Delhi DOOH Guide · 2026

DOOH Advertising in Delhi NCR

AdQuick aggregates Delhi NCR's 12,000+ digital screens -- Connaught Place, Cyber Hub Gurgaon, Noida, IGI airport (DEL), the Delhi Metro, and the Outer Ring Road -- into a single bi-state plan. CPMs INR 110-650+ on CP and Cyber Hub LEDs; campaigns from INR 1.5L through multi-crore Diwali and IPL takeovers.

Programmatic CPMs range from ₹150–₹2,500 (≈$2–$30 USD) depending on venue, with self-serve test campaigns starting at ₹40,000–₹1,50,000 ($500–$1,800).

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8,000+ digital screens across NCR
Programmatic + direct in one platform
Mobile-extended attribution
Tests from ₹40,000
8,000+
Digital screens in Delhi NCR
₹150–₹2,500
CPM range across venues
₹40K+
Self-serve test minimum
70M+
Annual IGI Airport passengers
Access all DOOH formats
Digital Billboards
Transit & Airport
Place-Based
Programmatic
01What Is DOOH in Delhi 02Delhi DOOH Cost 03Formats & Environments 04Programmatic DOOH 05Measurement & KPIs 06Creative Specs 07Vendor Landscape 08Corridors & Clusters 09Regulations 10Budget Examples 11How to Buy 12FAQ

Digital Out of Home Delhi: 2026 DOOH Advertising Rates, Venues & Programmatic Buying Guide

Digital out of home (DOOH) advertising in Delhi runs across roughly 8,000+ digital screens spanning Indira Gandhi International Airport (IGI) Terminal 3, the Delhi Metro network, premium malls (DLF Promenade, Select Citywalk, Ambience, Pacific), Cyber Hub Gurugram, bus shelters across the NCR, and landmark installations like Social Tree at Worldmark Aerocity.

Overview

What is DOOH in Delhi?

Digital out of home (DOOH) advertising in Delhi means ads served on digital screens across the NCR — including Indira Gandhi International Airport, Delhi Metro, premium malls (DLF Promenade, Select Citywalk, Ambience), Cyber Hub Gurugram, roadside LED bulletins on NH-8 and Outer Ring Road, bus shelters, and landmark installations like Social Tree at Aerocity. Unlike static hoardings, DOOH supports dayparting, dynamic creative, contextual triggers (weather, AQI, IPL scores), and programmatic buying via DSPs. Delhi has roughly 8,000+ programmatically or directly buyable digital screens in 2026.
Inventory Layers

DOOH formats and venue environments in Delhi

Unlike traditional hoardings, Delhi DOOH inventory is defined by venue environment, not just board size. The eight clusters below cover ~95% of programmatically and directly buyable screens across the NCR.

Iconic Takeover

Social Tree at Worldmark Aerocity (India's most iconic DOOH installation, 7 vertical screens), Connaught Place LEDs, and India Gate–facing screens. High-impact custom anamorphic large-format LED for tourists, premium hotel guests, and brand-launch moments.

Transit

IGI T1/T2/T3 LED video walls, columns, and baggage belts (70M+ annual passengers). DMRC Yellow, Blue, Magenta, and Airport Express platform LEDs and in-train digital, plus Hazrat Nizamuddin and New Delhi rail concourse — 6.5M+ daily DMRC ridership.

Street-Level

Digital unipoles, gantries, and façade LEDs on NH-8 (Delhi-Gurgaon Expressway), Outer Ring Road, Ring Road, NH-24, MG Road, Ashram, and ITO. Bus shelters and street furniture across NDMC (Lutyens'), MCD zones, and DIMTS-managed shelters.

Place-Based

Atrium walls, façade LEDs, and escalator panels at DLF Promenade & Emporio, Select Citywalk, Ambience, Pacific, and DLF CyberHub. Office and B2B districts (Cyber Hub Gurugram, Connaught Place, Nehru Place, DLF Cyber City), plus PVR / INOX / Cinepolis pre-show.

