Activate New Orleans DOOH on AdQuick across 4,000+ digital screens -- I-10, I-610, MSY airport, the French Quarter, the CBD, the Superdome / Smoothie King Center corridor, and place-based networks. Mardi Gras, Jazz Fest, Sugar Bowl, and Essence lift French Quarter CPMs to $24+ (from $4 programmatic); test campaigns from $1,500.
Mid-market campaigns deliver 15–60M impressions over 30 days at $20K–$60K. Event-windowed flights around Mardi Gras, Jazz Fest, and Saints home games can clear 100M+ impressions for flagship advertisers.
DOOH Advertising in New Orleans
DOOH advertising in New Orleans runs $4–$45 CPM across roughly 1,400 digital screens spanning the Caesars Superdome zone, the Central Business District, the I-10 corridor, Louis Armstrong New Orleans International Airport (MSY), Bourbon Street–adjacent place-based networks, and the Greater New Orleans transit grid.
A working New Orleans DOOH plan threads together four distinct supply layers — each with its own pricing, audience profile, and activation path.
MSY Airport, Caesars Superdome district, Smoothie King Center, and select CBD marquee LEDs anchor flagship campaigns and event-window flights.
St. Charles, Canal, and Rampart-St. Claude streetcar lines plus RTA bus interior/exterior digital — OUTFRONT holds the RTA contract.
I-10, Pontchartrain Expressway, Crescent City Connection digital bulletins, JCDecaux street furniture along Canal and Magazine.
CBD office elevators, gym networks, gas-pump video (GSTV), Bourbon Street and Frenchmen Street bar networks, cinema, and rideshare toppers.
DOOH pricing in New Orleans is best understood as CPM-first, with share-of-voice and programmatic guaranteed deals layered on top for premium inventory. Here is the venue-level CPM breakdown across the New Orleans DMA.
| Venue Category | Example Networks (New Orleans) | Typical CPM | Notes |
|---|---|---|---|
| Roadside digital bulletins | Lamar, Clear Channel Outdoor, OUTFRONT | $4–$11 | I-10, Pontchartrain Expressway, Crescent City Connection approaches, Westbank Expressway |
| MSY Airport screens | Clear Channel Airports | $25–$45 | Premium business/leisure traveler reach; ~14M annual passengers |
| Gas station / convenience | GSTV, Volta | $6–$10 | Suburban Jefferson, St. Tammany, East Jefferson Parish reach |
| Gym / health clubs | Zoom Media, Captivate Health | $10–$18 | Uptown, Metairie, Northshore club density |
| Office buildings / elevators | Captivate, OfficeSlice | $12–$22 | CBD office towers (Place St. Charles, Energy Centre, Hancock Whitney Center) |
| Retail media (in-store) | Walmart Connect, Kroger Precision (Rouses, Winn-Dixie indirectly) | $8–$25 | Shopper marketing; CPG and QSR strongest fit |
| Bars / restaurants | Vibenomics, Rev, Zoom Media | $8–$15 | Bourbon Street perimeter, Frenchmen, Magazine, Warehouse District |
| Rideshare / taxi toppers | Firefly, T-Mobile Advertising Solutions | $5–$12 | French Quarter–CBD–Garden District triangle, MSY ground transport |
| Transit / streetcar / bus | OUTFRONT (RTA contract), Intersection | $5–$12 | St. Charles, Canal, Rampart-St. Claude streetcar lines; RTA bus interior/exterior digital |
| Street furniture | JCDecaux, Intersection | $4–$10 | Pedestrian density on Canal Street, Magazine, CBD perimeter |
| Cinema / place-based entertainment | National CineMedia, Screenvision | $20–$40 | The Broad, AMC Elmwood Palace, Prytania Theatres |
| Stadium / arena districts | Multiple operators around Superdome / Smoothie King Center | $15–$35 | Saints, Pelicans, Sugar Bowl, College Football Playoff, Final Four host years |
DOOH in New Orleans is sold under four distinct pricing models, and quoted prices only make sense when you know which one is on the table.
Most common for pDOOH — $4–$45 depending on venue.
A fixed monthly rate for X% of a screen's loop rotations, common on direct buys with Lamar and OUTFRONT for I-10 digital bulletins. Typical $2,500–$8,000/month per screen for premium roadside.
Some place-based networks (cinema, certain venue networks) price per insertion in a fixed loop.
Pay for a guaranteed Geopath-verified impression count regardless of when those impressions deliver. Common for airport, premium CBD, and event-window flights.
When a vendor quotes "$3,500/month for a Bourbon Street area screen," ask whether that's SOV, PG, or fixed slot — the impression delivery can vary 5–10x across those models.
