The billboard advertising market in Baltimore, Maryland is a veritable cornucopia of visual delights. From the historic streets of the Inner Harbor to the bustling neighborhoods of the surrounding areas, billboards are a ubiquitous presence in Charm City. Companies are vying for prime real estate to showcase their clients' messages to the masses, and the competition is fierce.
Top Billboard Advertising Companies in Baltimore
As one of the most prominent cities in the Mid-Atlantic region, Baltimore, Maryland, has become a prime destination for advertisers looking to tap into a diverse and vibrant consumer market. The billboard advertising market in Baltimore is highly competitive, with several major players vying for attention from local and national brands.
Baltimore is dominated by the four top billboard advertising companies - Clear Channel Outdoor, Lamar Advertising, Eastern Outdoor, and Premier Outdoor.
AdQuick partners with every billboard advertising company in Baltimore and has 99% of the inventory in the Baltimore out-of-home advertising market available for purchase on its platform.
In no specific order, here are the big players in the Baltimore outdoor advertising market.
Clear Channel Outdoor
Clear Channel Outdoor is one of the largest billboard companies in the world, and it's no different in Baltimore. The company operates more than 1,200 billboards in the city, making it the go-to company for brands that want to advertise in high-traffic areas.
Clear Channel Baltimore offers bulletins, digital billboards, posters, junior posters, urban panels, wallscapes, and a handful of specialty media formats in Baltimore.
Their inventory reaches 99% of the adult (18 years+) population in the Baltimore DMA weekly.
Lamar Advertising
Lamar Advertising, the largest billboard company in the United States, also established a significant presence in Baltimore.
Lamar Advertising Baltimore offers bulletins and a handful of specialty media formats in the market.
Their inventory reaches a sizeable portion of the adult (18 years+) population in the Baltimore DMA weekly.
Eastern Outdoor Advertising
Eastern Outdoor is another billboard advertising company in Baltimore. The company operates dozens of billboards in the region and prides itself on providing customized solutions to businesses looking to advertise in specific locations.
Their inventory reaches a sizeable portion of the adult (18 years+) population in the Baltimore DMA weekly.
Premier Outdoor Media
Premier Outdoor Media offers bulletin billboards and a handful of specialty media formats in Baltimore.
Their inventory reaches a sizeable portion of the adult (18 years+) population in the Baltimore DMA weekly.
Digital Billboards in Baltimore
In addition to traditional billboard companies, digital out-of-home advertising in Baltimore is also thriving, four three companies leading the charge: Kegerreis Outdoor Advertising, Vision Outdoor, and Capital Outdoor Advertising. These companies specialize in digital billboards and interactive displays, and they have quickly become popular with advertisers looking to engage with consumers in new and exciting ways.
Digital billboards comprise of 16% of all the billboards in Baltimore. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
Here’s what you need to know about the major players in the Baltimore DOOH space and their inventory listed on AdQuick.
Kegerreis Outdoor Advertising
Kegerreis Outdoor Advertising is one of the top digital out-of-home advertising companies in Baltimore, offering a wide range of digital billboard options. Their state-of-the-art digital billboards offer high-resolution displays and real-time updates, making them an excellent choice for advertisers that want to stay up-to-date with the latest advertising trends.
Vision Outdoor
Vision Outdoor is another top digital out-of-home advertising company in Baltimore. The company specializes in creating eye-catching ads that can grab the attention of passersby. Their digital billboards are strategically placed in high-traffic areas to ensure maximum visibility for advertisers.
Capital Outdoor Advertising
Capital Outdoor Advertising is a local company that offers a range of digital billboard advertising solutions, including digital billboards and kiosks. The company is known for its high-quality digital displays, making it an excellent choice for advertisers that want to make a big impact.
Other DOOH Advertising Companies
AdQuick partners with every DOOH advertising company in Baltimore and has 99% of the inventory in the Baltimore digital out-of-home advertising market available for purchase on its platform.
The billboard advertising market in Baltimore is a dynamic and ever-evolving industry that is home to a diverse array of companies that offer a wide range of services and solutions.
From traditional billboards to cutting-edge digital out-of-home advertising, advertisers have a plethora of options to choose from when it comes to promoting their products and services.
