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Houston, Texas
Houston, Texas is the 1st most populous city in Texas and a great market to utilize billboards and other out-of-home media formats in your advertising campaign. With a population of approximately 2,316,797 people, there’s a great opportunity for businesses small and large to leverage out-of-home advertising in finding new customers, building their brand, and growing their business.

Billboard Cost in Houston, Texas

Houston, TX OOH Media Cost

Cost
  • $1.43k
  • Average cost
  • $105.33
  • Lowest price
  • $5.91
  • Median CPM
Impressions
  • 275,478
  • Median Impressions
Inventory
  • 4,963
  • Total Advertising Options
  • 58
  • Houston, TX Outdoor Advertising companies on AdQuick
All outdoor advertising pricing is for a four week campaign

Houston, TX Billboard Cost

Billboards in Houston, Texas are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $2.61k
  • Average cost
  • $150.00
  • Lowest price
  • $2.72
  • Median CPM
Impressions
  • 3,616,878,087
  • Median Impressions
Inventory
  • 1,678
  • Total Billboard Locations
  • 18
  • Houston, TX Billboard companies on AdQuick
All billboard pricing is for a four week campaign

Houston, TX Digital Billboard Cost

Digital Billboards in Houston, Texas are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $5.25k
  • Average cost
  • $600.00
  • Lowest price
  • $3.39
  • Median CPM
Impressions
  • 13,526,052
  • Median Impressions
Inventory
  • 12
  • Total Billboard Digital Locations
  • 6
  • Houston, TX Billboard companies on AdQuick
All digital billboard pricing is for a four week campaign

Houston, TX Street Furniture Cost

Street furniture is a collective term for objects and pieces of equipment installed along streets and roads for various purposes. Some examples of Houston, Texas street furniture include ads on: bicycles/scooters, transit shelters, bus benches, kiosks and newsstands. Street furniture media has a long dwell time“ and is a great OOH media format for ads with call-to-actions to prospective customers waiting on their commute.
Cost
  • $2.98k
  • Average cost
  • $2,500.00
  • Lowest price
  • $109.26
  • Median CPM
Impressions
  • 4,848,770
  • Median Impressions
Inventory
  • 109
  • Total Advertising Options
  • 1
  • Houston, TX Street Furniture companies on AdQuick
All street_furniture pricing is for a four week campaign

Houston, TX Wallscape Cost

Wallscapes in Houston, Texas are typically attached to prime real estate and are able to accommodate a wide variety of unusual shapes and sizes. These advertisements are visible from a distance and provide impact rivaling large billboard ads. Marketers tend to like this OOH format, as it has a large social media impact and is easily shareable.
Cost
  • $8k
  • Average cost
  • $375.00
  • Lowest price
  • $32.07
  • Median CPM
Impressions
  • 5,740,522
  • Median Impressions
Inventory
  • 16
  • Total Advertising Options
  • 3
  • Houston, TX Wallscape companies on AdQuick
All wallscape pricing is for a four week campaign

Houston, TX Wildposting Cost

Wildpostings are a form of out-of-home advertising where static posters are placed in a large number on multiple locations, primarily in dense, urban areas, to attract maximum attention. Wildpostings are a cost-effective form of outdoor advertising that offers advertisers a high degree of exposure for small business owners to drive brand awareness in high traffic areas.
Cost
  • $3.79k
  • Average cost
  • $880.00
  • Lowest price
  • $26.00
  • Median CPM
Impressions
  • 51,448,531
  • Median Impressions
Inventory
  • 40
  • Total Advertising Options
  • 2
  • Houston, TX Wildposting companies on AdQuick
All wildposting pricing is for a four week campaign

Houston, TX Transit Cost

Houston, Texas transit advertising is placed in or on modes of public transportation or in high foot traffic public areas targeting commuters. Types of transit ads include airborne banners, airport advertising, bus interiors/posters/wraps, mobile billboards, subway advertising, and ads on top of taxis.`
Cost
  • $20k
  • Average cost
  • $1,600.00
  • Lowest price
  • $2.88
  • Median CPM
Impressions
  • 1,164,728,479
  • Median Impressions
Inventory
  • 51
  • Total Advertising Options
  • 12
  • Houston, TX Transit companies on AdQuick
All transit pricing is for a four week campaign

Where to advertise in Houston, Texas

Tourist Attractions
Out-of-home media placements near popular tourist attractions make great places to advertise in Houston. Billboards, wallscapes, and windowscapes are all great media formats that our customers have targeted with past campaigns near:
  • Space Center Houston
  • Houston Museum of Natural Science
  • Kemah Boardwalk
  • Hermann Park
Sports Stadiums & Arenas
Place-based out-of-home inventory in stadiums and sports complexes or billboards outside-of or on-the-way to arenas can also be effective in driving value for your business. There are some great billboards in Houston near the following stadiums and sports complexes:
  • NRG Stadium
  • Minute Maid Park
  • Toyota Center
  • NRG Center
  • NRG Arena
Universities & Colleges
If you’re targeting a college student audience with your outdoor advertising campaign, Houston has some great inventory at affordable rates near the following institutions of higher learning:
  • University of Houston
  • Rice University
  • Texas Southern University
  • University of Houston-Downtown
  • Baylor College of Medicine
Airports
Out-of-home media placements in or near airports can be effective in growing your business. Some great places to target near Houston include:
  • George Bush Intercontinental Airport
  • William P. Hobby Airport
  • West Houston Airport
  • Wilson Air Center Houston
Highways
Many of Houston' most impactful billboards can be found near the following interstate highways and state routes:
  • Interstate 10
  • Interstate 45
  • Interstate 610: N Loop E Fwy
  • Interstate 69
OOH Media Formats in Houston, Texas
Billboards
There are 299 Billboards options available on AdQuick in Houston, Texas from 16 unique media owners.
Street furniture
There are 6 Street furniture options available on AdQuick in Houston, Texas from 3 unique media owners.
Transit
There are 9 Transit options available on AdQuick in Houston, Texas from 3 unique media owners.
Wallscape
There are 3 Wallscape options available on AdQuick in Houston, Texas from 1 unique media owners.
Wildposting
There are 3 Wildposting options available on AdQuick in Houston, Texas from 1 unique media owners.
Retail
There are 296 Retail options available on AdQuick in Houston, Texas from 16 unique media owners.

Houston, Texas

  • State in US
  • 2,316,797
  • Population
  • Area
  • 640
  • Square Miles
  • Population Density
  • 3618.9
  • People per square mile

Demographics

  • Age
  • 33.4
  • Median age
  • Sex
  • 50.03%
  • Female
  • 49.97%
  • Male
  • Race
  • 22.4%
  • Black
  • 45.77%
  • Hispanic
  • 6.47%
  • Asian
  • 23.33%
  • White

Economics

  • Income
  • $33,377
  • Per capita income
  • Poverty
  • 19.7
  • Persons below poverty line
  • Transportation to work
  • 28.48
  • Mean travel time to work

Families

  • Households
  • 876,504
  • Number of households
  • People
  • 2.6
  • Persons per household
  • Marital status
  • 44.4
  • Percent Married
  • Fertility
  • 5.4%
  • Women 15-50 who gave birth during past year

Housing

  • Units & Occupancy
  • 987,158
  • Number of housing units
  • Value
  • $195,800
  • Median value of owner-occupied housing units
  • Owernship of occupied units
  • 40.34
  • Owner occupied
  • Geographical mobility
  • 17.3
  • Moved since previous year

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