Venue environments at a glance

Venue Environment Where in Delhi NCR Audience Profile Typical Format
Airports IGI T1/T2/T3, Aerocity hotel district Inbound business + leisure travel; 70M+ annual passengers LED video walls, columns, baggage belts
Metro & rail DMRC Yellow, Blue, Magenta, Airport Express; Hazrat Nizamuddin & New Delhi rail Mass commuter (6.5M+ daily DMRC ridership) Platform LEDs, in-train digital, concourse
Premium malls DLF Promenade & Emporio (Vasant Kunj), Select Citywalk (Saket), Ambience (Vasant Kunj/Gurugram), Pacific (Tagore Garden), DLF CyberHub High-income shoppers, families, Gen Z Atrium walls, façade LEDs, escalator panels
Office / business districts Cyber Hub Gurugram, Connaught Place, Nehru Place, Bhikaji Cama, DLF Cyber City, Noida Sector 18/62 B2B, BFSI, IT/SaaS, senior decision-makers Outdoor LEDs, office lobby screens
Roadside arterials NH-8 (Delhi-Gurgaon Expressway), Outer Ring Road, Ring Road, NH-24, MG Road, Ashram, ITO Daily commuters, drive-time Digital unipoles, gantries, façade LEDs
Bus shelters & street furniture NDMC (Lutyens'), MCD zones, DIMTS-managed shelters across NCR Pedestrians, transit waiters Digital backlit panels, kiosks
Cinema PVR, INOX, Cinepolis multiplexes (DLF, Select Citywalk, Pacific, Ambience) Younger urban audiences Pre-show digital + lobby screens
Landmark / experiential Social Tree at Worldmark Aerocity, Connaught Place LEDs, India Gate–facing screens Tourists, premium hotel guests, business travel Custom large-format anamorphic LED
Why DOOH performs in Delhi NCR
Delhi's combination of mass transit, premium retail, and landmark installations drives some of the deepest DOOH effectiveness benchmarks in Asia.
8,000+
Programmatically or directly buyable digital screens across Delhi NCR
6.5M+
Daily DMRC commuter ridership across the metro network
70M+
Annual passengers through IGI Airport (T1, T2, T3)
250K+
Daily working professionals at Cyber Hub Gurugram + DLF Cyber City
Pricing Data

Delhi DOOH Advertising Cost

Delhi DOOH pricing is set by CPM (cost per thousand impressions) for programmatic buys and monthly share-of-voice (SOV) for direct deals with media owners. CPMs are dramatically lower than US/EU markets but vary 10x across venue types.

Delhi DOOH CPM ranges by venue (2026)

Venue Category Example Networks Typical CPM (INR) USD-equivalent Best For
Roadside digital bulletins (NH-8, Outer Ring Rd, ITO) Times OOH, Laqshya Media, Bright Outdoor ₹150–₹400 $2–$5 Mass reach, awareness
IGI Airport screens (T1, T2, T3) Times OOH (airport concession), Laqshya ₹1,200–₹2,500 $15–$30 Premium audiences, BFSI, luxury
Delhi Metro (DMRC) — platform & in-train Pioneer Publicity, Selvel One, Times Innovative ₹200–₹600 $3–$7 Daily commuters, FMCG, edu-tech
Premium malls (DLF Promenade, Select Citywalk, Ambience) DLF Mall Media, Pacific Group, Inorbit ₹400–₹1,200 $5–$15 Shopper marketing, retail, F&B
Cyber Hub Gurugram (office + F&B district) Roshan Space, DLF ₹500–₹1,500 $6–$18 B2B, BFSI, IT/SaaS, premium QSR
Bus shelters (DTC, NDMC digital units) JCDecaux India, Selvel One ₹100–₹300 $1.50–$3.50 Hyperlocal, pedestrian reach
Cinema (PVR, INOX digital pre-show) Interactive Television (Interactive ITV), Pyxis ₹600–₹1,500 $7–$18 Younger audiences, entertainment
Petrol pump / EV charger screens Vyoma Media, GSTV India ₹150–₹400 $2–$5 Captive dwell, automotive

Campaign minimums and budget tiers

Self-serve test (single venue type, single sub-market like CP or Gurugram, 30 days): ₹40,000–₹1,50,000 ($500–$1,800)
Mid-market multi-venue programmatic (NCR-wide, 90 days): ₹15–₹40 lakh ($18,000–$48,000)
Enterprise national/flagship (blended direct + pDOOH, festive or IPL window): ₹1.5–₹6 crore+ ($180,000–$750,000+)

What drives the CPM: dwell time (airport gates and Cyber Hub patios price at the top), audience specificity (verified mobile-extended segments), dayparting (morning peak on metro and evening peak in malls carry premiums), and buying model (open-exchange pDOOH < PMP < programmatic guaranteed < direct SOV).