Whether you're looking for a simple, straightforward billboard ad or a more complex, interactive digital experience, there's great OOH inventory in Baltimore that can help make your marketing campaign a success.
Other Types of Outdoor Advertising in Baltimore
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in Baltimore.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, mobilads, Adgile Media, and Carvertise to promote their products in Baltimore neighborhoods with spotty OOH coverage.
Baltimore, MD Demographics & Statistics
Baltimore, the largest city in Maryland, has a population of 586,131 as of the current year. In the past decade, the city has seen a 6% decline in population. However, the decline has been more significant over the past two decades, with a 10% drop in population since 2000 and a 20% drop since 1990.
Age in Baltimore
The median age of the population in Baltimore is 35, with a nearly even split between male (47%) and female (53%) residents. Children make up a significant portion of the population, with 7% being under the age of 5 and 6% being between the ages of 5 and 9. The largest age group is those between the ages of 25 and 34, comprising 19% of the population.
Race, Diversity, & Ethnicity in Baltimore
The racial demographics of Baltimore are diverse, with the majority of the population being Black (62%), followed by White (28%), Hispanic (5%), and Asian or Pacific Islander (3%). Native Americans and those of Hawaiian or Pacific Islander descent make up a small percentage of the population, at 0% each. 2% of the population identifies as being of two or more races.
Housing in Baltimore
The median age of housing in Baltimore is 75 years, with a median house value of $175,500. In the past year, there has been a 15% appreciation in house values, and a 31% appreciation over the past 5 years. Over the past decade, houses in Baltimore have seen a 39% appreciation in value.
Rent in Baltimore varies depending on the size of the dwelling. The average rent for a studio apartment is $909, while a one-bedroom home or apartment costs an average of $1,072 per month. Two-bedroom homes and apartments have an average rent of $1,330, and three-bedroom dwellings cost an average of $1,725 per month. The highest average rent is for four-bedroom homes and apartments, at $1,978 per month.
The majority of housing in Baltimore is either owned by the occupant (39%) or rented by the occupant (43%). However, a significant portion of housing is currently vacant (19%).
Income in Baltimore
The median household income in Baltimore is $46,641, with a median family income of $56,236. The per capita income is $28,488. A large portion of the population has a household income of less than $15,000 (19%), with 6% having an income between $15,000 and $19,999. 10% of the population has a household income between $20,000 and $29,999, and an additional 10% has an income between $30,000 and $39,999.
Households & Education in Baltimore
The majority of Baltimore is single (69%), with 31% being married. Of those married, 26% are currently married, 4% are separated, and 7% are widowed. 52% of the population has never been married, and 11% are divorced. 18% of the married population has children, while 33% of single individuals have children. 28% of married individuals do not have children, and 20% of single individuals do not have children.
In terms of education, 6% of the population over the age of 25 has a grade school education or less, while 13% have some high school education. 30% have only a high school degree, and 19% have some college education. 4% have a two-year college degree, 15% have a four-year college degree, 8% have a master's degree, 3% have a professional degree, and 2% have a doctorate degree.
Commuting in Baltimore
The average commute time for people in Baltimore, Maryland is 31 minutes. Of those commuters, the majority (60%) travel alone by automobile. A smaller portion of commuters carpool (9%), while 18% rely on mass transit to get to work. Only 1% of commuters in Baltimore bike to work, while 7% walk and 1% use other means of transportation. A small percentage of commuters (4%) have the luxury of working from home.
The majority of commutes in Baltimore are relatively short, with 1% being less than 5 minutes, 5% being 6 to 9 minutes, and 10% being 10 to 14 minutes. 14% of commutes are 15 to 19 minutes, and 17% are 20 to 24 minutes. However, a significant portion of commuters have longer journeys to work, with 7% of commutes being 25 to 29 minutes, 18% being 30 to 34 minutes, and 3% being 35 to 39 minutes. 4% of commutes are 40 to 44 minutes, 8% are 45 to 59 minutes, and 8% are 60 to 89 minutes. A small percentage of commuters have extremely long journeys to work, with 5% of commutes taking 90 minutes or more.
Job Market in Baltimore
The job market in Baltimore has shown recent growth, with a 2% growth rate in the past 12 months and a 5% growth rate in the past 5 years. The future looks bright for employment in Baltimore, with a projected job growth rate of 25% in the next decade.
