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Are you new to the world of advertising? You might be familiar with digital marketing and social media ads, but have you heard about linear TV advertising? Linear TV advertising is a form of advertising that has been around for decades and continues to be an effective way to reach potential customers.

Let’s look at what linear TV advertising is and how it can help you reach more people with your message.

What Is Linear TV Advertising?

Linear TV advertising is an advertising technique that uses traditional broadcast television as its medium. In this method, advertisements are typically inserted into the programming of a channel or network during scheduled timeslots.

These ads can be in the form of commercials, infomercials, or other forms of video content. Linear TV advertising has become increasingly popular in recent years due to its ability to reach viewers who may not be as active on digital platforms. It is also a great way to target a large audience without having to invest in expensive campaigns.

Linear TV advertising can be an effective tool for businesses of all sizes, from small local businesses to larger corporations with global reach. It offers a unique opportunity to reach a wide audience in an extremely cost-effective way. Additionally, linear TV advertising is highly targeted, allowing you to tailor your message and maximize the impact of your ad.

Advantages of Linear TV Advertising

Linear TV advertising has several advantages over other forms of advertising. These include:

  • Wide Reach: Linear TV ads have the potential to reach a large audience as they are broadcast in prime time. This gives advertisers the ability to get their message out to a mass market, which can be extremely valuable for certain brands and products.
  • Targeted Advertising: Advertisers can also use linear TV ads to target specific demographics or regions. With careful ad placement and media buying, they can hone in on their ideal customers and create ads that will resonate with them the most.
  • High Impact: Linear TV ads have a high impact due to their visual and audio elements. They are able to captivate viewers with eye-catching visuals, memorable soundtracks, and strong messaging.
  • High Consumer Engagement: Linear TV ads encourage consumer engagement as they are designed to stimulate viewer interest. Through interactive elements like polls or special offers, viewers can actively participate in the ad and learn more about the product or brand.
  • Measurable Results: Finally, linear TV advertising provides measurable results that allow advertisers to track their campaign’s effectiveness and adjust their strategy accordingly. Advertisers can also compare results across different channels for a better understanding of their audience’s preferences.

Linear TV advertising is a powerful tool for any advertiser looking to reach a broad audience and increase engagement with their target customers. However, there are some drawbacks to this technique.

Disadvantages of Linear TV Advertising

The primary disadvantage of linear TV advertising is the cost involved. As this type of ad must be aired during prime time, it can become expensive for advertisers to purchase airtime. Additionally, linear TV ads tend to be cluttered as many companies are vying for the same space, making it difficult for an individual ad to stand out.

Linear TV advertising also has difficulty in targeting specific audiences, as it is not tailored to any particular demographic. Furthermore, tracking the return on investment (ROI) can be difficult as TV commercials often lack clickable links.

Despite these drawbacks, linear TV advertising remains a popular and effective way for advertisers to reach their target audience and influence their purchasing decisions. With careful planning, media buying, and tracking, companies can maximize the impact of their linear TV ads and reap the rewards.

How Linear TV Advertising Works

Planning and buying linear TV advertising can be a complex process, but with the right media agency on your side, it doesn’t have to be daunting. Your agency will assess your requirements, build an audience profile and identify the best channels for you to use to reach the ideal target audience.

Once the channel selection has been made, it’s time to consider ad placement. Ad placement is a key component of linear TV advertising and can be tailored to ensure that your ad is seen by the right people. It’s important to consider reach and frequency when deciding on the placement of your ads, as this will help ensure that your message is seen by more people, more often.

When it comes to measuring success, media agencies can provide invaluable insight into how effective your linear TV advertising efforts have been. Your agency can analyze data such as demographic information, viewing patterns, and impressions in order to determine how successful your campaign was in reaching and engaging with its target audience.

By leveraging the expertise of a media agency and utilizing linear TV advertising as part of your marketing strategy, you can ensure that your message reaches the right people. With proper planning and execution, linear TV advertising can be an effective way to reach audiences and drive sales.

Trends in Linear TV Advertising

The trends in this form of advertising are rapidly evolving to keep up with the changing digital landscape.

Addressable TV Advertising

As one of the largest trends in linear TV advertising, addressable TV advertising is quickly becoming the future of media buying and planning. It works by segmenting audiences based on demographics like age and income to deliver more targeted messaging. This allows marketers to maximize their reach with customized ads that are sure to hit the mark.

Programmatic TV Advertising

Programmatic TV advertising is one of the most efficient ways to buy linear TV ads. It’s a highly automated process that uses data and analytics to identify target audiences, optimize campaigns in real time, and track results. This allows marketers to get the most out of their ad budgets while providing viewers with more relevant content.

Over-the-Top (OTT) Advertising

OTT advertising is one of the newest trends in linear TV advertising. It utilizes streaming services to deliver ads to viewers over their internet connection, making it easier for brands to reach a wider audience. This type of ad delivery can provide more granular targeting and improved measurement capabilities compared to traditional linear TV channels.

Connected TV Advertising

In what is largely deemed the future of TV, Connected TV (CTV) advertising works by using streaming devices to combine linear TV channels with digital ads.

This allows marketers to target specific viewers and optimize campaigns accordingly while providing better insights into viewer behavior. It’s one of the most popular forms of linear TV advertising as it offers a more targeted approach to reach the right audience.

No doubt, linear TV advertising is here to stay. With its ever-evolving landscape, it’s important for marketers to keep up with the latest trends to ensure their campaigns are successful. By utilizing the right tools and strategies, linear TV advertising can be an incredibly powerful way to reach a wide audience.

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Tailored Advertising Definition | Investopedia

Television viewing patterns | Oxford Reference

Linear TV ad spend USA 2026 | Statista

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