Venues & Corridors

Delhi corridors and venue clusters: where to buy

The eight clusters below define where Delhi NCR DOOH demand concentrates — each with a distinct audience profile and best-fit verticals.

IGI Airport (Aerocity, T1/T2/T3)

Why it matters: 70M+ passengers/yr, captive dwell, premium income.
Best-fit verticals: BFSI, luxury, IT services, telecom, international tourism.

Cyber Hub Gurugram + DLF Cyber City

Why it matters: India's marquee F&B + office district; 250K+ daily working professionals.
Best-fit verticals: B2B SaaS, BFSI, premium QSR, automotive, fintech.

Connaught Place / Janpath / Khan Market

Why it matters: Tourism + government + premium retail nucleus.
Best-fit verticals: Retail, hospitality, telecom, travel.

DMRC network (Yellow, Blue, Magenta, Airport Express)

Why it matters: 6.5M+ daily ridership.
Best-fit verticals: FMCG, edu-tech, OTT, fintech (UPI/wallet brands).

Saket / Vasant Kunj mall belt (Select Citywalk, DLF Promenade, Ambience)

Why it matters: High-income shopper concentration.
Best-fit verticals: Fashion, premium electronics, F&B, beauty.

Noida Sector 18 / 62 + Gurugram Sectors 29/49

Why it matters: NCR satellite tech & retail hubs.
Best-fit verticals: IT, retail, real estate, edu-tech.

NH-8 / Outer Ring Road / Ashram / ITO arterials

Why it matters: Daily commuter reach, drive-time.
Best-fit verticals: Auto, real estate, BFSI, FMCG.

Social Tree (Worldmark Aerocity)

Why it matters: India's most iconic landmark DOOH installation; high-impact takeovers.
Best-fit verticals: Brand-launch, luxury, telecom flagship moments.
Programmatic

Programmatic DOOH (pDOOH) in Delhi: how it works

Programmatic DOOH lets you buy Delhi inventory the same way you buy programmatic display or CTV — through a DSP that auctions impressions across one or more SSPs connected to media owners' CMS/ad servers. India's pDOOH market is now active across all major venue categories in the NCR.

How a pDOOH buy flows in Delhi

1. Advertiser/agency sets up campaign in a DSP (audience, geo, daypart, creative, bid).
2. DSP evaluates available impressions across SSPs (Vistar SSP, Hivestack SSP, Broadsign Reach, VIOOH, Place Exchange, Lemma).
3. SSPs are integrated with Indian media owners' CMS (Times OOH, Laqshya, Selvel One, JCDecaux India, Pioneer Publicity, Vyoma, Roshan Space).
4. Winning bid plays the creative on the screen; impressions are reconciled and reported back through the DSP.

Major DSPs buying Delhi DOOH inventory (2026)

AdQuick

DSP and marketplace; transacts programmatically across every major SSP active in India and aggregates direct media-owner inventory across IGI Airport, DMRC, Cyber Hub, DLF malls, NH-8, and Connaught Place in a single unified plan.

Vistar Media

Global pDOOH DSP with India inventory via its SSP partnerships.

Lemma

India-headquartered pDOOH platform/exchange; large local SSP footprint.

VIOOH

JCDecaux-backed; strong Indian street furniture & airport reach.

Broadsign Ads

DSP layer over Broadsign Reach (the dominant CMS for Indian media owners).

The Trade Desk (OpenPath DOOH)

Increasingly active in India for cross-channel buyers.

Yahoo DSP

Cross-channel DSP with growing pDOOH activation in India.

StackAdapt

Cross-channel DSP with DOOH support; growing India footprint.

Major SSPs / networks with Delhi inventory

Vistar SSP

Global SSP layer integrated with Indian networks across malls, airport, and roadside.

Hivestack SSP

Global DSP/SSP, deeply integrated with Indian media owners after Posterscope partnerships.

Broadsign Reach

The dominant CMS-side SSP for Indian media owners; programmatic-enabled inventory.

VIOOH SSP

JCDecaux's SSP — strong street furniture, kiosks, and airport inventory across NCR.

Place Exchange

Programmatic OOH SSP with selective India inventory via integrations.

Lemma

India-headquartered exchange with the largest local SSP footprint.

