VR Bengaluru, Manyata Tech Park, ITPL, Embassy Manyata, Prestige Shantiniketan, Bagmane Tech Park, RMZ Ecospace IT park campuses, PVR / INOX / Cinepolis cinema networks, and place-based inventory across MG Road, Brigade Road, Indiranagar, Koramangala, HSR Layout, Whitefield, Bellandur, Marathahalli, Sarjapur Road, Electronic City, Manyata, Hebbal, Jayanagar, Malleshwaram, and Rajajinagar.
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