Self-serve programmatic DOOH in New Orleans starts at $1,500 on AdQuick and on most other DSPs in the market. That tier funds a single-DMA, single-venue-category, 30-day flight with light measurement. Mid-market campaigns ($20K–$60K) span multiple venue categories across the New Orleans MSA and add Geopath verification plus mobile lift studies. Enterprise national flights anchored on New Orleans event windows — Super Bowl LIX (which the Caesars Superdome hosted in February 2025), Mardi Gras, Jazz Fest, College Football Playoff — typically run $150K–$750K+ blended direct-and-programmatic.
Where to place DOOH in New Orleans depends entirely on the audience and intent of the campaign. The defining clusters:
Programmatic DOOH in New Orleans now accounts for roughly 70% of digital screen inventory bought in the market, up from under 40% five years ago. The flow is the same as anywhere else: a buyer activates through a DSP, the DSP routes bids to one or more SSPs, which transact with media owners and venue operators running the screens. What differs in New Orleans is which inventory is reachable on which exchange — the historic-core constraints push more local supply onto direct deals than you'd see in comparable Sunbelt markets.
DSP and marketplace. Transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from Lamar, OUTFRONT, Clear Channel Outdoor, JCDecaux, GSTV, and the New Orleans-specific operators in a single unified plan with native mapping, creative delivery, and Geopath measurement.
Pure-play DOOH DSP with deep New Orleans place-based supply.
DSP attached to the Broadsign CMS footprint, which runs many New Orleans place-based screens.
JCDecaux-affiliated DSP; relevant for street furniture and transit.
Multi-channel DSP with DOOH integration via partner SSPs.
Cross-channel DSP with growing DOOH footprint.
Cross-channel DSP with DOOH inventory access.
DOOH-focused DSP with self-serve UI.
Broadsign Reach, Place Exchange, VIOOH, Hivestack SSP, and Vistar SSP collectively expose the bulk of programmatic-enabled New Orleans inventory.
SSP attached to the Broadsign CMS footprint. Strong New Orleans place-based and venue network coverage.
OUTFRONT's SSP. Carries OUTFRONT digital roadside, transit, and partner inventory.
JCDecaux's SSP. Street furniture and transit shelter supply across the metro.
Independent SSP with broad US programmatic supply across multiple media owners.
Vistar's supply-side platform exposing place-based, venue, and transit supply across the metro.
| Deal Type | Use Case | Notes |
|---|---|---|
| Open Exchange | Lower-CPM scale buys | Cheaper but with less venue control. Most place-based inventory in New Orleans. |
| PMP (Private Marketplace) | Higher-quality, brand-safe supply | Most New Orleans programmatic spend flows through PMPs for venue control and audience targeting. |
| Programmatic Guaranteed (PG) | Premium event and airport flights | Reserved for premium inventory (MSY Airport, marquee CBD towers, Superdome district) where buyers want a locked impression guarantee tied to a specific campaign window. |
DOOH measurement in New Orleans uses the same stack as the rest of the US, anchored on Geopath as the OAAA-endorsed audience measurement standard.
Geopath publishes visibility-adjusted contact (VAC) impressions for nearly every roadside, transit, and many place-based screens in the New Orleans DMA, factoring traffic counts, dwell time, screen visibility, and trip patterns.
Geopath remains the dominant standard but does not cover every place-based network at parity. Some venue networks self-report impressions, and methodology gaps exist for elevator, gym, and bar inventory. Any New Orleans buyer should ask which screens carry Geopath VAC numbers vs. operator-reported figures and weight pricing accordingly. AdQuick surfaces this distinction at the line-item level.
Key KPIs — impressions, reach, frequency, VAC, CPM, CPV, store visits, attributed conversions, and event-window incremental lift. For event-anchored campaigns (Mardi Gras, Jazz Fest, Saints home games), incremental lift vs. a non-event baseline week is the most defensible KPI.
DOOH creative specs in New Orleans match the US standard but with a few venue-specific notes worth flagging.
A neutral comparison of the major entities you'll work with on a New Orleans DOOH plan, organized by entity type.
Headquartered in Baton Rouge, Louisiana, Lamar is the largest OOH operator in the New Orleans DMA. Strong digital bulletin footprint along I-10, the Pontchartrain Expressway, Westbank Expressway, and approach roads. Native-Louisiana operator with deep market knowledge.
Holds the New Orleans Regional Transit Authority (RTA) contract covering streetcar (St. Charles, Canal, Rampart-St. Claude, Riverfront) and bus inventory, including digital. Also operates digital roadside inventory.
Roadside digital footprint in the New Orleans MSA plus the MSY Airport partnership through Clear Channel Airports.
Street furniture and transit shelter inventory, much of it programmatically enabled through VIOOH.
Smaller US footprint in New Orleans but relevant for street-level and transit programs.