Targeting capabilities now live in Delhi pDOOH

Mobile audience extension — retarget in-screen viewers via Lemma, Adelaide, Foursquare, Place IQ panels.
Contextual triggers — weather (AQI is a major Delhi-specific trigger), traffic (Google/Mappls feeds), cricket scores during IPL, pollution thresholds, temperature, retail inventory.
Dayparting & moment-based activation — IPL evening windows, festive (Diwali, Holi, Karva Chauth) windows, metro morning/evening peaks.
DCO (dynamic creative optimization) — branch-specific BFSI creative by neighborhood, language toggling (Hindi/English), product-feed-driven creative.

Buying models: open exchange (best for tests), PMP (curated audiences/venues at fixed floors), programmatic guaranteed (locked impression delivery on premium screens like IGI T3 or Social Tree).

Measurement

Measurement, attribution, and KPIs for Delhi DOOH

Delhi DOOH measurement is more fragmented than US (no single Geopath equivalent), but a layered methodology delivers reliable reach, frequency, and lift numbers.

Methodology & standards

✓
Impression methodology — Operator-reported (DMRC ridership × screen exposure ratio, mall footfall × dwell, airport passenger throughput) reconciled with mobile panel verification (Lemma, Adelaide, Place IQ, Foursquare India).
✓
Industry standards — Indian Outdoor Advertising Association (IOAA) publishes guidelines; AdEx India / Pitch Madison annual reports provide market-level benchmarks. No national audited equivalent of Geopath, so buyer-side verification matters more.
✓
Verification & attribution partners — Lemma (mobile-extended reach + foot traffic), Adelaide AU, Kochava, Singular, Branch (mobile attribution), Nielsen India (brand lift studies).
✓
Attribution approaches — mobile-ID exposure-to-conversion uplift, foot-traffic lift (especially for QSR, retail, BFSI branch visits), online conversion lift via geo-fenced exposure logs, brand lift studies.
✓
Core KPIs — impressions, reach, frequency, VAC (visibility-adjusted contacts), CPM, CPV, store/branch visits, attributed app installs, e-commerce sessions from exposed audiences.
DOOH NOTICE RATE62%
DAILY DMRC RIDERSHIP6.5M+
IGI ANNUAL PASSENGERS70M+
CYBER HUB DAILY PROFESSIONALS250K+
SCREENS BUYABLE IN NCR8,000+
Creative Specs

Creative specs and best practices for Delhi DOOH

Delhi DOOH creative spans full HD landscape, portrait mall and metro, ultra-wide Cyber Hub atriums, and custom anamorphic specs for Social Tree at Worldmark Aerocity.

Resolutions & aspect ratios

Landscape digital bulletins: 1920×1080 (Full HD) most common; 3840×2160 (4K) on premium IGI and Social Tree screens.
Portrait (mall, metro, lobbies): 1080×1920.
Ultra-wide (Cyber Hub façade, atrium walls): 3840×1080 or custom anamorphic for Social Tree.

File formats & delivery

File formats: MP4 (H.264), MOV, JPG, PNG.
File caps: 50–100 MB depending on network.

Duration

Slot duration: 8, 10, or 15 seconds in a 60–80-second loop.

Motion, animation & audio

Motion / animation: permitted on virtually all Indian digital networks; static-only on a few highway-adjacent units near hazardous junctions.
Audio: generally not supported; exceptions: cinema pre-show, select airport gates, some mall food courts.

Best practices

Text minimum: 1/10 rule for distance legibility; bilingual (Hindi + English) recommended for mass-reach venues like DMRC and bus shelters.
Dynamic creative triggers: Weather/AQI, IPL scores during cricket season, traffic, festive countdowns.
Vendor Landscape

Delhi DOOH vendor & network landscape (2026)

Delhi DOOH is a layered ecosystem of media owners, DSPs, and SSPs. Below is a neutral landscape — not a ranked list.

Media owners & network operators in Delhi NCR

Times OOH

IGI Airport concession (T1/T2/T3), premium roadside digital, key landmark sites.

Airport · Roadside · Landmark

Laqshya Media

Roadside digital bulletins on NH-8, Outer Ring Road, premium NCR arterials.

Roadside

Bright Outdoor Media

Delhi & NCR digital roadside.

Roadside

Selvel One Group

Bus shelters, street furniture, transit digital.

Street Furniture · Transit

JCDecaux India

Bus shelters (NDMC zones), airport advertising, kiosks.

Street Furniture · Airport

Pioneer Publicity

Delhi Metro, transit DOOH.

Transit

Times Innovative Media (TIM)

Metro & transit screens.

