The billboard advertising market in Houston, Texas is a bustling and thriving industry, replete with colorful and eye-catching traditional billboards and digital displays that vie for the attention of the city's inhabitants. Houston is home to many businesses, both regional and national, both large and small, that rely on the visibility and impact provided by these out-of-home advertisements to reach their target customers.
Top Billboard Advertising Companies in Houston
Houston is home to many billboard companies, each with their own unique approach to creating and maintaining the large-scale advertisements that dot the city's landscape. Among the largest and most renowned of these companies are Clear Channel Outdoor, SignAd, Lamar Advertising, and JGI Outdoor.
AdQuick partners with every billboard advertising company in Houston and has 99% of the inventory in the Houston out-of-home advertising market available for purchase on its platform.
In no specific order, here are the big players in the Houston outdoor advertising market.
Clear Channel Outdoor
Clear Channel Outdoor, for instance, is known for its extensive network of billboards, which are strategically placed to maximize visibility and reach.
Clear Channel offers bulletins, posters, premiere panels, 30-sheets and 8sheets and a handful of specialty media ad formats in Houston. Their inventory reaches 96% of the adult (18 years+) population in the Houston DMA weekly.
Lamar Advertising
Lamar Advertising is one of the most established players in the billboard space and is a publicly-traded and family-operated firm.
Lamar Houston offers bulletins, posters, junior posters nad 8-Sheets in the Houston area. Their inventory makes up a sizable chunk of the traditional billboards available in the Houston DMA.
SignAd
SignAd specializes in creating custom-designed billboards that are tailored to the specific needs and preferences of the advertiser.
SignAd offers bulletins, posters, and junior posters in Houston. Their inventory reaches 60%+ of the adult (18 years+) population in the Houston DMA weekly.
JGI Outdoor
JGI Outdoor offers bulletins, posters, and a handful of specialty media ad formats in Houston. Their inventory makes up a sizable chunk of the traditional billboards available in the Houston DMA.
Digital Billboards in Houston
In addition to traditional billboards, Houston is also home to a number of top digital out-of-home advertising companies (DOOH companies) that specialize in delivering dynamic, interactive, and highly engaging ad content. Outfront Media, Digital Outdoor Advertising, and 3.0 Outdoor are three of the most prominent players in this space.
Outfront Media
Outfront Media is known for its state-of-the-art digital billboards, which can be easily updated and customized to meet the changing needs of the advertiser.
Digital Outdoor Advertising
Digital Outdoor Advertising leverages cutting-edge digital ad technology to create immersive and interactive ad experiences that engage audiences on a deeper level.
For digital screens, Digital Outdoor offers digital bulletins and digital trucks in Houston. Their inventory can be found all over the Houston DMA.
3.0 Outdoor
3.0 Outdoor is a newer company that is quickly making a name for itself in the industry by providing great placements that help businesses stand out in the crowded advertising landscape.
Other DOOH Companies
AdQuick partners with every DOOH advertising company in Houston and has 99% of the inventory in the Houston digital out-of-home advertising market available for purchase on its platform.
The billboard advertising market in Houston, Texas is a dynamic and ever-evolving industry that is home to a diverse array of companies that offer a wide range of services and solutions.
From traditional billboards to cutting-edge digital out-of-home advertising, advertisers have a plethora of options to choose from when it comes to promoting their products and services. Whether you're looking for a simple, straightforward billboard ad or a more complex, interactive digital experience, there's great inventory in Houston that can help make your vision a reality.
Other Types of Outdoor Advertising in Houston
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in Houston.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, Carvertise, mobilads, and Adgile Media to promote their products in Houston neighborhoods with spotty OOH coverage.
Houston, TX Demographics & Statistics
Houston, the largest city in Texas, is a thriving metropolis with a population of over 2.3 million people. Since 2010, the population has seen a 10% increase, and since 2000, a staggering 19% increase. In fact, the population has grown by a staggering 42% since 1990.
Age
The median age of the population is 32.9, with a fairly even split between males and females at 50% each.
Children make up a significant portion of the population, with 8% being ages 0 to 4, 7% being ages 5 to 9, and 6% being ages 10 to 14. There is also a significant portion of the population in their early to mid-twenties, with 18% being ages 25 to 34 and 14% being ages 35 to 44.
Race, Diversity, & Ethnicity
Houston has a diverse population, with 25% identifying as White, 22% as Black, 7% as Asian or Pacific Islander, 44% as Hispanic, and 1% identifying as two or more races. There are no individuals in the city who identify as Native American or Hawaiian/Pacific Islander.
Housing
The median age of housing in Houston is 41, with a median house value of $220,000. The housing market in the city has seen significant appreciation in recent years, with a 13% increase in the last 12 months and a staggering 85% increase over the last decade.
Rental prices in Houston vary depending on the size of the property, with the average studio apartment costing $894 per month and a four-bedroom home or apartment costing $1949 per month. Just over half of the city's housing is rented, while 37% is owned by the occupant. There is also a significant amount of vacant housing, with 11% currently unoccupied.
Income
In terms of household income, the median household income in Houston is $49,399 and the median family income is $54,682. The per capita income is $30,547. A significant portion of the population falls into the lower income brackets, with 14% having a household income of less than $15,000 and 12% having a household income of $20,000 to $29,999. On the other end of the spectrum, 7% of the population has a household income of over $200,000.
Households & Education
The average household size in Houston is 2.69 people. Just over half of the population is single, with 45% being married and 55% being single. Of those who are married, 32% have children and 3% are separated. A significant portion of the population has never been married, with 40% falling into this category. 5% are widowed and 10% are divorced.
When it comes to education, 14% of the population over the age of 25 has a grade school education or less, while 76% have some form of college education. This includes 19% with some college, 5% with a two-year degree, 18% with a four-year degree, 8% with a master's degree, 2% with a professional degree, and 2% with a doctorate.
Commuting in Houston
Houston is a city with a long average commute time, with the average resident spending 27 minutes getting to work each day. The majority of commuters choose to travel alone by automobile, with 77% of commuters choosing this mode of transportation. Only 11% carpool, while a mere 4% use mass transit options like buses or trains. Even fewer commuters choose alternative modes of transportation, with just 1% biking, 2% walking, and 2% using other means. A small but growing portion of the population, 4%, works from home.
When it comes to the length of the commute, the majority of Houston residents have a relatively short trip to work. 1% of commutes are less than 5 minutes, while 6% are between 6 and 9 minutes. 12% of commutes are between 10 and 14 minutes, and 15% are between 15 and 19 minutes. However, a significant portion of the population has a longer commute, with 16% of commutes being between 20 and 24 minutes and 20% being between 30 and 34 minutes. Only 8% of commutes are 45 minutes or longer, and a small portion, 2%, have a commute of 90 minutes or more.
Job Market
Despite the long commutes, Houston has seen steady job growth in recent years. In the past 12 months, the job growth rate has been 1%, and over the past 5 years, it has been 7%. Looking to the future, the job growth rate is expected to be a promising 31% over the next 10 years. Overall, Houston is a city with a diverse range of job opportunities, albeit with the need for a reliable mode of transportation to get to work.
