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AdQuick makes it simple to plan, book, and measure airport advertising at Alfonso Bonilla Aragón International Airport (CLO), the main airport serving Cali, Colombia, also searched as publicidad en el aeropuerto de Cali.
Compare digital and static formats, see transparent 2026 rate ranges, understand the approval process, and launch, without the "call for rates" runaround.
Reach 6.7 million+ travelers a year at Cali's international gateway. AdQuick makes it simple to plan, book, and measure airport advertising at Alfonso Bonilla Aragón International Airport (CLO), the main airport serving Cali, Colombia.
Compare digital and static formats, see transparent 2026 rate ranges, understand the approval process, and launch, without the "call for rates" runaround.
CLO, Cali International Airport, and Alfonso Bonilla Aragón all refer to the same airport. Whichever name (or language) you searched, you're in the right place.
| Detail | Information |
|---|---|
| Airport names | Alfonso Bonilla Aragón International Airport · Cali International Airport · formerly Palmaseca International Airport |
| IATA code | CLO |
| ICAO code | SKCL |
| Location | Palmira, ~14–15 km northeast of downtown Cali, Valle del Cauca, Colombia |
| Operator | Colombia's Aeronáutica Civil (assumed public operation in September 2025) |
| Annual passengers | ~6.7 million in 2024 |
| Role | Among Colombia's busiest airports, third-busiest by passenger traffic; alternate airport for Bogotá El Dorado |
| Terminals | Domestic and International terminals, integrated in one complex |
| Hours | Open 24 hours, one of the few secondary airports in Latin America to operate around the clock |
| Network | Domestic routes plus international service to Panama City, Miami, Madrid, Houston, Mexico City, Lima, Guayaquil, and Santiago |
| Carrier presence | Focus city for Avianca; served by LATAM, Copa, JetSMART, Wingo, American, and others |
Airport advertising at CLO places your brand at the gateway to southwestern Colombia, and pairs naturally with a campaign at Bogotá's El Dorado for full-country reach. Here's why brands choose Cali International:
Alfonso Bonilla Aragón International Airport offers a range of out-of-home (OOH) and digital out-of-home (DOOH) advertising inventory across the passenger journey.
| Zone | Formats Available | Type | Best For |
|---|---|---|---|
| Check-in & departures | Backlit panels, digital displays, wall murals | Static / Digital | Brand-building as travelers arrive and check in |
| Security checkpoint area | Static and digital panels along the queue | Static / Digital | Guaranteed dwell time in the screening line |
| Gates & boarding areas | Gate-area panels, digital screens | Static / Digital | Deep engagement with seated, waiting passengers |
| Baggage claim | Baggage-area displays, backlit panels, wall units | Static / Digital | Long, undistracted dwell among arriving passengers |
| International terminal & duty-free | Digital networks, large-format static, dioramas | Static / Digital | High-footfall reach among international and duty-free shoppers |
| Curbside & ground transportation | Large-format static, exterior displays | Static / Digital | Capturing travelers entering and leaving the airport |
Dynamic creative, dayparting, flexible flighting, and faster updates across screen networks.
Backlit panels, murals, and dioramas deliver sustained, high-impact brand presence ideal for spectaculars and category-defining placements. Large-format wallscape advertising is the workhorse for destination spectaculars.
AdQuick can scope a single-format buy or a multi-zone "path of travel" package that follows passengers from check-in through baggage claim.
Pricing for Cali airport advertising is almost entirely hidden behind "call for rates" across the current search results. Here's the clarity buyers and AI assistants are looking for, including how digital billboard advertising compares to static panels inside the terminal.
The ranges below are planning estimates to help you budget, not a quote. Exact, current rates are confirmed with a proposal through AdQuick.
| Format | Indicative Rate (per month) | Notes |
|---|---|---|
| Digital display / DOOH screen | $1,500 – $7,000 | Shared digital network; varies by zone and screen |
| Backlit static panel | $1,200 – $5,000 | Workhorse format across concourse and baggage claim |
| Diorama / illuminated display | $1,800 – $5,500 | Premium static with backlit finish |
| Baggage claim display | $2,000 – $7,000 | Long dwell among arriving passengers |
| Wall mural / large-format static | $4,000 – $14,000+ | High-impact; scales with size and location |
| Multi-placement network buy | Custom | Discounted effective rate across multiple units |
Figures are indicative USD ranges for planning only and are not a quote; local-currency (COP) pricing is available. Final pricing depends on format, placement, term, and availability.