Transit

DLF Mall Media / Pacific Group / Ambience / Inorbit

Mall digital screens.

Mall · Place-Based

Roshan Space

Cyber Hub Gurugram (premium F&B + office digital).

Office · F&B

Vyoma Media

Petrol pump, transit, captive networks.

Captive · Petrol Pump

Posterscope India / Hivestack

Programmatic-enabled inventory across networks.

Programmatic

DSPs actively buying Delhi inventory

AdQuick, Vistar Media, Lemma, VIOOH, Broadsign Ads, The Trade Desk (OpenPath DOOH), Yahoo DSP, StackAdapt.

AdQuick — Marketplace / unified buying layer

AdQuick is a DSP and marketplace that transacts programmatically across every major SSP active in India (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH, Lemma) and aggregates direct inventory from every major Delhi NCR media owner — Times OOH, Laqshya, Selvel One, JCDecaux India, Pioneer Publicity, DLF Mall Media, Roshan Space — in a single unified plan, with native mapping, creative delivery, and measurement.

Compliance

Regulatory and content considerations for Delhi DOOH

Delhi DOOH operates under a layered regulatory framework spanning MCD/NDMC zoning rules, central acts on tobacco and pharma, and category-specific advisories from ASCI and the Ministry of Information & Broadcasting.

Zoning & permits

Delhi Outdoor Advertising Policy (2017): governs hoarding placement, size, illumination, and zoning across MCD/NDMC jurisdictions.
MCD & NDMC permits: required for site-licensed outdoor structures; typically secured by media owners, not advertisers.

Category restrictions

Cigarettes and Other Tobacco Products Act, 2003 (COTPA): strict tobacco advertising ban applies to all DOOH.
Alcohol: direct advertising prohibited; only surrogate advertising (water, music, glassware) permitted, subject to ASCI (Advertising Standards Council of India) review.
Pharma & medical: Drugs and Magic Remedies Act, 1954 restricts claims.
Online gaming / fantasy sports / betting: fantasy sports legal in most states with disclaimers; real-money betting illegal in Delhi; creative must comply with the Ministry of Information & Broadcasting advisories and ASCI gambling guidelines.

Privacy & data

Privacy: DOOH itself is IP-free and compliant with India's Digital Personal Data Protection Act (DPDP) 2023; mobile-audience-extension tactics must respect DPDP consent rules.

Air quality & brightness rules

AQI / air-quality creative restrictions: Delhi government has historically curbed bright LED operation during severe AQI/GRAP Stage III–IV episodes; brightness & nighttime curfew rules apply.
Budget Examples

Three Delhi DOOH budget examples (2026)

From self-serve test to flagship IPL window — three realistic Delhi DOOH plans with line-item breakouts.

Tier 1: Self-serve test
~₹1,40,000 ($1,700)

D2C brand, Gurugram + South Delhi, 30 days.

Media (pDOOH open exchange, malls + Cyber Hub): ₹85,000
Creative (one 10-sec MP4, two aspect ratios): ₹35,000
Mobile attribution (Lemma/Branch tagging): ₹20,000
Reporting & QA: included
Tier 2: Mid-market NCR launch
~₹27 lakh ($32,500)

Fintech brand, blended pDOOH + DMRC SOV, 90 days.

pDOOH media (NH-8, malls, Cyber Hub, IGI gates via PMP): ₹14 lakh
DMRC direct SOV (Yellow + Airport Express): ₹9 lakh
Creative + DCO setup (4 variants, weather + AQI triggers): ₹2.5 lakh
Verification (Lemma + brand lift study): ₹1.5 lakh
Tier 3: National flagship
~₹4 crore ($480,000)

IPL window, telecom or BFSI, 8 weeks.

IGI T3 + Aerocity Social Tree takeovers (PG): ₹1.6 crore
pDOOH PMP across NCR (malls + Cyber Hub + roadside): ₹1.2 crore
DMRC + bus shelter direct: ₹65 lakh
Creative production (8 variants, anamorphic for Social Tree, regional language): ₹35 lakh
Measurement (Nielsen brand lift + Lemma footfall lift): ₹20 lakh
How to Buy

How to buy DOOH advertising in Delhi

There are three viable paths to access Delhi NCR DOOH inventory in 2026.

01

Direct with a Delhi media owner

Best for premium guaranteed placements (IGI T3 columns, Social Tree, Cyber Hub façade) where you want fixed loop share and operator-managed delivery.