Office-tower elevator and lobby screens in CBD towers.
Gas-pump video network with strong Greater New Orleans coverage across Jefferson, Orleans, and St. Tammany Parishes.
Bar and restaurant audio/visual network with significant Bourbon Street and Frenchmen Street presence.
Bar and gym network.
Cinema networks across AMC, Regal, and independent New Orleans theaters.
Rideshare topper networks active in the French Quarter–CBD–Garden District triangle and at MSY ground transportation.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni all transact in the New Orleans market.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major New Orleans media owner — Lamar, OUTFRONT, Clear Channel Outdoor, JCDecaux, Captivate, GSTV, Vibenomics, the New Orleans-specific cinema and place-based operators — in a single unified plan, with native mapping, creative delivery, and Geopath-anchored measurement. That combination matters in New Orleans more than in most US markets because so much premium supply (Vieux Carré perimeter, certain CBD towers, certain event-window placements) sits on direct-only relationships rather than the open exchanges.
New Orleans DOOH operates under a layered regulatory framework that is stricter than most US markets because of the historic district overlay and Louisiana DOTD rules.
The Vieux Carré is one of the most tightly regulated historic districts in the United States. Signage of any kind, including digital, is heavily restricted under the VCC's jurisdiction. New Orleans DOOH activation in the French Quarter happens through indoor place-based networks (bars, restaurants, hotels) and on the Quarter's perimeter, not on traditional roadside digital. Any plan that promises new digital bulletins inside the Quarter should be fact-checked.
Garden District, Lower Garden District, Faubourg Marigny, Tremé, and others have their own historic preservation overlays. Tour operators familiar with placement within these districts is essential.
Governs digital bulletins along state highways and federally funded routes. Static-only on most DOTD-controlled corridors, with minimum hold times and no animation. Louisiana Revised Statutes Title 48, Chapter 4 provides the core statutory framework, mirroring the Federal Highway Beautification Act.
All outdoor signage, including digital, requires city permits — the Department of Safety and Permits handles applications. Place-based screens follow venue operator guidelines; roadside screens follow LDOTD nit limits with auto-dimming requirements after dusk.
DOOH itself is IP-free and generally GDPR/CCPA compliant. Audience extension tactics that rely on mobile IDs do trigger privacy frameworks, including Louisiana's data privacy considerations and CCPA for California residents in market.
Real-world New Orleans DOOH plans at three budget tiers — from a $2,500 SMB test to a flagship Mardi Gras event-window flight.
30 days, single-DSP, single-venue category. Programmatic-only New Orleans flight on AdQuick targeting CBD office and gym screens. Best for SMB testing or brand awareness pilot.
Multi-venue programmatic plus select direct. Best for regional retail, restaurant openings, healthcare expansion, hospitality.
Blended direct + programmatic across the parade window. ~110M impressions. Best for national CPG, QSR, financial services, sportsbook, and tourism advertisers.
Three distinct paths to put DOOH inventory live in the New Orleans market — each with different trade-offs for budget flexibility, inventory access, and measurement.
Contact Lamar, OUTFRONT, Clear Channel Outdoor, JCDecaux, Captivate, GSTV, Vibenomics, and the New Orleans-specific operators individually. Best for very large guaranteed buys or when a single venue category dominates the plan. Drawbacks: serial negotiations, fragmented creative trafficking, no unified measurement view.
Activate programmatically via AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, or Adomni. Best for budget flexibility, real-time optimization, and audience-driven targeting. Drawback: most DSPs only see SSP-side inventory, leaving direct-only New Orleans inventory off the table.
The unified DSP + marketplace approach. AdQuick is the only platform that activates programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from every major New Orleans operator into a single unified plan. One workflow handles mapping, creative trafficking, Geopath measurement, mobile lift studies, foot-traffic attribution, and reporting. For most New Orleans advertisers — especially those who want exposure inside Vieux Carré–perimeter venues, CBD towers, or event-window inventory that doesn't sit on programmatic exchanges — this is the path that matches the market's structure.
The most common questions buyers ask about DOOH advertising in the New Orleans DMA — pricing, screens, programmatic, measurement, creative specs, SMB fit, and the Mardi Gras playbook.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) with direct media-owner inventory across the I-10 corridor, the Caesars Superdome district, the Central Business District, the French Quarter perimeter, MSY Airport, the streetcar and RTA transit grid, Magazine Street, Frenchmen Street, Metairie, the Northshore, and every place-based network in the New Orleans MSA — Lamar, OUTFRONT, Clear Channel Outdoor, JCDecaux, Captivate, GSTV, Vibenomics, Firefly, the cinema and stadium operators, and the New Orleans-specific operators that don't sit on programmatic exchanges.
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