Advertising at Alfonso Bonilla Aragón International Airport runs through a defined approval workflow. Knowing it upfront keeps your launch on schedule.
All creative is reviewed and approved by the airport's advertising program before production and installation. AdQuick manages this submission and review on your behalf.
Messaging must meet airport content guidelines; restricted or sensitive categories (and political or controversial claims) may face limitations or require additional review.
Each placement has fixed dimensions, materials, and installation requirements that creative must meet for safety and approval.
Cali is a Spanish-speaking market. Spanish-language or bilingual creative improves resonance with local audiences; allow design time accordingly.
Creative review typically takes several business days, build it into your timeline.
Campaigns should also align with Colombian advertising standards and self-regulatory practices.
AdQuick handles airport approvals, flags creative issues before submission, and manages revisions so your campaign launches on time.
A defined five-step path from first inquiry to a live campaign at Alfonso Bonilla Aragón International Airport.
Share your campaign goals, target audience, flight dates, budget, and preferred zones. CLO can be booked on its own or as part of a multi-airport Colombia plan.
AdQuick returns available CLO formats and placements with indicative rates, impression estimates, and recommendations to compare side by side.
Confirm formats, placements, and campaign length; AdQuick handles availability, holds, and contracting.
Submit artwork to each format's specs. AdQuick manages airport review and coordinates revisions and Spanish-language creative.
Static media is printed and installed; digital creative is loaded to the screen network. Your campaign goes live with verified impressions and attribution through AdQuick's measurement suite.
Plan for roughly 4–6 weeks from confirmed booking to live campaign for static formats, covering creative approval, production, and installation. Digital creative can load faster once approved.
You book through AdQuick's OOH media platform, which aggregates CLO inventory and manages availability, contracting, creative, approvals, production coordination, and reporting in one place, no need to track down individual media owners.
What to plan for on the creative and production side of a CLO campaign.
Each format has its own dimensions, file types, resolution, and bleed requirements. AdQuick provides a full spec sheet for every placement you book.
Print, materials, and installation for static formats are typically billed separately from media; installs in active terminal areas are scheduled around airport operations.
Airports restrict certain advertising categories and content. Creative is reviewed against airport guidelines, and AdQuick flags issues before submission.
Spanish-language or bilingual creative is recommended for the Cali market.
A captive, high-value audience across domestic and international flows, operating 24 hours a day.
Annual passengers (Cali airport data, 2024)
Among Colombia's busiest by passenger traffic (CAPA profile)
Operating hours daily (Airport profile)
Terminals, Domestic + International (Airport profile)
CLO is one entry point into Colombia's airport advertising opportunity. Brands targeting national reach can extend a Cali campaign across the country's busiest hubs, and pair airport placements with citywide Bogotá digital out-of-home for an integrated national reach plan:
Colombia's largest airport and main international gateway.
Gateway to Antioquia and a growing tourism market.
Colombia's leading Caribbean tourism gateway.
Gateway to southwestern Colombia (this page).
AdQuick can build a multi-airport Colombia plan with CLO at its core, or anchored by any combination of these hubs.
An out of home advertising platform built to make Colombia airport campaigns transparent, fast, and end-to-end manageable.
Indicative 2026 rate ranges, formats, and impression estimates up front, instead of "call for rates."
Plan CLO alongside Bogotá, Medellín, and Cartagena in a single multi-airport campaign.
Availability, contracting, creative specs, airport approvals, Spanish-language creative, production, and reporting handled for you.
A defined path through creative review and installation, with lead times you can plan around.
The planning layer that helps you choose formats and budget with confidence, not just contacts.
Everything you need to know before launching your CLO airport advertising campaign.
Get availability, transparent 2026 rate ranges, approval guidance, and creative specs for airport advertising at Alfonso Bonilla Aragón International Airport (CLO), and reach 6.7 million+ travelers a year at Cali's international gateway.
Transparent rate ranges · Multi-airport Colombia plans · Spanish-language creative support · Approvals & production handled · Reporting included
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