02

Through a single DSP

AdQuick, Vistar, Lemma, VIOOH, Broadsign Ads, The Trade Desk (OpenPath DOOH), Yahoo DSP, or StackAdapt. Good for programmatic flexibility within one platform's connected SSP set.

03

Through AdQuick — the unified DSP + marketplace approach

Programmatic buying across every major SSP active in India plus direct media-owner inventory across IGI, DMRC, Cyber Hub, Aerocity, Connaught Place, DLF malls, and NH-8 — planned, mapped, executed, and measured in one platform.

FAQ

Digital Out of Home Delhi (2026)

Common questions from media planners, brand managers, and agency teams on Delhi NCR DOOH pricing, programmatic, measurement, and creative.

Digital out of home (DOOH) advertising in Delhi means ads served on digital screens across the NCR — including Indira Gandhi International Airport, Delhi Metro, premium malls (DLF Promenade, Select Citywalk, Ambience), Cyber Hub Gurugram, roadside LED bulletins on NH-8 and Outer Ring Road, bus shelters, and landmark installations like Social Tree at Aerocity. Unlike static hoardings, DOOH supports dayparting, dynamic creative, contextual triggers (weather, AQI, IPL scores), and programmatic buying via DSPs. Delhi has roughly 8,000+ programmatically or directly buyable digital screens in 2026, with CPMs ranging from ₹150 on bus shelters to ₹2,500 on premium IGI airport gates.
Delhi DOOH costs are quoted in CPM (programmatic) or monthly share-of-voice (direct). Programmatic CPMs range from ₹150–₹400 for roadside digital, ₹200–₹600 on Delhi Metro, ₹400–₹1,200 in premium malls, ₹500–₹1,500 in Cyber Hub Gurugram, and ₹1,200–₹2,500 at IGI Airport. Self-serve test campaigns start around ₹40,000–₹1,50,000 ($500–$1,800) for 30 days in one venue type. Mid-market 90-day NCR campaigns typically run ₹15–₹40 lakh ($18,000–$48,000), and flagship national windows (IPL, Diwali, festive) routinely cross ₹1.5–₹6 crore.
Delhi NCR has an estimated 8,000+ digital screens that are buyable either directly through media owners or programmatically through SSPs in 2026. This includes ~700+ screens at IGI Airport (T1/T2/T3 and Aerocity), 1,500+ across Delhi Metro stations and trains, 1,000+ across premium malls (DLF Promenade, Select Citywalk, Ambience, Pacific), 200+ in Cyber Hub Gurugram and DLF Cyber City, several thousand digital bus shelters (JCDecaux, Selvel One), and growing digital roadside bulletin counts on NH-8, Outer Ring Road, and Ring Road.
Programmatic DOOH (pDOOH) is automated, auction-based buying of digital out-of-home impressions through a DSP that connects to SSPs integrated with media owners' content management systems. In India, the pDOOH stack includes DSPs (AdQuick, Vistar Media, Lemma, VIOOH, Broadsign Ads, The Trade Desk, Yahoo DSP, StackAdapt), SSPs (Vistar SSP, Hivestack SSP, Lemma, VIOOH, Broadsign Reach, Place Exchange), and most major Delhi NCR media owners (Times OOH, Laqshya, Selvel One, JCDecaux India, Pioneer Publicity, Roshan Space). pDOOH supports dayparting, mobile audience extension, and contextual triggers (weather, AQI, traffic, IPL scores) at minimums as low as ₹40,000.
Traditional OOH in Delhi means static printed hoardings, flex banners, painted boards, and unilluminated bus shelters — typically bought as monthly flat-rate site rentals through a media owner. DOOH means digital screens (LED, LCD) where creative refreshes through a CMS, supports motion and dayparting, and increasingly transacts programmatically via CPM. DOOH offers shorter campaign minimums (days vs. months), dynamic creative, contextual triggers (Delhi-specific: AQI alerts, IPL scores, weather), and mobile-extended audience targeting. Traditional OOH still wins on raw cost-per-day for long-term reach campaigns, especially on tier-2 corridors.
Delhi DOOH measurement layers operator-reported impressions (DMRC ridership × exposure, mall footfall × dwell, IGI passenger throughput) with mobile-panel verification through Lemma, Adelaide, Foursquare India, and Place IQ. The Indian Outdoor Advertising Association (IOAA) publishes industry guidelines, but India lacks a single audited equivalent of Geopath, so buyer-side verification is essential. Typical KPIs are impressions, reach, frequency, VAC (visibility-adjusted contacts), CPM, foot traffic lift, brand lift (via Nielsen India), and online conversion lift via geo-fenced mobile exposure logs. Major DSPs surface these metrics natively.
Most Indian pDOOH DSPs accept self-serve test budgets starting at ₹40,000–₹1,50,000 ($500–$1,800) for a 30-day single-venue campaign. Managed-service programmatic typically starts at ₹5–₹10 lakh ($6,000–$12,000). Direct-buy premium placements (Social Tree, IGI T3 columns, Cyber Hub façade) usually start at ₹15–₹50 lakh per month. The lower threshold makes Delhi DOOH viable for D2C, regional QSR, and SMB launch tests — not just enterprise spend.
There are three paths: direct with a Delhi media owner (Times OOH, Laqshya, JCDecaux India, DLF Mall Media) for fixed-SOV premium placements; through a single DSP (AdQuick, Vistar, Lemma, VIOOH, Broadsign Ads, The Trade Desk, Yahoo DSP, StackAdapt) for programmatic flexibility within one platform's SSP set; or through AdQuick — the unified DSP + marketplace — to plan, buy, execute, and measure across every major SSP and direct Delhi NCR media-owner inventory in a single platform.
Standard Delhi DOOH creative is delivered as MP4 (H.264) at 1920×1080 for landscape digital bulletins, 1080×1920 for portrait mall and metro screens, 3840×1080 for ultra-wide Cyber Hub and atrium walls, and custom anamorphic specs for Social Tree at Worldmark Aerocity. Slot durations are typically 8, 10, or 15 seconds inside a 60–80-second loop. Motion is permitted on nearly all Indian digital networks. Audio is rarely supported (exceptions: cinema, select airport gates, mall food courts). Bilingual Hindi+English copy is recommended for mass-reach venues like DMRC and bus shelters. File caps run 50–100 MB depending on network.
Yes — Delhi DOOH is now accessible to SMBs and D2C brands at minimums of ₹40,000–₹1,50,000 for a 30-day programmatic test, well below traditional hoarding monthly rates. Hyperlocal venue targeting (single mall, single metro line, single Cyber Hub cluster, specific bus-shelter ring) lets small advertisers concentrate budget where their customers actually are. Mobile audience extension and footfall-lift attribution provide measurable ROAS comparable to digital display, and Delhi-specific contextual triggers (AQI, IPL, weather, festive windows) deliver strong cost-efficient reach for fitness, F&B, fintech, and edu-tech SMBs.
DOOH delivers cinematic-scale brand impact with high VAC and unduplicated incremental reach against digital display and CTV — Indian audiences spend significant out-of-home time daily across DMRC, NH-8, malls, and Cyber Hub. CTV (JioHotstar, SonyLiv, ZEE5 connected TV) reaches Delhi households with sit-back attention and full audio; digital display (Google, Meta, programmatic) drives lower-funnel conversions and retargeting. The strongest 2026 Delhi media plans blend pDOOH (top-of-funnel reach + landmark moments) with CTV (mid-funnel storytelling) and display/social (lower-funnel performance), all measured with consistent mobile-ID-based reach and conversion lift methodology.
IPL is the single biggest DOOH demand window in Delhi NCR, with multi-x CPM premiums on premium screens. The highest-impact placements are Social Tree at Aerocity for cricket-sponsor brand takeovers, IGI T3 for inbound-team and inbound-fan reach, Cyber Hub Gurugram and Connaught Place for evening match viewership crowds, DMRC Yellow and Airport Express for commuter exposure to match-day creative, and roadside DOOH on NH-8 and Outer Ring Road for drive-time dayparts. Contextual triggers for live cricket scores, "your team is winning"-style DCO, and dynamic odds/sponsor messaging significantly lift recall during the IPL window.

Run a Delhi DOOH campaign on AdQuick

AdQuick is the DOOH out of home advertising platform and marketplace that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH, Lemma) with direct media-owner inventory across IGI Airport, the Delhi Metro, Cyber Hub Gurugram, Aerocity (including Social Tree), Connaught Place, DLF Promenade, Select Citywalk, Ambience, NH-8, Outer Ring Road, and bus shelters across NCR — planned, mapped, creatively delivered, and measured in a single platform with mobile-extended attribution.

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